F O R M 10 - K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
    OF 1934
For the Fiscal Year Ended December 30, 2000.

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934
For the transition period from                      to
                               --------------------    --------------------
Commission file number       33-83734
                      ----------------------

                          J.B. WILLIAMS HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)

                  Delaware                                 06-1387159
(State or other jurisdiction of incorporation    (I.R.S. Employer Identification
              or organization)                               Number)

             65 Harristown Road
            Glen Rock, New Jersey                             07452
 (Address of principal executive offices)                   (Zip Code)

Registrant's telephone number, including area code:       (201) 251-8100

Securities registered pursuant to Section 12(b) of the Act:    None

Securities registered pursuant to Section 12(g) of the Act:    None

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

       Yes             No   X
          -------        -------

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.  [X]

Aggregate  market  value  of the  voting  stock  held by  non-affiliates  of the
registrant as of March 28, 2001: $89,515.00

Number of shares of the  registrant's  Common Stock,  par value $0.01 per share,
outstanding as of March 28, 2001: 10,000




                                     PART I

ITEM 1.  BUSINESS

J.B.  Williams  Holdings,   Inc.  (the  "Company"  or  the  "Registrant"),   was
incorporated in 1993 to create a holding company for J.B. Williams Company, Inc.
("J.B.   Williams"),   and  for  its  other  subsidiaries   (collectively,   the
"Subsidiaries").  The Company,  through its Subsidiaries,  distributes and sells
personal and health care products in the United States,  Canada and Puerto Rico.
During August 1997 the Company added to its personal care products business with
the  acquisition  of the San Francisco  Soap Company  brand from Avalon  Natural
Cosmetics,  Inc. It also added to its health  care  products  business  with the
August 1997 acquisition of the Viractin brand from Virotex Corp. and the October
1997  acquisition of the Cepacol  business in Canada from Hoechst Marion Roussel
Canada, Inc.

The  Company  and its  subsidiaries  are  engaged  in the  marketing,  sales and
distribution of personal and health care products.  The Company's  personal care
products (constituting one of the Company's industry segments) are Aqua Velva(R)
men's grooming products, Brylcreem(R) hair care preparations, Total Hair Fitness
men's shampoos and conditioners, Lectric Shave(R) pre-shave lotions, Williams(R)
Mug Shaving Soap and San Francisco  Soap Company  specialty  bath items.  During
2000, 1999, and 1998 the personal care products  represented 65%, 67% and 70% of
the  consolidated  revenues of the Company,  respectively.  The Company's health
care products (constituting the Company's other industry segment) are Cepacol(R)
mouthwash,  Cepacol(R) throat liquids, Cepacol(R) throat lozenges and Cepacol(R)
Viractin(R) cold sore and fever blister medication.  During 2000, 1999, and 1998
the  health  care  products  represented  35%,  33% and 30% of the  consolidated
revenues of the Company,  respectively.  (References herein to "1999" are to the
Company's  fiscal year ended January 1, 2000.) The Company's  U.S.  products are
distributed through a network of independent brokers, covering all fifty states.
In Canada,  the Company has had an arrangement  since 1993 with  GlaxoSmithKline
Consumer  Healthcare  for the  sale  and  distribution  of all of the  Company's
Canadian products. The Company's brokers and GlaxoSmithKline Consumer Healthcare
are compensated for their services by the Company on a commission basis.  Either
the Company or the broker may terminate their  relationship upon 30 days' notice
(6 months in the case of GlaxoSmithKline Consumer Healthcare).

The primary market for the Company's  products is the general public  throughout
the United States,  Canada and Puerto Rico. The products are distributed through
retail accounts,  with the Company's largest account,  Wal*Mart,  accounting for
21% of the Company's net sales in 2000. Wal*Mart makes its purchasing  decisions
on a centralized  basis.  Although the Company  believes its  relationship  with
Wal*Mart to be very good,  should  Wal*Mart  significantly  reduce its volume of
purchases from the Company, cash flow and net income would be adversely affected
and replacing such sales would be difficult.

The Company does not have formal  arrangements  for the purchase and sale of its
products with its major customers,  except for pricing arrangements  pursuant to
which the Company has set predetermined  prices for its products.  The Company's
net sales  fluctuate  from month to month due to the timing of purchases as well
as to price discounts  offered to certain of the Company's  customers.  Prior to
1997,  the  Company's  net  sales  had  not  demonstrated  significant  seasonal
variation;  however,  sales since then have been strongly  impacted by shipments
during the September/December  holiday period of San Francisco Soap Company gift
set products.  The Company's  products are sold in highly  competitive  markets,
with the Company's  principal  competitors being Procter & Gamble (personal care
products and health care  products),  Colgate-Palmolive  Company  (personal care
products and health care products),


                                      -1-



GlaxoSmithKline  Consumer  Healthcare  (health care products) and Warner-Lambert
Co.  (health  care  products).  Many  of the  Company's  major  competitors  are
significantly  larger than the Company in terms of sales  force,  sales  volume,
product  selection and product support  resources.  These  competitors also have
significantly  greater access to capital,  marketing and  advertising  resources
than the Company.  In  addition,  the  leverage  that some of these  competitors
derive from the  significance  of their other  products  with key  retailers may
allow  their  competing  products  to obtain  shelf  space at the expense of the
Company's  products.  Management  believes that, although the industry is highly
competitive,  competition among brand name products has traditionally been based
on factors  other than price,  such as brand  recognition  and  loyalty,  retail
distribution and product features.

All of the  Company's  products  are  manufactured  by  outside  third  parties.
Management  believes that there are many third party contract  manufacturers who
could readily  manufacture  the  Company's  products on  comparable  terms.  Raw
materials used in the Company's  products are readily available from a number of
sources.

The health care  products  business and certain  elements of the  personal  care
products  business  are  subject  to  regulation  by the  Federal  Food and Drug
Administration,  the Bureau of  Alcohol,  Tobacco  and  Firearms  and the Health
Protection  Branch-Canada,  as are other  manufacturers of similar products,  as
well as  regulations  relating  to  marketing  and  content  (including  alcohol
content), labeling and packaging of consumer products.

The Company's trademarks "Aqua Velva", "Lectric Shave", "Brylcreem", "Total Hair
Fitness", "Williams Mug Shaving Soap", "Cepacol",  "Viractin" and "San Francisco
Soap Company" have been  registered  with the United States Patent and Trademark
Office  and under the  Canadian  Trademark  Act.  The  Company  considers  these
trademarks to be the most important assets of the business.

As of  December  30,  2000,  the  Company  had 48  employees,  all of which  are
non-union. The Company considers its relationship with its employees to be good.

Financial information about the Company's industry segments and about geographic
areas  for  2000,  1999  and  1998  is  included  in  Note  12 to the  Company's
consolidated financial statements which are filed as part of this report.

ITEM 2.  PROPERTIES

The Company  maintains its executive offices in Glen Rock, New Jersey, in leased
office space of  approximately  15,000  square  feet.  The lease on the property
expires in July,  2001. The Company also uses public  warehouse and distribution
facilities in Plainfield, Indiana and Sparks, Nevada.

ITEM 3.  LEGAL PROCEEDINGS

Not applicable.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No  matters  were  submitted  to a vote of  security  holders  during the fourth
quarter of 2000.


                                      -2-



                                     PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

There is no established  public trading market for the equity  securities of the
Company.  The Company's  equity  securities are held by twelve owners of record.
The Company has not declared any cash dividends on its common equity for the two
most recent fiscal years and does not currently  intend to declare any such cash
dividends for the foreseeable future. In addition, the Indenture under which the
Company's   $55,000,000   12%  Senior  Notes  due  2004  were  issued   contains
restrictions on the payment of dividends.

ITEM 6.  SELECTED FINANCIAL DATA (IN THOUSANDS)

The financial and operating  data set forth on the following page as of December
30, 2000,  January 1, 2000,  December 31, 1998,  1997 and 1996 and for the fifty
two weeks  ended  December  30,  2000 and  January  1, 2000 and the years  ended
December 31, 1998,  December 31, 1997 and December 31, 1996,  are derived  from,
and should be read in conjunction with the consolidated  financial statements of
the Company and related notes thereto.

In August  1997,  the  Company  purchased  certain  assets  associated  with the
Viractin and San Francisco  Soap Company  brands from Virotex  Corp.  and Avalon
Natural Cosmetics, Inc., respectively. Additionally, in October 1997 the Company
acquired  certain  assets  associated  with the Cepacol  business in Canada from
Hoechst Marion Roussel Canada,  Inc. These acquisitions  consisted  primarily of
the trademarks, patents, inventories, formulas, marketing materials and customer
lists associated with each of these businesses. Each of these businesses did not
comprise a separate  business unit of the prior owner.  Accordingly,  other than
net  sales,  there  is no  financial  or  operating  data  available  for  these
businesses.

The cost of the Viractin business was approximately $4,692,000 of which $550,000
was allocated to the fair value of the tangible  assets  acquired and $4,142,000
was  allocated  to  intangibles.  The  cost of the San  Francisco  Soap  Company
business was approximately  $11,704,000 of which $7,740,000 was allocated to the
fair  value  of  tangible  assets  acquired  and  $3,964,000  was  allocated  to
intangibles.  (In both of these  transactions  there are  additional  contingent
payments tied to annual net sales during the  five-year  period  following  each
respective  closing  date.  During  2000,  additional  payments of $202,000  and
$311,000 were paid relating to the Viractin and San Francisco Soap acquisitions,
respectively.)  The cost of the  Cepacol  (Canada)  business  was  approximately
$1,490,000, all of which was allocated to intangibles.

The acquisitions  were accounted for by the purchase  method.  Net sales for the
year ended  December  31,  1997 were  approximately  $650,000  for the  Viractin
business,  $7,900,000 for the San Francisco  Soap Company  business and $200,000
for the  Cepacol  (Canada)  business.  Had  these  acquisitions  been made as of
January 1, 1997 net sales would have increased by  approximately  $2,300,000 due
to the Viractin  business,  approximately  $14,900,000  due to the San Francisco
Soap Company business and  approximately  $1,600,000 due to the Cepacol (Canada)
business.


                                      -3-



Selected Financial Data
(In Thousands)



                                                            J.B. Williams Holdings, Inc.
                                                            ----------------------------
                                                                 Fiscal Years Ended
                                        -------------------------------------------------------------------
                                                   December 31,                   January 1,  December 30,
                                        ------------------------------------      ----------  ------------
                                          1996         1997           1998          2000(2)      2000
                                          ----         ----           ----          -------      ----
                                                                                 
Income Statement Data:
- ----------------------
Net Sales .........................     $ 48,283     $ 63,868       $ 76,106       $ 72,925     $ 67,388
Cost of Goods Sold ................       14,206       23,555(1)      31,294         28,259       24,485
                                        --------     --------       --------       --------     --------
Gross Profit ......................       34,077       40,313         44,812         44,666       42,903
Advertising .......................        3,241        4,134          3,933          2,203        1,735
Promotion .........................        7,412       10,555         13,351         12,885       11,347
Distribution and Cash Discounts ...        3,683        5,100          5,884          4,985        4,240
                                        --------     --------       --------       --------     --------
Brand Contribution ................       19,741       20,524         21,644         24,593       25,581
Selling, General and Administrative
   Expenses .......................        7,452       10,248         10,520         11,400       11,781
Depreciation and Amortization .....        4,580        4,887          4,176          4,207        4,133
Other (Income)/Expense(3) .........         --           (750)          --            2,760         --
Interest Expense, Net .............        5,231        5,200          5,957          5,827        5,115
                                        --------     --------       --------       --------     --------
Income Before Income Taxes ........        2,478          939            991            399        4,552
Provision for Income Taxes ........        1,015          366            410            164        1,770
                                        --------     --------       --------       --------     --------
Net Income ........................     $  1,463     $    573       $    581       $    235     $  2,782
                                        ========     ========       ========       ========     ========

Balance Sheet Data:
- -------------------
Cash ..............................      $21,201     $  7,375       $  6,263       $ 11,113     $ 12,770
Working Capital ...................       23,555       18,404         22,241         22,901       24,161
Intangible Assets, Net.............       39,222       45,692         42,638         39,744       36,896
Total Assets ......................       76,795       81,471         80,162         79,222       77,372
Total Debt ........................       50,345       50,345         50,345         50,345       44,856
Shareholders' Equity ..............       16,515       17,088         17,669         17,904       20,686


- --------------------------------
Notes to Selected Financial Data

(1)  Includes an inventory purchase  accounting  adjustment  associated with the
     acquisitions  of the Viractin  and San  Francisco  Soap Company  businesses
     which increased cost of goods sold by $2.2 million for 1997.

