EXHIBIT 99.1
 
               CONSENT TO BE NAMED IN THE REGISTRATION STATEMENTS
 
To: Friendly Ice Cream Corporation
 
    The undersigned hereby consents to be named as a Director in the
Registration Statements on Form S-1 (the "Registration Statements"), as first
filed by Friendly Ice Cream Corporation (the "Company") on August 29, 1997, and
to the statements in such Registration Statements concerning the undersigned's
intended nomination to the Board of Directors of the Company.
 
   
                                          Dated: Sept. 29, 1997
                                          By: Michael J. Daly
                                          Name: Michael J. Daly