Exhibit 99.12

                              COLDWATER CREEK INC.
                          EMPLOYEE STOCK PURCHASE PLAN


   I.     PURPOSE OF THE PLAN

          This Employee Stock Purchase Plan is intended to promote the interests
of Coldwater Creek Inc. by providing eligible employees with the opportunity to
acquire a proprietary interest in the Corporation through participation in a
payroll-deduction based employee stock purchase plan designed to qualify under
Section 423 of the Code.

          Capitalized terms herein shall have the meanings assigned to such
terms in the attached Appendix.

  II.     ADMINISTRATION OF THE PLAN

          The Plan Administrator shall have full authority to interpret and
construe any provision of the Plan and to adopt such rules and regulations for
administering the Plan as it may deem necessary in order to comply with the
requirements of Code Section 423.  Decisions of the Plan Administrator shall be
final and binding on all parties having an interest in the Plan.

 III.     STOCK SUBJECT TO PLAN

          A.   The stock purchasable under the Plan shall be shares of 
authorized but unissued or reacquired Common Stock, including shares of 
Common Stock purchased on the open market.  The maximum number of shares of 
Common Stock which may be issued over the term of the Plan shall not exceed 
seven hundred fifty thousand (750,000) shares.

          B.   Should any change be made to the Common Stock by reason of any
stock split, stock dividend, recapitalization, combination of shares, exchange
of shares or other change affecting the outstanding Common Stock as a class
without the Corporation's receipt of consideration, appropriate adjustments
shall be made to (i) the maximum number and class of securities issuable under
the Plan, (ii) the maximum number and class of securities purchasable per
Participant on any one Purchase Date and (iii) the number and class of
securities and the price per share in effect under each outstanding purchase
right in order to prevent the dilution or enlargement of benefits thereunder. 

  IV.     OFFERING PERIODS

          A.   Shares of Common Stock shall be offered for purchase under the
Plan through a series of successive offering periods until such time as (i) the
maximum number 



of shares of Common Stock available for issuance under the Plan shall have 
been purchased or (ii) the Plan shall have been sooner terminated.

          B.   Each offering period shall be of such duration (not to exceed
twenty-four (24) months) as determined by the Plan Administrator prior to the
start date.  The initial offering period shall commence on July 1, 1997 (the
"Effective Time") and terminate on the last business day in March 1999.  The
next offering period shall commence on the first business day in April 1999, and
subsequent offering periods shall commence as designated by the Plan
Administrator.

          C.   Each offering period shall be comprised of a series of one or
more successive Purchase Intervals.  Purchase Intervals shall run from the first
business day in April each year to the last business day in September of the
same year and from the first business day in October each year to the last
business day in March of the following year.  However, the initial Purchase
Interval in effect under the initial offering period shall commence at the
Effective Time and terminate on the last business day in March 1998.  

          D.   Should the Fair Market Value per share of Common Stock on any
Purchase Date within an offering period be less than the Fair Market Value per
share of Common Stock on the start date of that offering period, then that
offering period shall automatically terminate with the purchase of shares of
Common Stock on such Purchase Date, and a new offering period shall commence on
the next business day.  The new offering period shall have a duration of twenty-
four (24) months, unless a shorter duration is established by the Plan
Administrator within five (5) business days following the start date of that
offering period.

   V.     ELIGIBILITY

          A.   Each individual who is an Eligible Employee on the start date of
any offering period under the Plan may enter that offering period on such start
date or on any subsequent Semi-Annual Entry Date within that offering period,
provided he or she remains an Eligible Employee.

          B.   Each individual who first becomes an Eligible Employee after the
start date of an offering period may enter that offering period on any
subsequent Semi-Annual Entry Date within that offering period on which he or she
is an Eligible Employee.

          C.   The date an individual enters an offering period shall be
designated his or her Entry Date for purposes of that offering period.