(2)  Commencing January 1, 1999, the Company changed its annual fiscal year to a
     fifty-two week period consisting of four thirteen week interim periods with
     the fiscal  year ending on January 1, 2000.  The change did not  materially
     impact reported results of operations  through the fifty-two week period of
     fiscal 1999.

(3)  For the fiscal year ended January 1, 2000,  the expense  reflects the legal
     settlement  and  related  costs  associated  with an  arbitration  judgment
     against the Company related to Cepacol  ColdCare  lozenges.  For the fiscal
     year ended  December  31, 1997,  the income  reflects a payment the Company
     received that  represented  a break-up fee in  connection  with a potential
     transaction.



                                      -4-



ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

The  following  discussion  should  be read in  conjunction  with  the  Selected
Financial Data and the Consolidated  Financial  Statements included elsewhere in
this report.

General
- -------

The Company,  through its subsidiaries,  distributes and sells personal care and
health care products in the United States, Canada and Puerto Rico.

On March 16, 1994,  the Company  offered and sold $55.0 million 12% Senior Notes
due 2004 which were issued  pursuant to an indenture (the "Senior  Notes").  The
Company applied a portion of the net proceeds from such sale to the repayment in
full of  approximately  $33.0  million of  indebtedness  to  SmithKline  Beecham
Corporation ("SKB") incurred in connection with the 1993 acquisition of the mens
personal  care  products  business.  The Company also used  approximately  $16.3
million  of  such  net  proceeds,  together  with a  $2.0  million  cash  equity
contribution by its primary shareholder,  to pay the purchase price for the 1994
acquisition of the Cepacol health care products business.

Commencing  January 1, 1999,  the Company  changed  its annual  fiscal year to a
fifty-two week period  consisting of four thirteen week interim periods with the
fiscal  year  ending on January 1, 2000.  The change did not  materially  impact
reported results of operations through the fifty-two week period of fiscal 1999.

Results of Operations
- ---------------------

The following  table sets forth certain  financial  data for the Company for the
fifty-two  week periods ended  December 30, 2000 and January 1, 2000 and for the
calendar year ended December 31, 1998.



                                                                           Fiscal Years Ended
                                                 ----------------------------------------------------------------------
                                                     December 31,              January 1,             December 30,
                                                         1998                    2000                     2000
                                                         ----                    ----                     ----
                                                                          (Dollars in thousands)
                                                             (Percentages represent percent of net sales)
                                                                                             
Net Sales ..................................     $76,106         100%     $72,925         100%     $67,388         100%
Cost of Goods Sold .........................      31,294          41       28,259          39       24,485          36
                                                 -------     -------      -------     -------      -------     -------

Gross Profit ...............................      44,812          59       44,666          61       42,903          64
Advertising  and Promotion .................      17,284          23       15,088          20       13,082          20
Distribution and Cash Discounts ............       5,884           8        4,985           7        4,240           6
                                                 -------     -------      -------     -------      -------     -------

Brand Contribution .........................      21,644          28       24,593          34       25,581          38

Selling, General and Administrative Expenses      10,520          14       11,400          15       11,781          17
Depreciation and Amortization ..............       4,176           5        4,207           5        4,133           6
Other Expense ..............................        --          --          2,760           4         --          --
Interest Expense, Net ......................       5,957           8        5,827           8        5,115           8
Provision for Income Taxes .................         410           1          164           2        1,770           3
                                                 -------     -------      -------     -------      -------     -------

Net Income .................................     $   581           1%     $   235        --        $ 2,782           4%
                                                 =======     =======      =======     =======      =======     =======






                                      -5-



Fiscal 2000 Compared to Fiscal 1999
- -----------------------------------

Net sales  decreased  7.6% to $67.4  million in 2000 from $72.9 million in 1999.
This decrease is primarily due to lower sales of the San Francisco  Soap product
line resulting  from the absence of any large  distribution  gains,  as realized
during  1999 when the  entire  line was  being  re-launched,  and the  Company's
decision to not offer a gift set program for the 2000  Mothers Day season and to
scale back the 2000 holiday gift program.

Cost of goods sold  decreased  13.4% to $24.5 million in 2000 from $28.3 million
in 1999. This decrease is caused by a combination of the lower sales volumes and
generally lower manufacturing costs on the San Francisco Soap products.  Overall
cost of goods on the San  Francisco  Soap  business  improved  from 62.8% of net
sales in 1999 to 60.1% of net sales in 2000 reflecting an improved sales mix and
the  elimination of certain  one-time  expenses  associated  with the March 1999
re-launch of the entire San Francisco Soap product line.

Advertising and promotion expenses decreased 13.3% to $13.1 million in 2000 from
$15.1  million  in 1999.  Most of this  decrease  is  related  to lower  overall
marketing  support  behind the San Francisco  Soap  business.  During 2000,  the
entire San  Francisco  Soap business was  evaluated  and  rationalized  and many
previous  marketing  support  elements were either  eliminated or modified in an
attempt to improve brand profitability.

Distribution  and cash  discounts  decreased  14.9% to $4.2 million in 2000 from
$5.0 million in 1999.  This decrease is related to a combination  of lower sales
volumes and to  significant  improvements  in the operation of our  distribution
network.  During 2000, the Company  focussed on improving our overall order fill
rate by eliminating out of stock issues. This emphasis resulted in significantly
lower freight costs, customer fines and other distribution related expenses.

Selling,  general and administrative expenses increased 3.3% to $11.8 million in
2000 from $11.4 million in 1999. This increase reflects slightly higher staffing
levels and an  increase in outside  consulting  expenses  during 2000  partially
offset by lower  broker  commission  payments  resulting  from the  lower  sales
volume.

Interest expense, net, decreased 12.2% to $5.1 million in 2000 from $5.8 million
in 1999.  Generally  higher levels of cash yielded a  corresponding  increase in
interest  income and combined with lower  interest  expense,  as a result of the
repurchase by the Company of $5.5 million in outstanding principal of its Senior
Notes, resulted in an overall net decrease in interest expense.

Provision  for income  taxes was $1.8  million in 2000 versus a provision of $.2
million in 1999. The effective rate was 39% for 2000 versus 41% for 1999.

Fiscal 1999 Compared to Fiscal 1998
- -----------------------------------

Net sales  decreased  4.2% to $72.9  million in 1999 from $76.1 million in 1998.
This  decrease is primarily due to lower sales of the Total Hair Fitness line of
shampoos and  conditioners for men that were introduced  during 1998.  Excluding
this product line,  sales of all other personal and oral care products were down
approximately .8% versus 1998, with most of this decrease related to lower sales
of San Francisco  Soap gift sets.  During 1999 the Company  established  certain
financial criteria that limited the volume potential associated with the holiday
gift set business.


                                      -6-



Cost of goods sold decreased 9.7% to $28.3 million in 1999 from $31.3 million in
1998.  This decrease in  manufacturing  costs is caused by a combination  of the
lower  sales  volumes  and to savings  associated  with  improved  manufacturing
systems implemented for the assembly of the 1999 San Francisco Soap holiday gift
sets.  These new  systems,  combined  with the  selection  of a new supplier who
specializes  in the  assembly  of  promotional  items and gift  sets,  generated
significant savings versus the costs associated with this operation during 1998.

Advertising and promotion expenses decreased 12.7% to $15.1 million in 1999 from
$17.3  million  in 1998.  All of this  decrease  can be traced to lower  overall
marketing expenses on the Total Hair Fitness line of shampoos and conditioners.

Distribution  and cash  discounts  decreased  15.3% to $5.0 million in 1999 from
$5.9 million in 1998.  This  decrease is related to a  combination  of the lower
sales volumes,  improved systems for handling the manufacturing and distribution
of the San  Francisco  Soap gift  items and  reduced  storage  costs  related to
generally lower levels of inventory.

Selling,  general and administrative expenses increased 8.4% to $11.4 million in
1999 from $10.5 million in 1998. This increase reflects  generally higher levels
of  staffing  and  related  expenses,  associated  with the San  Francisco  Soap
business, during the course of 1999 versus 1998.

Depreciation and amortization  remained essentially  unchanged from 1998 amounts
at $4.2 million in 1999.

Other  expenses of $2.8  million  were  realized in 1999.  In November  1999 the
Company  received notice that it had lost its arbitration  related to a contract
dispute  concerning  the Cepacol  ColdCare  lozenges.  The legal  settlement and
related costs aggregated approximately $2.8 million, all of which has been paid.

Interest expense,  net, decreased 2.2% to $5.8 million in 1999 from $6.0 million
in 1998.

Provision  for income  taxes was $.2 million in 1999  versus a provision  of $.4
million in 1998. The effective rate was 41% for both 1999 and 1998.

Liquidity and Capital Resources
- -------------------------------

The  following  chart  summarizes  the net  funds  provided  by  and/or  used in
operating,  financing and investing  activities  for the fifty-two  week periods
ended December 30, 2000 and January 1, 2000 (in thousands).

                                                       Fiscal Years Ended
                                                    -------------------------
                                                    January 1,   December 30,
                                                    ----------   ------------
                                                       2000          2000
                                                     -------       -------

Net cash provided by operating activities .....      $ 6,725       $ 8,072
Net cash used in investing activities .........       (1,673)         (711)
Net cash used in financing activities .........         (202)       (5,704)
                                                     -------       -------
Increase in cash and cash equivalents .........      $ 4,850       $ 1,657
                                                     =======       =======


                                      -7-



The  principal  adjustments  to reconcile net income of $2.8 million for 2000 to
net cash provided by operating  activities of $8.1 million are  depreciation and
amortization  of $4.1 million  combined  with a net decrease in working  capital
requirements of $1.1 million.

The principal adjustments to reconcile net income of $.2 million for 1999 to net
cash  provided by  operating  activities  of $6.7 million are  depreciation  and
amortization  of $4.2 million  combined  with a net decrease in working  capital
requirements of $2.3 million.

Capital  expenditures,  which were $.4 million in 2000 and $1.3 million in 1999,
are  generally  not   significant   in  the  Company's   business.   Aside  from
approximately $.5 million that the Company has budgeted for new mouthwash bottle
molds,  the Company  currently has no material  commitments  for future  capital
expenditures.

Management  believes that inflation does not presently have a significant impact
on the Company's results of operations.

As a result of the Senior  Notes,  the Company  had $50.3  million of total debt
outstanding as of January 1, 2000. Pursuant to the terms of the Senior Notes, on
April 12, 2000, the Company made an offer to purchase from the holders  thereof,
on a pro rata basis, an aggregate  principal amount of Senior Notes equal to the
Company's  Free Cash Flow (as defined in the  indenture for the Senior Notes) at
the  purchase  price equal to 100% of the  principal  amount of the Senior Notes
plus accrued  interest.  Pursuant to this offer,  on May 16,  2000,  the Company
purchased  Senior  Notes  from  certain  holders  thereof  for an  aggregate  of
$5,489,000  and reduced total debt  outstanding  to $44.9 million as of December
30, 2000. The Company is currently  exploring the redemption of the Senior Notes
and may redeem the Senior Notes prior to maturity, according to the terms of the
indenture.

