ASSET PURCHASE AGREEMENT

                                 by and between

                           J.B. WILLIAMS COMPANY, INC.

                                       and

                       HOECHST MARION ROUSSEL CANADA INC.



                                October 31, 1997








                            ASSET PURCHASE AGREEMENT
                            ------------------------

          ASSET PURCHASE AGREEMENT (this  "Agreement"),  dated as of October 31,
1997,  by and between J.B.  WILLIAMS  COMPANY,  INC.  (the  "Buyer") and HOECHST
MARION ROUSSEL CANADA INC. (the "Seller").

          WHEREAS,  the Seller is engaged or has been engaged in the business of
developing,  manufacturing,  marketing,  selling and distributing in Canada (the
"Territory")  the oral care products  identified on Exhibit A annexed hereto and
made a part hereof (collectively,  the "Products" and individually, a "Product",
such business being hereinafter referred to as the "Business"); and

          WHEREAS,  the Buyer desires to purchase from the Seller and the Seller
desires to sell to the Buyer the Purchased Assets (as defined below).

          NOW,  THEREFORE,  in consideration of the foregoing and the respective
representations,  warranties,  covenants,  agreements and conditions hereinafter
set forth, and intending to be legally bound hereby, the parties hereto agree as
follows:

                                   ARTICLE I.

                           PURCHASE AND SALE OF ASSETS
                           ---------------------------

          1.1.   Purchase  and  Sale  of  Assets.  At  the  Effective  Time  (as
hereinafter defined), the Seller shall sell, transfer, assign and deliver to the
Buyer,  and the Buyer shall  purchase,  accept,  assume and receive,  all of the
Seller's  right,  title  and  interest  in  and  to the  following  assets  (the
"Purchased Assets"):

               (a) The  trademarks or names  "CEPACOL" and  "CEPASTAT,"  and all
other trademarks,  trade dress, trade names, brand names,  service marks, logos,
logotypes,  and  packaging  style and symbols which are or have been used at any
time in respect of the manufacture, marketing, promotion, distribution, sale, or
commercial  exploitation of the Products,  together with all goodwill associated
therewith, any registrations  associated therewith,  including any applications,
renewals, modifications or extensions (collectively,  "Registrations"),  and all
copyrights  and  slogans,  all domain  names and web pages and similar  internet
properties,  in any such case that have been used in the Territory by the Seller
or any affiliate or predecessor  owner (or are under  development for use by the
Seller  in  the   Territory),   in  the   manufacture,   marketing,   promotion,
distribution, sale, or commercial exploitation of the Products;

               (b) Any existing files pertaining to the manufacture, production,
promotion,  advertising,  distribution,  sale or commercial  exploitation of the
Products in whatever  format (written or machine  readable,  or in computer data
bases or other media), including,  without limitation,  research and development
files and studies,  market studies (including studies in respect of competitor's
brands),  copies of consumer  complaint files,  sale histories,  quality control
histories,   files  relating  to  the  Manufacturing  Know-How  (as  hereinafter
defined), and any and all other business records relating to the Products or the
Business generally;






               (c) Any (i) formulae,  techniques and  technical,  processing and
manufacturing knowledge and know-how including, without limitation, (ii) all new
developments, inventions, processes, techniques and ideas, including as to batch
processing,  all trade secrets,  technology,  know-how,  information relating to
shelf life and stability of the Products,  patents and  Registrations  therefor,
and  (iii) all  papers,  documentation,  blue  prints,  drawings,  compositions,
diaries, notebooks, schematics, specifications,  designs, methods of manufacture
and  production   relating  to  all  of  the  Purchased   Assets   described  in
subparagraphs  (i) and (ii) of this  Section  1.1(c),  in each case which are or
have been  owned,  used or held for use in the conduct of the  Business,  or are
under research and development, relating to the manufacture,  promotion, sale or
commercial  exploitation  of the Products or relating to the Business  generally
(the "Manufacturing Know-How"),  provided,  however, that Manufacturing Know-How
expressly  does  not  include  the  Seller's  current  continuous  flow  process
technology as applied to the Products;

               (d) Any marketing materials and rights relating to the promotion,
marketing,  advertisement or commercial exploitation of the Products,  including
slogans,  jingles,  marketing campaigns,  promotional materials, art, mechanical
and artwork for the  production of packaging  components,  television  and radio
masters,  film  or  video  clips,  sound  recordings,  photographs  and  similar
materials,  including any  Registrations  associated  therewith,  that have been
owned,  used or held  for  use in the  conduct  of the  Business,  or are  under
development,   in  the  promotion,   marketing,   advertisement   or  commercial
exploitation of the Products or relating to the Business generally;

               (e) Any current and historical lists of customers, manufacturers,
suppliers, vendors and distributors of the Business;

               (f)  All   rights   under   or   pursuant   to  all   warranties,
representations  and guaranties made by  manufacturers,  suppliers or vendors in
connection  with the  Products,  the  Business  or relating in any manner to the
Purchased Assets;

               (g) All goodwill of the Business  including,  without limitation,
all goodwill attributable to the Products and the other Purchased Assets; and

               (h)  All  assignable  permits,  governmental  licenses,  filings,
authorizations, approvals and other indicia of authority used or held for use in
the conduct of the Business.

          1.2. Excluded Assets;  Excluded  Liabilities.  All other assets of the
Seller are  expressly  excluded  from the Purchased  Assets  (collectively,  the
"Excluded Assets"). Neither the Buyer nor any of its affiliates shall assume any
liabilities  or  obligations  of the  Seller or any of its  respective  Canadian
affiliates or predecessor owners, or any liabilities or obligations  relating to
or  arising  from  the  Business  or  the  conduct  thereof  including,  without
limitation, (a) breach of product warranties, product liability and liability in
tort   (including  in  either  case  unripened   liabilities   due  to  Products
manufactured  by or on behalf of Seller,  any Canadian  affiliate or predecessor
owner of the Seller or the Business or any other  manufacturer,  or  liabilities
from actions or sales occurring prior to the Effective  Time),  (b) indebtedness
for borrowed money,  (c) Tax  liabilities,  (d) obligations to present or former
employees, agents,


                                      -2-



representatives  or other  personnel,  (e)  contracts or other  agreements,  (f)
liabilities  relating  to the  Excluded  Assets,  (g)  all  liabilities  for the
violation or breach of any environmental  laws, rules or regulations and (h) all
liabilities  for trade and consumer  promotions  arising  prior to the Effective
Time,  in any case  whether  known or unknown,  fixed or  contingent,  absolute,
conditional or otherwise.  Without limiting the generality of the foregoing, the
Seller and/or any of its Canadian  affiliates or predecessor owners, as the case
may be,  shall  remain  solely and  exclusively  liable for all  liabilities  or
obligations  as a result of any act,  omission or event  occurring  prior to the
Effective  Time,  whether or not the related cause of action or damage  occurred
after the  Effective  Time.  All  liabilities  and  obligations  retained by the
Seller,  its  Canadian  affiliates  or  predecessor  owners as described in this
Section 1.2, are collectively referred to herein as the "Excluded  Liabilities."
After the Effective  Time, the Seller shall,  directly or indirectly,  discharge
and satisfy in full when due the Excluded Liabilities.

