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                             BIG DOG HOLDINGS, INC.

                             STOCK OPTION AGREEMENT


     This Stock Option Agreement (the "Agreement") is entered into as of
_____________, 1997 between BIG DOG HOLDINGS, INC., a Delaware corporation (the
"Company"), and ______________________________________ (the "Optionee").

     WHEREAS, the Company desires, by affording the Optionee an opportunity to
purchase shares of its Common Stock (the "Stock"), to carry out the purposes of
the Company's 1997 Stock Option Plan (the "Plan").

     THEREFORE, in consideration of the mutual covenants herein and other
valuable consideration, the parties hereby agree as follows (all capitalized
terms not defined herein shall have the meaning provided in the Plan):

     SECTION 1 - GRANT OF OPTION

     The Company hereby grants to the Optionee an option (the "Option") to
purchase an aggregate of ______________________________ (__________) shares of
Stock (the "Option Shares").

     SECTION 2 - PURCHASE PRICE

     The Exercise Price for the Stock covered by this Option shall be
$__________ per share.

     SECTION 3 - OPTION TERM

     No part of this Option may be exercised on or after the tenth anniversary
date of this Agreement.

     SECTION 4 - EXERCISE

     This Option may only be exercised to the extent that Option Shares are
"Vested."  This Option shall Vest in accordance with the following schedule:

          a.  The Option shall not be deemed to be Vested as to any Option
          Shares until the first anniversary date of this Agreement.





          b.  On and after the first anniversary date of this Agreement, the
          Option shall be deemed to be Vested as to one-third of the Option
          Shares

          c.  On and after the second anniversary of the date of this Agreement,
          the Option shall be deemed to be Vested as to an additional one-third
          of the Option Shares.

          d.  On and after the third anniversary date of this Agreement, the
          Option shall be deemed to be Vested as to all Option Shares.

The number of Vested Option Shares shall be calculated to the nearest full
share.  Subject to the conditions in the Plan and this Agreement, until this
Option expires the Optionee may purchase all or any part of his or her Vested
Option Stock.  No partial exercise of this Option may be for less than one
hundred (100) shares.  Each exercise of this Option shall be by written notice
of exercise delivered to the Secretary of the Company, at its principal place of
business, shall specify the number of shares to be purchased and shall be
accompanied by (a) such additional information or forms as the Company may
require, and (b) except as provided below, payment in cash or by check, payable
to the order of the Company, in the amount of the full Exercise Price of the
shares to be purchased.  The date of delivery of the notice shall be deemed to
be the exercise date, unless such notice specifies a date subsequent to the
delivery date as the exercise date.

     As soon as practicable after any exercise of this Option in accordance with
the terms of this Agreement, the Company shall deliver to the Optionee, at the
main office of the Company or at such place as shall be mutually acceptable, a
certificate representing the shares of Stock as to which this Option has been
exercised.

     SECTION 5 - THE PLAN

     This Option is subject to, and the Optionee agrees to be bound by, all of
the terms and conditions of the Plan as the same shall be amended from time to
time in accordance with the terms thereof, but no such amendment shall
materially adversely affect the Optionee's economic rights under this Option.
Optionee hereby confirms that he/she has been given a copy of the Plan and has
familiarized himself/herself with it provisions.  A copy of the Plan in its then
current form shall be available for inspection during business hours at the
principal office of the Company.


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     SECTION 6 - EMPLOYMENT

     This Agreement shall not obligate the Company or any affiliate to employ
the Optionee for any period of time, nor constitute a contract or agreement of
employment with the Optionee, nor shall it interfere in any way with the right
of the Company or any affiliate to reduce the Optionee's compensation or to
terminate the Optionee's employment.

     SECTION 7 - NOTICES

     Any notice to be given to the Company shall be addressed to the Company in
care of its Secretary at its principal office, and any notice to be given to the
Optionee shall be addressed to him or her at his or her residence address as
then set forth in the personnel records of the Company.  Any such notice shall
be deemed duly given when personally delivered or three business days after it
is sent, registered or certified, by the United States mail.

     SECTION 8 - APPLICABLE LAW

     This Option shall be construed and enforced in accordance with the laws of
the State of California.

     SECTION 9 - ENTIRE AGREEMENT

     This Agreement, the Plan and the investment Representation Letter of even
date herewith set forth the entire agreement of the parties with respect to the
subject matter hereof and supersede all prior agreements, understandings and
discussions between the parties.

     IN WITNESS WHEREOF, the Company has caused this Agreement to be duly
executed by its duly authorized officers, and Optionee has hereunto set his or
her hand, effective as of the date first above written.



BIG DOG HOLDINGS, INC.                       OPTIONEE


By:
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Title                                        Name:
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     By his or her signature below, the spouse of Optionee agrees to be bound by
all of the terms and conditions of this Stock Option Agreement and the 1997
Stock Option Plan.




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