Management expects that cash on hand and internally generated funds will provide
sufficient  capital  resources  to finance  the  Company's  operations  and meet
interest  requirements on the Senior Notes, both in respect of the short term as
well as during the long term.  Since there can be no guarantee  that the Company
will  generate  internal  funds  sufficient to finance its  operations  and debt
requirements, the Company has extended a secured line of credit with The Bank of
New York through August 31, 2001 to provide funds,  should they be required,  in
order for the Company to meet its liquidity requirements.  The line of credit is
in the maximum amount of $5.0 million,  with the amount  available being subject
to  reduction  based on certain  criteria  relative  to the  Company's  accounts
receivable and inventory.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

Not applicable.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The  Company's  consolidated  financial  statements  and the related  Reports of
Independent  Auditors  appear  on pages  F-2 to  F-16.  See  Index to  Financial
Statements, page F-1.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE

Not applicable.



                                      -8-



                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The following  tables list the  directors and executive  officers of the Company
and J.B.  Williams,  the wholly owned  subsidiary  through  which the  Company's
operations are conducted.

J.B. Williams Holdings, Inc.
- ----------------------------
Name                             Age            Office(s) Held
- ----                             ---            --------------

Hendrik J. Hartong, Jr.          61             Director, Chairman

Richard T. Niner                 61             Director, Vice President

Dario U. Margve                  44             Director, President and CEO

Kevin C. Hartnett                50             Vice President Finance and
                                                    Administration and Secretary

C. Alan MacDonald                68             Director

Carl G. Anderson, Jr.            56             Director

John T. Gray                     65             Director


J. B. Williams Company, Inc.
- ----------------------------

Hendrik J. Hartong, Jr.          61             Director, Chairman

Richard T. Niner                 61             Director

Dario U. Margve                  44             President and CEO

Kevin C. Hartnett                50             Vice President Finance and
                                                    Administration and Secretary

Robert G. Sheasby                49             Vice President and President of
                                                    San Francisco Soap Company

Jeffrey L. Bower                 49             Vice President Operations

D. John Dowers                   41             Vice President Sales and
                                                    Marketing

All  directors  and  executive  officers of the Company  and J.B.  Williams  are
elected  annually and serve as such until their successors have been elected and
qualified.

Hendrik  J.  Hartong,  Jr.  - Mr.  Hartong  has been a  member  of the  Board of
Directors of each of the Company and J.B.  Williams  since the  organization  of
these companies in December, 1993 and December, 1992, respectively.  He has also
served as the Chairman of the Company since March, 1994, and



                                      -9-



Chairman of J.B.  Williams since its  organization.  Since 1988, Mr. Hartong has
been a General  Partner of  Brynwood  Partners  II L.P.  and since  mid-1996,  a
General  Partner of Brynwood  Partners III L.P., and Brynwood  Partners IV L.P.,
investment management partnerships based in Greenwich,  Connecticut. Mr. Hartong
is a director of Hurco Companies, Inc. and a director of Lincoln Snacks Company.
Mr.   Hartong   graduated   from  the  Harvard   Graduate   School  of  Business
Administration in 1964, and the University of Cincinnati in 1962.

Richard T. Niner - Mr. Niner has been a member of the Board of Directors of each
of the Company and J.B. Williams since their organization and has served as Vice
President of the Company since its organization.  Since 1988, Mr. Niner has been
a General  Partner of Brynwood  Partners II L.P., an investment  management firm
based in  Greenwich,  Connecticut,  and since  January 1999 Mr. Niner has been a
Partner at Wind River Associates,  L.P., a private  investment firm in Stamford,
Connecticut.  Mr. Niner is also a director of Arrow  International,  Inc., Case,
Pomeroy & Company,  Inc. and Hurco Companies,  Inc. Mr. Niner graduated from the
Harvard  Graduate  School of  Business  Administration  in 1964,  and  Princeton
University in 1961.

C. Alan  MacDonald - Mr.  MacDonald has been a member of the Company's  Board of
Directors since March,  1994. Mr.  MacDonald is President of The Club Management
Co., LLC,  consultants in golf club mangement.  Prior to assuming this position,
Mr. MacDonald was Managing Director of The Directorship Group, Inc., consultants
in corporate  governance and executive  search;  and was General  Partner of The
Marketing  Partnership,  Inc. He was associated  with the Noel Group and Lincoln
Snacks  Company.  Mr.  MacDonald was formerly  President and CEO of Nestle Foods
Corporation in Purchase,  New York, a position he held from 1983 to 1991.  Prior
to that he had been President of The Stouffer Frozen Foods Co. Mr.  MacDonald is
also  director of Lord,  Abbett & Co., a manager of mutual  funds,  Fountainhead
Water  Company,  a  producer  of  bottled  water,   CARESIDE,   Inc.,  designer,
manufacturer  and  marketer of  diagnostic  test  products,  and Lincoln  Snacks
Company. He is a former director and past chairman of the executive committee of
American Maize Products Co. Mr. MacDonald  graduated from Cornell  University in
1955 with a B.S. in Hotel Administration.

Carl G. Anderson, Jr. - Mr. Anderson has been a member of the Company's Board of
Directors  since March,  1994.  Mr.  Anderson is President and CEO of ABC School
Supply,  Inc., a  manufacturer  and marketer of  educational  products  based in
Atlanta,  Georgia. Prior to joining ABC School Supply in May, 1997, Mr. Anderson
served as Vice  President  - General  Manager  of the Retail  Consumer  Products
Division of James  River  Corporation  since  August,  1994.  He was a marketing
executive at Procter & Gamble from 1972 to 1984 and Vice  President  and General
Manager at Nestle Foods Corporation in Purchase, New York from 1984 to 1992. Mr.
Anderson is also a director of Arrow International,  Inc. and ABC School Supply,
Inc.  Mr.   Anderson   graduated  from  Lehigh   Graduate   School  of  Business
Administration  in 1972 and  Lafayette  College  in 1967 and  served  as a First
Lieutenant in the U.S. Army.

John T. Gray - Mr. Gray is a General Partner of Brynwood  Partners III L.P., and
Brynwood  Partners,  IV,  L.P.,  investment  management  partnerships  based  in
Greenwich, Connecticut. During the period 1984 through mid-1995, Mr. Gray served
as President and Chief Executive Officer of The Genie Company, a manufacturer of
garage door openers and wet/dry vacuum cleaners. He first became associated with
Genie as Executive Vice President in 1982. Mr. Gray joined the Norelco  Division
of North  American  Philips  Corporation  in 1968  where he  served  in  various
marketing  positions and rose to become Vice  President  and General  Manager in
1974.  Mr. Gray is also  director of Associated  Materials  Inc., a Dallas based
manufacturer of building  materials and Lincoln Snacks  Company,  a manufacturer
and marketer of snack food  products.  Mr. Gray graduated from the University of
Illinois and served as a First Lieutenant in the U.S. Air Force.


                                      -10-



Dario U. Margve - Mr.  Margve has been a member of the Board of Directors of the
Company,  and the President and CEO of the Company, and the President and CEO of
J.B.  Williams since March 9, 1995.  Mr. Margve began his  employment  with J.B.
Williams in May,  1993 as the Vice  President  Sales and served in this position
until his election as President  and CEO.  Prior to joining J.B.  Williams,  Mr.
Margve was the Vice President Division Manager of the Stouffer Foods Division of
Nestle Company, Inc., which company Mr. Margve joined in March, 1991. Mr. Margve
previously held other positions with Nestle,  including  Regional Manager of the
Nestle Foods Division,  and was Vice President,  Regional Manager of Wine World,
Inc. Mr. Margve  received a B.S. in Engineering  from the United States Military
Academy at West Point, New York, in 1978.

Kevin C. Hartnett - Mr.  Hartnett  began his  employment  with J.B.  Williams in
March, 1993 as Vice President Finance and Administration.  He has also served as
Vice President  Finance and  Administration of the Company and Secretary of J.B.
Williams since March, 1994 and as Secretary of the Company since December, 1994.
He is responsible for financial matters related to J.B. Williams,  including its
existing operations and development.  Previously,  Mr. Hartnett was the Director
of Finance and  Accounting  for the Bottled Water Division of The Clorox Company
from September,  1989 to March,  1993. Mr. Hartnett also held various  positions
with Nestle Foods Corporation from April, 1973 to September,  1989 including the
Division Controller of the Coffee/Tea Division,  and the Marketing Controller of
the Beverage Division. He graduated from the University of Dayton with a B.S. in
Accounting, and from Iona College with an M.B.A. in Finance.

Jeffrey L. Bower - Mr. Bower began his employment with J.B.  Williams in August,
1994.  Previously,  Mr.  Bower was employed by Reckitt & Colman Inc., a consumer
products company,  from 1987 to August,  1994 where he served as the Director of
External  and  Special  Manufacturing  and  prior  thereto  as the  Director  of
Engineering,  Durkee-French  Foods Inc.  Mr.  Bower also  served as a Manager of
Engineering for Pepsi-Cola USA from 1984 to 1987 and as Senior Project  Engineer
for  Mobil  Chemical  Company  from  1978 to 1984.  Mr.  Bower  was the  Company
Commander, A Co. of the 9th Engr. Bn. from 1973 to 1978. He received his B.S. in
Aerospace Engineering from the University of Virginia in 1973.

Robert G.  Sheasby - Mr.  Sheasby  began his  employment  with J.B.  Williams in
October, 1994. Mr. Sheasby was a partner of and marketing consultant to Creative
Options,  a marketing,  new products and  communications  consultant,  from 1993
until  he  joined  J.B.   Williams,   and  Vice   President  of  Marketing   for
Tulip/Polymerics,  Inc.  from  1991 to 1993.  Mr.  Sheasby  was Vice  President,
Marketing for  Cheesebrough-Ponds  USA from 1989 to 1991.  Mr. Sheasby also held
various positions with  Bristol-Myers Co. and Lever Brothers Co. He received his
B.S. in Marketing and his B.S. in Advertising from Syracuse University in 1973.

D. John Dowers - Mr.  Dowers began his  employment  with J.B.  Williams in June,
1995. Prior to joining J.B. Williams, Mr. Dowers was Vice President of Marketing
for the Nestle Ice Cream Company from August,  1993.  Mr. Dowers also held other
positions  within the Nestle U.S.A.  organization,  including  Vice President of
Trade Marketing and Vice President of Sales  Administration  for Stouffer Foods.
He received his B.A. in Economics from Bucknell University in 1981 and an M.B.A.
in Marketing from the University of Chicago in 1987.

Section 16(a) Beneficial Ownership Reporting Compliance
- -------------------------------------------------------

Because  the  Company's  Common  Stock is not  registered  under the  Securities
Exchange Act of 1934, none of the Company's directors,  officers or stockholders
is obligated to file reports of  beneficial  ownership of the  Company's  Common
Stock under such Act.


                                      -11-



ITEM 11.  EXECUTIVE COMPENSATION

Employment Contracts
- --------------------

Each of the named executive  officers of J.B.  Williams has an employment letter
setting  forth  the  general  terms  of his  respective  employment.  Each  such
employment  letter  provides for  employment  for an initial period of one year,
with  automatic  renewals for  additional  one-year  periods,  and entitles each
executive  officer to participation  in benefit plans and perquisites  available
generally  to  executive  employees.  Each  employment  letter  specifies a base
salary,  and provides  for annual  reviews for possible  merit  increases.  Each
employment   letter   specifies  that  the  executive  may  be  eligible  for  a
discretionary   bonus  based  partially  upon  attaining   planned   performance
objectives and partially upon subjective performance factors.

Summary Compensation Table
- --------------------------

The following table sets forth the  compensation  paid by J.B.  Williams for the
last three  fiscal  years to its chief  executive  officer and each of the other
four most highly  compensated  executive  officers whose total cash compensation
exceeded  $100,000 for the fifty-two  week period ended  December 30, 2000.  The
dollar value of perquisites  and other  personal  benefits for each of the named
individuals was less than established reporting thresholds.