                                   ARTICLE II.

                           CONSIDERATION FOR TRANSFER
                           --------------------------

          2.1.  Consideration.  Buyer is delivering to Seller on the date hereof
Two Million One Hundred  Thousand  Canadian  Dollars  ($2,100,000)  (such amount
being the  "Purchase  Price" and  sometimes  referred  to as the  "Closing  Cash
Payment").

          2.2.  Payment of Taxes.  To the extent any federal taxes,  GST and QST
(such terms being defined in Section 4.22 herein), other provincial sales taxes,
any other sales taxes,  excise  taxes and any other taxes,  duties or other like
charges are properly  payable upon and in  connection  with the  conveyance  and
transfer of the Purchased  Assets by the Seller to the Buyer, the Buyer shall be
liable for payment of such amounts.  Notwithstanding  the foregoing,  the Seller
and the Buyer  acknowledge that they are not aware of any such amounts which are
due and payable in connection  with the conveyance and transfer of the Purchased
Assets by the Seller to the Buyer.

                                  ARTICLE III.

                THE CLOSING AND TRANSFER OF THE PURCHASED ASSETS
                ------------------------------------------------

          3.1.  Closing.  The transfer of Purchased Assets  contemplated by this
Agreement (the "Closing")  shall occur on the date hereof (the "Closing  Date").
The  effective  time of the Closing shall be 11:59 p.m. on the Closing Date (the
"Effective Time").

          3.2. Deliveries by the Buyer. At the Closing, the Buyer is delivering:

               (a) The Closing Cash Payment;

               (b) A certified  copy of resolutions of the Board of Directors of
the Buyer  providing  authority for the execution,  delivery and  performance of
this Agreement and the transactions contemplated hereby;


                                      -3-



               (c) An opinion of Cummings & Lockwood, counsel to Buyer; and

               (d) Such other  instruments  or  documents  as may be  reasonably
requested by Seller in connection with the transactions.

          3.3.  Deliveries  by  the  Seller.  At  the  Closing,  the  Seller  is
delivering:

               (a) A bill of sale and assignment for the Purchased Assets;

               (b) Trademark and copyright assignments;

               (c) A certified  copy of the resolution of the Board of Directors
of the Seller providing authority for the execution, delivery and performance of
this Agreement and the transactions contemplated hereby;

               (d) An opinion of Peter R.  Slaughter,  Esq.,  general counsel to
Seller; and

               (e) Such other  instruments  or  documents  as may be  reasonably
requested by Seller in connection with the transactions.

                                   ARTICLE IV.

                               REPRESENTATIONS AND
                            WARRANTIES OF THE SELLER
                            ------------------------

          The Seller represents, warrants and covenants to the Buyer as follows:

          4.1. Organization and Qualification.  The Seller is a corporation duly
organized,  validly  existing  and  in  good  standing  under  the  laws  of the
jurisdiction  of its  organization,  with all requisite  power and authority and
legal  right to own,  operate  and  carry on the  Business.  The  Seller is duly
qualified to do business and is in good standing in every jurisdiction where the
nature of the Business requires such qualification, except in such jurisdictions
where the failure to so qualify would not have a material  adverse effect on the
business, revenues, financial condition,  properties, assets or prospects of the
Business (a "Material Adverse Effect").

          4.2. Authorization. The Seller has full corporate power, authority and
legal right to execute and  deliver  and to perform its  obligations  under this
Agreement.  The execution  and delivery of this  Agreement and by the Seller and
the performance by the Seller of its  obligations  hereunder and thereunder have
been duly authorized by all requisite action, including,  without limitation, by
its Board of  Directors.  No other action on the part of the Seller is necessary
to authorize the execution and delivery of this Agreement, or the performance of
the Seller's obligations hereunder.  This Agreement has been or will be duly and
validly  executed and delivered by the Seller and constitutes  the legal,  valid
and  binding  obligation  of the  Seller,  enforceable  against  the  Seller  in
accordance with its terms.


                                      -4-



          4.3.  No  Violation.  Neither  the  execution  and  delivery  of  this
Agreement and the Seller Related Agreements by the Seller nor the performance by
the Seller of its  obligations  hereunder  or  thereunder  will:  (a) violate or
result in any breach of any  provision  of the  Articles  of  Incorporation  and
By-laws of the Seller, each as amended; (b) violate,  conflict with or result in
a violation or breach of, or constitute a default (with or without due notice or
lapse of time or both),  or permit the termination of, or require the consent of
any other  party to, or result in the  acceleration  of, or entitle any party to
accelerate any obligation, or result in the loss of any benefit, or give rise to
the creation of any options,  pledges,  security  interests,  liens,  mortgages,
claims, debts, charges,  voting agreements,  voting trusts or other encumbrances
or restrictions on transfer of any kind whatsoever (each, an "Encumbrance") upon
any of the Purchased Assets or the Business,  under or pursuant to any contract,
agreement or arrangement, whether oral or in writing, to which the Business, all
or any portion of the  Purchased  Assets,  the Seller or the Seller's  assets or
properties is bound; (c) violate any order, writ, judgment,  injunction, decree,
statute,  law,  rule,  regulation  or  ordinance  of any  court or  Governmental
Authority  applicable to the Business,  the Purchased Assets,  the Seller or the
Seller's  properties  or  assets;  or (d)  require  Seller to make any filing or
registration  with,  or provide  notice to or obtain any permit,  authorization,
consent  or  approval  of any  Governmental  Authority,  or any other  person or
entity,  whether under  applicable  law,  order,  statute,  rule or  regulation,
foreign or domestic,  or under any contract,  agreement or arrangement,  whether
oral or in writing,  for the  execution  and delivery of this  Agreement and the
Seller  Related  Agreements,  the  consummation  of the purchase and sale of the
Business and the Purchased Assets, or to enable the Buyer to continue to conduct
the Business and own, use and operate the Purchased  Assets after the Closing in
a manner which is  consistent  with that in which the Business and the Purchased
Assets is presently conducted, owned, used and operated, as applicable.

          4.4.  Sales  Reports.  The Seller has delivered to the Buyer copies of
the unaudited  internal income statements of the Seller for calendar years ended
1994,  1995 and 1996,  and for the  eight-month  period ended August,  1997 (the
"Income  Statements"),  and copies of the Seller's  internally  generated  sales
reports for the Business for calendar  years ended 1994,  1995 and 1996, and for
the eight- month period ended August, 1997 (the "Sales Reports").  Copies of the
Sales Reports are attached hereto as Schedule 4.4. Each of the Income Statements
and Sales Reports was prepared in the ordinary course of Seller's  business from
the Seller's books and records,  and represents actual,  bona fide transactions,
and accurately reflects the sales of the Business to all customers with whom the
Seller transacted business during the above-referenced time frames.

          4.5. Absence of Undisclosed Liabilities. The Business has no liability
(whether accrued, absolute,  contingent or otherwise, and whether then due or to
become due), and no loss contingency, except as disclosed herein, which would be
required to be included in any financial  statement  relating to the Business in
accordance with GAAP, and the Seller has no knowledge of any valid basis for the
assertion of any of the foregoing.


