EXHIBIT 99.2


FOR IMMEDIATE RELEASE


        APTIMUS POINT-OF-ACTIONTM ADVERTISING NETWORK TEAMS WITH AOL FOR
                           TRANSACTIONAL ADVERTISING

San  Francisco,  CA,  August 8,  2006 --  Aptimus,  Inc.  (NASDAQ:  APTM)  today
announced  a  relationship   with  AOL  to  place   targeted   performance-based
advertising  in  transactional  areas of the AOL  network of leading Web brands.
Aptimus'  Point-of-Action  ad placements  will be placed in certain areas on AOL
where users are taking actions such as downloading,  uploading,  registering, or
logging in. The result will be highly-targeted  advertisements that are relevant
to consumers.

The Aptimus Network is an online  advertising  network that reaches a unique set
of  consumers  by placing  advertisements  in active  areas  where most Web site
publishers   have   not   traditionally   had   advertising.   Aptimus'   unique
performance-based  advertising  network  delivers  qualified  customer  leads to
companies in industries including pharmaceutical, automotive, education, travel,
financial services, technology, and consumer products.

For example, an AOL customer downloading the latest version of AIM(C) may see an
advertising offer presented by the Aptimus Network after downloading AIM. The ad
that  appears  will be  relevant to that user,  allowing  the user to act on the
offer or continue the download transaction without ever leaving AOL.

"This relationship  clearly represents one of the most significant deals Aptimus
has signed to date. It profoundly  enhances the value proposition of the Aptimus
Network  to  advertisers  as they look for new and more  powerful  ways to reach
prospective  customers," said Tim Choate, Chairman of Aptimus. "AOL has a large,
diverse,  engaged and high quality audience.  We are excited to partner with AOL
in creating new transactional advertising opportunities by leveraging our unique
technology-based approaches to Internet advertising."

About Aptimus, Inc.
Aptimus is the Point-of-ActionTM online advertising network that reaches engaged
users by placing  offers in the  transactional  areas of Web sites  they  trust.
Supported by  category-leading  Web sites,  the network consists of ten targeted
channels that reach over 10 million highly  valuable  consumers each month.  The
company's  proprietary  optimization  technology presents advertisers' offers on
the Web sites  where they  reach the right  consumers,  automatically  targeting
based on prior consumer response in each location and each individual consumer's
demographics. Aptimus' current advertisers include many of the top 500 marketers
such as Procter & Gamble,  Nokia, Dell, Vonage, SC Johnson and Carnival Cruises.
Aptimus has offices in San Francisco and Seattle,  and is publicly traded on the
NASDAQ NM under the symbol APTM. More information on Aptimus is available at the
company's Web site at http://www.aptimus.com.






INVESTOR RELATIONS:
John Wade
Chief Financial Officer
Aptimus, Inc.
415-896-2123, ext. 245
investorrelations@aptimus.com

MEDIA INQUIRIES:

Aptimus:
Holly Nuss
Public Relations
Aptimus, Inc.
415-845-1095
hollyn@aptimus.com