                                                                                      Shares
                                                                                    Underlying    All Other
                                                        Annual Compensation           Options   Compensation(2)
                                                  -------------------------------     -------   ---------------
       Name and Principal Position                Year      Salary       Bonus(1)
       ---------------------------                ----      ------       -----

                                                                                   
Dario U. Margve, President and CEO ..........     2000     $241,000     $175,000         --       $  6,520
of the Company and J.B. Williams ............     1999      230,000      143,000         --          6,900
                                                  1998      220,000       50,000         --          6,600

Kevin C. Hartnett, Vice President- ..........     2000     $159,800     $112,000         --       $  4,794
Finance and Administration of the Company ...     1999      152,900       95,000         --          4,587
and J.B. Williams ...........................     1998      146,300       35,000         --          4,389

Robert G. Sheasby, Vice President of J. B ...     2000     $166,100     $ 85,000         --       $  5,063
Williams and President of San Francisco .....     1999      166,100       85,000         --          4,983
Soap Company ................................     1998      158,900       30,000         --          4,767

Jeffrey L. Bower, Vice President - Operations     2000     $130,000     $ 70,000         --       $  3,900
of J.B. Williams ............................     1999      120,500       65,000         --          3,615
                                                  1998      120,500         --           --          3,615

D. John Dowers, Vice President - Sales and ..     2000     $176,900     $124,000         --       $  5,238
Marketing of J.B. Williams ..................     1999      169,300       95,000         --          5,079
                                                  1998      162,000       35,000         --          4,860



(1)  Bonuses reflected for 2000 were paid in 2001.

(2)  Represents contributions made by J.B. Williams pursuant to a 401(k) plan.


                                      -12-



Stock Option Grants for Year Ended December 30, 2000
- ----------------------------------------------------

There were no option  grants  during the fiscal year ended  December 30, 2000 to
any of the officers named in the Summary Compensation Table.

Board  of  Directors  Interlocks  and  Insider   Participation  in  Compensation
Decisions
- --------------------------------------------------------------------------------

Neither  the  Company  nor  J.B.  Williams  has  a  compensation  committee.  No
compensation  is paid to any executive  officer of the Company.  Decisions  with
respect to executive  compensation for officers of J.B. Williams are made by the
Board  of  Directors  of J.B.  Williams.  None of the  members  of the  Board of
Directors of J.B. Williams received any compensation in 2000 or previously as an
officer or employee of J.B. Williams.

Report of Board of Directors on Executive Compensation
- ------------------------------------------------------

The  Board of  Directors  of J.B.  Williams  reviews  and  approves  the  annual
compensation of J.B. Williams'  executive  officers,  as well as J. B. Williams'
policies  and  practices  with  respect  to  compensation  of  other  management
personnel.

Compensation  of  executive  officers  consists  primarily  of base  salary  and
discretionary  bonus awards.  The base salary of executive officers is specified
in their employment  letters,  summarized above. The base salary is subject to a
merit  review for  possible  increase  at the end of each fiscal year during the
executive's employment.  The bonus awards are made at the sole discretion of the
Board of Directors based primarily upon attaining planned performance objectives
and partially upon subjective performance factors.

In reviewing the compensation of J.B. Williams'  executive officers for possible
increases in base salary and for bonus awards, the Board of Directors  considers
(i) the  levels  of  executive  compensation  paid in the  industry,  (ii) J. B.
Williams'  earnings  and profit  margin  (operating  income as a  percentage  of
revenues),  both in absolute  terms as well as in relation to budget  forecasts,
and  compared  to results for prior  years,  and (iii) the extent to which J. B.
Williams has achieved or exceeded its goals for the year. No specific  weight is
accorded to any single factor and the different  factors may be accorded greater
or lesser weight in particular years or for particular officers.

The base  compensation of J.B.  Williams'  chief executive  officer for 2000 was
determined  at the  beginning  of that  year in  light  of all of the  foregoing
factors  as  applied to the CEO's  performance  in 1999.  His bonus for 2000 was
determined in 2001 in light of these same factors as applied to his  performance
in 2000.

                                      By the Board of Directors of J.B. Williams

                                      Hendrik J. Hartong, Jr.
                                      Richard T. Niner



                                      -13-



Compensation of Directors
- -------------------------

A  director  who is not an  employee  or  officer  of the  Company or any of its
subsidiaries  is paid a fee of $2,000  per  calendar  quarter  for  serving as a
director of the Company, and $1,000 for attendance per meeting. Directors of the
Company  and any of its  subsidiaries  are  reimbursed  for their  out-of-pocket
expenses  incurred in  connection  with their  service as  directors,  including
travel expenses.

Stock Performance Graph
- -----------------------

The Company's Common Stock has never traded  publicly.  For this reason, a graph
indicating the relative performance of the Company's Common Stock price to other
standard  measures has not been  included  since it would  provide no meaningful
information.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following  table sets forth as of March 10, 2001,  the  beneficial  security
ownership of (a) any person who is known to the  registrant to be the beneficial
owner of more than five percent of the  Company's  voting  securities,  together
with any such person's  address,  (b) the directors of the Company,  (c) each of
the executive  officers  named in the Summary  Compensation  Table,  and (d) the
directors and executive officers of the Company as a group.



                                                       Amount and Nature        Percent of
Title of Class       Beneficial Owner               of Beneficial Ownership      Class(1)
- --------------       ----------------               -----------------------      --------

                                                                         
Common Stock         Brynwood Partners II L.P.
                     Two Soundview Drive
                     Greenwich, CT 06830                9,000 shares(1)             90%

Common Stock         Hendrik J. Hartong, Jr.            9,000 shares(2)             90%

Common Stock         Richard T. Niner                   9,000 shares(3)             90%

Common Stock         Dario U. Margve                    350 shares                3.50%

Common Stock         Kevin C. Hartnett                  175 shares                1.75%

Common Stock         Robert G. Sheasby                  175 shares                1.75%

Common Stock         D. John Dowers                     150 shares                1.50%

Common Stock         Jeffrey L. Bower                   100 shares                1.00%

Common Stock         All directors and executive
                     officers as a group (10 persons)   950 shares(4)             9.50%


- -----------------------------

(1)  90%  of  the  Company's  issued  and  outstanding  common  stock  is  owned
     beneficially and of record by Brynwood Partners II L.P. ("Brynwood").


                                      -14-



(2)  Consists  of 9,000  shares  owned by  Brynwood.  Mr.  Hartong  is a general
     partner of Brynwood  Management II L.P., which serves as general partner of
     Brynwood.  Together with Mr. Niner,  Mr.  Hartong has voting and investment
     power over these shares.  Mr. Hartong's  address is c/o Brynwood  Partners,
     Two Soundview Drive, Greenwich, CT 06830.

(3)  Consists of 9,000 shares owned by Brynwood.  Mr. Niner is a general partner
     of  Brynwood  Management  II L.P.,  which  serves  as  general  partner  of
     Brynwood.  Together with Mr.  Hartong,  Mr. Niner has voting and investment
     power over these shares. Mr. Niner's address is c/o Brynwood Partners,  Two
     Soundview Drive, Greenwich, CT 06830.

(4)  Does not include for Mr.  Hartong or Mr.  Niner the 9,000  shares  owned by
     Brynwood which is reflected as being  beneficially  owned by such directors
     in the chart.


ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The Company  pays a monthly fee of $25,000 to Brynwood  Management  II L.P.  for
management and consulting  services.  Such payments aggregated $300,000 in 2000.
Messrs.  Hartong and Niner,  who are  directors of the Company,  are the General
Partners of Brynwood Management II L.P.


ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)  The following documents are filed as part of this report on Form 10-K

     1.   Financial Statements

          The  financial  statements  and notes  thereto  listed on page F-1 are
          filed herewith as part of this report.

     2.   Financial Statement Schedules

          All schedules for which provision is made in the applicable accounting
          regulations  of  the  Securities  and  Exchange   Commission  are  not
          required,  are  inapplicable  or have been  disclosed  in the Notes to
          Consolidated Financial Statements and therefore have been omitted.

     3.   Exhibits


Exhibit
Number            Description
- ------            -----------

(2)(i)            Agreement  dated as of February 24, 1994,  between  SmithKline
                  Beecham  Consumer  Healthcare,  L.P.  and CEP  Holdings,  Inc.
                  ("CEP")  (incorporated  by reference to Exhibit  (2)(i) to the
                  Registration  Statement  on Form  S-4 (No.  33-83734)  of J.B.
                  Williams  Holdings,   Inc.  (the  "Company"),   J.B.  Williams
                  Company, Inc. ("J.B.  Williams"),  After Shave Products,  Inc.
                  ("ASP"), Pre-Shave Products, Inc. ("PSP"), Hair Care Products,
                  Inc. ("HCP") and CEP (the "Registration Statement")).



                                      -15-



(2)(ii)           Intellectual Property Agreement dated as of February 24, 1994,
                  between Merrell Dow Pharmaceuticals Inc. and CEP (incorporated
                  by   reference   to  Exhibit   (2)(ii)  to  the   Registration
                  Statement).

(2)(iii)          Agreement  dated as of December 16, 1992,  between  SmithKline
                  Beecham Corporation,  SmithKline Beecham Consumer Brands Inc.,
                  Beecham (NJ) Inc. and J.B. Williams (incorporated by reference
                  to Exhibit (2)(iii) to the Registration Statement).

(2)(iv)           Asset  Purchase  Agreement  dated as of August 6, 1997, by and
                  between  J.B.  Williams  and Avalon  Natural  Cosmetics,  Inc.
                  (incorporated  by  reference  to Exhibit 2.1 to the  Company's
                  Report on Form 8-K filed on October 31, 1997  (Commission File
                  No. 33-83734)).

(2)(v)            Asset Purchase  Agreement between CEP and Virotex  Corporation
                  dated  as of July  10,  1997  (incorporated  by  reference  to
                  Exhibit 2(v) of the  Company's  Annual Report on Form 10-K for
                  the fiscal year ended December 31, 1997  (Commission  File No.
                  33-83734)).

(2)(vi)           Asset  Purchase  Agreement  between J.B.  Williams and Hoechst
                  Marion  Roussel  Canada,  Inc.  (incorporated  by reference to
                  Exhibit 2(vi) of the Company's  Annual Report on Form 10-K for
                  the fiscal year ended December 31, 1997  (Commission  File No.
                  33-83734)).

(3)(i)            Certificate  of  Incorporation  of the Company,  as amended to
                  March 11, 1994 (incorporated by reference to Exhibit (3)(i)(l)
                  to the Registration Statement).

(3)(ii)           By-Laws of the Company  (incorporated  by reference to Exhibit
                  3(ii) to the Registration Statement).

(4)(i)            Specimen  of  the   Company's   12%  Senior   Notes  due  2004
                  (incorporated  by  reference  to  Exhibit   (4)(i)(l)  to  the
                  Registration Statement).

(4)(ii)           Indenture  dated as of March 16, 1994 among the Company,  J.B.
                  Williams,  ASP,  PSP,  HCP,  CEP and The Bank of New York,  as
                  Trustee  (incorporated  by reference to Exhibit (4)(iv) to the
                  Registration Statement).

(4)(iii)          $5,000,000  Credit  Facility  dated  as of  August  29,  1997,
                  between the Company  and The Bank of New York,  including  the
                  Master  Promissory Note as of the same date  (incorporated  by
                  reference to Exhibit 4(iii) of the Company's  Annual Report on
                  Form  10-K  for  the  fiscal  year  ended  December  31,  1997
                  (Commission File No. 33-83734)).

(10)(i)(l)        Manufacturing Agreement dated as of February 24, 1994, between
                  J.B.  Williams and Marion  Merrell Dow Inc.  (incorporated  by
                  reference   to   Exhibit   (10)(i)(3)   to  the   Registration
                  Statement).