                                      -5-



          4.6.  Open  Orders.  The  Business  does not have any open orders with
respect  to which  it has been  prepaid,  in whole or in part,  or has  received
deposits or other advances.

          4.7. Absence of Certain Changes.  Since March 31, 1997, the Seller has
conducted the Business as it relates solely to the Lozenges Products only in the
ordinary and usual course and, without limiting the generality of the foregoing,
since the date of the  Interim  Balance  Sheet,  there  has not been any  event,
change or condition of any character in or on the business,  properties, assets,
financial  condition,  results of operations or prospects of the Business which,
individually  or in the  aggregate,  has had or could  reasonably be expected to
have a Material Adverse Effect.

          4.8. Title to Assets.  The Seller has good and marketable title to all
of the Purchased Assets, free and clear of any and all Encumbrances.  The Seller
is not aware of any liens in the Territory  made to perfect a security  interest
in all or any  portion of the  Purchased  Assets.  Seller  acknowledges  that it
(through a  predecessor  entity)  obtained  title to the  Purchased  Assets from
Merrell  Dow  Pharmaceutical  (Canada)  Inc.  ("Merrell  Dow")  through an asset
acquisition that was consummated in December of 1994, and,  notwithstanding that
Merrell Dow, prior to the Closing Date,  was listed as the  registered  owner of
the  Registrations,  Merrell Dow has no interest in the  Registrations or any of
the other Purchased Assets and has had no such interest since such date.

          4.9. Contracts. Other than as listed on Schedule 4.9 of the Disclosure
Schedule,  there are no contracts,  agreements,  arrangements or understandings,
whether formal or informal,  written or oral, that would be binding on or in any
way  impact  Purchaser,  the  Purchased  Assets or the  Business  following  the
Closing,  including,  without  limitation,  non-compete  agreements,  agreements
limiting the  Territory of the Business or  restricting  sales of the  Products,
agreements with sales representatives or employees,  or agreements with lenders.
Each of the contracts, agreements,  arrangements and understandings set forth on
Schedule  4.9 are in full force and effect as of the Closing  Date,  and none of
the parties to such contracts, agreements, arrangements and understandings is in
default thereunder,  nor does there exist any event or condition which, with the
passage of time, or the giving of notice,  or both, could reasonably be expected
to become a default.

          4.10. Compliance with Applicable Laws; Permits and Licenses.

               (a) The Seller  holds,  and at all relevant  times has held,  all
licenses, franchises,  permits, consents and/or authorizations necessary for the
lawful  conduct of the Business,  and the Business is not being and has not been
conducted  in violation of any  provision of any federal,  provincial,  local or
foreign statute,  law, ordinance,  rule,  regulation,  judgment,  decree, order,
concession,  grant, franchise, permit, consent or license or other authorization
or approval of any court or any Governmental Authority.

               (b) The  Seller  has no  knowledge  or notice of any  failure  to
comply with any federal,  provincial,  local or foreign statute, law, ordinance,
rule,  regulation,  judgment,  decree,  order,  concession,  franchise,  permit,
consent  or  license  or other  authorization  or  approval  of any court or any
Governmental Authority applicable to the Business.


                                      -6-



               (c) Section 4.10(c) of the Disclosure  Schedule sets forth all of
the licenses, franchises, permits, consents and authorizations necessary for the
lawful conduct of the Business.

          4.11.  Brokers'  Fees  and  Commissions.  Neither  the  Seller  or its
Canadian affiliates nor any of their respective directors,  officers,  employees
or agents has employed any investment  banker,  broker,  finder or intermediary,
and no fee or other  commission is owed to any third party,  in connection  with
the transactions contemplated herein.

          4.12. Proprietary Rights.

               (a) All  Registrations  have  been  obtained  or  applied  for in
respect of the  trademarks  and trade  names  included in the  Purchased  Assets
(hereinafter referred to as the "Proprietary  Rights"). All Registrations of the
Proprietary  Rights are current  and in good  standing,  none has  lapsed,  been
terminated,  abandoned or  forfeited,  and no renewal or  expiration of any such
Registration  is  scheduled to occur at any time within the next six (6) months.
The Seller is the sole and exclusive  owner of the Proprietary  Rights,  and has
the sole and exclusive  right to use,  license,  sublicense,  assign or sell the
Proprietary  Rights  without  liability to, or consent of, any person or entity.
The Seller  acknowledges  that no patents are listed on the Disclosure  Schedule
and that,  as of the date of Closing,  the Seller does not own any patents which
relate to the Purchased Assets.

               (b) The use of the Proprietary  Rights does not infringe upon the
rights  of any  person  or  entity,  whether  or  not  registered,  patented  or
copyrighted.  The  Seller  has  not  received  any  notice  of a  claim  of such
infringement  nor  were any such  claims  the  subject  of any  action,  suit or
proceeding involving the Seller. The Seller has no knowledge of any infringement
or improper use by any person or entity of the Proprietary  Rights,  nor has the
Seller instituted any action, suit or proceeding in which an act constituting an
infringement  in the Territory of any of the  Proprietary  Rights was alleged to
have been committed by any person or entity.

               (c) There are no licenses,  sublicenses or agreements relating to
(i) the use by any person or entity of the Proprietary Rights or (ii) the use by
the Seller of the Proprietary  Rights, and there is no prior right of any person
or entity or other  impediment which would invalidate or adversely affect all or
any portion of the Proprietary Rights in the Territory.

          4.13.  Regulatory Reports.  The Seller has filed all material reports,
registrations and statements,  together with any amendments  required to be made
with respect thereto, that it was required to file in respect of the Business or
any Product of the  Business in the last three (3) year period with any court or
Governmental Authority,  and has paid all fees or assessments due and payable in
connection  therewith.  Furthermore,  the  Seller  is not  aware  of any  filing
required to be made with  respect to the Business or any Product of the Business
prior to such three (3) year period or of any unpaid fees or assessments related
thereto.  No court or  Governmental  Authority has  initiated any  proceeding or
investigation  into the  business or  operations  of the  Business,  nor has the
Seller  initiated  any  such  proceeding.  There  is  no  unresolved  violation,
criticism or exception by any court or Governmental Authority with


                                      -7-



respect to any report or statement relating to an examination of the Business or
any Product thereof.

          4.14.  Agreements  with  Governmental  Authorities.  The Seller is not
subject to any  prohibition,  cease-and-desist  or other  order  issued by, or a
party to any written agreement or memorandum of understanding with, any court or
Governmental  Authority  relating  to or  affecting  (or which may  affect)  the
Business or any Product thereof.

          4.15. Customers and Suppliers of the Seller; Promotions.

               (a)  Section  4.15(a)  of the  Disclosure  Schedule  contains  an
accurate   and  complete   list  of  all   customers  of  the  Business  in  the
thirty-six-month  period ended August,  1997. The Seller compiled such list from
the Sales Reports  provided to the Buyer for said  thirty-six  month period.  In
addition, the Seller's relationship with certain key customers,  namely, each of
Medis  Health & Pharmacy  and Jean  Coutu  (PJC)  Inc.  (collectively,  the "Key
Customers"),  is good,  and the  Seller is not aware of any fact,  condition  or
event  (including,  without  limitation,  the  consummation of the  transactions
contemplated hereby) which would adversely affect the relationship of the Seller
with its Key Customers.

