F O R M 10 - K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
    OF 1934

                  For the Fiscal Year Ended December 31, 1997

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934

  For the transition period from                      to                     
                                 --------------------    --------------------
                       Commission file number:  33-8373
                                              ------------
                          J.B. WILLIAMS HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)

            Delaware                                06-1387159
  -----------------------------           -------------------------------
  (State or other jurisdiction            (I.R.S. Employer Identification
  of incorporation or organization)       Number)


                           65 Harristown Road
                           Glen Rock, New Jersey          07452
               ---------------------------------------- ----------
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (201) 251-8100

Securities registered pursuant to Section 12(b) of the Act:    None

Securities registered pursuant to Section 12(g) of the Act:    None

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

       Yes            No  X
          -----         -----  
Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

Aggregate  market  value  of the  voting  stock  held by  non-affiliates  of the
registrant as of March 27, 1997: $0.00

Number of shares of the  registrant's  Common Stock,  par value $0.01 per share,
outstanding as of March 27, 1998: 9,000







                                     PART I


Item 1.  Business

J.B.  Williams  Holdings,   Inc.  (the  "Company"  or  the  "Registrant"),   was
incorporated in 1993 to create a holding company for J.B. Williams Company, Inc.
("J.B.   Williams"),   and  for  its  other  subsidiaries   (collectively,   the
"Subsidiaries").  The Company,  through its Subsidiaries,  distributes and sells
personal and health care products in the United States,  Canada and Puerto Rico.
During August 1997,  the Company  added to its personal  care products  business
with the  acquisition of the San Francisco Soap Company  [Trademark]  brand from
Avalon  Natural  Cosmetics,  Inc.  It also  added to its  health  care  products
business with the August, 1997 acquisition of the Viractin[Registered Trademark]
brand from  Virotex  Corp.  and the  October,  1997  acquisition  of the Cepacol
[Registered  Trademark]  business in Canada from Hoechst Marion Roussel  Canada,
Inc.,  and the July 1997  agreement  with Summa Rx  Laboratories,  Inc.  for the
purchase  of  certain  rights to sell zinc  dietary  supplements  under the name
Cepacol ColdCare.

The Company and its  subsidiaries are engaged  primarily in the marketing,  sale
and  distribution  of personal and health care products to the mass market.  The
Company's  personal care products are Aqua Velva  [Registered  Trademark]  men's
grooming  products,  Brylcreem  [Registered  Trademark] hair care  preparations,
Lectric Shave [Registered Trademark] pre-shave,  Williams [Registered Trademark]
Mug Shaving Soap and San  Francisco  Soap  Company  [Trademark]  specialty  bath
items.  The Company's  health care products are Cepacol  [Registered  Trademark]
mouthwash,   Cepacol  [Registered  Trademark]  sore  throat  products,   Cepacol
[Registered Trademark] ColdCare [Trademark] zinc dietary supplements and Cepacol
[Registered  Trademark]  Viractin  [Registered  Trademark]  cold  sore and fever
blister medication.  The Company's products are distributed through a network of
approximately 50 independent  brokers,  covering all fifty states. The Company's
brokers are compensated for their services by the Company on a commission basis,
and  either  the  Company  or  the   independent   broker  may  terminate  their
relationship upon 30 days' notice.

The primary market for the Company's  products is the general public  throughout
the United States,  Canada and Puerto Rico. The products are distributed through
retail accounts,  with the Company's largest account,  Wal*Mart,  accounting for
18% of the  Company's  U.S.  net sales in 1997.  Wal*Mart  makes its  purchasing
decisions on a centralized basis. Although the Company believes its relationship
with Wal*Mart to be very good, should Wal*Mart  significantly  reduce its volume
of  purchases  from the  Company,  cash flow and net income  would be  adversely
affected and replacing such sales would be difficult.

The Company does not have formal  arrangements  for the purchase and sale of its
products with its major customers,  except for pricing arrangements  pursuant to
which the Company has set predetermined  prices for its products.  The Company's
net sales  fluctuate  from month to month due to the timing of purchases as well
as  to  price  discounts   offered  to  certain  of  the  Company's   customers.
Historically, the Company's net sales have not demonstrated significant seasonal
variation,  however sales in 1997 were strongly impacted by shipments during the
September/December  holiday  period  of San  Francisco  Soap  Company  gift  set
products and during the September/December  cough and cold period of the Cepacol
health care products.

The  Company's  products  are  sold in  highly  competitive  markets,  with  the
Company's principal competitors being Procter & Gamble (personal care products





                                      -1-





and health care products),  Colgate-Palmolive  Company (personal care products),
SmithKline Beecham Consumer Healthcare (health care products) and Warner-Lambert
Co.  (health  care  products).  Many  of the  Company's  major  competitors  are
significantly  larger than the Company in terms of sales  force,  sales  volume,
product  selection and product support  resources.  These  competitors also have
significantly  greater access to capital,  marketing and  advertising  resources
than the Company.  In  addition,  the  leverage  that some of these  competitors
derive from the  significance  of their other  products  with key  retailers may
allow  their  competing  products  to obtain  shelf  space at the expense of the
Company's products.

Management   believes  that,   although  the  industry  is  highly  competitive,
competition  among brand name products has  traditionally  been based on factors
other  than  price,  such  as  brand  recognition,   consumer  loyalty,   retail
distribution and product features.

All of the  Company's  products  are  manufactured  by  outside  third  parties.
Management  believes that there are many third party contract  manufacturers who
could readily  manufacture  the  Company's  products on  comparable  terms.  Raw
materials used in the Company's  products are readily available from a number of
sources.

The health care  products  business and certain  elements of the  personal  care
products  business  are  subject  to  regulation  by the  Federal  Food and Drug
Administration,  the Bureau of  Alcohol,  Tobacco  and  Firearms  and the Health
Protection  Branch-Canada,  as are other  manufacturers of similar products,  as
well as  regulations  relating  to  marketing  and  content  (including  alcohol
content), labeling and packaging of consumer products.

The Company's  trademarks "Aqua Velva  [Registered  Trademark]",  "Lectric Shave
[Registered  Trademark]",  "Brylcreem  [Registered  Trademark]",  "Williams  Mug
Shaving Soap  [Registered  Trademark]",  "Cepacol  [Registered  Trademark]"  and
"Viractin  [Registered  Trademark]"  have been registered with the United States
Patent and Trademark  Office and under the Canadian  Trademark  Act. The Company
considers these trademarks to be the most important assets of the business.

As of  December  31,  1997,  the  Company  had 45  employees,  all of which  are
non-union. The Company considers its relationship with its employees to be good.


Item 2.  Properties

The Company  maintains its executive offices in Glen Rock, New Jersey, in leased
office space of  approximately  12,000  square  feet.  The lease on the property
expires in July,  2001. The Company also uses public  warehouse and distribution
facilities in Plainfield, Indiana, Sparks, Nevada and Honolulu, Hawaii.


Item 3.  Legal Proceedings

Neither the Company nor any of its subsidiaries is party to any material pending
legal proceedings.






                                      -2-





Item 4.  Submission of Matters to a Vote of Security Holders

No  matters  were  submitted  to a vote of  security  holders  during the fourth
quarter of 1997.


                                     PART II

Item 5.    Market for Registrant's Common Equity and Related Stockholder Matters

There is no established  public trading market for the equity  securities of the
Company or of its  Subsidiaries.  The Company's  equity  securities  are held of
record by one owner.  The Company has not  declared  any cash  dividends  on its
common  equity for the two most  recent  fiscal  years,  and does not  currently
intend to  declare  any such  cash  dividends  for the  foreseeable  future.  In
addition,  the Indenture under which the Company's  $55,000,000 12% Senior Notes
due 2004 were issued contains restrictions on the payment of dividends which may
limit materially the future payments of dividends on the common equity.


Item 6.  Selected Financial Data (In Thousands)

The financial and operating  data set forth on the following page as of December
31, 1997,  1996,  1995, 1994 and 1993 and for the years ended December 31, 1997,
December 31, 1996,  December 31, 1995, December 31, 1994 and the period December
3, 1992, the date of inception, through December 31, 1993, are derived from, and
should be read in conjunction with the consolidated  financial statements of the
Company and related notes thereto.

In August  1997,  the  Company  purchased  certain  assets  associated  with the
Viractin and San Francisco  Soap Company  brands from Virotex  Corp.  and Avalon
Natural Cosmetics, Inc., respectively. Additionally, in October 1997 the Company
acquired  certain  assets  associated  with the Cepacol  business in Canada from
Hoechst Marion Roussel Canada,  Inc. These acquisitions  consisted  primarily of
the trademarks, patents, inventories, formulas, marketing materials and customer
lists associated with each of these businesses. Each of these businesses did not
comprise a separate  business unit of the prior owner.  Accordingly,  other than
net  sales,  there  is no  financial  or  operating  data  available  for  these
businesses.

The purchase  price for the Viractin  business was  approximately  $4,692,000 of
which $550,000 was allocated to the fair value of the tangible  assets  acquired
and  $4,142,000  was allocated to  intangibles.  The purchase  price for the San
Francisco  Soap  Company  business  was   approximately   $11,704,000  of  which
$7,740,000  was  allocated  to the fair value of tangible  assets  acquired  and
$3,964,000 was allocated to intangibles.  (In both of these  transactions  there
are additional contingent payments tied to annual net sales during the five year
period  following  each  respective  closing  date.) The purchase  price for the
Cepacol  (Canada)  business  was  approximately  $1,490,000,  all of  which  was
allocated to intangibles.

The acquisitions  were accounted for by the purchase  method.  Net sales for the
year ended  December  31,  1997 were  approximately  $650,000  for the  Viractin
business,  $7,900,000 for the San Francisco  Soap Company  business and $200,000
for the  Cepacol  (Canada)  business.  Had  these  acquisitions  been made as of
January 1,



                                      -3-





1997 net sales  would have  increased  by  approximately  $2,300,000  due to the
Viractin  business,  approximately  $14,900,000  due to the San  Francisco  Soap
Company  business  and  approximately  $1,600,000  due to the  Cepacol  (Canada)
business.

Additionally,  there is only limited financial and operating data presented with
respect to the Cepacol  health care products for the fiscal year ended  December
31, 1993, and the period from January 1, 1994 through February 19, 1994, because
during such periods the Cepacol  health care products were owned and operated as
part of the consumer brand business of SmithKline  Beecham Consumer  Healthcare,
Inc. ("SKB"), and not as a separate business unit.





