[LETTERHEAD OF J.B. WILLIAMS COMPANY, INC.]



May 12, 1995

Mr. Dana John Dowers
5279 Woodbridge Ave
Powell, OH 43065

Dear John:

Brynwood Partners,  the J.B. Williams  management team and I look forward to you
joining the J.B. Williams Company as Vice President, Sales.

Herewith, I am outlining the basic terms which we are prepared to offer you.

You shall  receive  an annual  salary of  $143,000  payable  in 24  semi-monthly
installments. Your annual salary shall be subject to a merit review for possible
increase at the end of each fiscal year during your employment.

You shall be eligible to  participate  in the  Company's  annual bonus pool with
other member of the JBW  management.  The amount of such bonus, if any, shall be
awarded at the sole  discretion  of the board of directors  and upon the Company
attaining  planned  performance  objectives  and a positive  evaluation  of your
performance  and  contributions  during the previous  year. The Company plans to
establish  an annual  bonus  pool  which  will  allow top  management  to earn a
substantial bonus each year, if the established criteria are met. The key factor
in  determining  your  individual  performance  will be your  ability  to assume
responsibility for all J.B. Williams sales functions.

You will be given  options  allowing  you to purchase 125 shares of JBW's common
stock.  This  represents a 1.25% (one and one quarter  percent)  equity interest
assuming all incentive  options  available for employees have been granted.  You
will be entitled to earn an  additional  0.25% (25 shares) of JBW's common stock
after the successful  completion of one year's employment,  at an exercise price
equal to the price of your initial 125 shares.  Your  options  shall vest at the
rate of 20%  immediately  and the 20% annually,  exercisable  at the end of each
full year of employment in years one through four,  provided you remain employed
with the Company.  Your exercise price will be equal to the fair market value of
the Company's  shares on the date of grant, as outlined in the 1994 Stock Option
Plan, which contains all terms governing these stock options.

You will be entitled to normal perquisites  offered to all management  employees
including 401-K Plan with company-matched funding, health and life insurance and
other  benefits.  You can contact Kevin  Hartnett  directly  regarding the other
benefits available.

It is our intention to provide you with a $500 per month car allowance.






We will  pay for all  documented  relocation  expenses  to the New  Jersey  area
subject to a gross  maximum  of  $39,500.  Relocation  expenses  covered  are as
follows:

Commission to sales agent and closing costs for the sale of your present home.

Actual out-of-pocket moving expenses to the New Jersey area.

Loan origination fees to secure a new mortgage and closing costs on the purchase
of a home in the New Jersey area.

Temporary living expenses that may be necessary for you.

Two house search trips for your wife to the New Jersey area.

We will  provide you with a one year  employment  contract at your base  salary,
with an evergreen provision.

John, we believe that this is a very good package,  particularly  in view of the
fact  that  there  is  a  significant   equity  stake  for  you  in  this.  Most
entrepreneurial  opportunities  do not provide the kind of base salary and bonus
as we are doing here,  but we believe that you can be a very  valuable  asset to
J.B.  Williams and we are obviously  eager to have you on board full time.  This
offer is contingent on your starting full time  employment no later than June 1,
1995.

Please  acknowledge  acceptance of this offer letter and employment terms herein
by signing one copy of this letter in the space provided below and returning one
copy to me.

We are looking forward to you joining the J.B. Williams Company. If you have any
questions, please let me know.


Sincerely,

/s/ DARIO U. MARGVE

Dario U. Margve
President

DUM/dsl

cc:      H. Hartong, Jr. - Brynwood Partners
         R. Niner - Brynwood Partners

I have read this offer  letter and accept the offer and terms of  employment  as
put forth above.

                                               /s/ DANA JOHN DOWERS      5/14/95
                                               ---------------------------------
                                               Dana John Dowers            Date