               (b)  Section  4.15(b)  of the  Disclosure  Schedule  sets forth a
detailed description of all trade and consumer promotions that are now in effect
or have been in effect at any time in the past  twelve (12)  months,  including,
without limitation, coupon, rebate and similar programs, two-for-one/buy one get
one free and similar offers, and co-op advertising programs.

               (c)  Section  4.15(c) of the  Disclosure  Schedule  sets forth an
accurate and complete list of all back orders not yet filled by Seller as of the
Closing Date. Seller hereby expressly waives any right, title or interest it may
have in such back orders beyond the Closing Date.

          4.16. Products and Product Warranty.

               (a)  All  Products  of  the  Business  manufactured,   processed,
assembled, distributed, shipped or sold and any services rendered in the conduct
of the  Business  have  been  in  conformity  with  all  applicable  contractual
commitments and all express or implied  warranties.  No liability exists, and no
liability is anticipated  to arise for damages in connection  with such sales or
deliveries.  All  warranties  are in  conformity  with the  labeling  and  other
requirements of applicable laws. The Product  warranty and return  experience of
the Business for the three (3) years ended as of the date hereof is set forth in
Section 4.16(a) of the Disclosure Schedule.

               (b)  Section  4.16(b) of the  Disclosure  Schedule  sets forth an
accurate,  correct and  complete  list and summary  description  of all existing
claims,  duties,  responsibilities,  liabilities or obligations  arising from or
alleged  to arise  from any  injury  to person  or  property  as a result of the
ownership, possession or use of any Product of the Business manufactured or sold
prior to the date hereof and the Closing Date ("Product  Liability  Claims") for
amounts in excess of $3,000, or which could reasonably be expected to


                                      -8-



be material to the Business.  All such Product Liability  Claims,  together with
all existing Product  Liability  Claims for amounts of less than $3,000,  are or
will be fully covered by product liability  insurance or otherwise  provided for
and the Seller shall properly  satisfy and discharge all such Product  Liability
Claims.  There have been no recalls,  and none are threatened or pending, and no
report has been  filed or is  required  to have been  filed with  respect to any
Products of the Business  under any applicable  law, rule or regulation.  To the
knowledge of the Seller,  no  circumstances  exist  affecting  the safety of the
Products of the Business which would result in any reporting  obligations to any
Governmental  Authority or any other person or entity or could result in a claim
against Buyer after the Closing.

          4.17. Taxes.  There are no agreements,  waivers or other  arrangements
providing  for an  extension  of time with  respect to the payment of any tax or
governmental   charge,   and  there   are  no   actions,   suits,   proceedings,
investigations or claims now threatened or pending against the Seller in respect
of taxes,  governmental  charges or assessments or any matters under  discussion
with any governmental  authorities respecting charges or assessments asserted by
any  such  authority,  provided,  however,  the  representations  of the  Seller
contained in this sentence relate solely to the Purchased Assets.  The Seller is
not liable for any  Canadian  federal,  provincial,  municipal  or local  taxes,
assessments  or any other  taxes due and unpaid,  or to become due,  which might
result in a claim or lien of any kind affecting the Purchased Assets.

          4.18.  Insurance.  The Seller has  maintained  in effect  insurance to
cover  Product  Liability  Claims in an amount  reasonable  and customary in the
industry for the three year period ending on the Closing  Date,  and Seller will
maintain such coverage for Products  manufactured  or shipped by Seller prior to
the Closing Date for a period of three years.

          4.19.  Litigation.  There is no action,  proceeding  or  investigation
pending or threatened  against the Seller,  its affiliates,  the Business or the
Purchased Assets, before any court, arbitrator or administrative or Governmental
Authority, nor is there any judgment, decree,  injunction,  rule or order of any
court, Governmental Authority outstanding against, and unsatisfied by the Seller
relating to the Business or the  Purchased  Assets,  nor does the Seller know of
any fact,  event or condition  which could  reasonably be expected to serve as a
basis for the assertion of any such action or proceeding.

          4.20.  Residency of Seller.  The Seller is a resident in Canada within
the meaning of the Income Tax Act (Canada).

          4.21.  Compliance  with  Sale  of  Enterprise/Bulk  Sales  Provisions.
Neither the  entering  into or delivery of this  Agreement by the Seller nor the
consummation of the transaction contemplated hereby will result in the violation
of any applicable law, rule or regulation  regarding the "sale of an enterprise"
provisions of the Civil Code of Quebec.

          4.22.  Registration for Purposes of GST. The Seller is duly registered
for purposes of the goods and services tax ("GST") under subdivision (d) of Part
IX of the  Excise  Tax Act  (Canada)  under  the  number  102376738  and is duly
registered for purposes of the


                                      -9-



Quebec  sales tax ("QSA")  under the Act  respecting  the Quebec Sales Tax ("QSA
Act") under the number 1001836982.

          4.23.  Disclosure.  No  representation or warranty as to the Seller or
any affiliate,  the Purchased Assets or the Business contained in this Agreement
and  no  statement  contained  in  the  Disclosure  Schedule  or  any  document,
instrument or agreement delivered by the Seller pursuant hereto or in connection
herewith contains any untrue statement of a material fact, or omits to state any
material fact necessary,  in light of the circumstances under which it was made,
in order to make the statement herein or therein not misleading.

          4.24.  Knowledge  of the  Seller,  Etc.  To the extent that the Seller
represents  and warrants to have had knowledge or belief as to any event,  fact,
condition or other matter set forth in this  Agreement,  "knowledge" or "belief"
(or similar  words) shall mean the  knowledge or belief of the  directors of the
Seller, and the officers of the Seller employed in the Business.

                                   ARTICLE V.

                   REPRESENTATIONS AND WARRANTIES OF THE BUYER
                   -------------------------------------------

          The Buyer represents, warrants and covenants to the Seller as follows:

          5.1.  Organization and Qualification.  The Buyer is a corporation duly
organized,  validly  existing  and  in  good  standing  under  the  laws  of its
organization,  with all requisite power and authority to own,  operate and lease
its  properties  and  assets  and to carry on its  business  as it is now  being
conducted.

          5.2. Authorization.  The Buyer has full corporate power, authority and
legal right to execute and  deliver  and to perform its  obligations  under this
Agreement  and  all  other   agreements,   documents,   certificates  and  other
instruments  contemplated hereby or required herein to which Buyer is a party or
by  which  Buyer's   assets  or  properties   are  bound  (the  "Buyer   Related
Agreements"). The execution and delivery of this Agreement and the Buyer Related
Agreements  by the Buyer  and the  performance  by the Buyer of its  obligations
hereunder and  thereunder  have been duly  authorized  by all  requisite  action
including, without limitation, by its Board of Directors. No other action on the
part of the Buyer is necessary to authorize  the  execution and delivery of this
Agreement or the Buyer Related  Agreements,  or the  performance  of the Buyer's
obligations  hereunder  and  thereunder.  This  Agreement  and the Buyer Related
Agreements  have been or will be duly and validly  executed and delivered by the
Buyer and constitute or will constitute legal, valid and binding  obligations of
the Buyer,  enforceable  against the Buyer in accordance  with their  respective
terms,  except to the extent that such  enforcement may be subject to applicable
bankruptcy, insolvency, reorganization,  moratorium or other similar laws now or
hereafter in effect relating to creditors' rights and remedies generally.