          D.   To participate in the Plan for a particular offering period, the
Eligible Employee must complete the enrollment forms prescribed by the Plan
Administrator (including a stock purchase agreement and a payroll deduction
authorization) and file such 

                                 2



forms with the Plan Administrator (or its designate) on or before his or her 
scheduled Entry Date.

  VI.     PAYROLL DEDUCTIONS
     
          A.   The payroll deduction authorized by the Participant for purposes
of acquiring shares of Common Stock during any offering period may be any
multiple of one percent (1%) of the Base Salary paid to the Participant during
each Purchase Interval within that offering period, up to a maximum of fifteen
percent (15%).  The deduction rate so authorized shall continue in effect
throughout the offering period, except to the extent such rate is changed in
accordance with the following guidelines:

                 (i)     The Participant may, at any time during the
     offering period, reduce his or her rate of payroll deduction to become
     effective as soon as possible after filing the appropriate form with
     the Plan Administrator.  The Participant may not, however, effect more
     than one (1) such reduction per Purchase Interval. 

                (ii)     The Participant may, prior to the commencement of
     any new Purchase Interval within the offering period, increase the
     rate of his or her payroll deduction by filing the appropriate form
     with the Plan Administrator.  The new rate (which may not exceed the
     fifteen percent (15%) maximum) shall become effective as of the start
     date of the first Purchase Interval following the filing of such form.

          B.   Payroll deductions shall begin on the first pay day following the
Participant's Entry Date into the offering period and shall (unless sooner
terminated by the Participant) continue through the pay day ending with or
immediately prior to the last day of that offering period.  The amounts so
collected shall be credited to the Participant's book account under the Plan,
but no interest shall be paid on the balance from time to time outstanding in
such account.  The amounts collected from the Participant shall not be held in
any segregated account or trust fund and may be commingled with the general
assets of the Corporation and used for general corporate purposes.

          C.   Payroll deductions shall automatically cease upon the termination
of the Participant's purchase right in accordance with the provisions of the
Plan.

          D.   The Participant's acquisition of Common Stock under the Plan on
any Purchase Date shall neither limit nor require the Participant's acquisition
of Common Stock on any subsequent Purchase Date, whether within the same or a
different offering period.

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 VII.     PURCHASE RIGHTS

          A.   GRANT OF PURCHASE RIGHT.  A Participant shall be granted a
separate purchase right for each offering period in which he or she
participates.  The purchase right shall be granted on the Participant's Entry
Date into the offering period and shall provide the Participant with the right
to purchase shares of Common Stock, in a series of successive installments over
the remainder of such offering period, upon the terms set forth below.  The
Participant shall execute a stock purchase agreement embodying such terms and
such other provisions (not inconsistent with the Plan) as the Plan Administrator
may deem advisable.

          Under no circumstances shall purchase rights be granted under the Plan
to any Eligible Employee if such individual would, immediately after the grant,
own (within the meaning of Code Section 424(d)) or hold outstanding options or
other rights to purchase, stock possessing five percent (5%) or more of the
total combined voting power or value of all classes of stock of the Corporation
or any Corporate Affiliate.

          B.   EXERCISE OF PURCHASE RIGHT.  Each purchase right shall be
automatically exercised in installments on each successive Purchase Date within
the offering period, and shares of Common Stock shall accordingly be purchased
on behalf of each Participant (other than any Participant whose payroll
deductions have previously been refunded in accordance with the Termination of
Purchase Right provisions below) on each such Purchase Date.  The purchase shall
be effected by applying the Participant's payroll deductions for the Purchase
Interval ending on such Purchase Date to the purchase of whole shares of Common
Stock at the purchase price in effect for the Participant for that Purchase
Date.

          C.   PURCHASE PRICE.  The purchase price per share at which Common
Stock will be purchased on the Participant's behalf on each Purchase Date within
the offering period shall be equal to eighty-five percent (85%) of the LOWER of
(i) the Fair Market Value per share of Common Stock on the Participant's Entry
Date into that offering period or (ii) the Fair Market Value per share of Common
Stock on that Purchase Date.  

