EXHIBIT 23




                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
    As independent public accountants, we hereby consent to the incorporation 
of our report dated June 10, 1997, included in this Form 11-K for the plan 
year ended December 31, 1996, into Promus Hotel Corporation's previously 
filed Registration Statement File No. 33-59997. It should be noted that we 
have not audited any financial statements of the Plan subsequent to December 
31, 1996 or performed any audit procedures subsequent to the date of our 
report.

                                  /s/ ARTHUR ANDERSEN LLP
                                  -----------------------
                                  Arthur Andersen LLP
 
Memphis, Tennessee, 
June 24, 1997.