          5.3.  No  Violation.  Neither  the  execution  and  delivery  of  this
Agreement and the Buyer Related  Agreements by the Buyer, nor the performance by
the Buyer of its  obligations  hereunder and  thereunder,  will:  (a) violate or
result in any material breach of any


                                      -10-



provision of the Certificate of Incorporation  or By-laws of the Buyer,  each as
amended; (b) violate any order, writ,  judgment,  injunction,  decree,  statute,
rule or  regulation  of any court or  Governmental  Authority  applicable to the
Buyer or its properties or assets which,  any case, could reasonably be expected
to  have  a  material  adverse  effect  on  the  business,  revenues,  financial
condition, results of operations,  properties, assets or prospects of the Buyer;
or (c) require any filing or registration  with, or any notice to or any permit,
authorization,  consent or approval of any person or entity or any  Governmental
Authority  on the part of the  Buyer  for the  consummation  by the Buyer of the
transactions contemplated hereby and under the Buyer Related Agreements.

          5.4.  Broker's Fees and Commissions.  Neither the Buyer nor any of its
affiliates, shareholders,  directors, officers, employees or agents has employed
any investment banker, broker, finder or intermediary,  and no such fee or other
commission  is owed to any third  party,  in  connection  with the  transactions
contemplated herein.

          5.5.  Disclosure.  No  representation  or  warranty  as to  the  Buyer
contained  in this  Agreement  or the  Disclosure  Schedule  contains any untrue
statement of a material fact, or omits to state any material fact necessary,  in
light  of the  circumstances  under  which  it was  made,  in  order to make the
statement herein or therein not misleading.

                                   ARTICLE VI.

                                    COVENANTS
                                    ---------

          6.1. Use of Name.  For a period of twelve (12) months from the Closing
Date, Seller shall permit Buyer to use the marks and logos, or any other related
logos,  tradenames or trademarks used on the Products or their packaging  within
the past thirty-six (36) months, in connection with the sale and distribution of
the Products;  provided,  however,  that Buyer shall not order any new packaging
from six (6)  months  after the  Closing  Date  which  bears  any of such  other
tradenames,  trademarks or logos;  and provided further that Buyer shall acquire
no interest in any such other logos,  tradenames  and  trademarks.  In addition,
nothing herein shall restrict the continued existence in the wholesale or retail
marketplace  of products  bearing such other  logos,  tradenames  or  trademarks
following the Closing Date.

          6.2.  Confidentiality.  After the  Closing,  the Seller shall not use,
publish or  disclose  to any person or entity any  confidential  or  proprietary
information comprising part of the Purchased Assets or relating to the Business;
provided,   however,  that  the  foregoing   restrictions  shall  not  apply  to
information: (i) that is necessary to enforce its rights under or defend against
a claim  asserted  under  this or any  other  agreement  with  the  Buyer or any
agreement with a third party,  (ii) that is necessary or appropriate to disclose
to any regulatory  authority or governmental agency having jurisdiction over the
Seller or as  otherwise  required  by law or (iii) that is or becomes  generally
known other than through a breach of this Agreement by Seller.


                                      -11-



          6.3. Further Assurances. After the Closing, each of the Seller and the
Buyer shall take all actions reasonably  requested by the other party to confirm
or perfect the transfer of the Purchased Assets.

          6.4. Trade and Consumer Promotions.

               (a) The Seller shall promptly discharge and honor all commitments
and  obligations  with  respect  to  trade   promotions,   refunds  and  similar
promotional campaigns arising out of any sales of Products of the Business prior
to the Closing Date and any consumer  coupons or similar  items that were issued
or distributed prior to the Closing Date.

               (b) The Buyer shall promptly  discharge and honor all commitments
and  obligations  with  respect  to  trade   promotions,   refunds  and  similar
promotional campaigns arising out of any sales of Products of the Business on or
after the Closing  Date and any consumer  coupons or similar  items that will be
issued or distributed by the Buyer on or after the Closing Date.

          6.5. Trade Returns.

               (a) Following  the Closing  Date,  returns of inventory to Seller
from the trade will be  accepted  by Buyer in  accordance  with its usual  trade
practices and Buyer shall be responsible thereafter for any refund or credit due
to the customer.

               (b) Seller  shall  promptly  reimburse  Buyer the  dollar  amount
represented  by (i) all  returns of Cepacol  mouthwash  and (ii) all  returns of
Lozenges  Products in excess of $1,000 per month,  which are  accepted by Seller
prior to  December  31,  1997,  provided  that such  returns  were not caused or
generated by material changes to the Business (i.e.,  competitive  entries,  new
packaging or returns solicited by or brought on by Buyer).

          6.6.  Consumer  Returns.  After the  Closing,  Seller  shall refer any
consumer  complaints  or returns to Buyer,  and Buyer shall be  responsible  for
responding thereto.  Nothing herein shall cause Buyer to be liable in respect of
such consumer complaints except as specifically provided herein.

                                  ARTICLE VII.

                          SURVIVAL AND INDEMNIFICATION
                          ----------------------------

          7.1.  Survival.   All  representations,   warranties,   covenants  and
agreements  contained  in  this  Agreement,  and in any  certificate,  schedule,
document or other writing  delivered  pursuant  hereto or in connection with the
transactions  contemplated  hereby  shall be in all  cases  deemed  to have been
relied upon by the parties hereto, and shall survive the Closing for a period of
two (2) years,  except that (i) the  representations and warranties set forth in
(ii)  Section  4.8 (Title to  Assets),  and  Section  4.17  (Taxes) and (ii) the
indemnification  obligations  in  respect  of the  Excluded  Liabilities,  shall
survive indefinitely.  Additionally,  the parties agree that the indemnification
obligations  set forth in this  Article VII shall  survive  with  respect to any
claims made within the applicable survival period until finally resolved or


                                      -12-



judicially  determined,  including  any  appeal  thereof.  The  representations,
warranties,  covenants  and  agreements  contained  in  this  Agreement  or  any
certificate, schedule, document or other writing delivered pursuant hereto shall
not be affected by any  investigation,  verification or examination by any party
hereto or by any person acting on behalf of any such party.