                                      -4-





Selected Financial Data
(In Thousands)



                                                  Health Care Products                    J.B. Williams Holdings, Inc.
                                      ---------------------------------------------      -----------------------------
                                         Fiscal Year                 January 1,
                                            Ended                      Through                 Fiscal Years Ended
                                         December 31,                February 19                   December 31,
                                      -------------------      --------------------      -----------------------------
                                        1993       1994         1993(1)      1994          1995       1996      1997
                                      --------    -------      -------      -------      --------    -------   -------

                                                                                              
Income Statement Data:
Net Sales .........................   $ 18,345    $ 2,454      $28,380      $44,060      $ 46,899    $48,283   $63,868
Cost of Goods Sold ................      5,732        879        8,269(2)    13,605(2)     13,111     14,206    23,555(2)
                                      --------    -------      -------      -------      --------    -------   -------
Gross Profits .....................     12,613      1,575       20,111       30,455        33,788     34,077    40,313
Advertising .......................      2,149        629        1,825        2,436         3,241      4,134
Promotion .........................      3,452        386        2,290        5,994         6,740      7,412    10,555
Distribution and Cash Discounts ...      1,119        114        1,788        4,202         4,273      3,683     5,100
                                      --------    -------      -------      -------      --------    -------   -------
Brand Contribution ................   $  5,893    $ 1,075      $15,404      $18,434      $ 20,339    $19,741   $20,524
                                      ========    =======      =======      =======      ========    =======   =======
Selling, General and Administrative
Expenses ..........................                              5,780        6,096         7,060      7,452    10,248
Depreciation and Amortization .....                              3,478        4,250         4,543      4,580     4,887
Other Income ......................                                 --           --            --         --      (750)
Interest Expense, Net .............                              2,543        5,578         5,685      5,231     5,200
                                                               -------      -------      --------    -------   -------
Income Before Income Taxes ........                              3,603        2,510         3,051      2,478       939
Provision for Income Taxes ........                              1,485          976         1,251      1,015       366
                                                               -------      -------      --------    -------   -------
Net Income ........................                           $  2,118      $ 1,534       $ 1,800    $ 1,463  $    573
                                                               =======      =======      ========    =======   =======


Balance Sheet Data:
Cash ..............................   $  4,961    $14,072      $19,478      $21,201      $  7,375
Working Capital (Deficiency) ......     (4,599)    17,202       22,925       23,555        18,404
Intangible Assets, Net ............     37,176     47,128       43,145       39,222        45,692
Total Assets ......................     49,343     76,625       78,198       76,795        81,471
Total Debt ........................     37,000     55,000       55,000       50,345        50,345
Shareholder's Equity ..............      7,718     13,252       15,052       16,515        17,088



                          (footnotes on following page)




                                      -5-






                        Notes to Selected Financial Data

- --------------------------------

(1)      The fiscal  year ended  December  31,  1993  includes  the period  from
         December 3, 1992, the date of inception. The Company's operations began
         January 1, 1993 and, as such, no sales  activity or operating  expenses
         were incurred prior to January 1, 1993.

(2)      Includes an inventory purchase  accounting  adjustment  associated with
         the acquisition of the personal care products  business which increased
         cost of goods  sold by $1.7  million  in 1993,  an  inventory  purchase
         accounting  adjustment  associated  with the  acquisition of the health
         care  products  business  which  increased  cost of goods  sold by $1.3
         million  for 1994,  and an  inventory  purchase  accounting  adjustment
         associated with the acquisitions of the Viractin and San Francisco Soap
         Company  businesses  which increased cost of goods sold by $2.2 million
         for 1997.


Item 7. Management's  Discussion and Analysis of Financial Condition and Results
        of Operations

The  following  discussion  should  be read in  conjunction  with  the  Selected
Financial Data and the Consolidated  Financial  Statements included elsewhere in
this report.

General

J.B.  Williams  Holdings,  Inc.  (the  "Company"),   through  its  subsidiaries,
distributes and sells personal care and health care products in the United
States, Canada and Puerto Rico.

On March 16, 1994, the Company offered and sold $55,000,000 12% Senior Notes due
2004  pursuant to an indenture of even date (the  "Senior  Notes").  The Company
applied a portion of such net proceeds to the repayment in full of approximately
$33 million of indebtedness to SmithKline Beecham  Corporation  ("SKB") incurred
in  connection  with the 1993  acquisition  of the men's  personal care products
business.  The  Company  also  used  approximately  $16.3  million  of such  net
proceeds,  together  with a $2  million  cash  equity  contribution  by its sole
shareholder,  to pay the purchase price for the 1994  acquisition of the Cepacol
health care products  business.  The Senior Notes  originally  carried a 12 1/2%
interest rate,  which was  permanently  reduced to 12% on December 1, 1994, as a
result of the  consummation  of an Exchange  Offer by the Company (the "Exchange
Offer").

The  operations  of  the  Company  began  on  January  1,  1993,  following  the
acquisition of the men's personal care products business.  During the nine-month
period thereafter, management was retained and an independent broker network was
established.  During this period SKB conducted  substantially all of the selling
and  administrative  functions  associated  with  operating  the  personal  care
products  business on behalf of the Company pursuant to a Transitional  Services
Agreement between the Company and SKB. In a similar  arrangement,  SKB continued
to provide certain selling and administrative functions for the two-month period
following the February,  1994 acquisition of the health care products  business.
As a result, the financial data presented for these time periods may not reflect
the



                                      -6-





costs and expenses  that would have  resulted if the business had been  operated
without  the  benefit of the  services  provided  by SKB under the  Transitional
Services Agreement.

Results of Operations

The following  table sets forth certain  financial data for the Company for each
of the three years ended December 31, 1995, 1996 and 1997.



                                             Fiscal Years Ended December 31,
                                     ------------------------------------------------
                                          1995             1996               1997
                                     -------------   --------------    --------------
                                                  (Dollars in thousands)
                                        (Percentages represent percent of net sales)

                                                                  
Net Sales .......................   $46,899   100%   $48,283   100%   $ 63,868     100%
Cost of Goods Sold ..............    13,111    28     14,206    29      23,555      37
                                    -------   ---    -------   ---    --------    ----

Gross Profit ....................   $33,788    72%   $34,077    71%   $ 40,313      63%
Advertising & Promotion .........     9,176    20     10,653    22      14,689      23
Distribution and Cash Discounts .     4,273     9      3,683     8       5,100       8
                                    -------   ---    -------   ---    --------    ----

Brand Contribution ..............   $20,339    43%   $19,741    41%   $ 20,524      32%

Selling, General & Administrative   $ 7,060    15      7,452    15      10,248      16
Depreciation & Amortization .....     4,543    10      4,580     9       4,887       8
Other Income ....................      --     --        --     --         (750)     (1)
Interest Expense, Net ...........     5,685    12      5,231    11       5,200       8
Provision for Income Taxes ......     1,251     3      1,015     2         366       1
                                    -------   ---    -------   ---    --------    ----

Net Income ......................   $ 1,800     4%   $ 1,463     3%   $    573       1%
                                    =======   ===    =======   ===    ========    ====



1997 Compared to 1996

Net sales  increased  32.3% to $63.9 million in 1997 from $48.3 million in 1996.
This increase is related to a combination of different  factors.  The Aqua Velva
business  reported a sales  increase of 21% in 1997 versus 1996.  This  increase
reflects  a strong  improvement  in market  share in the  United  States and the
re-launch of the brand,  including several new products,  in Canada. The Cepacol
business also reflected a strong 18% increase in sales in 1997 versus 1996. This
improvement  resulted  from  continued  growth  in both the  lozenge  and  spray
business  combined with the  introduction of the Cepacol sore throat formula for
children.  In  addition  to the strong  performance  on the base  business,  the
Company also  realized $9.4 million in  additional  revenues  related to product
lines  acquired  during 1997 - San  Francisco  Soap Company,  Viractin,  Cepacol
(Canada)  and  Cepacol  ColdCare.  These  product  lines  enabled the Company to
diversify its product  offering by moving into several new product  categories -
specialty bath products,  cold sore and fever blister  products and zinc dietary
supplement lozenges.

Cost of goods sold  increased  65.8% to $23.6 million in 1997 from $14.2 million
in 1996.  Cost of goods sold were  adversely  affected in 1997 by a $2.2 million
charge  relating  to a purchase  accounting  adjustment  to the value of the San
Francisco Soap Company and Viractin  products  inventory  purchased during 1997.
Excluding



                                      -7-





this charge,  cost of goods sold would have increased  50.4% to $21.4 million in
1997 from $14.2 million in 1996.  This increase in cost of goods sold reflects a
combination of the increased sales volumes, higher manufacturing costs caused by
price  increases  from  the  Company's  contract   manufacturers  and  component
suppliers as well as generally  higher  manufacturing  costs  related to the San
Francisco Soap Company products, particularly the holiday gift items.

Distribution  and cash  discounts  increased  38.5% to $5.1 million in 1997 from
$3.7 million in 1996. This increase is primarily  related to the increased sales
volume along with certain one time expenses  associated with warehouse transfers
of  the  San  Francisco  Soap  Company  and  Viractin  inventory  following  the
acquisition of these product lines.

Advertising and promotion expenses increased 37.9% to $14.7 million in 1997 from
$10.7  million  in 1996.  Of this  increase,  $1.9  million is  associated  with
marketing  programs  supporting  the new  businesses  acquired  during 1997. The
balance,  $2.1 million, is related to continued marketing  investment behind the
Aqua Velva and Cepacol businesses and introductory  support for a new Total Hair
Fitness(TM) line of shampoos and conditioners for men. This new line of products
began  shipping to the  Company's  customers  during the second half of December
1997.

Selling, general and administrative expenses increased 37.5% to $10.2 million in
1997 from $7.5 million in 1996.  This increase is primarily  attributable to the
increased  staffing and related expenses  associated with the acquisition of the
San Francisco Soap Company and Viractin product lines.  Total full time staffing
as of December 31, 1997 was 45 versus 33 as of December 31, 1996.

Depreciation and  amortization  increased 6.7% to $4.9 million in 1997 from $4.6
million in 1996.  All of this increase is associated  with the  amortization  of
intangible  assets  acquired as part of the San Francisco Soap Company,  Cepacol
(Canada) and Viractin acquisitions.

Other income of $.8 million was realized in 1997,  representing the January 1997
receipt by the Company of a one time  payment of a break-up  fee pursuant to the
terms of a Letter of Intent  entered  into by the Company in  connection  with a
potential transaction.

Interest expense, net of interest income, remained essentially unchanged at $5.2
million for both 1997 and 1996.

Provision  for income taxes was $.4 million in 1997 versus $1.0 million in 1996.
The effective rate was 39% for 1997 and 41% for 1996.

As a result of the foregoing factors,  net income for 1997 was $.6 million or 1%
of net sales.

1996 Compared to 1995

Net sales  increased  3.0% to $48.3  million in 1996 from $46.9 million in 1995.
This increase is primarily  attributable  to the successful  launch of a line of
deodorants  and  anti-perspirants  under the Aqua Velva brand  during the second
half of 1996,  and  strong  4th  quarter  shipments  of the  Cepacol  cough/cold
products.





                                      -8-





Cost of goods sold increased 8.4% to $14.2 million in 1996 from $13.1 million in
1995.  This increase  reflects a combination of the increased  sales volumes and
higher manufacturing costs caused by price increases from the Company's contract
manufacturers and component suppliers.

Distribution  and cash  discounts  decreased  13.8% to $3.7 million in 1996 from
$4.3 million in 1995.  This decrease is primarily due to a more efficient use of
the Company's distribution network related to the addition of a new distribution
facility in the Midwest during the summer of 1996.

Advertising and promotion expenses increased 16.1% to $10.7 million in 1996 from
$9.2 million in 1995.  This  increase is primarily  due to the  advertising  and
promotional campaign supporting the introduction of the new Aqua Velva products.

Selling general and  administrative  expenses  increased 5.6% to $7.5 million in
1996 from $7.1 million in 1995. This increase reflects increased staffing levels
and related expenses associated with the development and introduction of the new
Cepacol and Aqua Velva products.

Depreciation and amortization  remained essentially unchanged at $4.6 million in
1996 versus $4.5 million in 1995.

