EXHIBIT 99.1 CONSENT TO BE NAMED IN THE REGISTRATION STATEMENTS To: Friendly Ice Cream Corporation The undersigned hereby consents to be named as a Director in the Registration Statements on Form S-1 (the "Registration Statements"), as first filed by Friendly Ice Cream Corporation (the "Company") on August 29, 1997, and to the statements in such Registration Statements concerning the undersigned's intended nomination to the Board of Directors of the Company. Dated: Sept. 29, 1997 By: Michael J. Daly Name: Michael J. Daly