          7.2. Indemnification of the Buyer. After the Closing Date for a period
of two (2) years, the Seller agrees to indemnify,  defend and save the Buyer and
its  directors,  officers,  employees,  owners,  agents and affiliates and their
successors  and assigns (each a "Buyer  Indemnified  Party"),  harmless from and
against,  and to promptly pay to a Buyer  Indemnified Party or reimburse a Buyer
Indemnified Party for any and all losses, damages, expenses (including,  without
limitation,  court costs,  amounts  paid in  settlement,  judgments,  reasonable
attorneys' fees or other expenses for  investigating  and defending,  including,
without  limitation,  those arising out of the  enforcement of this  Agreement),
suits, actions, claims, deficiencies,  liabilities or obligations (collectively,
the "Losses") sustained or incurred by such Buyer Indemnified Party relating to,
caused by or resulting from:

               (a) Any  misrepresentation  or breach of warranty,  or failure to
fulfill or satisfy any covenant or agreement made by the Seller contained herein
or in any  certificate,  schedule,  document or other  writing  delivered by the
Seller pursuant hereto or any covenant or agreement made by the Seller herein or
in any certificate,  schedule, document or other writing delivered by the Seller
pursuant hereto;

               (b) Any  liability  of the Buyer for causes of action  arising in
connection with the Business,  the Purchased  Assets based, in whole or in part,
upon actions or omissions  which  occurred  prior to or on the Closing  Date, or
relating to the period prior to or on the Closing Date;

               (c) The Excluded Liabilities;

               (d) Any  liability  of the Buyer to any  creditor  of the  Seller
and/or  any  liability  which the Buyer may  suffer or incur as a result  of, in
respect of, or arising out of the non-compliance of the purchase and sale of the
Purchased Assets with the provisions respecting the sale of an enterprise of the
Civil Code of Quebec; and

               (e) Any liability of the Buyer for any federal  taxes,  GST, QST,
other  provincial  sales  taxes  or  other  sales  taxes,  excise  taxes,  other
provincial taxes and all other taxes, duties,  governmental assessments or other
like charges payable by Seller in connection with the conveyance and transfer of
the Purchased Assets or otherwise.

          7.3.  Indemnification  of the  Seller.  After the  Closing  Date for a
period of two (2)  years,  the Buyer  agrees to  indemnify,  defend and save the
Seller and its directors, officers, employees, owners, agents and affiliates and
their successors and assigns (each, a "Seller  Indemnified Party") harmless from
and against,  and to promptly pay to a Seller  Indemnified  Party or reimburse a
Seller  Indemnified  Party for, any and all Losses sustained or incurred by such
Seller Indemnified Party relating to, caused by or resulting from any


                                      -13-



misrepresentation  or breach of  warranty,  or failure to fulfill or satisfy any
covenant or agreement made by the Buyer contained  herein or in any certificate,
schedule,  document or other writing delivered by the Buyer pursuant hereto, any
covenant or agreement made by the Buyer in any certificate,  schedule,  document
or other writing delivered by the Buyer pursuant hereto, or any liability of the
Seller  for causes of action  arising in  connection  with the  Business  or the
Purchased  Assets based upon actions or omissions  which occurred  following the
Closing Date, or relating to the period following the Closing Date.

          7.4. Indemnification Procedure for Third Party Claims.

               (a)  In the  event  that  subsequent  to the  Closing  any  Buyer
Indemnified  Party or Seller  Indemnified  Party (each, an "Indemnified  Party")
receives  notice of the  assertion  of any claim or of the  commencement  of any
action,  suit or proceeding by any person or entity which is not a party to this
Agreement (including,  without limitation, any Governmental Authority) (a "Third
Party Claim") against such Indemnified Party, with respect to which the Buyer or
the Seller  (the  "Indemnifying  Party"),  as the case may be, are  required  to
provide  indemnification  under this  Agreement,  the  Indemnified  Party  shall
promptly  give  written  notice,  together  with a  statement  of any  available
information regarding such claim (collectively, the "Third Party Indemnification
Notice"),  to the  Indemnifying  Party within thirty (30) days after learning of
such  claim  (or  within  such  shorter  time as may be  necessary  to give  the
Indemnifying  Party a  reasonable  opportunity  to respond to such  claim).  The
Indemnifying  Party shall have the right, upon delivering  written notice to the
Indemnified  Party (the "Defense  Notice") within thirty (30) days after receipt
from an Indemnified Party of a Third Party  Indemnification  Notice, to conduct,
at the  Indemnifying  Party's  sole cost and expense,  the defense  against such
Third Party Claim in the Indemnifying Party's own name, or, if necessary, in the
name of the Indemnified  Party;  provided,  however,  that the Indemnified Party
shall have the right to reasonably approve the defense counsel  representing the
Indemnifying  Party, which approval shall not be unreasonably  withheld,  and in
the event that the  Indemnifying  Party and the  Indemnified  Party cannot agree
upon such  counsel  within ten (10) days after the Defense  Notice is  provided,
then the Indemnifying  Party shall propose an alternate  defense counsel,  which
shall be  subject  again  to the  Indemnified  Party's  reasonable  approval  in
accordance with the terms hereof.

               (b) In the event that the  Indemnifying  Party shall fail to give
the Defense  Notice within the time and as prescribed by Section  7.4(a) hereof,
then in any such  event the  Indemnified  Party  shall have the right to conduct
such  defense  in  good  faith  with  counsel   reasonably   acceptable  to  the
Indemnifying   Party,  but  the  Indemnified  Party  shall  be  prohibited  from
compromising or settling any such claim without the prior written consent of the
Indemnifying  Party, which consent shall not be unreasonably  withheld and shall
be deemed given in the absence of providing the Indemnified Party with a written
response within ten (10) days of any request therefor.  If the Indemnified Party
fails to diligently  defend such claim with counsel  reasonably  satisfactory to
the  Indemnifying  Party,  or settles any such claim  without  the  Indemnifying
Party's  prior  written  consent or  otherwise  breaches  this  Article VII, the
Indemnified Party will be liable for all costs, expenses,  settlement amounts or
other Losses paid or incurred in connection therewith and the Indemnifying Party
shall have no obligation to indemnify the Indemnified Party with respect to such
claim.


                                      -14-



               (c) In the  event  that the  Indemnifying  Party  does  deliver a
Defense  Notice and thereby  elects to conduct the defense of the subject  Third
Party Claim, the Indemnified Party will cooperate with and make available to the
Indemnifying  Party such assistance and materials as the Indemnifying  Party may
reasonably request,  all at the sole cost and expense of the Indemnifying Party.
Regardless of which party defends such claim,  the other party hereto shall have
the right at its own cost and expense to participate in the defense  assisted by
counsel  of  its  own  choosing.  Without  the  prior  written  consent  of  the
Indemnified  Party,  which  consent  shall  not be  unreasonably  withheld,  the
Indemnifying  Party will not enter into any  settlement of any Third Party Claim
if pursuant to or as a result of such settlement,  such settlement would lead to
liability  or  create  any  financial  or  other  obligation  on the part of the
Indemnified   Party  for  which  the  Indemnified   Party  is  not  entitled  to
indemnification  hereunder.  If a firm  decision is made to settle a Third Party
Claim,  which offer the  Indemnifying  Party is  permitted  to settle under this
Section 7.4(c),  and the Indemnifying  Party desires to accept and agree to such
offer,  the  Indemnifying  Party will give at least five (5) days' prior written
notice to the  Indemnified  Party to that effect,  setting  forth in  reasonable
detail  the  terms  and  conditions  of any  such  settlement  (the  "Settlement
Notice").  If the  Indemnified  Party objects to such firm offer within ten (10)
calendar days after its receipt of such Settlement Notice, the Indemnified Party
may continue to contest or defend such Third Party Claim and, in such event, the
maximum  liability of the  Indemnifying  Party as to such Third Party Claim will
not exceed the  amount of such  settlement  offer  described  in the  Settlement
Notice,  plus costs and expenses paid or incurred by the Indemnified Party up to
the point through the date of such Settlement  Notice.  If an Indemnified  Party
settles  any  Third  Party  Claim  without  the  prior  written  consent  of the
Indemnifying Party, the Indemnifying Party shall have no obligation to indemnify
the  Indemnified  Party under this  Article VII with respect to such Third Party
Claim.