Interest expense, net of interest income, decreased 8.0% to $5.2 million in 1996
from $5.7 million in 1995.  This  reduction is primarily  due to lower  interest
expense as a result of the reduction in the outstanding  principal amount of the
Senior  Notes as a result of the  repurchase  by the  Company of  $4,655,000  in
outstanding  principal  amount of its Senior Notes.  See  "Liquidity and Capital
Resources."

Provision for income taxes was $1.0 million in 1996 versus $1.3 million in 1995.
The effective tax rate was 41% for both years.

As a result of the  foregoing  factors,  net income for 1996 was $1.5 million or
3.0% of net sales.


Liquidity and Capital Resources

The following chart  summarizes the net funds provided and/or used in operating,
financing and investing activities for the years ended December 31, 1997
and 1996 (in thousands).

                                                 Fiscal Years Ended December 31,
                                                 -------------------------------
                                                     1997                1996
                                                    ------              ------

Net cash provided by operating activities          $ 4,358              $6,881
Net cash used in investing activities              (18,184)               (503)
Net cash used in financing activities               --                  (4,655)
                                                   --------             -------
Increase/(decrease) in cash and cash equivalents  ($13,826)             $1,723
                                                   ========             =======


The principal adjustments to reconcile net income of $.6 million for 1997 to net
cash provided by operating activities of $4.4 million are depreciation and



                                      -9-





amortization  of $4.9  million  partially  offset by a net  increase  in working
capital requirements of $1.1 million.

The  principal  adjustments  to reconcile net income of $1.5 million for 1996 to
net cash provided by operating  activities of $6.9 million are  depreciation and
amortization  of $4.6 million  combined  with a net decrease in working  capital
requirements of $1.1 million.

Net cash used in  investing  activities  during 1997  consists of the  following
payments made in  conjunction  with these  acquisitions  made by the Company (in
millions).

Brand                           Amount      Seller
- -----                           ------      ------
Viractin                        $  4.7      Virotex Corporation
San Francisco Soap Company      $ 11.7      Avalon Natural Cosmetics, Inc.
Cepacol (Canada)                $  1.5      Hoechst Marion Roussel Canada, Inc.
                                ------
                                $ 17.9
                                ======

Capital  expenditures,  which were $.3  million in 1997 and $.5 million in 1996,
are generally not significant in the Company's  business.  The Company currently
has  no  material   commitments  for  future  capital  expenditures  except  for
approximately  $.6 million that the Company has budgeted for the  replacement of
its financial operating system.

Management  believes that inflation does not presently have a significant impact
on the Company's results of operations.

As a result of the Senior  Notes,  the Company  had $50.3  million of total debt
outstanding  at December  31,  1997.  Management  expects  that cash on hand and
internally  generated funds will provide sufficient capital resources to finance
the Company's  operations  and meet interest  requirements  on the Senior Notes,
both in respect of the short term as well as during the long term. However, as a
result  of  the  cash   expenditures  made  in  connection  with  the  Company's
acquisition  of the San Francisco  Soap Company,  Cepacol  (Canada) and Viractin
businesses, cash and cash equivalents decreased from $21,201,000 on December 31,
1996, to $7,375,000 on December 31, 1997.  Since there can be no guarantee  that
the Company will generate  internal  funds  sufficient to finance its operations
and debt  requirements,  the Company has  arranged  for a secured line of credit
with the Bank of New York through August 31, 1998 to provide funds,  should they
be required,  in order for the Company to meet its liquidity  requirements.  The
line of credit is in the maximum amount of $5,000,000, with the amount available
being subject to reduction based on certain  criteria  relative to the Company's
accounts receivable and inventory.

Year 2000 Compliance

The   inability   of   computers,   software  and  other   equipment   utilizing
microprocessors  to recognize  and properly  process data fields  containing a 2
digit year is commonly  referred to as the Year 2000  Compliance  issue.  As the
year 2000 approaches,  such systems may be unable to accurately  process certain
date-based information.

The  Company has  identified  all  significant  applications  that will  require
modification to ensure Year 2000 Compliance. Internal and external resources are



                                      -10-





being used to make the required modifications and test Year 2000 Compliance. The
modification  process of all significant  applications is underway.  The Company
plans on  completing  the  testing  and  conversion  process of all  significant
applications by December 31, 1998.

In  addition,  the  Company  will  communicate  with  others  with  whom it does
significant  business to determine their Year 2000 Compliance  readiness and the
extent to which the Company is  vulnerable  to any third party Year 2000 issues.
However,  there can be no guarantee that the systems of other companies on which
the  Company's  systems  rely will be  timely  converted,  or that a failure  to
convert  by another  company,  or a  conversion  that is  incompatible  with the
Company's systems, would not have a material adverse effect on the Company.

The total  cost to the  Company  of these  Year 2000  Compliance  activities  is
estimated  at  approximately  $.4  million,  which amount is included in the $.6
million estimate for replacing the Company's financial  operating system.  These
costs  and the  date on  which  the  Company  plans to  complete  the Year  2000
modification  and testing  processes are based on  management's  best estimates,
which were derived utilizing numerous assumptions of future events including the
continued availability of certain resources,  third party modification plans and
other factors.  However,  there can be no guarantee that these estimates will be
achieved and actual results could differ from those plans.

Item 8.  Financial Statements and Supplementary Data

The  Company's  consolidated  financial  statements  and the related  Reports of
Independent  Auditors  appear  on  pages  F-2 to F-5.  See  Index  to  Financial
Statements, page F-1.

Item  9.  Changes  in and  Disagreements  with  Accountants  on  Accounting  and
Financial Disclosure

Not applicable.





                                      -11-




                                    PART III

Item 10.  Directors and Executive Officers of the Registrant

The following  tables list the  directors and executive  officers of the Company
and J.B. Williams Company,  Inc., the wholly owned subsidiary  through which the
Company's operations are conducted ("J.B. Williams").

J.B. Williams Holdings, Inc.
- ----------------------------

Name                          Age              Office(s) Held
- ----                          ---              --------------
Hendrik J. Hartong, Jr.       58               Director, Chairman

Richard T. Niner              58               Director, Vice President

Dario U. Margve               41               Director, President and CEO

Kevin C. Hartnett             47               Vice President Finance and
                                               Administration and Secretary

C. Alan MacDonald             65               Director

Carl G. Anderson, Jr.         53               Director

John T. Gray                  62               Director


J. B. Williams Company, Inc.
- ----------------------------

Hendrik J. Hartong, Jr.       58               Director, Chairman

Richard T. Niner              58               Director

Dario U. Margve               41               President and CEO

Kevin C. Hartnett             47               Vice President Finance and
                                               Administration and Secretary

Robert G. Sheasby             46               Vice President Marketing

Jeffrey L. Bower              46               Vice President Operations

D. John Dowers                38               Vice President Sales

All  directors  and  executive  officers of the Company  and J.B.  Williams  are
elected  annually and serve as such until their successors have been elected and
qualified.

Hendrik  J.  Hartong,  Jr.  - Mr.  Hartong  has been a  member  of the  Board of
Directors of each of the Company and J.B.  Williams  since the  organization  of
these companies in December, 1993 and December, 1992, respectively.  He has also
served as the Chairman of the Company  since March,  1994,  and Chairman of J.B.
Williams  since its  organization.  Since 1984,  Mr.  Hartong has been a General
Partner of Brynwood  Partners Limited  Partnership and Brynwood Partners II L.P.
and since



                                      -12-





mid-1995, a General Partner of Brynwood Partners III L.P., investment management
firms based in Greenwich,  Connecticut.  Mr. Hartong is Chairman of the Board of
Directors  of Air  Express  International  Corporation  and a director  of Hurco
Companies,  Inc.  Mr.  Hartong  graduated  from the Harvard  Graduate  School of
Business Administration in 1964, and the University of Cincinnati in 1962.

Richard T. Niner - Mr. Niner has been a member of the Board of Directors of each
of the Company and J.B. Williams since their organization and has served as Vice
President  of the  Company  since that date.  Since 1984,  Mr.  Niner has been a
General Partner of Brynwood  Partners Limited  Partnership and Brynwood Partners
II L.P., investment management firms based in Greenwich,  Connecticut. Mr. Niner
is  also  a  director   of  Air   Express   International   Corporation,   Arrow
International, Inc., Case, Pomeroy & Company, Inc. and Hurco Companies, Inc. Mr.
Niner graduated from the Harvard Graduate School of Business  Administration  in
1964, and Princeton University in 1961.

C. Alan  MacDonald - Mr.  MacDonald has been a member of the Company's  Board of
Directors since March,  1994. Mr. MacDonald is Managing Partner of Directorship,
a full  service  board  governance  consulting  firm.  Prior  to  assuming  this
position,  Mr.  MacDonald was General  Partner of The Marketing  Partnership and
associated with the Noel Group and Lincoln Snacks Co. Mr. MacDonald was formerly
President  and CEO of Nestle Foods Corp.  in  Purchase,  New York, a position he
held  from 1983 to 1991.  Prior to that he had been  President  of The  Stouffer
Frozen Foods Co. Mr.  MacDonald is also director of Lord,  Abbett & Co., manager
of mutual  funds,  Fountainhead  Water  Company,  a producer  of bottled  water,
DenAmerica  Corp., the largest  franchisor of Denny's  Restaurants,  and Exigent
Diagnostics. Mr. MacDonald graduated from Cornell University in 1955 with a B.S.
in Hotel Administration.

Carl G. Anderson, Jr. - Mr. Anderson has been a member of the Company's Board of
Directors  since March,  1994.  Mr.  Anderson is President and CEO of ABC School
Supply,  Inc., a  manufacturer  and marketer of  educational  products  based in
Atlanta,  Georgia. Prior to joining ABC School Supply in May, 1997, Mr. Anderson
served as Vice  President  - General  Manager  of the Retail  Consumer  Products
Division of James  River  Corporation  since  August,  1994.  He was a marketing
executive at Procter & Gamble from 1972 to 1984 and Vice  President  and General
Manager at Nestle Foods Corporation in Purchase, New York from 1984 to 1992. Mr.
Anderson is also a director of Arrow International,  Inc. and ABC School Supply,
Inc.  Mr.   Anderson   graduated  from  Lehigh   Graduate   School  of  Business
Administration  in 1972 and  Lafayette  College  in 1967 and  served  as a First
Lieutenant in the U.S. Army.

John T. Gray - Mr. Gray is a General  Partner of Brynwood  Partners III L.P., an
investment  management firm based in Greenwich,  Connecticut.  During the period
1984 through mid-1995,  Mr. Gray served as President and Chief Executive Officer
of The Genie Company,  a manufacturer  of garage door openers and wet/dry vacuum
cleaners.  He first became  associated with Genie as Executive Vice President in
1982. Mr. Gray joined the Norelco Division of North American Philips Corporation
in 1968 where he served in various  marketing  positions and rose to become Vice
President and General Manager in 1974. Mr. Gray graduated from the University of
Illinois and served as a First Lieutenant in the U.S. Air Force.