          D.   NUMBER OF PURCHASABLE SHARES.  The number of shares of Common
Stock purchasable by a Participant on each Purchase Date during the offering
period shall be the number of shares obtained by dividing the amount collected
from the Participant through payroll deductions during the Purchase Interval
ending with that Purchase Date by the purchase price in effect for the
Participant for that Purchase Date.  However, the maximum number of shares of
Common Stock purchasable per Participant on any one Purchase Date shall not
exceed one thousand (1,000) shares, subject to periodic adjustments in the event
of certain changes in the Corporation's capitalization.

          E.    EXCESS PAYROLL DEDUCTIONS.  Any payroll deductions not applied
to the purchase of shares of Common Stock on any Purchase Date because they are
not sufficient 

                                 4



to purchase a whole share of Common Stock shall be held for the purchase of 
Common Stock on the next Purchase Date.  However, any payroll deductions not 
applied to the purchase of Common Stock by reason of the limitation on the 
maximum number of shares purchasable by the Participant on the Purchase Date 
shall be promptly refunded.

          F.   TERMINATION OF PURCHASE RIGHT.  The following provisions shall
govern the termination of outstanding purchase rights:

                 (i)     A Participant may, at any time prior to the next
     scheduled Purchase Date in the offering period, terminate his or her
     outstanding purchase right by filing the appropriate form with the
     Plan Administrator (or its designate), and no further payroll
     deductions shall be collected from the Participant with respect to the
     terminated purchase right.  Any payroll deductions collected during
     the Purchase Interval in which such termination occurs shall, at the
     Participant's election, be promptly refunded or held for the purchase
     of shares on the next Purchase Date.  If no such election is made at
     the time such purchase right is terminated, then the payroll
     deductions collected with respect to the terminated right shall be
     refunded as soon as possible.

                (ii)     The termination of such purchase right shall be
     irrevocable, and the Participant may not subsequently rejoin the
     offering period for which the terminated purchase right was granted. 
     In order to resume participation in any subsequent offering period,
     such individual must re-enroll in the Plan (by making a timely filing
     of the prescribed enrollment forms) on or before his or her scheduled
     Entry Date into that offering period.

               (iii)     Should the Participant cease to remain an Eligible
     Employee for any reason (including death, disability or change in
     status) while his or her purchase right remains outstanding, then that
     purchase right shall immediately terminate, and all of the
     Participant's payroll deductions for the Purchase Interval in which
     the purchase right so terminates shall be promptly refunded.  However,
     should the Participant cease to remain in active service by reason of
     an approved unpaid leave of absence, then the Participant shall have
     the right, exercisable up until the last business day of the Purchase
     Interval in which such leave commences, to (a) withdraw all the
     payroll deductions collected to date on his or her behalf for that
     Purchase Interval or (b) have such funds held for the purchase of
     shares on his or her behalf on the next scheduled Purchase Date.  In
     no event, however, shall any further payroll deductions be collected
     on the Participant's behalf during such leave.  Upon the Participant's
     return to active service, his or her payroll deductions under the Plan
     shall automatically resume at the rate in effect at the time the leave
     began, unless the Participant withdraws from the Plan prior to his or
     her return.

                                 5



          G.   CORPORATE TRANSACTION.  Each outstanding purchase right shall
automatically be exercised, immediately prior to the effective date of any
Corporate Transaction, by applying the payroll deductions of each Participant
for the Purchase Interval in which such Corporate Transaction occurs to the
purchase of whole shares of Common Stock at a purchase price per share equal to
eighty-five percent (85%) of the LOWER of (i) the Fair Market Value per share of
Common Stock on the Participant's Entry Date into the offering period in which
such Corporate Transaction occurs or (ii) the Fair Market Value per share of
Common Stock immediately prior to the effective date of such Corporate
Transaction.  However, the applicable limitation on the number of shares of
Common Stock purchasable per Participant shall continue to apply to any such
purchase.

