Exhibit 10.10

           SECOND AMENDMENT TO THE EXCLUSIVE PATENT LICENSE AGREEMENT
                                     BETWEEN
                        DIRECT HIT TECHNOLOGIES, INC. AND
              GARY CULLISS AND DRAPER FISHER ASSOCIATES FUND IV, LP
                               DATED MAY 22, 1998

         This Second Amendment to the Exclusive Patent License Agreement
("Agreement") between Direct Hit Technologies, Inc., a Delaware corporation
("Direct Hit"), Gary Culliss ("Culliss") and Draper Fisher Associates Fund IV,
LP ("Draper") dated May 22, 1998, as amended November 11, 1998, is made and
entered into as of July 16, 1999.

         In the event of inconsistencies between the Agreement and this Second
Amendment, the terms and conditions of this Second Amendment shall be
controlling. Unless specifically modified or changed by the terms of this Second
Amendment, all terms and conditions of the Agreement shall remain in effect and
shall apply fully as described and set forth in the Agreement. All defined terms
used herein and not separately defined shall have the same meanings as set forth
in the Agreement.

         NOW, THEREFORE, the parties agree to modify the Agreement as follows:

         1. Section 6.6(C) is hereby amended and restated to read in its
entirety as follows:

         "(c) Culliss agrees to grant (i) an undivided 23.0% interest in the
Culliss Patents to Draper, (ii) an undivided 4.7% interest in the Culliss
Patents to Mosaic Venture partners, LP I ("Mosaic"), (iii) an undivided 7.9%
interest in the Culliss Patents to TA Associates, Inc. ("TA"), (iv) an undivided
4.0% interest in the Culliss Patents to Hikari Tsushin, Inc. ("Hikari"), (v) an
undivided 1.6% interest in the Culliss Patents to Viventures Partners
("Viventures"), (vi) an undivided 1.6% interest in the Culliss Patents to
Mercury Investors, LLC ("Mercury"), (vii) an undivided 1.6% interest in the
Culliss Patents to Commonwealth Capital Ventures II, L.P ("Commonwealth"),
(viii) an undivided 0.4% interest in the Culliss Patents to Cornerstone
Equities, LLC ("Cornerstone"), (ix) an undivided 0.4% interest in the Culliss
Patents to McCloskey 1996 GRAT 5 ("McCloskey"), (x) an undivided 0.12% interest
in the Culliss Patents to D-W Investments, L. P. ("D-W"), (xi) an undivided
0.12% interest in the Culliss Patents to P-J Investments ("P-J"), (xii) an
undivided 0.4% interest in the Culliss Patents to Bayview 99 I, LP ("Bayview"),
(xiii) an undivided 0.2% interest in the Culliss Patents to BV Middle East, Ltd.
("BV") and (xiv) an undivided 0.2% interest in the Culliss Patents to DS
Capital, LLC ("DS') so that Culliss, Draper, Mosaic, TA, Hikari, Viventures,
Mercury, Commonwealth, Cornerstone, McCloskey, D-W, P-J, Bayview, BV and DS
shall become joint-owners of the Culliss Patents."

         This Agreement may be executed in counterparts, each of which shall be
deemed an original but all of which together shall constitute one and the same
instrument.

                             [Signatures to Follow]






         IN WITNESS WHEREOF, the parties have executed this Second Amendment to
the Agreement as of the date set forth above. All originally signed copies of
this Second Amendment to Agreement shall be deemed originals.

                                               DIRECT HIT TECHNOLOGIES, INC.


                                               By: /s/ Michael Cassidy
                                                  ------------------------------
                                                  Michael Cassidy, President


                                                /s/ Gary Culliss
                                               -------------------------------
                                               Gary Culliss






                           COUNTERPART SIGNATURE PAGE
           SECOND AMENDMENT TO THE EXCLUSIVE PATENT LICENSE AGREEMENT
                          DIRECT HIT TECHNOLOGIES, INC.


If you are an individual,               Name (Please Print)
please sign and print your name
to the right                            --------------------------------------

                                        --------------------------------------
                                        Signature

If you are signing on behalf of         Name of Organization
an entity, please print the legal       Draper Fisher Associates Fund IV, L.P.
name of the entity and sign to          --------------------------------------
the right, indicating your title
                                        Name (Please Print)
                                         /s/ Warren Packard
                                        --------------------------------------

                                        Title: Director
                                              --------------------------------