Dario U. Margve - Mr.  Margve has been a member of the Board of Directors of the
Company, and the President and CEO of the Company, and the President and CEO



                                      -13-





of J.B.  Williams since March 9, 1995. Mr. Margve began his employment with J.B.
Williams in May,  1993 as the Vice  President  Sales and served in this position
until his election as President and CEO. Prior to joining the J.B. Williams, Mr.
Margve was the Vice President Division Manager of the Stouffer Foods Division of
Nestle Company, Inc., which company Mr. Margve joined in March, 1991. Mr. Margve
previously held other positions with Nestle,  including  Regional Manager of the
Nestle Foods Division,  and was Vice President,  Regional Manager of Wine World,
Inc. Mr. Margve  received a B.S. in Engineering  from the United States Military
Academy at West Point, New York, in 1978.

Kevin C. Hartnett - Mr.  Hartnett  began his  employment  with J.B.  Williams in
March, 1993 as Vice President Finance and Administration.  He has also served as
Vice President  Finance and  Administration of the Company and Secretary of J.B.
Williams since March, 1994 and as Secretary of the Company since December, 1994.
He is responsible for financial matters related to J.B. Williams,  including its
existing operations and development.  Previously,  Mr. Hartnett was the Director
of Finance and  Accounting  for the Bottled Water Division of The Clorox Company
from September,  1989 to March,  1993. Mr. Hartnett also held various  positions
with Nestle Foods Corporation from April, 1973 to September,  1989 including the
Division Controller of the Coffee/Tea Division,  and the Marketing Controller of
the Beverage Division. He graduated from the University of Dayton with a B.S. in
Accounting, and from Iona College with an M.B.A. in Finance.

Jeffrey L. Bower - Mr. Bower began his employment with J.B.  Williams in August,
1994.  Previously,  Mr.  Bower was employed by Reckitt & Colman Inc., a consumer
products company,  from 1987 to August,  1994 where he served as the Director of
External  and  Special  Manufacturing  and  prior  thereto  as the  Director  of
Engineering,  Durkee-French  Foods Inc.  Mr.  Bower also  served as a Manager of
Engineering for Pepsi-Cola USA from 1984 to 1987 and as Senior Project  Engineer
for  Mobil  Chemical  Company  from  1978 to 1984.  Mr.  Bower  was the  Company
Commander, A Co. Of the 9th Engr. Bn. from 1973 to 1978. He received his B.S. in
Aerospace Engineering from the University of Virginia in 1973.

Robert G.  Sheasby - Mr.  Sheasby  began his  employment  with J.B.  Williams in
October, 1993. Mr. Sheasby was a partner of and marketing consultant to Creative
Options,  a marketing,  new products and  communications  consultant,  from 1993
until  he  joined  J.B.   Williams,   and  Vice   President  of  Marketing   for
Tulip/Polymerics,  Inc.  from  1991 to 1993.  Mr.  Sheasby  was Vice  President,
Marketing for  Cheesebrough-Pond's  USA from  1989-1991.  Mr.  Sheasby also held
various positions with  Bristol-Myers Co. And Lever Brothers Co. He received his
B.S. in Marketing and his B.S. in Advertising from Syracuse University in 1973.

D. John Dowers - Mr.  Dowers began his  employment  with J.B.  Williams in June,
1995. Prior to joining J.B. Williams, Mr. Dowers was Vice President of Marketing
for the Nestle Ice Cream Company from August,  1993.  Mr. Dowers also held other
positions  within the Nestle U.S.A.  organization,  including  Vice President of
Trade Marketing and Vice President of Sales  Administration  for Stouffer Foods.
He received his B.A. in Economics from Bucknell University in 1981 and an M.B.A.
in Marketing from the University of Chicago in 1987.





                                      -14-





Item 11.  Executive Compensation

                           Summary Compensation Table

The  following  table sets forth the  compensation  paid by the Company and J.B.
Williams  to their  chief  executive  officer  and each of the other most highly
compensated  executive  officers of such companies whose total cash compensation
exceeded  $100,000 for the fiscal years ended December 31, 1997,  1996 and 1995.
The dollar  value of  perquisites  and other  personal  benefits for each of the
named individuals was less than established reporting thresholds.



                                                                        Shares
                                                                        Underlying      All Other
                                              Annual Compensation       Options      Compensation(3)
                                         ---------------------------   ------------  -----------------
      Name and Principal Position        Year    Salary(1)  Bonus(2)
      ---------------------------        ----    ---------  --------

                                                                      
Dario U. Margve, President and CEO       1997   $210,000   $165,000        --        $6,300
of the Company and J.B. Williams Co.     1996    200,000    120,000        --         6,000
                                         1995    176,500     93,000       150         5,295

Kevin C. Hartnett, Vice President -      1997   $140,000   $120,000        --        $4,200
Finance and Administration of the        1996    128,000     77,000        --         3,840
Company and J.B. Williams Co.            1995    120,000     60,000        25         3,600

Robert G. Sheasby, Vice President -      1997   $152,000   $107,500        --        $4,560
Marketing of J.B. Williams Co.           1996    145,000     87,000        --         4,350
                                         1995    136,000     70,000        25         2,992

Jeffrey L. Bower, Vice President -       1997   $115,250   $ 82,500        50        $3,458
Operations of J.B. Williams Co.          1996    110,000     66,000        --         3,300
                                         1995    104,167     46,000        --         3,125

D. John Dowers, Vice President - Sales   1997   $155,000   $107,500        --        $4,650
of J.B. Williams Co.                     1996    148,000     89,000        --         4,440
                                         1995    143,000     36,000       150           715



- --------------------------------

(1)  Salary for 1995 for Mr. Dower  represents  his  annualized  salary;  actual
     amount paid for 1995 was $83,417.

(2)  Bonuses  reflected  for 1997 were paid in 1998,  except that Mr. Margve was
     paid  $15,000 of the amount in 1997,  Mr.  Hartnett was paid $20,000 of the
     amount in 1997 and Messrs.  Bower, Dowers and Sheasby were each paid $7,500
     of their respective amounts in 1997.

(3)  Represents contributions made by J.B. Williams pursuant to a 401(k) plan.





                                      -15-




              Stock Option Grants For Year Ended December 31, 1997

The following table contains  information  concerning the grant of stock options
under the Stock Option Plan to an executive  officer of J.B.  Williams as of the
end of the last fiscal year who is named in the summary  compensation  table. Of
this grant,  20% was  exercisable  immediately,  with an additional 20% becoming
exercisable on each subsequent anniversary of the date of grant.





                                     % of Total                                    Potential Realized Value
                       Number of       Options                                    at Assumed Annual Rates of
                       Securities    Granted to                                   Stock Price Appreciation
                       Underlying   Employees in                                       for Option Term
                        Options        Fiscal       Exercise or    Expiration    ----------------------------
                        Granted         Year        Base Price        Date            5%            10%
- --------------------- ------------- -------------- -------------- -------------- ------------- --------------

                                                                                      
Jeffrey L. Bower           50            100%        $1,651.50         9/01         $17,795         $38,323



                  Option Table For Year Ended December 31, 1997

The following table contains  information  concerning options outstanding at the
end of the last fiscal year for the executive  officers of J.B. Williams who are
named in the summary compensation table. All options were issued pursuant to the
Stock  Option  Plan which  provides  in general  that each grant is  exercisable
immediately as to 20% of the grant, with an additional 20% becoming  exercisable
on each  subsequent  anniversary of the date of grant. No options were exercised
by these executives in 1997.

Effective  as of March 1, 1998,  pursuant to action by the Board of Directors of
the Company,  the vesting of the options outstanding under the Stock Option Plan
was accelerated for all optionees, so that all outstanding options are now fully
exerciseable.


 
                     Number of Securities Underlying          Value of Unexercised In-The-Money
                  Unexercised Options at Fiscal Year End          Options at Fiscal Year End
                  --------------------------------------      ---------------------------------
Name                Exercisable          Unexercisable          Exercisable     Unexercisable
- -----------------------------------------------------------------------------------------------
                                                                           
Dario U. Margve        290                    60                 $295,905          $46,110
Kevin C. Hartnett      165                    10                 $181,583          $ 7,685
D. John Dowers          90                    60                 $ 69,165          $46,110
Robert G. Sheasby      135                    40                 $111,464          $32,669
Jeffrey L. Bower        50                    50                 $ 37,734          $26,016



Employment  Contracts  and  Termination  of  Employment  and   Change-in-Control
Arrangements

Each of the named executive  officers of J.B.  Williams has an employment letter
setting  forth  the  general  terms  of his  respective  employment.  Each  such
employment  letter  provides for  employment  for an initial period of one year,
with  automatic  renewals for  additional  one-year  periods,  and entitles each
executive  officer to participation  in benefit plans and perquisites  available
generally  to  executive  employees.  Each  employment  letter  specifies a base
salary, and



                                      -16-





provides for annual reviews for possible merit increases. Each employment letter
specifies  that the  executive may be eligible for a  discretionary  bonus based
partially  upon  attaining  planned  performance  objectives  and partially upon
subjective performance factors. Mr. Margve's employment letter also has a change
in control  provision  under which his options  under the Stock Option Plan will
fully vest if there is a change in control  prior to the fourth  year  following
the grant of such options and the executive  officer continues to be employed by
J.B. Williams. Change in control is not defined in the employment letter.

Board  of  Directors  Interlocks  And  Insider   Participation  in  Compensation
Decisions

Neither  the  Company  nor  J.B.  Williams  has  a  compensation  committee.  No
compensation  is paid to any executive  officer of the Company.  Decisions  with
respect to executive  compensation for officers of J.B. Williams are made by the
Board  of  Directors  of J.B.  Williams.  None of the  members  of the  Board of
Directors of J.B. Williams received any compensation in 1997 or previously as an
officer or employee of J.B. Williams.

Report of Board of Directors on Executive Compensation

The  Board of  Directors  of J.B.  Williams  reviews  and  approves  the  annual
compensation  of J.B.  Williams'  executive  officers,  as well as the Company's
policies  and  practices  with  respect  to  compensation  of  other  management
personnel.

Compensation  of  executive  officers  consists  primarily  of base  salary  and
discretionary  bonus awards.  The base salary of executive officers is specified
in their employment  letters,  summarized above. The base salary is subject to a
merit  review for  possible  increase  at the end of each fiscal year during the
executive's employment.  The bonus awards are made at the sole discretion of the
Board of Directors based primarily upon attaining planned performance objectives
and partially upon subjective performance factors.

In reviewing the compensation of J.B. Williams'  executive officers for possible
increases in base salary and for bonus awards, the Board of Directors  considers
(i) the  levels  of  executive  compensation  paid  in the  industry,  (ii)  the
company's  earnings  and profit  margin  (operating  income as a  percentage  of
revenues),  both in absolute  terms as well as in relation to budget  forecasts,
and  compared  to  results  for prior  years,  and (iii) the extent to which the
company has achieved or exceeded its goals for the year.  No specific  weight is
accorded to any single factor and the different  factors may be accorded greater
or lesser weight in particular years or for particular officers.

The base  compensation of J.B.  Williams'  chief executive  officer for 1997 was
determined  at the  beginning  of that  year in  light  of all of the  foregoing
factors  as  applied to the CEO's  performance  in 1996.  His bonus for 1997 was
determined in 1998 in light of these same factors as applied to his  performance
in 1997.

                                     By the Board of Directors of J.B. Williams

                                     Hendrik J. Hartong, Jr.
                                     Richard T. Niner





                                      -17-





Compensation Of Directors

A  director  who is not an  employee  or  officer  of the  Company or any of its
subsidiaries is paid an annual fee of $2,000 per calendar quarter for serving as
a director of the Company,  and $1,000 for attendance per meeting.  Directors of
the Company and any of its subsidiaries  are reimbursed for their  out-of-pocket
expenses  incurred in  connection  with their  service as  directors,  including
travel expenses.