(10)(i)(2)        License  Agreements  between J.B. Williams and CEP dated as of
                  February 20, 1994 and between  J.B.  Williams and each of PSP,
                  HCP and ASP  dated as of  January  1,  1993  (incorporated  by
                  reference   to   Exhibit   (10)(i)(4)   to  the   Registration
                  Statement).


                                      -16-



(10)(i)(3)        Manufacturing  and Sales Agreement  between J.B.  Williams and
                  Summa Rx  Laboratories,  Inc.  (incorporated  by  reference to
                  Exhibit (10)(ii)(D) to the Registration Statement).

(10)(ii)(D)       Sublease,  dated  August 11,  1993,  between  E.I.  Du Pont De
                  Nemours  and  Company  and  J.B.  Williams   (incorporated  by
                  reference   to  Exhibit   (10)(ii)(D)   to  the   Registration
                  Statement).

(10)(iii)(A)(1)   The  Company's  1994 Stock  Option  Plan  dated  March 4, 1994
                  (incorporated by reference to Exhibit  (10)(iii)(A)(l)  to the
                  Registration Statement).

(10)(iii)(A)(2)   Employment  Agreement  dated as of May 3,  1993  between  J.B.
                  Williams  and Dario U. Margve  (incorporated  by  reference to
                  Exhibit (10)(iii)(A)(2) to the Registration Statement).

 (10)(iii)(A)(3)  Employment  Agreement  dated as of February  11, 1993  between
                  J.B. Williams and Kevin C. Hartnett (incorporated by reference
                  to Exhibit (10)(iii)(A)(2) to the Registration Statement).

(10)(iii)(A)(4)   Employment  Agreement  dated as of August 4, 1994 between J.B.
                  Williams  and Jeffrey L. Bower  (incorporated  by reference to
                  Exhibit (10)(iii)(A)(2) to the Registration Statement).

(10)(iii)(A)(5)   Employment Agreement dated as of October 19, 1994 between J.B.
                  Williams and Robert G. Sheasby  (incorporated  by reference to
                  Exhibit (10)(iii)(A)(6) to the Registrant's 1994 Annual Report
                  on Form 10-K (Commission File No. 33-83734)).

(10)(iii)(A)(5)   Employment  Agreement  dated as of May 12, 1995  between J. B.
                  Williams and D. John Dowers.

(21)              Subsidiaries  of the Company  (incorporated  by  reference  to
                  Exhibit (21) to the Registration Statement).

(24)              Powers of Attorney for directors  and certain  officers of the
                  Company.


(b) Reports on Form 8-K
           -  None


                                      -17-



                                   SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                       J.B. WILLIAMS HOLDINGS, INC.
                                       -------------------------------------
                                       (Registrant)


                                       By: /s/ DARIO U. MARGVE
                                       -------------------------------------
                                       Dario U. Margve, President and CEO


Date: March 28, 2001


Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following  persons on behalf of the  registrant and
in the capacities and on the dates indicated.

SIGNATURE                  TITLE

/s/ DARIO U. MARGVE        President, CEO and Director           March 28, 2001
- -------------------        (principal executive officer)
DARIO U. MARGVE

/s/ KEVIN C. HARTNETT      Vice President, Finance and           March 28, 2001
- ---------------------      Administration (principal
KEVIN C. HARTNETT          financial and accounting officer)


NAME                       TITLE

HENDRIK J. HARTONG, JR.    Director          :    By /s/ KEVIN C. HARTNETT
                                                     ----------------------
                                             :       Kevin C. Hartnett
RICHARD T. NINER           Director          :       As Attorney-in-Fact
                                             :       Date: March 28, 2001

C. ALAN MACDONALD          Director          :   and

CARL G. ANDERSON, JR.      Director          :    By /s/ DARIO U. MARGVE
                                                        -------------------
                                             :          Dario U. Margve
JOHN T. GRAY               Director          :          As Attorney-in-Fact
                                             :          Date: March 28, 2001


                                      -18-


     J.B. WILLIAMS HOLDINGS, INC.

     Independent Auditors' Report
     ----------------------------

     Consolidated Financial Statements
     ---------------------------------
     December   30,   2000  and  January  1,  2000
     Fifty-Two  Weeks Ended
     December  30,  2000 and  January 1, 2000
     Year Ended December 31, 1998





J.B. WILLIAMS HOLDINGS, INC.

TABLE OF CONTENTS
- --------------------------------------------------------------------------------


                                                                            Page

INDEPENDENT AUDITORS' REPORT                                                  1

FINANCIAL  STATEMENTS AS OF DECEMBER 30, 2000 AND JANUARY 1,
     2000 AND FOR THE  FIFTY-TWO  WEEKS ENDED  DECEMBER  30,
     2000 AND  JANUARY 1, 2000 AND THE YEAR  ENDED  DECEMBER
     31, 1998:

     Consolidated Balance Sheets as of December 30, 2000 and
          January 1, 2000                                                     2

     Consolidated Statements of Income and Retained Earnings
          for the  Fifty-Two  Weeks Ended  December 30, 2000
          and  January 1, 2000 and the Year  Ended  December
          31, 1998                                                            3

     Consolidated Statements of Cash Flows for the Fifty-Two
          Weeks Ended  December 30, 2000 and January 1, 2000
          and the Year Ended December 31, 1998                                4

     Notes to Consolidated Financial Statements                             5-14




INDEPENDENT AUDITORS' REPORT


Board of Directors and Shareholder
J. B. Williams Holdings, Inc.

We have audited the accompanying  consolidated  balance sheets of J. B. Williams
Holdings,  Inc. and  subsidiaries  (the  "Company")  as of December 30, 2000 and
January 1, 2000, and the related consolidated  statements of income and retained
earnings  and cash flows for the  fifty-two  weeks ended  December  30, 2000 and
January  1,  2000 and the year  ended  December  31,  1998.  These  consolidated
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is  to  express  an  opinion  on  these  consolidated  financial
statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the  United  States of  America.  Those  standards  require  that we plan and
perform the audit to obtain  reasonable  assurance  about  whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the  consolidated  financial  position  of J.  B.  Williams
Holdings, Inc. and subsidiaries as of December 30, 2000 and January 1, 2000, and
the  consolidated  results  of their  operations  and their  cash  flows for the
fifty-two  weeks ended  December 30, 2000 and January 1, 2000 and the year ended
December 31, 1998 in conformity with accounting principles generally accepted in
the United States of America.


/s/ DELOITTE & TOUCHE LLP

February 16, 2001







J. B. WILLIAMS HOLDINGS, INC.

CONSOLIDATED BALANCE SHEETS
DECEMBER 30, 2000 AND JANUARY 1, 2000
(In Thousands)
- ---------------------------------------------------------------------------------------------------


                                                                         December 30,    January 1,
                                                                             2000           2000
                                                                         ------------    ----------
                                                                                    
ASSETS
- ------

CURRENT ASSETS:
  Cash and cash equivalents .......................................       $ 12,770        $ 11,113
  Accounts receivable, net of allowance for doubtful accounts
    and sales returns of $712 and $688 at December 30, 2000
    and January 1, 2000, respectively .............................         12,434          13,741
  Inventories .....................................................          8,384           6,404
  Other current assets (Note 4) ...................................          2,164           2,153
                                                                          --------        --------

        Total .....................................................         35,752          33,411
                                                                          --------        --------

PROPERTY AND EQUIPMENT:
  Machinery and equipment .........................................          4,459           4,083
  Furniture and fixtures ..........................................            385             378
  Leasehold improvements ..........................................             41              41
                                                                          --------        --------

        Total .....................................................          4,885           4,502

  Less accumulated depreciation ...................................          3,175           2,497
                                                                          --------        --------

        Net .......................................................          1,710           2,005
                                                                          --------        --------

OTHER ASSETS:
  Intangible assets, net of accumulated amortization of $29,089 and
    $25,913 at December 30, 2000 and January 1, 2000, respectively          36,896          39,744
  Other assets ....................................................          3,014           4,062
                                                                          --------        --------

        Total .....................................................         39,910          43,806
                                                                          --------        --------

TOTAL ASSETS ......................................................       $ 77,372        $ 79,222
                                                                          ========        ========


LIABILITIES AND SHAREHOLDERS' EQUITY
- ------------------------------------

CURRENT LIABILITIES:
  Accounts payable ................................................       $  2,367        $  2,995
  Due to sellers of acquired businesses ...........................            233             224
  Accrued expenses (Note 5) .......................................          7,608           7,230
  Income taxes payable ............................................          1,383              61
                                                                          --------        --------

       Total ......................................................         11,591          10,510
                                                                          --------        --------

DUE TO SELLERS OF ACQUIRED BUSINESSES (Note 10) ...................            239             463
                                                                          --------        --------

SENIOR NOTES (Note 6) .............................................         44,856          50,345
                                                                          --------        --------

COMMITMENTS AND CONTINGENCIES (Note 10)

SHAREHOLDERS' EQUITY (Note 7):

  Common stock and paid-in capital ................................         10,805          10,804
  Retained earnings ...............................................         11,086           8,304
  Less notes receivable from shareholders .........................         (1,205)         (1,204)
                                                                          --------        --------

       Total ......................................................         20,686          17,904
                                                                          --------        --------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY ........................       $ 77,372        $ 79,222
                                                                          ========        ========


See notes to consolidated financial statements.


                            -2-




J. B. WILLIAMS HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS
FIFTY-TWO WEEKS ENDED DECEMBER 30, 2000 AND JANUARY 1,  2000
AND THE YEAR ENDED DECEMBER 31, 1998
(In Thousands Except Share Data)
- -----------------------------------------------------------------------------------------------------


                                                                        2000        1999        1998
                                                                      -------     -------     -------

                                                                                     
NET SALES .......................................................     $67,388     $72,925     $76,106
                                                                      -------     -------     -------

OPERATING COSTS AND EXPENSES:
  Cost of goods sold ............................................      24,485      28,259      31,294
  Advertising ...................................................       1,735       2,203       3,933
  Promotion .....................................................      11,347      12,885      13,351
  Cash discounts ................................................       1,217       1,286       1,297
  Distribution ..................................................       3,023       3,699       4,587
  Selling .......................................................       2,451       2,673       2,895
  General and administrative ....................................       9,330       8,727       7,625
  Depreciation and amortization .................................       4,133       4,207       4,176
  Special item - Litigation settlement and related costs (Note 3)        --         2,760        --
                                                                      -------     -------     -------

       Total  operating expenses ................................      57,721      66,699      69,158
                                                                      -------     -------     -------

OPERATING PROFIT ................................................       9,667       6,226       6,948

INTEREST EXPENSE - Net of interest income of $287,
  $329 and $262 for fiscal 2000, 1999 and 1998, respectively ....       5,115       5,827       5,957
                                                                      -------     -------     -------

INCOME BEFORE INCOME TAXES ......................................       4,552         399         991

PROVISION FOR INCOME TAXES (Note 8) .............................       1,770         164         410
                                                                      -------     -------     -------

NET INCOME ......................................................       2,782         235         581

RETAINED EARNINGS, BEGINNING OF YEAR ............................       8,304       8,069       7,488
                                                                      -------     -------     -------

RETAINED EARNINGS, END OF YEAR ..................................     $11,086     $ 8,304     $ 8,069
                                                                      =======     =======     =======

INCOME PER COMMON SHARE:
  Basic .........................................................     $278.20     $ 23.50     $ 59.10
                                                                      =======     =======     =======

  Diluted .......................................................     $278.20     $ 23.50     $ 58.76
                                                                      =======     =======     =======

WEIGHTED AVERAGE NUMBER OF COMMON
  SHARES OUTSTANDING - BASIC ....................................      10,000      10,000       9,830
                                                                      =======     =======     =======

WEIGHTED AVERAGE NUMBER OF COMMON
  SHARES OUTSTANDING - DILUTED ..................................      10,000      10,000       9,888
                                                                      =======     =======     =======


See notes to consolidated financial statements.