          The Corporation shall use its best efforts to provide at least ten
(10) days prior written notice of the occurrence of any Corporate Transaction,
and Participants shall, following the receipt of such notice, have the right to
terminate their outstanding purchase rights prior to the effective date of the
Corporate Transaction.

          H.   PRORATION OF PURCHASE RIGHTS.  Should the total number of shares
of Common Stock which are to be purchased pursuant to outstanding purchase
rights on any particular date exceed the number of shares then available for
issuance under the Plan, the Plan Administrator shall make a pro-rata allocation
of the available shares on a uniform and nondiscriminatory basis, and the
payroll deductions of each Participant, to the extent in excess of the aggregate
purchase price payable for the Common Stock pro-rated to such individual, shall
be refunded.

          I.   ASSIGNABILITY.  The purchase right shall be exercisable only by
the Participant and shall not be assignable or transferable by the Participant.

          J.   STOCKHOLDER RIGHTS.  A Participant shall have no stockholder
rights with respect to the shares subject to his or her outstanding purchase
right until the shares are purchased on the Participant's behalf in accordance
with the provisions of the Plan and the Participant has become a holder of
record of the purchased shares.

VIII.     ACCRUAL LIMITATIONS

          A.   No Participant shall be entitled to accrue rights to acquire
Common Stock pursuant to any purchase right outstanding under this Plan if and
to the extent such accrual, when aggregated with (i) rights to purchase Common
Stock accrued under any other purchase right granted under this Plan and (ii)
similar rights accrued under other employee stock purchase plans (within the
meaning of Code Section 423) of the Corporation or any Corporate Affiliate,
would otherwise permit such Participant to purchase more than Twenty-Five
Thousand Dollars ($25,000) worth of stock of the Corporation or any Corporate
Affiliate (determined on the basis of the Fair Market Value per share on the
date or dates such rights are granted) for each calendar year such rights are at
any time outstanding.

                                 6



          B.   For purposes of applying such accrual limitations, the following
provisions shall be in effect:

                 (i)     The right to acquire Common Stock under each
     outstanding purchase right shall accrue in a series of installments on
     each successive Purchase Date during the offering period on which such
     right remains outstanding.

                (ii)     No right to acquire Common Stock under any
     outstanding purchase right shall accrue to the extent the Participant
     has already accrued in the same calendar year the right to acquire
     Common Stock under one (1) or more other purchase rights at a rate
     equal to Twenty-Five Thousand Dollars ($25,000) worth of Common Stock
     (determined on the basis of the Fair Market Value per share on the
     date or dates of grant) for each calendar year such rights were at any
     time outstanding.

          C.   If by reason of such accrual limitations, any purchase right of a
Participant does not accrue for a particular Purchase Interval, then the payroll
deductions which the Participant made during that Purchase Interval with respect
to such purchase right shall be promptly refunded.

          D.   In the event there is any conflict between the provisions of this
Article and one or more provisions of the Plan or any instrument issued
thereunder, the provisions of this Article shall be controlling.

  IX.     EFFECTIVE TIME AND TERM OF THE PLAN

          A.   The Plan was adopted by the Board and approved by the
stockholders of the Corporation on January 28, 1996 and shall become effective
at the Effective Time, PROVIDED no purchase rights granted under the Plan shall
be exercised, and no shares of Common Stock shall be issued hereunder, until the
Corporation shall have complied with all applicable requirements of the 1933 Act
(including the registration of the shares of Common Stock issuable under the
Plan on a Form S-8 registration statement filed with the Securities and Exchange
Commission), all applicable listing requirements of any stock exchange (or the
Nasdaq National Market, if applicable) on which the Common Stock is listed for
trading and all other applicable requirements established by law or regulation. 
In the event such stockholder approval is not obtained, or such compliance is
not effected, within twelve (12) months after the date on which the Plan is
adopted by the Board, the Plan shall terminate and have no further force or
effect and all sums collected from Participants during the initial offering
period hereunder shall be refunded.