Item 12.  Security Ownership of Certain Beneficial Owners and Management

The following table sets forth as of February 28, 1997, the beneficial  security
ownership,  if any, of (a) any person who is known to the  registrant  to be the
beneficial owner of more than five percent of the Company's  voting  securities,
together with any such person's address,  (b) the directors of the Company,  (c)
each of the executive officers named in the Summary  Compensation Table, and (d)
the directors and executive officers of the Company as a group.

                                                  Amount and Nature
                                                    of Beneficial     Percent of
Title of Class          Beneficial Owner            Ownership(1)        Class(2)
- --------------------------------------------------------------------------------
Common Stock            Brynwood Partners II L.P.
                        Two Soundview Drive
                        Greenwich, CT 06830 (3)       9,000 shares          100%

Common Stock            Hendrik J. Hartong, Jr.       9,000 shares(4)       100%

Common Stock            Richard T. Niner              9,000 shares(5)       100%

Common Stock            Dario U. Margve                 290 shares(6)       3.1%

Common Stock            Kevin C. Hartnett               170 shares(6)       1.9%

Common Stock            Robert G. Sheasby               135 shares(6)       1.5%

Common Stock            D. John Dowers                   90 shares(6)       1.0%

Common Stock            Jeffrey L. Bower                 50 shares(6)       0.6%

Common Stock            All directors and
                        executive officers as
                        a group (10 persons)            735 shares(7)       7.6%

- -----------------------------

(1)      Effective  as of March 1,  1998,  pursuant  to  action  by the Board of
         Directors of the Company,  the vesting of the options outstanding under
         the Stock Option Plan was  accelerated  for all optionees,  so that all
         outstanding options are now fully exerciseable.

(2)      Securities  as to which the named  executive  has the right to  acquire
         beneficial  ownership  as of  February  28,  1998 or within  sixty days
         thereof  are  included  for  purposes  of   calculating   the  relative
         percentage  of the class owned by such  executive,  and for purposes of
         calculating the relative percentage of the class owned by all directors
         and executive officers as a



                                      -18-





         group, but are excluded for purposes of  calculating  the percentage
         of the class owned by any other person.

(3)      All of the  Company's  issued  and  outstanding  common  stock is owned
         beneficially and of record by Brynwood  Partners II L.P.  ("Brynwood").
         Pursuant to the terms of its Amended and Restated  Agreement of Limited
         Partnership,  Brynwood  must be  dissolved  by December 31, 1998 (which
         date  may be  extended  by up to three  years)  and all  assets  of the
         partnership  (including  the  capital  stock  of the  Company)  must be
         distributed to the partners by such time (as it may be so extended).

(4)      Consists  of 9,000  shares  owned by  Brynwood  Partners  II L.P.  Mr.
         Hartong is a general  partner of Brynwood  Management  II L.P.,  which
         serves as general partner of Brynwood  Partners II L.P.  Together with
         Mr.  Niner,  Mr.  Hartong has voting and  investment  power over these
         shares. Mr. Hartong's address is c/o Brynwood Partners,  Two Soundview
         Drive, Greenwich, CT 06830.

(5)      Consists of 9,000 shares  owned by Brynwood  Partners II L.P. Mr. Niner
         is a general  partner of Brynwood  Management II L.P.,  which serves as
         general partner of Brynwood Partners II L.P. Together with Mr. Hartong,
         Mr. Niner has voting and investment power over these shares. Mr.
         Niner's  address  is  c/o  Brynwood  Partners,   Two  Soundview  Drive,
         Greenwich, CT 06830.

(6)      The shares  reflected  are  shares  covered by option as to which such
         person has the present  right to acquire  beneficial  ownership  as of
         February 28, 1998.

(7)      Consists of 735 shares  covered by option as to which such persons have
         the  present  right to acquire  beneficial  ownership  or will have the
         right to acquire  beneficial  ownership  within  sixty  days.  Does not
         include for Mr. Hartong or Mr. Niner the 9,000 shares owned by Brynwood
         Partners II L.P. which is reflected as being beneficially owned by such
         directors in the chart.

Item 13.  Certain Relationships and Related Transactions

The Company  pays a monthly fee of $25,000 to Brynwood  Management  II L.P.  for
management and consulting  services.  Such payments aggregated $300,000 in 1997.
Messrs.  Hartong and Niner,  who are  directors of the Company,  are the General
Partners of Brynwood Management II L.P.

Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K

(a)      The following documents are filed as part of this report on Form 10-K

         1.       Financial Statements

                  The financial statements and notes thereto listed on page F-1
                  are filed herewith as part of this report.

         2.       Financial Statement Schedules

                  All schedules for which provision is made in the applicable
                  accounting regulations of the Securities and Exchange 
                  Commission



                                      -19-





                  are not required,  are  inapplicable or have been disclosed in
                  the Notes to Consolidated  Financial  Statements and therefore
                  have been omitted.

         3.       Exhibits

Exhibit
Number              Description
- --------            -----------

(2)(i)              Agreement dated as of February 24, 1994,  between SmithKline
                    Beecham  Consumer  Healthcare,  L.P. and CEP Holdings,  Inc.
                    ("CEP")  (incorporated by reference to Exhibit (2)(i) to the
                    Registration  Statement  on Form S-4 (No.  33-83734) of J.B.
                    Williams  Holdings,  Inc.  (the  "Company"),  J.B.  Williams
                    Company, Inc. ("J.B. Williams"),  After Shave Products, Inc.
                    ("ASP"),   Pre-Shave  Products,   Inc.  ("PSP"),  Hair  Care
                    Products,   Inc.   ("HCP")   and  CEP   (the   "Registration
                    Statement")).

(2)(ii)             Intellectual  Property  Agreement  dated as of February  24,
                    1994,  between  Merrell  Dow  Pharmaceuticals  Inc.  And CEP
                    (incorporated   by  reference  to  Exhibit  (2)(ii)  to  the
                    Registration Statement).

(2)(iii)            Agreement dated as of December 16, 1992,  between SmithKline
                    Beecham  Corporation,  SmithKline  Beecham  Consumer  Brands
                    Inc., and Beecham (NJ) Inc. and J.B. Williams  (incorporated
                    by  reference  to  Exhibit   (2)(iii)  to  the  Registration
                    Statement).

(2)(iv)             Asset Purchase  Agreement dated as of August 6, 1997, by and
                    between J.B.  Williams and Avalon  Natural  Cosmetics,  Inc.
                    (incorporated  by reference to Exhibit 2.1 to the  Company's
                    Report on Form 8-K filed on October 31, 1997).

(2)(v)              Asset Purchase Agreement between CEP and Virotex Corporation
                    dated as of July 10, 1997.

(2)(vi)             Asset  Purchase  Agreement  between J.B.  Williams & Hoechst
                    Marion Roussel Canada, Inc.

(3)(i)              Certificate of Incorporation  of the Company,  as amended to
                    March  11,  1994   (incorporated  by  reference  to  Exhibit
                    (3)(I)(l) to the Registration Statement).

(3)(ii)             By-Laws of the Company (incorporated by reference to Exhibit
                    3(ii) to the Registration Statement).

(4)(i)              Specimen  of  the   Company's  12%  Senior  Notes  due  2004
                    (incorporated  by  reference  to  Exhibit  (4)(I)(l)  to the
                    Registration Statement).

(4)(ii)             Indenture dated as of March 16, 1994 among the Company, J.B.
                    Williams,  ASP,  PSP,  HCP, CEP and The Bank of New York, as
                    Trustee (incorporated by reference to Exhibit (4)(iv) to the
                    Registration Statement).





                                      -20-



4(iii)              $5,000,000  Credit  Facility  dated as of August  29,  1997,
                    between the Company and The Bank of New York,  including the
                    Master Promissory Note as of the same date.

(10)(i)(l)          Manufacturing  Agreement  dated  as of  February  24,  1994,
                    between   J.B.   Williams   and  Marion   Merrell  Dow  Inc.
                    (incorporated  by  reference  to Exhibit  (10)(I)(3)  to the
                    Registration Statement).

(10)(i)(2)          License  Agreements  between J.B.  Williams and CEP dated as
                    of February 20, 1994 and between  J.B.  Williams and each of
                    PSP,  HCP and ASP dated as of January 1, 1993  (incorporated
                    by  reference  to  Exhibit  (10)(I)(4)  to the  Registration
                    Statement).

(10)(i)(3)          Manufacturing  and Sales Agreement between J.B. Williams and
                    Summa Rx Laboratories Inc.

(10)(ii)(D)         Sublease,  dated  August 11, 1993,  between  E.I. Du Pont De
                    Nemours  and  Company  and J.B.  Williams  (incorporated  by
                    reference  to  Exhibit   (10)(ii)(D)  to  the   Registration
                    Statement).

(10)(iii)(A)(1)     The  Company's  1994 Stock  Option  Plan dated March 4, 1994
                    (incorporated by reference to Exhibit (10)(iii)(A)(l) to the
                    Registration Statement).

(10)(iii)(A)(2)     Employment  Agreement  dated as of May 3, 1993  between J.B.
                    Williams and Dario U. Margve  (incorporated  by reference to
                    Exhibit (10)(iii)(A)(2) to the Registration Statement).

(10)(ii)(A)(5)      Employment  Agreement  dated as of February 11, 1993 between
                    J.B.  Williams  and  Kevin  C.  Hartnett   (incorporated  by
                    reference  to Exhibit  (10)(iii)(A)(2)  to the  Registration
                    Statement).

(10)(iii)(A)(4)     Employment Agreement dated as of August 4, 1994 between J.B.
                    Williams and Jeffrey L. Bower  (incorporated by reference to
                    Exhibit (10)(iii)(A)(2) to the Registration Statement).

(10)(iii)(A)(5)     Employment  Agreement  dated as of October 19, 1994  between
                    J.B.  Williams  and  Robert  G.  Sheasby   (incorporated  by
                    reference  to Exhibit  (10)(iii)(A)(6)  to the  Registrant's
                    1994 Annual Report on Form 10-K).

(21)                Subsidiaries  of the Company  (incorporated  by reference to
                    Exhibit (21) to the Registration Statement).

(24)                Powers of Attorney for directors and certain officers of the
                    Company.

(27)                Financial Data Schedule

(b) Reports on Form 8-K.

The  Company  filed a Report  on Form 8-K on  October  31,  1997,  covering  the
acquisition by the Company of the San Francisco Soap  Company(TM)  business from
Avalon Natural Cosmetics, Inc.





                                      -21-





                                   SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.









                        J.B. WILLIAMS HOLDINGS, INC.
                        ----------------------------------------------------
                        (Registrant)

                   By:  /s/ DARIO U. MARGVE
                        ----------------------------------------------------
                        Dario U. Margve, President and CEO


Date: March 31, 1998


Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following  persons on behalf of the  registrant and
in the capacities and on the dates indicated.