                            -3-




J. B. WILLIAMS HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 30, 2000 AND JANUARY 1, 2000
AND THE YEAR ENDED DECEMBER 31, 1998
(In Thousands)
- -------------------------------------------------------------------------------------------------------


                                                                     2000          1999          1998
                                                                   --------      --------      --------

                                                                                      
OPERATING ACTIVITIES:
  Net income .................................................     $  2,782      $    235      $    581
  Adjustments to reconcile net income to net cash (used in)
    provided by operating activities (net of acquisitions):
     Amortization of intangibles .............................        3,455         3,578         3,648
     Loss on disposal and impairment of property and equipment         --            --              55
     Depreciation of property and equipment ..................          678           629           528
     Deferred income tax provision - net .....................          363            59           257
     Changes in operating assets and liabilities:
       Accounts receivable ...................................        1,307           997        (1,503)
       Inventories ...........................................       (1,980)        1,996        (1,609)
       Other current assets ..................................          (11)         (155)         (153)
       Other assets ..........................................          406           359          (142)
       Accounts payable ......................................         (628)         (299)          (24)
       Accrued expenses ......................................          378          (525)       (1,126)
       Income taxes payable ..................................        1,322          (149)         (571)
                                                                   --------      --------      --------

          Net cash provided by (used in) operating activities         8,072         6,725           (59)
                                                                   --------      --------      --------

INVESTING ACTIVITIES:
  Acquisitions ...............................................         (328)         (397)         --
  Equipment purchases and leasehold improvements .............         (383)       (1,276)         (884)
                                                                   --------      --------      --------

           Net cash used in investing activities .............         (711)       (1,673)         (884)
                                                                   --------      --------      --------

FINANCING ACTIVITIES:
Payments to senior note holders ..............................       (5,489)         --            --
Payments to sellers of acquired businesses ...................         (215)         (202)         (169)
                                                                   --------      --------      --------

           Net cash used in financing activities .............       (5,704)         (202)         (169)
                                                                   --------      --------      --------

INCREASE (DECREASE) IN CASH AND
  CASH EQUIVALENTS ...........................................        1,657         4,850        (1,112)

CASH AND CASH EQUIVALENTS,
  BEGINNING OF YEAR ..........................................       11,113         6,263         7,375
                                                                   --------      --------      --------

CASH AND CASH EQUIVALENTS, END OF YEAR .......................     $ 12,770      $ 11,113      $  6,263
                                                                   ========      ========      ========

SUPPLEMENTAL CASH FLOW INFORMATION:
  Income taxes paid ..........................................     $     85      $    253      $    656
                                                                   ========      ========      ========

  Interest paid ..............................................     $  5,847      $  6,041      $  6,219
                                                                   ========      ========      ========

SUPPLEMENTAL NONCASH INVESTING ACTIVITIES:
  Notes receivable from shareholders for common stock ........     $  1,205      $  1,204      $  1,200
                                                                   ========      ========      ========


See notes to consolidated financial statements.


                            -4-


J. B. WILLIAMS HOLDINGS, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------


1.   BASIS OF ACCOUNTING AND ORGANIZATION

     The consolidated financial statements include J. B. Williams Holdings, Inc.
     and its subsidiaries:  J.B.  Williams  Company,  Inc., After Shave Products
     Co.,  Pre-Shave  Products  Co.,  Hair Care  Products  Co. and CEP  Holdings
     (collectively,  the  "Company").  Brynwood  Partners  II  L.P.,  a  private
     partnership  formed under  Delaware  law, is the owner of 90% of the issued
     and outstanding  capital stock of the Company.  Brynwood  Partners II L.P.,
     has invested in and manages several  companies and their investors  include
     major insurance companies, financial institutions, corporations and pension
     funds.

     Commencing January 1, 1999, the Company changed its annual fiscal year to a
     fifty-two week period consisting of four thirteen-week interim periods.

     The  Company,  which was  organized  on December  3, 1992,  made an initial
     acquisition of certain assets ("Personal Care Products  Acquisition")  from
     SmithKline  Beecham  Corporation,  Beecham (NJ) Inc. and SmithKline Beecham
     Consumer Products, Inc.  (collectively,  "SKB") for $45,000,000 on December
     16, 1992. The Personal Care Products  Acquisition was financed  through the
     issuance  of a  promissory  note  for  $40  million  to SKB  and an  equity
     contribution  of $5.6  million  from  Brynwood  Partners II L.P.  Operating
     activity commenced on January 1, 1993.  Additionally,  the Company acquired
     certain assets ("Oral Care Products Acquisition") in February 1994 from SKB
     for  $18,323,000.  The Oral Care Products  Acquisition and repayment of the
     note payable to SKB relating to the Personal Care Products Acquisition were
     financed  through the private  placement  issuance of $55,000,000 of senior
     notes and an equity  contribution of $4 million from the Company's  primary
     shareholder.

     The Company's products are marketed under the trademarks "Aqua Velva" after
     shave,  "Lectric  Shave"  preshave,  "Brylcreem"  hair  care  preparations,
     "Williams Mug Shave Soap," "San  Francisco  Soap"  specialty bath products,
     and "Cepacol,"  sore throat products and mouthwash,  Cepacol  Viractin cold
     sore and fever blister medication and Cepacol ColdCare dietary supplements.
     Each of the  trademarks  is owned by a  subsidiary  of the  Company  and is
     licensed to J. B. Williams Company,  Inc. The Company  generally  purchases
     finished  goods from contract  manufacturers  and sells  products under the
     above brand names in the United States, Canada and Puerto Rico.

     In August 1997, the Company  purchased  certain assets  associated with the
     Viractin and San  Francisco  Soap Company  brands from  Virotex  Corp.  and
     Avalon Natural Cosmetics, Inc., respectively. Additionally, in October 1997
     the Company acquired certain assets associated with the Cepacol business in
     Canada from  Hoechst  Marion  Roussel  Canada,  Inc.  The assets  purchased
     consist primarily of trademarks, patents, inventories,  formulas, marketing
     materials and customer lists associated with each of these brands.  Each of
     these brands did not comprise a separate  business unit of the prior owner.
     Accordingly,  other than net sales, there is no financial or operating data
     available for these brands.

     The  Viractin  brand was  acquired by the Company  for  approximately  $4.7
     million,  of which  $0.6  million  was  allocated  to the fair value of the
     tangible assets acquired and $4.1 million was allocated to the intangibles.
     The cost of the San Francisco Soap Company brand acquired was approximately
     $11.7  million,  of which $7.7  million was  allocated to the fair value of
     tangible assets acquired and $4.0 million was allocated to intangibles.  In
     both of these transactions, there are additional contingent



                                      -5-



     payments  associated  with  annual net sales  during the  five-year  period
     following  each  respective  closing  date (see  Note 10).  The cost of the
     Cepacol Canada business was  approximately  $1.5 million,  all of which was
     allocated to intangibles.

2.   SIGNIFICANT ACCOUNTING POLICIES

     Revenue  Recognition - Revenue is recognized  upon the shipment of products
     to customers.

     Net Sales - Net sales  include the sales price less an estimate of returns,
     unsaleables and other allowances.

     Advertising Costs - Such costs are comprised of various  television,  radio
     and newspaper advertisements and are charged to expense as incurred.

     Promotion  Costs - Such costs are  comprised  of coupons,  trade  promotion
     incentives,  market research  expenditures and package design costs and are
     charged to expense as incurred.

     Distribution  Costs - Such costs are  comprised  of  outbound  freight  and
     warehouse administrative charges and are charged to expense as incurred.

     Selling Costs - Such costs are  comprised  principally  of  incentives  and
     commissions  to  selling  brokers  and are  charged to expense as sales are
     recorded.

     Cash and Cash Equivalents - Cash and cash equivalents  include  investments
     with a one-day availability.

     Inventories - Inventories  consist  principally  of finished  goods and are
     stated at the lower of cost  (using  the  first-in,  first-out  method)  or
     market value.

     Property and Equipment - Leasehold improvements, furniture and fixtures and
     machinery and equipment are recorded at cost. Depreciation of machinery and
     equipment  and  furniture  and  fixtures is  computed by the  straight-line
     method over the estimated  useful lives which range from 3 to 7 years and 5
     years, respectively. Leasehold improvements are amortized over the lives of
     the related leases or the estimated  useful lives of the assets,  whichever
     is shorter,  using the  straight-line  method.  The cost of improvements is
     capitalized;  expenditures  for  maintenance  and  repairs  are  charged to
     expense.

     Intangible  Assets - Intangible  assets arose from the SKB  acquisitions in
     1993 and 1994 and the San Francisco Soap,  Viractin and Cepacol business in
     Canada  acquisitions  made  during  1997.  The  costs  of  the  non-compete
     agreements are being amortized on the straight-line  method over the 5-year
     terms of the  agreements.  Trademarks  and  formulas  and other  identified
     intangibles  are being  amortized  on the  straight-line  method over their
     estimated  remaining  useful  lives of 25 years and 5 years,  respectively.
     Goodwill represents the excess of the purchase price over the fair value of
     the assets acquired and is being amortized using the  straight-line  method
     over 25 years.  The Company  evaluates the  recoverability  of goodwill and
     other  intangible  assets  on an  annual  basis by  assessing  whether  the
     unamortized  intangible  assets can be recovered over their remaining lives
     through operating results and undiscounted cash flows.

     Other Assets - Other assets  consist  primarily of barter  credits and debt
     issuance costs  associated  with the senior notes which are being amortized
     over the term of the debt.


                                      -6-



     In  1999,  the  Company  exchanged  inventory  with  a  carrying  value  of
     approximately $2.8 million for barter credits that will be used to purchase
     advertising.  The barter credits were recorded at the carrying value of the
     inventory  exchanged  which is less than the  estimated  fair value of such
     inventory. As of December 30, 2000, the barter credits have been reduced to
     approximately $1.7 million. The barter credits expire in 2007.

     Income  Taxes  -  Deferred   income  taxes  are   recognized  for  the  tax
     consequences  of temporary  differences by applying  enacted  statutory tax
     rates to differences  between the financial  statement carrying amounts and
     the tax basis of existing assets and liabilities.

     Principles of Consolidation - The consolidated financial statements include
     all subsidiaries.  All significant intercompany items have been eliminated.
     Certain  prior year  amounts  have been  reclassified  to conform  with the
     presentation for the current year.

     Use of Estimates - The  preparation  of financial  statements in conformity
     with  accounting  principles  generally  accepted  in the United  States of
     America  requires  management to make estimates and assumptions that affect
     the reported amounts of assets and liabilities and disclosure of contingent
     assets and  liabilities  at the date of the financial  statements,  and the
     reported  amount of revenues  and  expenses  during the  reporting  period.
     Actual results could differ from those estimates.

     Stock  Options - Financial  Accounting  Statement No. 123,  Accounting  for
     Stock Based  Compensation,  ("SFAS 123") requires  expanded  disclosures of
     employee stock based compensation arrangements and encourages, but does not
     require,  employers  to adopt a fair value based method of  accounting  for
     employee  stock  based  compensation.  Under the fair value  based  method,
     compensation  cost is  measured at the grant date based on the value of the
     option and is  recognized  over the  service  period,  which is usually the
     vesting  period.  As provided by SFAS 123, the Company  follows  Accounting
     Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees"
     ("APB 25"), for employee  stock  compensation  measurement,  which does not
     require  compensation  expense recognition when the exercise price of stock
     options is greater than or equal to current market value at the date of the
     stock option grant.

     Income per Common Share - Basic  earnings per share is computed by dividing
     net income by the weighted  average  number of common  shares  outstanding.
     Diluted  earnings  per share is  computed  by  dividing  net  income by the
     weighted  average number of common shares  outstanding  and dilutive common
     equivalent shares (common stock options) outstanding.

     Financial Instruments - The estimated fair value of financial  instruments,
     which  includes  cash and  cash  equivalents,  senior  notes  and  accounts
     receivable, approximates their carrying value.