          B.   Unless sooner terminated by the Board, the Plan shall terminate
upon the EARLIEST to occur of (i) the last business day in January 2007, (ii)
the date on which all shares available for issuance under the Plan shall have
been sold pursuant to purchase rights 

                                 7



exercised under the Plan or (iii) the date on which all purchase rights are 
exercised in connection with a Corporate Transaction.  No further purchase 
rights shall be granted or exercised, and no further payroll deductions shall 
be collected, under the Plan following such termination.

   X.     AMENDMENT OF THE PLAN

          The Board may alter, amend, suspend or discontinue the Plan at any
time to become effective immediately following the close of any Purchase
Interval. However, the Board may not, without the approval of the Corporation's
stockholders, (i) materially increase the number of shares of Common Stock
issuable under the Plan or the maximum number of shares purchasable per
Participant on any one Purchase Date, except for permissible adjustments in the
event of certain changes in the Corporation's capitalization, (ii) alter the
purchase price formula so as to reduce the purchase price payable for the shares
of Common Stock purchasable under the Plan, or (iii) modify the eligibility
requirements for participation in the Plan.

     XI.  GENERAL PROVISIONS

          A.   All costs and expenses incurred in the administration of the Plan
shall be paid by the Corporation; however, each Plan Participant shall bear all
costs and expenses incurred by such individual in the sale or other disposition
of any shares purchased under the Plan.

          B.   Nothing in the Plan shall confer upon the Participant any right
to continue in the employ of the Corporation or any Corporate Affiliate for any
period of specific duration or interfere with or otherwise restrict in any way
the rights of the Corporation (or any Corporate Affiliate employing such person)
or of the Participant, which rights are hereby expressly reserved by each, to
terminate such person's employment  at any time for any reason, with or without
cause.

          C.   The provisions of the Plan shall be governed by the laws of the
State of Delaware without resort to that State's conflict-of-laws rules.

                                 8



                                   SCHEDULE A

                          CORPORATIONS PARTICIPATING IN
                          EMPLOYEE STOCK PURCHASE PLAN
                            AS OF THE EFFECTIVE TIME


                              Coldwater Creek Inc.


                                   APPENDIX


          The following definitions shall be in effect under the Plan:

          A.   BASE SALARY shall mean the regular base salary paid to a
Participant by one or more Participating Companies during such individual's
period of participation in the Plan, plus any pre-tax contributions made by the
Participant to any Code Section 401(k) salary deferral plan or any Code Section
125 cafeteria benefit program now or hereafter established by the Corporation or
any Corporate Affiliate.  The following items of compensation shall NOT be
included in Base Salary:  (i) all overtime payments, bonuses, commissions,
profit-sharing distributions and other incentive-type payments and (ii) any and
all contributions (other than Code Section 401(k) or Code Section 125
contributions) made on the Participant's behalf by the Corporation or any
Corporate Affiliate under any employee benefit or welfare plan now or hereafter
established.

          B.   BOARD shall mean the Corporation's Board of Directors.

          C.   CODE shall mean the Internal Revenue Code of 1986, as amended.

          D.   COMMON STOCK shall mean the Corporation's common stock.

          E.   CORPORATE AFFILIATE shall mean any "parent" or "subsidiary"
corporation of the Corporation, whether now existing or subsequently
established.  "Parent" and "subsidiary" shall be determined as follows:

          (i)  "parent" shall mean any corporation (other than the Corporation)
     in an unbroken chain of corporations ending with the Corporation, provided
     each corporation in the unbroken chain (other than the Corporation) owns,
     at the time of the determination, stock possessing fifty percent (50%) or
     more of the total combined voting power of all classes of stock in one of
     the other corporations in such chain, and

          (ii) "subsidiary" shall mean any corporation (other than the
     Corporation) in an unbroken chain of corporations beginning with the
     Corporation, provided each corporation (other than the last corporation) in
     the unbroken chain owns, at the time of the determination, stock possessing
     fifty percent (50%) or more of the total combined voting power of all
     classes of stock in one of the other corporations in such chain.