SIGNATURE                  TITLE

/s/ DARIO U. MARGVE
- -----------------------
DARIO U. MARGVE            President, CEO and Director      Date: March 31, 1998
                           (principal executive officer)

/s/ KEVIN C. HARTNETT
- -----------------------
KEVIN C. HARTNETT          Vice President, Finance          Date: March 31, 1998
                           Administration (principal
                           financial and accounting officer)

NAME                       TITLE

HENDRIK J. HARTONG, JR.    Director     :  By:   /s/ KEVIN C. HARTNETT
                                        :        Kevin C. Hartnett
                                                 As Attorney-in-Fact
RICHARD T. NINER           Director     :        Date: March 31, 1998
                                        :
C. ALAN MACDONALD          Director     :  and
                                        :
CARL G. ANDERSON           Director     :  By:   /s/ DARIO U. MARGVE
                                        :        Dario U. Margve
JOHN T. GRAY               Director              As Attorney-In-Fact
                                        :        Date: March 31, 1998



                                      -22-

- --------------------------------------------------------------------------------
  
J.B. WILLIAMS HOLDINGS, INC.

TABLE OF CONTENTS
- --------------------------------------------------------------------------------

                                                                            Page

INDEPENDENT AUDITORS' REPORT                                                 F-1

FINANCIAL STATEMENTS AS OF DECEMBER 31, 1997 AND
   1996 AND FOR EACH OF THE THREE YEARS IN THE PERIOD
   ENDED DECEMBER 31, 1997:

   Consolidated Balance Sheets as of December 31, 1997 and 1996              F-3

   Consolidated Statements of Income and Retained Earnings for the
     Three Years Ended December 31, 1997, 1996 and 1995                      F-4

   Consolidated Statements of Cash Flows for the
     Three Years Ended December 31, 1997, 1996 and 1995                      F-5

   Notes to Consolidated Financial Statements                                F-6


                                      F-1














INDEPENDENT AUDITORS' REPORT


Board of Directors and Shareholder
J. B. Williams Holdings, Inc.

We have audited the accompanying  consolidated  balance sheets of J. B. Williams
Holdings,  Inc. and  subsidiaries  (the  "Company")  as of December 31, 1997 and
1996, and the related  consolidated  statements of income and retained  earnings
and cash flows for each of the three  years in the  period  ended  December  31,
1997. These  consolidated  financial  statements are the  responsibility  of the
Company's  management.  Our  responsibility  is to  express  an opinion on these
consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the  consolidated  financial  position  of J.  B.  Williams
Holdings,  Inc.  and  subsidiaries  as of December  31,  1997 and 1996,  and the
consolidated  results of their  operations  and their cash flows for each of the
three years in the period ended  December 31, 1997 in conformity  with generally
accepted accounting principles.



/s/ DELOITTE & TOUCHE LLP


March 4, 1998
Stamford, Connecticut



                                      F-2





J. B. WILLIAMS HOLDINGS, INC.

CONSOLIDATED BALANCE SHEETS
DECEMBER 31, 1997 AND 1996
(In Thousands)
- -------------------------------------------------------------------------------

ASSETS                                                     1997            1996
                                                           ----            ----
CURRENT ASSETS:
 Cash and cash equivalents                               $ 7,375         $21,201
 Accounts  receivable,  net of allowance
  for doubtful  accounts of $550 and $320
  at December 31, 1997 and 1996, respectively             13,235           7,819
  Inventories                                              9,200           3,235
  Other current assets (Note 3)                            1,760           1,235
                                                          ------          ------
        Total                                             31,570          33,490

PROPERTY AND EQUIPMENT:
  Machinery and equipment                                  2,109           1,769
  Furniture and fixtures                                     206             126
  Leasehold improvements                                      39              30
                                                          ------          ------
        Total                                              2,354           1,925
                                                           
  Less accumulated depreciation                            1,411             996
                                                          ------          ------
        Net                                                  943             929
                                                          ------          ------
OTHER ASSETS:
 Intangible  assets,  net of  accumulated               
  amortization  of $19,262  and $15,078 at                   
  December 31, 1997 and 1996, respectively                45,692          39,222
 Deferred charges and other assets                         3,266           3,154
                                                          ------          ------
TOTAL ASSETS                                             $81,471         $76,795
                                                         =======         =======
LIABILITIES AND SHAREHOLDER'S EQUITY

CURRENT LIABILITIES:
  Accounts payable                                       $ 3,318          $3,362
  Due to Sellers of Acquired Businesses                      186             - 
  Accrued expenses (Note 4)                                8,881           6,356
  Income taxes payable                                       781             217
                                                          ------          ------
       Total                                              13,166           9,935
                                                          ------          ------
DUE TO SELLERS OF ACQUIRED BUSINESSES (Note 9)               872             - 

SENIOR NOTES (Note 5)                                     50,345          50,345
                                                          ------          ------
COMMITMENTS AND CONTINGENCIES (Note 9)

SHAREHOLDER'S EQUITY (Note 6):
  Common stock and paid-in capital                         9,600           9,600
  Retained earnings                                        7,488           6,915
                                                          ------          ------
        Total                                             17,088          16,515
                                                          ------          ------
TOTAL LIABILITIES AND SHAREHOLDER'S EQUITY               $81,471         $76,795
                                                          ======          ======
See notes to consolidated financial statements.



                                      F-3








J. B. WILLIAMS HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
(In Thousands Except Share Data)
- --------------------------------------------------------------------------------

                                             1997          1996          1995
                                             ----          ----          ----

NET SALES                                $  63,868      $  48,283      $  46,899
                                         ---------      ---------      ---------

OPERATING COSTS AND EXPENSES:
  Cost of goods sold                        23,555         14,206         13,111
  Advertising                                4,134          3,241          2,436
  Promotion                                 10,555          7,412          6,740
  Cash discounts                             1,238            929            896
  Distribution                               3,862          2,754          3,377
  Selling                                    2,667          1,844          2,059
  General and administrative                 6,831          5,608          5,001
  Depreciation and amortization              4,887          4,580          4,543
                                         ---------      ---------      ---------
       Total  operating expenses            57,729         40,574         38,163
                                         ---------      ---------      ---------
OPERATING PROFIT                             6,139          7,709          8,736

INTEREST  EXPENSE - Net of interest
 income  of $852,  $984 and $915 for
 1997,  1996 and 1995,  respectively         5,200          5,231          5,685
                                         ---------      ---------      ---------
INCOME BEFORE INCOME TAXES                     939          2,478          3,051

PROVISION FOR INCOME TAXES (Note 7)            366          1,015          1,251
                                         ---------      ---------      ---------
NET INCOME                                     573          1,463          1,800

RETAINED EARNINGS, BEGINNING OF YEAR         6,915          5,452          3,652
                                         ---------      ---------      ---------
RETAINED EARNINGS, END OF YEAR           $   7,488      $   6,915      $   5,452
                                         =========      =========      =========
INCOME PER COMMON SHARE:
  Basic                                  $   63.66      $  162.55      $  200.00
                                         =========      =========      =========
  Diluted                                $   61.18      $  157.01      $  193.55
                                         =========      =========      =========

WEIGHTED AVERAGE NUMBER OF COMMON
 SHARES OUTSTANDING                          9,000          9,000          9,000
                                         =========      =========      =========
WEIGHTED AVERAGE NUMBER OF COMMON
 AND COMMON EQUIVALENT SHARES
 OUTSTANDING                                 9,366          9,343          9,305
                                         =========      =========      =========

See notes to consolidated financial statements.



                                      F-4








J. B. WILLIAMS HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
(In Thousands)
- --------------------------------------------------------------------------------

                                            1997           1996           1995
                                            ----           ----           ----
OPERATING ACTIVITIES:
  Net income                             $    573       $  1,463        $ 1,800

Adjustments to reconcile net income
  to net cash  provided by  operating
  activities (net of acquisitions):
    Amortization of intangibles             4,472          4,210          4,270
    Depreciation of property and equi         415            370            273
    Deferred income tax benefit - net        (647)          (259)          (270)
    Changes in operating assets and
    liabilities:
      Accounts receivable                  (5,416)          (610)          (763)
      Inventories                           2,270             32            923
      Other current assets                   (354)          (114)          (453)
      Accounts payable                        (44)         2,268            360
      Accrued expenses                      2,525           (190)          (448)
      Income taxes payable                    564           (289)          (139)
                                         ---------      ---------      ---------
       Net cash provided by
       operating activities                 4,358          6,881          5,553
                                         ---------      ---------      ---------

INVESTING ACTIVITIES:
  Acquisition of San Francisco Soap
    Products and related assets           (11,704)          -               -
  Acquisition of Viractin Products  
   and related assets                      (4,692)          -               -
  Acquisition of Cepacol Canada  
   Products and related assets             (1,490)          -               -
  Equipment purchases and leasehold 
   improvements                              (298)          (503)          (147)
                                         ---------      ---------      ---------
       Net cash used in investing
       activities                         (18,184)          (503)          (147)
                                         ---------      ---------      ---------

FINANCING ACTIVITIES:
  Repayment of senior notes                  -            (4,655)           -
                                         ---------      ---------      ---------

       Net cash (used in) provided
       by financing activities               -            (4,655)            -
                                         ---------      ---------      ---------

(DECREASE) INCREASE IN CASH AND
  CASH EQUIVALENTS                        (13,826)         1,723          5,406

CASH AND CASH EQUIVALENTS,
  BEGINNING OF YEAR                        21,201         19,478         14,072
                                         ---------      ---------      ---------

CASH AND CASH EQUIVALENTS, END OF YEAR  $   7,375      $  21,201      $  19,478
                                         =========      =========      =========

SUPPLEMENTAL CASH FLOW INFORMATION:
  Income taxes paid                     $     478      $   1,678      $   1,593
                                         =========      =========      =========
  Interest paid                         $   6,062      $   6,401      $   6,668
                                         =========      =========      =========

See notes to consolidated financial statements.

                                      F-5






J. B. WILLIAMS HOLDINGS, INC.


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997 AND 1996 AND FOR EACH OF THE THREE YEARS IN
THE PERIOD ENDED DECEMBER 31, 1997
- --------------------------------------------------------------------------------


1.    BASIS OF ACCOUNTING AND ORGANIZATION

      The consolidated  financial  statements  include J. B. Williams  Holdings,
      Inc.  and its  subsidiaries:  J.B.  Williams  Company,  Inc.,  After Shave
      Products  Co.,  Pre-Shave  Products  Co.,  Hair Care  Products Co. and CEP
      Holdings,  (collectively,  the  "Company").  Brynwood  Partners II L.P., a
      private  partnership formed under Delaware law, is the owner of all of the
      issued  and   outstanding   capital   stock  of  the   Company.   Brynwood
      partnerships,  including  affiliates  of Brynwood  Partners II L.P.,  have
      invested in and managed  several  companies since 1984 and their investors
      include major insurance companies,  financial  institutions,  corporations
      and pension funds.

      The  Company,  which was  organized  on December 3, 1992,  made an initial
      acquisition of certain assets ("Personal Care Products  Acquisition") from
      SmithKline Beecham  Corporation,  Beecham (NJ) Inc. and SmithKline Beecham
      Consumer Products, Inc. (collectively,  "SKB") for $45,000,000 on December
      16, 1992. The Personal Care Products  Acquisition was financed through the
      issuance  of a  promissory  note  for $40  million  to SKB  and an  equity
      contribution  of $5.6 million  from  Brynwood  Partners II L.P.  Operating
      activity commenced on January 1, 1993. Additionally,  the Company acquired
      certain  assets ("Oral Care Products  Acquisition")  in February 1994 from
      SKB for $18,323,000.  The Oral Care Products  Acquisition and repayment of
      the note payable to SKB relating to the Personal Care Products Acquisition
      were financed  through the private  placement  issuance of  $55,000,000 of
      senior notes and an equity  contribution  of $4 million from the Company's
      shareholder.

