COMPENSATION
                       AND NON-COMPETITION
                            AGREEMENT

     THIS AGREEMENT made and entered into this 7th day of May, 1997, by and 
between Regis Corporation, a Minnesota corporation (the "Corporation"), and 
Myron Kunin ("Kunin").

     Whereas, Kunin has served as an officer of the Corporation continuously 
since 1954, and served as Chief Executive Officer of the Corporation from 
1965 until June 30, 1996, and

     Whereas, Kunin continues to serve the Corporation as Chairman of the 
Board of Directors, and

     Whereas, it is anticipated that Kunin will continue to provide valuable 
services to the Corporation, and

     Whereas, the Board of Directors of the Corporation has determined that 
it is appropriate and in the best interests of the Corporation to enter into 
this agreement to retain Kunin's services and as a condition of further 
engaging Kunin's services as set forth in this Agreement to insure that Kunin 
will not engage in any businesses competitive with the business carried on by 
the Corporation, either during the period services are provided under this 
Agreement, or so long as payments are made to Kunin under this Agreement.

     NOW, THEREFORE, in consideration of the above premises and the mutual 
agreements hereinafter contained, the parties hereby agree as follows:

1. SERVICES. Kunin shall continue to render services to the Corporation in an 
executive capacity, including but not limited to serving as the Corporation's 
Chairman (subject to election to such office by the Corporation's Board of 
Directors), actively participating in the Corporation's growth and 
acquisition strategies and transactions consistent with such services as are 
presently being rendered by Kunin, and performing such other duties as may be 
mutually agreed upon between Kunin and the Corporation's Board of Directors 
from time to time. Kunin's services will continue for not less than ten (10) 
years and for such further period of time as may be mutually agreed upon 
between Kunin and the Corporation (hereafter referred to as the "Service 
Period").

2. COMPENSATION. The Corporation, in consideration of Kunin's services and 
his covenant not to compete as hereinafter set forth, shall pay Kunin an 
annual amount of $600,000 (adjusted as provided in Paragraph 3 below), 
payable monthly or at such other times as may be agreed upon between the 
parties. The sums payable to Kunin as provided herein shall, subsequent to 
the end of the Service Period, continue for the remainder of his life, 
regardless of whether Kunin for any reason is or is not rendering services to 
the



Corporation at the time of such payments. The sums payable to Kunin as 
provided herein shall continue for the remainder of his life although Kunin 
is not rendering services to the Corporation during the Service Period if (i) 
in the opinion of physicians at the Mayo Clinic, Rochester, Minnesota, Kunin 
is unable adequately to render the services specified in paragraph 1 above 
because of extended Illness or other physical or mental disability, or (ii) 
his services are terminated by the Corporation on grounds other than for 
Cause. For purposes of this Agreement, "Cause" shall mean (i) willful and 
gross misconduct resulting in material harm to the business or reputation of 
the Company, (ii) any act of willful fraud, embezzlement or misappropriation 
of a material nature against the Company or (iii) the conviction of a felony. 
The Corporation shall be deemed to have terminated Kunin's services without 
Cause at such time as the corporate perquisites and benefits afforded him, 
including but not limited to office space and facilities suitable to his 
position, are in any manner less favorable than those afforded other senior 
executive officers of the Corporation. Monthly payments shall be paid for all 
months up to and including the month in which Kunin's death occurs.

3. ADJUSTMENTS TO COMPENSATION. Commencing July 1, 1997, and annually 
thereafter, the compensation to be paid to Kunin shall be adjusted by 
increasing such compensation in proportion to any increase in the consumer 
price index from July 1, 1996 to each July 1 thereafter in which payments are 
made to Kunin pursuant to this agreement. The consumer price index to be used 
for purposes of this agreement shall be the "Consumer Price Index for all 
Urban Consumers, U.S. City Average for all Items, 1982-1984 = 100" published 
by the Bureau of Labor Statistics of the United States Department of Labor. 
If publication of such index is discontinued, the parties shall accept 
comparable statistics on the cost of living as computed and published by an 
agency of the United States or by a responsible financial periodical of 
recognized authority. Under no circumstances shall Kunin's compensation be 
reduced in any year.

4. NON-COMPETITION. In consideration of the Corporation's obligation set 
forth herein, Kunin covenants and agrees that during the period for which 
payments to Kunin are made as provided by this agreement, he will not, 
directly or indirectly, render any services of any nature to or become 
employed by or participate or engage in any business competitive with any 
business conducted by the Corporation.

5. ADVANCEMENT OF EXPENSES. Should Kunin become a party to any litigation 
involving the validity or interpretation of this Agreement, or any provision 
thereof, the Corporation shall advance to Kunin the expenses incurred by him, 
including reasonable attorneys fees, in connection with such litigation, and 
such expenses and fees shall be paid to Kunin as incurred by him in advance 
of the final disposition of any such proceeding. Such

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advances shall be repaid by Kunin only if he does not prevail in such 
proceeding. Kunin shall be deemed to have prevailed in any such proceedings 
if such proceedings are terminated by settlement.

6. SUCCESSORS AND ASSIGNS. This agreement shall be binding upon and inure to 
the benefit of the parties hereto and their successors and assigns. As used 
in this agreement, the term "successor" shall include any person, firm, 
corporation or other business entity which at any time, whether by merger, 
purchase, or otherwise, acquires all or substantially all of the assets or 
business or capital stock of the Corporation.

   IN WITNESS WHEREOF, the parties hereto have executed this agreement as of 
the day and year first above written.


                                       REGIS CORPORATION


                                       By: /s/ Paul Finkelstein
                                          -------------------------------------
                                            Paul Finkelstein, President
                                            and Chief Executive Officer

                                           /s/ Myron Kunin
                                          -------------------------------------
                                          Myron Kunin








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