     Recent  Accounting  Pronouncements  - In  1998,  the  Financial  Accounting
     Standards  Board  ("FASB")  issued SFAS No. 133,  Accounting for Derivative
     Instruments and Hedging  Activities  ("SFAS 133"). The adoption of SFAS No.
     133 will require that all derivative instruments be recorded on the balance
     sheet at fair  value.  Changes  in the fair  value of  derivatives  will be
     recorded  each period in current  earnings or other  comprehensive  income,
     depending  on  whether  a  derivative  is  designated  as  part  of a hedge
     transaction and the type of hedge transaction.  The ineffective  portion of
     all hedges will be recognized in earnings. The Company is required to adopt
     FAS 133 (as amended) effective December 31, 2000, but does not expect there
     to be a significant impact, if any on its financial statements.

     In November 1999,  the SEC issued Staff  Accounting  Bulletin  ("SAB") 101,
     Revenue Recognition.  SAB 101 sets forth the SEC Staff's position regarding
     the point at which it is appropriate to recognize

                                      -7-



     revenue.  SAB 101 specifies  that revenue is realizable and earned when all
     of  the  following  criteria  are  met:  (1)  persuasive   evidence  of  an
     arrangement exists, (2) delivery has occurred or service has been rendered,
     (3) the  seller's  price to the  buyer is  fixed  or  determinable  and (4)
     collectibility is reasonably  assured.  The Company uses the above criteria
     to determine whether revenue can be recognized, and therefore believes that
     issuance  of this SAB does not have a  material  impact on these  financial
     statements.

3.   SPECIAL ITEM

     As  explained  further in Note 10, in November  1999 the  Company  received
     notice that it had lost its  arbitration  related to the  contract  dispute
     related to Cepacol  ColdCare  lozenges.  The legal  settlement  and related
     costs aggregated $2.76 million, all of which was paid in 1999.

4.   OTHER CURRENT ASSETS

     Other current assets consist of the following:

                                                     December 30,   January 1,
                                                         2000         2000
                                                           (In Thousands)

     Deferred tax asset..........................       $  950       $  894
     Prepaid expenses ...........................          695          831
     Other ......................................          519          428
                                                        ------       ------

     Total ......................................       $2,164       $2,153
                                                        ======       ======

5.   ACCRUED EXPENSES

     Accrued expenses consist of the following:


                                                    December 30,   January 1,
                                                        2000         2000
                                                          (In Thousands)

     Marketing..................................       $2,564       $2,400
     Interest ..................................        1,794        2,014
     Compensation ..............................        1,000          876
     Other .....................................        2,250        1,940
                                                       ------       ------

     Total .....................................       $7,608       $7,230
                                                       ======       ======

6.   SENIOR NOTES

     The Company financed the Oral Care Products  Acquisition and the payment of
     the note  payable to SKB from the  proceeds  of the  private  placement  of
     $55,000,000 of senior notes (the "Notes") and an equity  contribution  from
     its primary shareholder.

     Commencing  with  the  year  ended  December  31,  1995,  provided  certain
     conditions  are met, the Company must,  not later than April 15 immediately
     following such year,  offer to purchase from the holders of the Notes, on a
     pro  rata  basis,  an  aggregate  principal  amount  of  Notes,  equal to a
     specified

                                      -8-



     calculation  at a purchase  price equal to 100% of the principal  amount of
     the Notes plus accrued interest. Notes outstanding at December 30, 2000 and
     January 1, 2000 were $44,856,000 and $50,345,000, respectively.

     Interest  on the  Notes  is  payable  semiannually  in cash on  March 1 and
     September 1 of each year at an annual  interest  rate of 12%. The Notes are
     redeemable  at the option of the Company,  in whole or in part, at any time
     on or after March 1, 1999, at 106% of their principal amount,  plus accrued
     interest, declining to 100% of their principal amount on and after March 1,
     2001, plus accrued interest.

     The  Notes  are   guaranteed   by  each  of  the   Company's   wholly-owned
     subsidiaries,  which  constitute  all of the  Company's  direct or indirect
     subsidiaries (the "Subsidiary Guarantors").  The Subsidiary Guarantors have
     fully and  unconditionally  guaranteed  the  Notes on a joint  and  several
     basis; and the aggregate  assets,  liabilities,  earnings and equity of the
     Subsidiary   Guarantors  are   substantially   equivalent  to  the  assets,
     liabilities,  earnings and equity of the Company on a  consolidated  basis.
     There are no  restrictions  on the ability of the Subsidiary  Guarantors to
     make  distributions  to  the  Company.   Accordingly,   separate  financial
     statements and other disclosures  concerning the Subsidiary  Guarantors are
     not included herein.

     The  Notes  contain  certain  restrictive  covenants.  The  Company  is  in
     compliance with all covenants at December 30, 2000.

     During 2000, the Company  extended its $5,000,000  maximum  secured line of
     credit with the Bank of New York, for an additional  year which now expires
     on  August  31,  2001.  The  amount  available  under the line of credit is
     subject to reduction  based on certain  criteria  relative to the Company's
     accounts receivable and inventory. No amount was outstanding under the line
     of credit as of December 30, 2000.

7.   SHAREHOLDERS' EQUITY

     Common  stock  consists  of 20,000  authorized  shares at $.01 par value of
     which 10,000 shares were issued and  outstanding  at both December 30, 2000
     and January 1, 2000.

     During 2000, the Company repurchased 7 shares of common stock from a former
     employee which were then sold to another employee. During 1999, the Company
     repurchased  10 shares of common  stock from a then former  employee  which
     were then sold to another  employee.  During 1998, the Company issued 1,000
     shares of common stock for an  aggregate  purchase  price of  approximately
     $1,200,000  and  repurchased  10  shares  of  common  stock  from a  former
     employee.  Shares  were  issued to certain  employees  of the  Company as a
     result  of the  exercise  of  options  issued  to the  employees  under the
     Company's 1994 Stock Option Plan (the "Plan"). The shares were in each case
     paid for by a recourse promissory note in favor of the Company.


                                      -9-



     The Plan  provides for the  granting of options on shares of the  Company's
     common stock to its directors and certain key employees. The Plan permits a
     maximum of 1,000  shares of common stock to be issued at the fair value per
     share at the date the  option is  granted.  If the  option is  granted to a
     person,  who at the time of the grant  owns  more than 10% of the  combined
     voting power of all classes of stock,  the purchase price shall not be less
     than 110% of the fair  value per share at the date the  option is  granted.
     Stock option transactions during fiscal 1998 were as follows:

                                                                   1998
                                                                        Weighted
                                                                        Average
                                                                        Exercise
                                                            Shares       Price

     Outstanding, beginning of year..................       1,000       $1,196

     Exercised during the year ......................      (1,000)       1,200
                                                           ------

     Outstanding, end of year .......................        --           --
                                                           ======

     Exercisable, end of year .......................        --           --
                                                           ======

     The Company  applies APB 25 and related  interpretations  in accounting for
     the  Plan.  No  compensation  cost  was  required  to  be  recognized.  Had
     compensation  cost for the Plan been determined  based on the fair value of
     the option at date of grant  consistent with the  requirements of SFAS 123,
     the  Company's  fiscal 1998 net income and income per share would have been
     reduced to the pro forma amounts indicated below:


                                                                      1998
                                                                 (in Thousands)
                                                                Except per share

     Net income                        As reported                   $ 581
                                       Pro forma                       550
     Diluted income per share          As reported                   58.76
                                       Pro forma                     55.63


     The fair  value of stock  options  granted  during  1998 was  approximately
     $3,000 and has been estimated at the date of grant using the  Black-Scholes
     option pricing model with the following assumptions:

                                                                       1998

     Risk free interest rate................................           4.95 %
     Expected life .........................................              4
     Expected dividend yield ...............................            --
     Expected volatility ...................................            --


                                      -10-



8.   INCOME TAXES

     The components of the income tax provision (benefit) are as follows:


                                                 2000         1999       1998
                                                         (in Thousands)

     Current:
       Federal..............................     $1,071     $  (14)     $   (4)
       State ...............................        336        119         157
                                                 ------     ------      ------

                                                  1,407        105         153
                                                 ------     ------      ------

     Deferred

       Federal .............................        302        165         349
       State ...............................         61       (106)        (92)
                                                 ------     ------      ------

                                                    363         59         257
                                                 ------     ------      ------

     Total .................................     $1,770     $  164      $  410
                                                 ======     ======      ======

     A reconciliation  of the provision for income taxes based on the applicable
     statutory  Federal income tax rate to the income tax provision as set forth
     in the consolidated statements of income is as follows:



                                         2000                 1999                    1998
                                  Amount       Rate     Amount      Rate       Amount      Rate
                                                  (Dollar Amounts in Thousands)

                                                                        
Provision for taxes at
  statutory Federal rate ...     $ 1,548       34.0 %   $ 136       34.0 %     $ 337      34.0 %
State taxes - net of Federal
  income tax benefit .......         312        6.9        33        8.3          76       7.4
Other - net ................         (90)      (2.0)       (5)      (1.3)         (3)     (0.1)
                                 -------      ------    -----      ------       -----     -----

Total ......................     $ 1,770       38.9 %   $ 164       41.0 %     $ 410      41.3 %
                                 =======      ======    =====      ======      =====      =====


     Deferred  taxes result from  temporary  differences  in the  recognition of
     revenue and expense for tax and financial statement purposes. The principal
     sources of the differences are the use for income tax purposes of a 15-year
     amortization  period for intangible assets, the use of accelerated  methods
     of  computing  depreciation  and the  capitalization  of certain  inventory
     related costs.


                                      -11-



     The tax effects of the significant temporary differences which comprise the
     deferred tax assets and liabilities are as follows:

                                                        December 30,  January 1,
                                                            2000         2000
                                                             (In Thousands)

     Assets:
       Inventories....................................     $  950       $  894
       Intangible ....................................       --            366
       Other .........................................        726          468
                                                           ------       ------

     Gross deferred tax assets .......................      1,676        1,728

     Liabilities:
       Intangibles ...................................        309         --
       Other .........................................         25           23
                                                           ------       ------

     Gross deferred tax liability ....................        334           23
                                                           ------       ------

     Net deferred tax asset ..........................     $1,342       $1,705
                                                           ======       ======

9.   EMPLOYEE BENEFIT PLAN

     The Company  maintains a 401(k) plan covering  substantially  all employees
     which  permits  employees  to  defer up to 20% of  their  salary.  Matching
     contributions   are  at  the   discretion   of  the   Company;   additional
     contributions  of 2% of compensation  are made for each employee at the end
     of each pay period. Annual discretionary  contributions may also be made by
     the Company.  The Company matches 25% of employee  contributions  up to the
     maximum of 4% of each  employee's  salary.  Company  contributions  for the
     fiscal 2000, 1999 and 1998 were approximately $95,000, $98,000 and $85,000,
     respectively.

10.  COMMITMENTS AND CONTINGENCIES

     The Company  leases  equipment and its  facilities  under  operating  lease
     agreements  which require payment of property  taxes,  insurance and normal
     maintenance costs.  Certain leases contain renewal options.  Rental expense
     was approximately $270,000, $254,000 and $233,000 for fiscal 2000, 1999 and
     1998, respectively.

     Future minimum annual rentals under the above leases are as follows:

     Fiscal Year                                                 (In Thousands)

     2001                                                              $183
     2002                                                                19
     2003                                                                11
     2004                                                                 6
                                                                       ----
                                                                       $219
                                                                       ====


                                      -12-



     The  Company  has  entered  into  employment  contracts  with  each  of its
     executive  officers.  Each contract  provides for employment for an initial
     period  of one  year,  with  automatic  renewals  for  additional  one-year
     periods. Terms of the contracts include details regarding  participation in
     benefit plans, base salary, merit increases and discretionary bonuses.