      The  Company's  products are marketed  under the  trademarks  "Aqua Velva"
      after shave, "Lectric Shave" preshave, "Brylcreem" hair care preparations,
      "Williams Mug Shave Soap," "San Francisco  Soap"  specialty bath products,
      and "Cepacol",  sore throat products and mouthwash,  and Cepacol  Viractin
      cold  sore and fever  blister  medication  and  Cepacol  ColdCare  dietary
      supplements.  Each of the  trademarks  is  owned  by a  subsidiary  of the
      Company,  and is  licensed to J. B.  Williams  Company,  Inc.  The Company
      purchases  finished goods from contract  manufacturers  and sells products
      under the above brand names in the United States, Canada and Puerto Rico.

      In August 1997, the Company  purchased  certain assets associated with the
      Viractin and San  Francisco  Soap Company  brands from Virotex  Corp.  and
      Avalon Natural Cosmetics,  Inc.,  respectively.  Additionally,  in October
      1997 the  Company  acquired  certain  assets  associated  with the Cepacol
      business in Canada from Hoechst  Marion  Roussel  Canada,  Inc. The assets
      purchased consist primarily of trademarks, patents, inventories, formulas,
      marketing  materials  and  customer  lists  associated  with each of these
      brands.  Each of these brands did not comprise a separate business unit of
      the prior owner. Accordingly,  other than net sales, there is no financial
      or operating data available for these brands.

      The  Viractin  brand was  acquired by the Company for  approximately  $4.7
      million,  of which $0.6  million  was  allocated  to the fair value of the
      tangible   assets   acquired  and  $4.1  million  was   allocated  to  the
      intangibles. The cost of the San Francisco Soap Company brand acquired was
      approximately  $11.7  million,  of which $7.7 million was allocated to the
      fair value of tangible  assets  acquired and $4.0 million was allocated to
      intangibles.   In  both  of  these  transactions,   there  are  additional
      contingent  payments associated with annual net sales during the five year
      period following each respective closing date. (See



                                      F-6







      Note 9.) The cost of the Cepacol Canada  business was  approximately  $1.5
      million, all of which was allocated to intangibles.

      The  acquisitions  were  accounted for  utilizing  the purchase  method of
      accounting in accordance  with APB No. 16,  "Business  Combinations."  Net
      sales for the period from the  acquisition  date to December  31, 1997 and
      the pro  forma  increase  in sales as if the  acquisitions  took  place on
      January 1, 1997 are as follows:

                                                                    Pro Forma
                                                Net Sales          Increase in
                                                  Since             Net Sales
                                               Acquisition         (Unaudited)

          Viractin                             $  650,000         $ 2,300,000
          San Francisco Soap Company            7,900,000          14,900,000
          Cepacol Canada                          200,000           1,600,000


2.    SIGNIFICANT ACCOUNTING POLICIES

      Revenue  Recognition - Revenue is recognized upon the shipment of products
      to customers.

      Net Sales - Net sales  include the sales price less an estimate of returns
      and other allowances.

      Advertising Costs - Such costs are comprised of various television,  radio
      and newspaper advertisements and are charged to expense as incurred.

      Promotion  Costs - Such costs are  comprised of coupons,  trade  promotion
      incentives,  market research expenditures and package design costs and are
      charged to expense as incurred.

      Cash  Discounts  - Such  discounts  are  estimated  at 2% of sales and are
      charged to expense as sales are recorded.

      Distribution  Costs - Such costs are  comprised  of freight,  handling and
      warehousing charges and are charged to expense as incurred.

      Selling Costs - Such costs are  comprised  principally  of incentives  and
      commissions to selling brokers and are charged to expense as incurred.

      Cash and Cash Equivalents - Cash and cash equivalents  include investments
      with a one-day availability.

      Inventories - Inventories  consist  principally  of finished goods and are
      stated at the lower of cost  (using  the  first-in,  first-out  method) or
      market value.  Inventory  acquired in the San Francisco  Soap and Viractin
      Products   Acquisitions  included  a  purchase  accounting  adjustment  of
      approximately  $2.3 million relating to the acquired gross profit assigned
      to the value of  inventory.  Approximately  $2.2  million of the  assigned
      value was charged to cost of goods sold during the year ended December 31,
      1997.

      Property and  Equipment - Leasehold  improvements,  furniture and fixtures
      and  machinery  and  equipment  are  recorded  at  cost.  Depreciation  of
      machinery  and  equipment  and  furniture  and fixtures is computed by the
      straight-line method over the estimated useful lives which range from 3 to
      7 years and 5 years,  respectively.  Leasehold  improvements are amortized
      over the lives of the related leases or the estimated  useful lives of the
      assets,  whichever is shorter, using the straight-line method. The cost of
      improvements are capitalized; expenditures for maintenance and repairs are
      charged to expense.



                                      F-7







      Intangible  Assets - Intangible  assets arose from the SKB acquisitions in
      1993 and 1994 and the San Francisco  Soap , Viractin and Cepacol  business
      in Canada  acquisitions  made during  1997.  The costs of the  non-compete
      agreements are being amortized on the straight-line method over the 5-year
      terms of the  agreements.  Trademarks  and formulas  and other  identified
      intangibles  are being  amortized on the  straight-line  method over their
      estimated  remaining  useful lives of 25 years and 5 years,  respectively.
      Goodwill  represents  the excess of the purchase price over the fair value
      of the assets  acquired  and is being  amortized  using the  straight-line
      method over 25 years. The Company evaluates the recoverability of goodwill
      and other  intangible  assets on an annual basis by assessing  whether the
      unamortized  intangible assets can be recovered over their remaining lives
      through operating results and cash flows.

      Deferred  Charges and Other  Assets - Deferred  charges  and other  assets
      consist  primarily  of costs  associated  with the  issuance of the senior
      notes which are being amortized over the term of the debt.

      Income  Taxes  -  Deferred   income  taxes  are  recognized  for  the  tax
      consequences of temporary  differences by applying  enacted  statutory tax
      rates  applicable  to future years to  differences  between the  financial
      statement  carrying  amounts  and the tax  basis of  existing  assets  and
      liabilities.

      Principles  of  Consolidation  -  The  consolidated  financial  statements
      include all  subsidiaries.  All significant  intercompany  items have been
      eliminated.  Certain prior year amounts have been  reclassified to conform
      with the presentation for the current year.

      Use of Estimates - The  preparation of financial  statements in conformity
      with generally accepted accounting  principles requires management to make
      estimates and assumptions  that affect the reported  amounts of assets and
      liabilities  and  disclosure of contingent  assets and  liabilities at the
      date of the financial statements,  and the reported amount of revenues and
      expenses  during the reporting  period.  Actual  results could differ from
      those estimates.

      Stock Options - Financial  Accounting  Statement No. 123,  "Accounting For
      Stock Based  Compensation,"  (SFAS 123) requires  expanded  disclosures of
      employee stock based  compensation  arrangements and encourages,  but does
      not require,  employers  to adopt a fair value based method of  accounting
      for employee stock based compensation.  Under the fair value based method,
      compensation  cost is measured at the grant date based on the value of the
      option and is  recognized  over the service  period,  which is usually the
      vesting period.  As provided by SFAS 123, the Company  follows  Accounting
      Principles  Board  Opinion  No.  25,   "Accounting  for  Stock  Issued  to
      Employees," ("APB 25") for employee stock compensation measurement,  which
      does not require  compensation expense recognition when the exercise price
      of stock  options is greater than or equal to current  market value at the
      date of the stock option grant.

      Income Per Common Share - During 1997,  the Company  adopted  Statement of
      Financial  Accounting  Standards  No. 128,  "Earnings Per Share." SFAS 128
      replaces  the   presentation   of  primary   earnings  per  share  with  a
      presentation   of  basic  earnings  per  share.   It  also  requires  dual
      presentation  of basic and diluted  earnings  per share on the face of the
      income  statement.  Diluted earnings per share is computed by dividing net
      income by the weighted  average  number of common shares  outstanding  and
      dilutive common equivalent shares (common stock options) outstanding.

      Financial Instruments - The estimated fair value of financial instruments,
      which  includes  cash and cash  equivalents,  senior  notes  and  accounts
      receivable, approximates their carrying value.



                                      F-8








3.    OTHER CURRENT ASSETS

Other current assets consist of the following:

                                                                December 31,
                                                            1997          1996
                                                               (In Thousands)

Deferred tax asset                                       $    600       $    429
Prepaid expenses                                              636            570
Other                                                         524            236
                                                         ----------   ----------
Total                                                    $  1,760       $  1,235
                                                         ==========   ==========

4.    ACCRUED EXPENSES

      Accrued expenses consist of the following:
                                                                December 31,
                                                            1997          1996
                                                               (In Thousands)

Marketing                                                $   2,927      $  1,978
Interest                                                     2,014         2,014
Compensation                                                   988           724
Manufacturing costs                                            382           442
Other                                                        2,570         1,198
                                                         -----------  ----------
Total                                                    $   8,881      $  6,356
                                                         ===========  ==========

5.    SENIOR NOTES

      The Company financed the Oral Care Products Acquisition and the payment of
      the note  payable to SKB from the  proceeds  of the private  placement  of
      $55,000,000 of senior notes (the "Notes") and an equity  contribution from
      its  shareholder.  The Notes were  registered  under the Securities Act of
      1933 effective December 1, 1994.

      Commencing  with  the year  ended  December  31,  1995,  provided  certain
      conditions  are met, the Company must, not later than April 15 immediately
      following such year, offer to purchase from the holders of the Notes, on a
      pro rata  basis,  an  aggregate  principal  amount  of  Notes,  equal to a
      specified  calculation  at a purchase price equal to 100% of the principal
      amount of the Notes  plus  accrued  interest.  During  1996,  the  Company
      repurchased  $4.1  million of the Notes  pursuant to the terms of the note
      agreement  and $.6 million  from the bond  market.  Notes  outstanding  at
      December 31, 1997 and 1996 were $50,345,000.

      Interest  on the  Notes  is  payable  semiannually  in cash on March 1 and
      September 1 of each year at an annual  interest rate of 12%. The Notes are
      redeemable at the option of the Company,  in whole or in part, at any time
      on or after March 1, 1999, at 106% of their principal amount, plus accrued
      interest,  declining to 100% of their principal  amount on and after March
      1, 2001, plus accrued interest.

      The  Notes  are   guaranteed  by  each  of  the   Company's   wholly-owned
      subsidiaries,  as  indicated  in  Note  1,  which  constitute  all  of the
      Company's direct or indirect  subsidiaries (the "Subsidiary  Guarantors").
      The Subsidiary  Guarantors have fully and  unconditionally  guaranteed the
      Notes on a joint and several basis;



                                      F-9





      and  the  aggregate  assets,  liabilities,  earnings  and  equity  of  the
      Subsidiary   Guarantors  are  substantially   equivalent  to  the  assets,
      liabilities,  earnings and equity of the Company on a consolidated  basis.
      There are no restrictions  on the ability of the Subsidiary  Guarantors to
      make  distributions  to  the  Company.  Accordingly,   separate  financial
      statements and other disclosures  concerning the Subsidiary Guarantors are
      not included herein.