               (d) Any judgment entered or settlement  agreed upon in the manner
provided  herein  shall be binding  upon the  Indemnifying  Party,  and shall be
conclusively  deemed to be an obligation  with respect to which the  Indemnified
Party  is  entitled  to  prompt  indemnification   hereunder,   subject  to  the
Indemnifying  Party's  right to appeal an  appealable  judgment  or order.  Such
indemnification  shall be required to be made no later than the tenth (10th) day
following  the  expiration  of any period in which an appeal  may be taken,  and
shall be satisfied by payment of the amount thereof in cash.

          7.5.  Failure to Give Timely  Notice.  Any  failure by an  Indemnified
Party to give a timely,  complete or accurate Third Party Indemnification Notice
as provided in this Article VII will not affect the rights or obligations of any
party hereunder except and only to the extent that, as a result of such failure,
any party  entitled  to receive  such  Third  Party  Indemnification  Notice was
deprived  of its right to recover  any payment  under its  applicable  insurance
coverage  or was  otherwise  adversely  affected  or damaged as a result of such
failure to give a timely,  complete  and  accurate  Third Party  Indemnification
Notice.

          7.6.  Notice of  Claims.  In the case of a claim,  other  than a Third
Party Claim, for  indemnification  under Section 7.2 or Section 7.3 hereof, upon
determination by a Buyer Indemnified Party or a Seller Indemnified Party, as the
case may be,  that it has a claim for  indemnification,  the  Indemnified  Party
shall deliver notice of such claim to the


                                      -15-



Indemnifying  Party,  setting forth in reasonable detail the basis of such claim
for   indemnification   (each,   an   "Indemnification    Notice").   Upon   the
Indemnification  Notice  having  been  given  to  the  Indemnifying  Party,  the
Indemnifying  Party  shall  have  thirty  (30)  days  in  which  to  notify  the
Indemnified Party in writing (the "Dispute Notice") that the amount of the claim
for indemnification is in dispute,  setting forth in reasonable detail the basis
of such  dispute.  In the  event  that a  Dispute  Notice  is not  given  to the
Indemnified  Party within the required  thirty (30) day period the  Indemnifying
Party shall be obligated to pay to the Indemnified Party the amount set forth in
the  Indemnification  Notice  within  sixty  (60)  days  after the date that the
Indemnification Notice had been given to the Indemnifying Party.

          In the event that a Dispute  Notice is timely given to an  Indemnified
Party,  the  parties  hereto  shall have  thirty  (30) days to resolve  any such
dispute.  In the event that such dispute is not resolved by such parties  within
such  period,  the parties  shall have the right to pursue all  available  legal
remedies to resolve such dispute.

          7.7.  Liability  Limitations.  The  parties  agree  that  the  maximum
aggregate  liability  of either party under this Article VII shall be the amount
of the Purchase  Price,  and, in addition,  either party shall only be liable to
the other  under this  Article  VII to the extent  that any Third Party Claim or
other claim is in excess of $1,000;  provided,  however, once all claims of less
than  $1,000  total an amount  equal to $25,000 or more,  then the  indemnifying
party shall  thereafter be liable for all Third Party Claims and/or other claims
regardless of amount.

                                  ARTICLE VIII.

                            MISCELLANEOUS PROVISIONS
                            ------------------------

          8.1.  Waiver;  Modification.  No  provision of this  Agreement  may be
modified, waived or discharged unless such waiver,  modification or discharge is
agreed to in writing and signed by a duly authorized  representative  of each of
the parties  hereto.  No waiver by either party hereto at any time of any breach
by the other party hereto of, or compliance  with, any condition or provision of
this  Agreement  to be performed by such other party shall be deemed a waiver of
similar or  dissimilar  provisions  or conditions at the same or at any prior or
subsequent time.

          8.2.  Invalidity.   If  any  provision  of  this  Agreement  shall  be
determined by any court of competent jurisdiction to be unenforceable or invalid
to any extent,  the remainder of this Agreement  shall not be affected  thereby,
and this Agreement  shall be construed to the fullest  extent  possible to as to
give effect to the intentions of the provision found unenforceable or invalid.

          8.3.  Parties in Interest.  This  Agreement  shall be binding upon and
inure solely to the benefit of each party hereto, and nothing in this Agreement,
expressed or implied,  is intended to confer upon any other person any rights or
remedies of any nature whatsoever under or by reason of this Agreement.


                                      -16-



          8.4. Expenses.  Except as otherwise  specifically provided for herein,
each party hereto shall bear all expenses incurred by it in connection with this
Agreement including, without limitation, the charges of its counsel, accountants
and other experts.

          8.5.  Notices.  All  notices  and other  communications  provided  for
hereunder  shall be in writing and shall be  delivered  to each party  hereto by
hand  or  sent  by  reputable  overnight  courier,  with  receipt  verified,  or
facsimile,  with receipt  verified,  or  registered  or certified  mail,  return
receipt requested, addressed as follows:

                (a)  If to the Buyer:

                J.B. Williams Company, Inc.
                65 Harristown Road
                Glen Rock, New Jersey  07452
                Attention:    Dario U. Margve
                Telephone:  (201) 251-8100
                Facsimile:    (201) 251-8098

                with a copy to:

                Cummings & Lockwood
                Four Stamford Plaza
                107 Elm Street, PO Box 120
                Stamford, CT  06904
                Attention:  Katherine P. Burgeson, Esq.
                Telephone:  (203) 351-4260
                Facsimile:  (203) 351-4499

                (a)  If to the Seller:

                Hoechst Marion Roussel Canada Inc.
                2150 St. Elzear Blvd. West
                Laval, Quebec, Canada  H7L 4A8
                Attention:    Stephen A. Cromar
                Telephone:  (514) 331-9220
                Facsimile:    (514) 334-8016

                with a copy to:

                Peter R. Slaughter, Esq.
                Vice President, General Counsel and Secretary
                2150 St. Elzear Blvd. West
                Laval, Quebec, Canada  H7L 4A8
                Telephone:  (514) 339-5137
                Facsimile:    (514) 956-6171


                                      -17-



or at such  other  address  as either  party may  specify by notice to the other
party given as aforesaid.  Such notices shall be deemed to be effective when the
same shall be deposited, postage prepaid, in the mail and/or when the same shall
have  been  delivered  by hand  or  overnight  courier,  and/or  upon  facsimile
transmission, as the case may be.

          8.6. Governing Law; Forum. The validity, interpretation,  construction
and  performance of this Agreement shall be governed by the laws of the Province
of Quebec without regard to its conflicts of law principles.  The parties hereto
do hereby consent and submit to the venue and  jurisdiction of the courts in the
Province of Quebec as the sole and exclusive  forum for such matters of dispute,
and further  agree that, in the event of any action or suit as to any matters of
dispute  between the parties,  service of any process may be made upon the other
party by mailing a copy of the summons  and/or  complaint  to the other party at
the  address  set forth  herein and a party's  refusal to accept any such notice
shall be equivalent to service.

