EXHIBIT 23



                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



As independent public accountants, we hereby consent to the incorporation of 
our report dated June 10, 1997, included in this Form 11-K for the plan year 
ended December 31, 1996, into Promus Hotel Corporation's previously filed 
Registration Statement File No. 33-59997. It should be noted that we have not 
audited any financial statements of the Plan subsequent to December 31, 1996 
or performed any audit procedures subsequent to the date of our report.

                                            /s/ ARTHUR ANDERSEN LLP
                                             ----------------------
                                                ARTHUR ANDERSEN LLP
 
MEMPHIS, TENNESSEE,
June 24, 1997.