      The  Notes  contain  certain  restrictive  covenants.  The  Company  is in
      compliance with all covenants at December 31, 1997.

      During 1997, the Company arranged for a $5,000,000 maximum secured line of
      credit with the Bank of New York which expires August 31, 1998. The amount
      available  under the line of  credit  is  subject  to  reduction  based on
      certain  criteria  relative  to  the  Company's  accounts  receivable  and
      inventory.  No  amount  was  outstanding  under  the line of  credit as of
      December 31, 1997.

6.    SHAREHOLDER'S EQUITY


      Common  stock  consists of 20,000  authorized  shares at $.01 par value of
      which 9,000  shares were issued and  outstanding  at December 31, 1997 and
      1996, respectively.

      The Company has a stock  option plan (the "Plan")  which  provides for the
      granting  of  options  on  shares  of the  Company's  common  stock to its
      directors and certain key  employees.  The Plan permits a maximum of 1,000
      shares  of common  stock to be  issued at the fair  value per share at the
      date the option is granted.  If the option is granted to a person,  who at
      the time of the grant owns more than 10% of the  combined  voting power of
      all classes of stock,  the  purchase  price shall not be less than 110% of
      the fair value per share at the date the option is granted.  Stock  option
      transactions during 1997, 1996 and 1995 were as follows:




                                        1997                        1996                       1995
                              -------------------------  --------------------------  --------------------------
                                            Weighted                    Weighted                   Weighted
                                            Average                     Average                     Average
                                            Exercise                    Exercise                   Exercise
                                Shares       Price          Shares       Price         Shares        Price
                                                                                     
Outstanding,
  beginning of year               950        $1,172            950       $1,172         980        $ 1,028
Repurchased,
  during the year                  -             -              -            -         (400)            -
Granted, during
  the year                         50        $1,652             -            -          370        $ 1,325
                               -------                      -------                  -------
Outstanding, end of year        1,000        $1,196            950       $1,172         950        $ 1,172
                               =======                      =======
Exercisable, end of year          776         1,146            576        1,086         391        $   985
                               =======                      =======                  =======



      Each stock option is  exercisable  immediately as to 20% of the grant with
      an additional 20% becoming exercisable on each subsequent anniversary from
      the date of grant.  Stock  options  expire  five years  from the  grantees
      initial date of employment.



                                      F-10





      The Company applies APB 25 and related  Interpretations  in accounting for
      the  stock  option  plan.  Accordingly,  no  compensation  cost  has  been
      recognized for the plan. Had  compensation  cost for the stock option plan
      been  determined  based on the fair  value of the  option at date of grant
      consistent with the  requirements of SFAS 123, the Company's 1997 and 1996
      net income and income per share  would have been  reduced to the pro forma
      amounts indicated below.


                                                            1997            1996
                                                            ----            ----

Net income                  As reported                  $    573       $  1,463
                            Pro forma                         545          1,429

Net income per share        As reported (Fully diluted)  $  61.18       $ 157.01
                            Pro forma (Fully diluted)       58.19         152.95

      The fair value of stock options granted during 1997 have been estimated at
      the date of grant using the  Black-Scholes  option  pricing model with the
      following assumptions:

                                            1997        1996

Risk free interest rate                     5.5%         6.1%
Expected life                               4            4
Expected dividend yield                       -            -
Expected volatility                           -            -


7.    INCOME TAXES

      The components of the income tax provision (benefit) are as follows:


                                         1997          1996         1995
                                                  (In Thousands)
Current:
Federal                             $   825           $ 858       $  1,150
State                                   188             330            371
                                      -----           -----          -----

                                      1,013           1,188          1,521
                                      -----           -----          -----
Deferred:
  Federal                              (489)            (75)          (168)
  State                                (158)            (98)          (102)
                                      -----           -----          -----

                                       (647)           (173)          (270)
                                      -----           -----          -----
Total                              $    366         $ 1,015        $ 1,251
                                    ========         =======         =====



                                      F-11








      A reconciliation of the provision for income taxes based on the applicable
      statutory Federal income tax rate to the income tax provision as set forth
      in the consolidated statements of income is as follows:




                                          1997                         1996                        1995
                                ------------------------     -----------------------     ------------------------
                                  Amount       Rate            Amount       Rate           Amount       Rate
                                                         (Dollar Amounts in Thousands)

                                                                                         
Provision for taxes at
  statutory Federal rate            $   319      34.0%            $  842     34.0%          $1,037      34.0%
State taxes - net of Federal
  income tax benefit                     32       3.4                 75      3.0              118       3.9
Other - net                              15       1.6                 98      4.0               96       3.1
                                       ----      ----               ----    -----             ----       ---
Total                               $   366      39.0%            $1,015     41.0%          $1,251      41.0%
                                    =======     ======           ========   ======         ========     =====



      Deferred  taxes result from temporary  differences  in the  recognition of
      revenue  and  expense  for  tax  and  financial  statement  purposes.  The
      principal  sources of the  differences are the use for income tax purposes
      of a  15-year  amortization  period  for  intangible  assets,  the  use of
      accelerated  methods of computing  depreciation and the  capitalization of
      certain inventory related costs.

      The tax effects of the significant  temporary  differences  which comprise
      the deferred tax assets and liabilities are as follows:

                                                           December 31,
                                                        1997         1996
                                                          (In Thousands)

Assets:
  Inventories                                       $    600       $   429
  Intangible assets                                    3,327         2,579
  Other                                                  547           340
                                                     -------       -------
Gross deferred tax assets                              4,474         3,348
                                                     -------       -------
Liabilities:
  Intangible assets                                    2,316         1,707
  Other                                                   62            12
                                                     -------       -------
Gross deferred tax liabilities                         2,378         1,719
                                                     -------       -------
Net deferred tax asset                              $  2,096       $ 1,629
                                                     =======       =======
                                             


8.    EMPLOYEE BENEFIT PLAN

      The Company  maintains a 401(k) plan covering  substantially all employees
      which  permits  employees  to defer up to 20% of  their  salary.  Matching
      contributions   are  at  the   discretion   of  the  Company;   additional
      contributions  of 2% of compensation are made for each employee at the end
      of each pay period. Annual discretionary contributions may also be made by
      the Company.  The Company matches 25% of employee  contributions up to the
      maximum of 4% of each employee's  salary.  Company  contributions  for the
      years



                                      F-12







      ended December 31, 1997, 1996 and 1995 were approximately $67,000, $56,000
      and $47,000, respectively.

9.    COMMITMENTS AND CONTINGENCIES

      The Company leases  equipment and its  facilities  under  operating  lease
      agreements  which require payment of property taxes,  insurance and normal
      maintenance costs. Certain leases contain renewal options.  Rental expense
      was  approximately  $200,000,  $145,000  and  $126,000 for the years ended
      December 31, 1997, 1996 and 1995, respectively.

      Future minimum annual rentals under the above leases are as follows:

                                         (In Thousands)

          1998                              $193,000
          1999                               188,000
          2000                               192,000
          2001                               119,000
          2002 and thereafter                   -
                                            --------
                                            $692,000
                                            ========

      The Company is not a party to any material pending legal proceedings.

      The  Company  has  entered  into  employment  contracts  with  each of its
      executive  officers.  Each contract provides for employment for an initial
      period  of one year,  with  automatic  renewals  for  additional  one-year
      periods. Terms of the contracts include details regarding participation in
      benefit plans, base salary, merit increases and discretionary bonuses.

      Concurrently with the Oral Care Products Acquisition,  the Company entered
      into a Purchasing and Manufacturing  Agreement with Hoechst Marion Roussel
      ("HMR")   (formerly   Marion  Merrell  Dow,  Inc.   ("MMD")),   which  was
      subsequently amended, whereby the Company agreed to purchase existing oral
      care  products  exclusively  from  HMR  and in  connection  therewith  pay
      overhead costs of $1,412,000 each year until December 31, 1998.

      During 1997, the Company entered into a manufacturing  and sales agreement
      to  distribute a cold remedy  product  composed of zinc  acetate  lozenges
      called Cepacol  ColdCare.  The Company agreed to acquire  certain  minimum
      quantities  of  ColdCare  products  for five years.  The  related  minimum
      payments  are $2.4  million  during  the first two years and $4.0  million
      during the third through fifth years of the agreement.  If the agreed upon
      minimum  quantities are not purchased the agreement  provides for payments
      of up to $400,000 in the first two years and $650,000 in the third through
      fifth years of the agreement. As of December 31, 1997, the Company expects
      to acquire the minimum quantities specified in the agreement.

      In connection with the San Francisco Soap acquisition, the Company entered
      into a consulting  agreement  with the former owners of San Francisco Soap
      and  agreed  to  pay  $300,000  per  year  during  the  consulting  period
      (September 1, 1997 through  August 29, 2000).  The $300,000 per year is to
      be  paid  in  advance  in  quarterly  installments  of  $75,000  beginning
      September 1, 1997.

      In connection with the San Francisco Soap Company acquisition, the Company
      entered into a contingent payment agreement with the sellers equal to 2.5%
      of San  Francisco  Soap  Company  products  net sales for a period of five
      years from the  acquisition  date.  The minimum annual payment is $250,000
      and the Company  recorded a liability for the present value of the minimum
      annual payments owed to the sellers.



                                      F-13







      The Company will treat additional  amounts paid as part of the cost of the
      acquisition  which will  result in  additional  goodwill.  The  additional
      goodwill will be amortized over the remaining life of the assets.

      In conjunction with the Viractin  acquisition,  the Company entered into a
      contingent payment arrangement with the sellers of Viractin which provides
      the sellers with  additional  amounts equal to the sum of 10% of net sales
      of the  Company's  Viractin  products  for a period of five years from the
      acquisition date. The additional  consideration payments are to be made to
      the seller on a quarterly basis beginning  September 30, 1997. The Company
      will  record  the  payments  to the  sellers  as part  of the  cost of the
      acquisition.  The additional goodwill will be amortized over the remaining
      life of the assets.


10.   SIGNIFICANT CUSTOMER

      One of the Company's  customers  accounted for approximately  18%, 22% and
      19% of net sales in the United  States for the years  ended  December  31,
      1997, 1996 and 1995, respectively.

11.   SEGMENT DATA

      The Company operates in one industry segment, the distribution and sale of
      personal and oral care products. Data by geographic area is as follows:


                                                 1997         1996          1995
                                                        (In Thousands)
Net sales to unaffiliated customers:
  United States (including Puerto Rico)      $  59,272    $  44,536   $   43,186
  Canada                                         4,596        3,747        3,713
                                               -------      -------        -----

Total                                        $  63,868    $  48,283   $   46,899
                                             ===========  ===========  =========

Operating profit (loss):
  United States (including Puerto Rico)      $   6,314   $    7,316   $    8,119
  Canada                                         (175)          393          617
                                                 -----        -----        -----

Total                                        $   6,139   $    7,709   $    8,736
                                             ==========    =========   =========


      Assets are primarily located in the United States.

12.   VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

                                     Additions
                        Balance,     Charged to                      Balance,
                       Beginning       Profit        Recoveries/       End
                        of Year       and Loss       Deductions       of Year
                                            (In thousands)
Allowance for 
doubtful accounts:
  1997                   $ 320         $ 236           $  (6)          $ 550
  1996                     322            65             (67)            320
  1995                     253           110             (41)            322





                                     F-14