<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
J. B. WILLIAMS HOLDINGS, INC. FINANCIAL STATEMENTS FOR THE QUARTERLY PERIOD
ENDED OCTOBER 02, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                         0000929651
<NAME>                        J.B. WILLIAMS HOLDINGS, INC.
<MULTIPLIER>                                   1,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                           JAN-01-2000
<PERIOD-END>                                OCT-02-1999
<CASH>                                                               4,540
<SECURITIES>                                                             0
<RECEIVABLES>                                                       13,275
<ALLOWANCES>                                                           316
<INVENTORY>                                                          9,613
<CURRENT-ASSETS>                                                    27,624
<PP&E>                                                               4,230
<DEPRECIATION>                                                       2,333
<TOTAL-ASSETS>                                                      74,973
<CURRENT-LIABILITIES>                                                6,735
<BONDS>                                                             50,345
<PREFERRED-MANDATORY>                                                    0
<PREFERRED>                                                              0
<COMMON>                                                            10,800
<OTHER-SE>                                                           6,630
<TOTAL-LIABILITY-AND-EQUITY>                                        74,973
<SALES>                                                             49,756
<TOTAL-REVENUES>                                                     49,756
<CGS>                                                               19,088
<TOTAL-COSTS>                                                       19,088
<OTHER-EXPENSES>                                                    26,683
<LOSS-PROVISION>                                                         0
<INTEREST-EXPENSE>                                                   4,390
<INCOME-PRETAX>                                                      (405)
<INCOME-TAX>                                                         (166)
<INCOME-CONTINUING>                                                  (405)
<DISCONTINUED>                                                           0
<EXTRAORDINARY>                                                          0
<CHANGES>                                                                0
<NET-INCOME>                                                         (239)
<EPS-BASIC>                                                            0
<EPS-DILUTED>                                                            0