     Concurrently with the Oral Care Products  Acquisition,  the Company entered
     into a Purchasing and  Manufacturing  Agreement with Hoechst Marion Roussel
     ("HMR") (formerly Marion Merrell Dow, Inc. ("MMD")), which was subsequently
     amended, whereby the Company agreed to purchase existing oral care products
     exclusively  from HMR and in  connection  therewith  pay overhead  costs of
     $1,525,000   and  $1,482,000  as  of  December  30  and  January  1,  2000,
     respectively.

     During 1997, the Company entered into a  manufacturing  and sales agreement
     (the  "agreement")  to  distribute a cold remedy  product  composed of zinc
     acetate  lozenges  called Cepacol  ColdCare.  The Company agreed to acquire
     certain minimum quantities of ColdCare products for five years. The related
     minimum  payments  were $2.4  million  during  the first two years and $4.0
     million  during the third  through  fifth  years of the  agreement.  If the
     agreed-upon  minimum  quantities are not purchased,  the agreement provides
     for  payments of up to $400,000 in the first two years and  $650,000 in the
     third  through  fifth  years of the  agreement.  During  1998,  the Company
     terminated the agreement due to an investigation,  by the Company, into the
     validity  of the  patent.  The  Company  was sued by the other party to the
     agreement and in November 1999 the Company received notice that it had lost
     the arbitration.  The legal settlement and related costs,  aggregated $2.76
     million, all of which has been paid as of January 1, 2000 (Note 3).

     In connection with the San Francisco Soap acquisition,  the Company entered
     into a consulting  agreement  with the former owners of San Francisco  Soap
     and agreed to pay $300,000 per year during the consulting period (September
     1, 1997 through August 29, 2000). The $300,000 per year was paid in advance
     in quarterly  installments of $75,000 beginning September 1, 1997. Also, in
     connection  with the San Francisco  Soap Company  acquisition,  the Company
     entered into a contingent  payment agreement with the sellers equal to 2.5%
     of San Francisco Soap Company products net sales for a period of five years
     from the  acquisition  date. The minimum annual payment is $250,000 and the
     Company  recorded a liability for the present  value of the minimum  annual
     payments  owed to the sellers as part of the cost of the  acquisition.  The
     total amounts due related to this  agreement  were $311,000 and $687,000 at
     December 30, 2000 and January 1, 2000, respectively. The Company will treat
     additional  amounts paid as part of the cost of the acquisition  which will
     result in additional goodwill.

     In conjunction  with the Viractin  acquisition,  the Company entered into a
     contingent payment  arrangement with the sellers of Viractin which provides
     the sellers with additional amounts equal to the sum of 10% of net sales of
     the  Company's  Viractin  products  for a  period  of five  years  from the
     acquisition date. The additional  consideration  payments are to be made to
     the seller on a quarterly basis beginning September 30, 1997. During fiscal
     2000 and 1999,  amounts due related to this  agreement  were  approximately
     $202,000 and $217,000,  respectively.  The Company will record the payments
     to the sellers as part of the cost of the acquisition.

11.  SIGNIFICANT CUSTOMER

     One of the Company's customers accounted for approximately 21%, 18% and 15%
     of net sales for fiscal 2000, 1999 and 1998, respectively.


                                      -13-



12.  SEGMENT DATA

     The Company operates in two industry segments, the distribution and sale of
     personal  and oral care  products.  Data by  geographic  area and  industry
     segment is as follows:



                                                      2000                         1999                          1998
                                                                             (In Thousands)
                                         Personal     Oral             Personal    Oral               Personal   Oral
                                           Care       Care     Total     Care      Care      Total      Care     Care      Total
                                          -------   -------   -------   -------   -------   -------   -------   -------   -------
                                                                                               
Net sales to unaffiliated customers:
  United States (including Puerto Rico)   $40,043   $20,059   $60,102   $45,164   $20,716   $65,880   $49,067   $20,341   $69,408
  Canada ..............................     3,709     3,577     7,286     3,975     3,070     7,045     3,875     2,823     6,698
                                          -------   -------   -------   -------   -------   -------   -------   -------   -------

Total .................................   $43,752   $23,636   $67,388   $49,139   $23,786   $72,925   $52,942   $23,164   $76,106
                                          =======   =======   =======   =======   =======   =======   =======   =======   =======

Product contribution:
  United States (including Puerto Rico)   $14,688   $ 6,395   $21,083   $15,872   $ 3,883   $19,755   $ 9,904   $ 7,174   $17,078
  Canada ..............................     1,258       789     2,047     1,432       733     2,165     1,272       399     1,671
                                          -------   -------   -------   -------   -------   -------   -------   -------   -------

Total .................................   $15,946   $ 7,184    23,130   $17,304   $ 4,616    21,920   $11,176   $ 7,573    18,749
                                          =======   =======             =======   =======             =======   =======

General and administrative ............                         9,330                         8,727                         7,625

Depreciation and amortization .........                         4,133                         4,207                         4,176

Special item ..........................                          --                           2,760                          --
                                                              -------                       -------                       -------

Operating profit ......................                       $ 9,667                       $ 6,226                       $ 6,948
                                                              =======                       =======                       =======



     General and administrative  expenses, and depreciation and amortization are
     not allocated to each industry segment. Assets are primarily located in the
     United States.

13.  VALUATION AND QUALIFYING ACCOUNTS AND RESERVES



                                                      Additions
                                           Balance,   Charged to                Balance,
                                          Beginning     Profit    Recoveries/     End
                                           of Year     and Loss   Deductions    of Year
                                           -------     --------   ----------    -------
                                                            (In Thousands)
     Allowance for doubtful accounts
       and sales and returns:

                                                                     
     Fiscal 2000.....................       $ 688       $ 474       $(450)       $ 712
     Fiscal 1999 ....................         881         606        (799)         688
     Fiscal 1998 ....................         972         453        (544)         881




                                     * * * * * *





                                      -14-


                                 EXHIBIT INDEX


Exhibit
Number            Description
- ------            -----------

(2)(i)            Agreement  dated as of February 24, 1994,  between  SmithKline
                  Beecham  Consumer  Healthcare,  L.P.  and CEP  Holdings,  Inc.
                  ("CEP")  (incorporated  by reference to Exhibit  (2)(i) to the
                  Registration  Statement  on Form  S-4 (No.  33-83734)  of J.B.
                  Williams  Holdings,   Inc.  (the  "Company"),   J.B.  Williams
                  Company, Inc. ("J.B.  Williams"),  After Shave Products,  Inc.
                  ("ASP"), Pre-Shave Products, Inc. ("PSP"), Hair Care Products,
                  Inc. ("HCP") and CEP (the "Registration Statement")).

(2)(ii)           Intellectual Property Agreement dated as of February 24, 1994,
                  between Merrell Dow Pharmaceuticals Inc. and CEP (incorporated
                  by   reference   to  Exhibit   (2)(ii)  to  the   Registration
                  Statement).

(2)(iii)          Agreement  dated as of December 16, 1992,  between  SmithKline
                  Beecham Corporation,  SmithKline Beecham Consumer Brands Inc.,
                  Beecham (NJ) Inc. and J.B. Williams (incorporated by reference
                  to Exhibit (2)(iii) to the Registration Statement).

(2)(iv)           Asset  Purchase  Agreement  dated as of August 6, 1997, by and
                  between  J.B.  Williams  and Avalon  Natural  Cosmetics,  Inc.
                  (incorporated  by  reference  to Exhibit 2.1 to the  Company's
                  Report on Form 8-K filed on October 31, 1997  (Commission File
                  No. 33-83734)).

(2)(v)            Asset Purchase  Agreement between CEP and Virotex  Corporation
                  dated  as of July  10,  1997  (incorporated  by  reference  to
                  Exhibit 2(v) of the  Company's  Annual Report on Form 10-K for
                  the fiscal year ended December 31, 1997  (Commission  File No.
                  33-83734)).

(2)(vi)           Asset  Purchase  Agreement  between J.B.  Williams and Hoechst
                  Marion  Roussel  Canada,  Inc.  (incorporated  by reference to
                  Exhibit 2(vi) of the Company's  Annual Report on Form 10-K for
                  the fiscal year ended December 31, 1997  (Commission  File No.
                  33-83734)).

(3)(i)            Certificate  of  Incorporation  of the Company,  as amended to
                  March 11, 1994 (incorporated by reference to Exhibit (3)(i)(l)
                  to the Registration Statement).

(3)(ii)           By-Laws of the Company  (incorporated  by reference to Exhibit
                  3(ii) to the Registration Statement).

(4)(i)            Specimen  of  the   Company's   12%  Senior   Notes  due  2004
                  (incorporated  by  reference  to  Exhibit   (4)(i)(l)  to  the
                  Registration Statement).

(4)(ii)           Indenture  dated as of March 16, 1994 among the Company,  J.B.
                  Williams,  ASP,  PSP,  HCP,  CEP and The Bank of New York,  as
                  Trustee  (incorporated  by reference to Exhibit (4)(iv) to the
                  Registration Statement).

(4)(iii)          $5,000,000  Credit  Facility  dated  as of  August  29,  1997,
                  between the Company  and The Bank of New York,  including  the
                  Master  Promissory Note as of the same date  (incorporated  by
                  reference to Exhibit 4(iii) of the Company's  Annual Report on
                  Form  10-K  for  the  fiscal  year  ended  December  31,  1997
                  (Commission File No. 33-83734)).

(10)(i)(l)        Manufacturing Agreement dated as of February 24, 1994, between
                  J.B.  Williams and Marion  Merrell Dow Inc.  (incorporated  by
                  reference   to   Exhibit   (10)(i)(3)   to  the   Registration
                  Statement).





(10)(i)(2)        License  Agreements  between J.B. Williams and CEP dated as of
                  February 20, 1994 and between  J.B.  Williams and each of PSP,
                  HCP and ASP  dated as of  January  1,  1993  (incorporated  by
                  reference   to   Exhibit   (10)(i)(4)   to  the   Registration
                  Statement).

(10)(i)(3)        Manufacturing  and Sales Agreement  between J.B.  Williams and
                  Summa Rx  Laboratories,  Inc.  (incorporated  by  reference to
                  Exhibit (10)(ii)(D) to the Registration Statement).

(10)(ii)(D)       Sublease,  dated  August 11,  1993,  between  E.I.  Du Pont De
                  Nemours  and  Company  and  J.B.  Williams   (incorporated  by
                  reference   to  Exhibit   (10)(ii)(D)   to  the   Registration
                  Statement).

(10)(iii)(A)(1)   The  Company's  1994 Stock  Option  Plan  dated  March 4, 1994
                  (incorporated by reference to Exhibit  (10)(iii)(A)(l)  to the
                  Registration Statement).

(10)(iii)(A)(2)   Employment  Agreement  dated as of May 3,  1993  between  J.B.
                  Williams  and Dario U. Margve  (incorporated  by  reference to
                  Exhibit (10)(iii)(A)(2) to the Registration Statement).

 (10)(iii)(A)(3)  Employment  Agreement  dated as of February  11, 1993  between
                  J.B. Williams and Kevin C. Hartnett (incorporated by reference
                  to Exhibit (10)(iii)(A)(2) to the Registration Statement).

(10)(iii)(A)(4)   Employment  Agreement  dated as of August 4, 1994 between J.B.
                  Williams  and Jeffrey L. Bower  (incorporated  by reference to
                  Exhibit (10)(iii)(A)(2) to the Registration Statement).

(10)(iii)(A)(5)   Employment Agreement dated as of October 19, 1994 between J.B.
                  Williams and Robert G. Sheasby  (incorporated  by reference to
                  Exhibit (10)(iii)(A)(6) to the Registrant's 1994 Annual Report
                  on Form 10-K (Commission File No. 33-83734)).

(10)(iii)(A)(5)   Employment  Agreement  dated as of May 12, 1995  between J. B.
                  Williams and D. John Dowers.

(21)              Subsidiaries  of the Company  (incorporated  by  reference  to
                  Exhibit (21) to the Registration Statement).

(24)              Powers of Attorney for directors  and certain  officers of the
                  Company.