          8.7.   Counterparts.   This  Agreement  may  be  executed  in  several
counterparts,  each of which shall be deemed to be an original  but all of which
together will constitute one and the same instrument.

          8.8. Integration.  This Agreement,  together with the Exhibits hereto,
the Disclosure  Schedule,  and all other documents to be delivered in connection
herewith, set forth the entire agreement of the parties hereto in respect of the
subject  matter  contained  herein and supersede  all prior and  contemporaneous
agreements,    covenants,    understandings,    arrangements,    communications,
representations or warranties, whether oral or written, by any officer, employee
or  representative  of any party hereto;  and any prior agreement of the parties
hereto in respect of the subject matter  contained  herein is hereby  terminated
and cancelled. No agreements or representations,  whether written, oral, express
or implied,  with respect to the subject  matter hereof have been made by either
party that are not set forth expressly in this Agreement and the other documents
to be delivered in connection herewith and therewith.

          8.9. Assignment. Neither party may assign its rights hereunder without
the prior written consent of the other party; provided,  however, that the Buyer
may assign its rights to (a) any wholly-owned subsidiary of the Buyer or (b) any
successor of the Buyer in connection with the sale of all or  substantially  all
of the  assets of the Buyer or the  merger or  consolidation  of the Buyer  with
another  party,  provided  such  affiliate or successor  agrees in writing to be
bound to all of the terms and  liabilities  of this Agreement to the same extent
that the Buyer is bound, and provided,  further,  that the Seller may assign any
of its rights that survive the Closing under this Agreement to any  wholly-owned
subsidiary or affiliate of the Seller.  Any assignment in  contravention of this
Section 8.9 shall be null and void.


                                      -18-



          IN  WITNESS  WHEREOF,  the  parties  hereto  have duly  executed  this
Agreement as of the day and year first above written.

                                           J.B. WILLIAMS COMPANY, INC.


                                           By: /s/ DARIO U. MARGVE
                                              -------------------------------
                                              Dario U. Margve
                                              President


                                           HOECHST MARION ROUSSEL CANADA INC.


                                           By: /s/ GERALD P. BELLE
                                              -------------------------------
                                              Name:  Gerald P. Belle
                                              Title: President


EXHIBIT A - Product List
SCHEDULE 4.4 - Sales Reports
SCHEDULE 4.9 - Contracts
SCHEDULE 4.10(c) - Licenses, Franchises, Permits, Etc. 
SCHEDULE 4.15(a) - List of Customers 
SCHEDULE 4.15(b) - Trade and Consumer Promotions 
SCHEDULE 4.16(a) - Product Warranty and Return Experience  
SCHEDULE 4.16(c) - Product Liability Claims


                                      -19-



                                    EXHIBIT A
                                    ---------

                                   Product List
                                   ------------









                       Hoechst Marion Roussel Canada Inc.
                           2150 St. Elzear Blvd. West
                          Laval, Quebec, Canada H7L 4A8


                                October 31, 1997


J.B. Williams Company, Inc.
65 Harristown Road
Glen Rock, New Jersey 07452

          Re: Sale of Inventory

Dear Sirs:

          As further  consideration for the transaction  contemplated under that
certain Asset Purchase  Agreement dated as of the date hereof (the  "Agreement;"
terms used herein and not otherwise  defined having the meaning set forth in the
Agreement)  between  Hoechst  Marion Roussel Canada Inc. (the "Seller") and J.B.
Williams  Company,  Inc. (the  "Buyer"),  the Seller has agreed to sell, and the
Buyer has agreed to cause SmithKline Beecham Consumer  Healthcare  Canada,  L.P.
("SmithKline")  to purchase  directly from the Seller, at the effective time, on
the Closing  Date,  certain  finished  goods  being  inventory  of the  Business
consisting  solely of the  Lozenges  Products  referred  to on Exhibit A annexed
hereto (the  "Inventory").  SmithKline is a distributor of products  acquired by
the  Buyer and sold in  Canada.  The  Inventory  will be sold to  SmithKline  by
purchase order and invoice and pursuant to the customary  business  practices of
the Seller and SmithKline.

          The Seller hereby  covenants that all of the Inventory to be purchased
by SmithKline shall (i) be of good and merchantable quality, saleable and usable
in the  ordinary  course of business  (including  the  packaging  thereof)  and,
without  limiting the  generality of the  foregoing,  not  obsolete,  (ii) be in
conformity  with all applicable  warranties  and guaranties  made by the Seller,
(iii) have at least a twelve (12) month shelf-life remaining as of the date upon
which such  inventory  could  reasonably  be  expected to be sold based upon the
average monthly sales rate for each product, and (iv) be at levels not excessive
in relation to the  circumstances  of the Business and in  accordance  with past
inventory stocking practices of the Business. In addition,  the Seller covenants
that there will be sufficient finished goods of each category of Product,  which
finished  goods  shall be either (i) on hand or (ii)  scheduled  for  production
following the Closing Date (except for the backorders  specifically disclosed to
the Buyer in Section 4.15(c) of the Agreement and listed in Schedule  4.15(c) of
the Agreement and attached hereto as Exhibit B) for the continuation of sales of
the Products in the ordinary  course by the Buyer for the three (3) month period
following the Closing Date,  based on Seller's  experience in the past year (and
without interruption other than minor interruptions consistent with the Seller's
past experience).






          After the Closing for a period of two (2) years,  the Seller agrees to
indemnify,  defend and save the Buyer and its  directors,  officers,  employees,
owners,  agents and affiliates  and their  successors and assigns (each a "Buyer
Indemnified  Party"),  harmless from and against, and to promptly pay to a Buyer
Indemnified Party or reimburse a Buyer Indemnified Party for any and all losses,
damages, expenses (including,  without limitation,  court costs, amounts paid in
settlement,   judgments,  reasonable  attorneys'  fees  or  other  expenses  for
investigating and defending, including, without limitation, those arising out of
the  enforcement  of this  Agreement),  suits,  actions,  claims,  deficiencies,
liabilities or obligations (collectively, the "Losses") sustained or incurred by
such Buyer  Indemnified  Party  relating  to,  caused by or  resulting  from any
failure  by the  Seller  to comply  with any of the  provisions  of this  Letter
Agreement with respect to the sale of the Inventory to SmithKline.

          Please  indicate your consent and  acknowledgment  of the foregoing by
executing this Letter Agreement in the space provided below.

                                    Sincerely,

                                    HOECHST MARION ROUSSEL CANADA INC.



                                    By                                      
                                      --------------------------------------
                                      Name:   Gerald P. Belle
                                      Title:  President


Accepted and agreed to as of this
31st day of October, 1997 by:

J.B. WILLIAMS COMPANY, INC.



By
  --------------------------------
  Name:   Dario U. Margve
  Title:  President


                                      -2-



                                    EXHIBIT A
                                    ---------


                                Lozenges Products
                                -----------------




                                      -3-



                                    EXHIBIT B
                                    ---------


                               List of Backorders
                               ------------------