          F.   CORPORATE TRANSACTION shall mean either of the following
stockholder-approved transactions to which the Corporation is a party:

                                 A-1



            (i)     a merger or consolidation in which securities
     possessing more than fifty percent (50%) of the total combined voting
     power of the Corporation's outstanding securities are transferred to a
     person or persons different from the persons holding those securities
     immediately prior to such transaction, or

           (ii)     the sale, transfer or other disposition of all or
     substantially all of the assets of the Corporation in complete
     liquidation or dissolution of the Corporation.
 
          G.   CORPORATION shall mean Coldwater Creek Inc., a Delaware
corporation, and any corporate successor to all or substantially all of the
assets or voting stock of Coldwater Creek Inc. which shall by appropriate action
adopt the Plan.

          H.   EFFECTIVE TIME shall mean July 1, 1997.  Any Corporate Affiliate
which becomes a Participating Corporation after such Effective Time shall
designate a subsequent Effective Time with respect to its employee-Participants.

          I.   ELIGIBLE EMPLOYEE shall mean any person who is employed by a
Participating Corporation on a basis under which he or she is regularly expected
to render more than twenty (20) hours of service per week for more than five (5)
months per calendar year for earnings considered wages under Code Section
3401(a).  

          J.   ENTRY DATE shall mean the date an Eligible Employee first
commences participation  in the offering period in effect under the Plan.  The
earliest Entry Date under the Plan shall be the Effective Time.

          K.   FAIR MARKET VALUE per share of Common Stock on any relevant date
shall be determined in accordance with the following provisions:

            (i)     If the Common Stock is at the time traded on the Nasdaq
     National Market, then the Fair Market Value shall be the closing
     selling price per share of Common Stock on the date in question, as
     such price is reported by the National Association of Securities
     Dealers on the Nasdaq National Market or any successor system.  If
     there is no closing selling price for the Common Stock on the date in
     question, then the Fair Market Value shall be the closing selling
     price on the last preceding date for which such quotation exists.

           (ii)     If the Common Stock is at the time listed on any Stock
     Exchange, then the Fair Market Value shall be the closing selling
     price per share of Common Stock on the date in question on the Stock
     Exchange determined by the Plan Administrator to be the primary market
     for the Common Stock, as such price is officially quoted in the
     composite tape of 

                                 A-2




     transactions on such exchange.  If there is no closing selling price for 
     the Common Stock on the date in question, then the Fair Market Value 
     shall be the closing selling price  on the last preceding date for which 
     such quotation exists.

          L.   1933 ACT shall mean the Securities Act of 1933, as amended.

          M.   PARTICIPANT shall mean any Eligible Employee of a Participating
Corporation who is actively participating in the Plan.

          N.   PARTICIPATING CORPORATION shall mean the Corporation and such
Corporate Affiliate or Affiliates as may be authorized from time to time by the
Board to extend the benefits of the Plan to their Eligible Employees.  The
Participating Corporations in the Plan as of the Effective Time are listed in
attached Schedule A.

          O.   PLAN shall mean the Corporation's Employee Stock Purchase Plan,
as set forth in this document.

          P.   PLAN ADMINISTRATOR shall mean the committee of two (2) or more
Board members appointed by the Board to administer the Plan. 

          Q.   PURCHASE DATE shall mean the last business day of each Purchase
Interval.  The initial Purchase Date shall be September 30, 1997.

          R.   PURCHASE INTERVAL shall mean each successive six (6)-month period
within the offering period at the end of which there shall be purchased shares
of Common Stock on behalf of each Participant.  The initial Purchase Interval,
however, shall end on March 31, 1998.

          S.   SEMI-ANNUAL ENTRY DATE shall mean the first business day in April
and October each year on which an Eligible Employee may first enter an offering
period.

          T.   STOCK EXCHANGE shall mean either the American Stock Exchange or
the New York Stock Exchange.

          U.   UNDERWRITING AGREEMENT shall mean the agreement between the
Corporation and the underwriter or underwriters managing the initial public
offering of the Common Stock.

                                 A-3