CROWLEY, MILNER AND COMPANY

                 1995 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN

      Subject to shareholder approval, effective March 22, 1995, the plan
described herein is hereby adopted as the Crowley, Milner and Company 1995
Non-Employee Director Stock Option Plan (the "Plan").

                            I.  GENERAL PROVISIONS

1.1   Purpose.  The purpose of the Plan is to promote the best interests of
the Corporation and its shareholders by attracting and motivating highly
qualified individuals to serve as Directors and to encourage such Directors to
acquire an ownership interest in the Corporation, thus identifying their
interests with those of shareholders.

1.2   Definitions.  As used in this Plan, the following terms have the meaning
described below:

      (a)   "Agreement" means the written agreement that sets forth the terms
of a Participant's Option.

      (b)   "Board" means the Board of Directors of the Corporation.

      (c)   "Change in Control" means the occurrence of any of the following
events:

            (i)   If any "person" (as such term is used in Sections 13(d) and
      14(d) of the Exchange Act), or group of persons acting in concert, other
      than the Corporation, a Subsidiary or an employee benefit plan or
      employee benefit plan trust maintained by the Corporation or a
      Subsidiary, becomes the "beneficial owner" (as such term is defined in
      Rule 13d-3 of the Exchange Act, except that a person also shall be
      deemed the beneficial owner of all securities which such person may have
      a right to acquire, whether or not such right is presently exercisable),
      directly or indirectly, of securities of the Corporation representing
      fifty (50%) or more of the combined voting power of the Corporation's
      then outstanding securities ordinarily having the right to vote in the
      election of directors; or

            (ii)  A liquidation or dissolution of the Corporation, sale of
      substantially all of the assets of the Corporation, or a merger,
      consolidation or combination in which the Corporation is not the
      survivor; or

            (iii) The addition of new members to the Board within any
      consecutive twenty-four (24) month period, which members constitute a
      majority of the Board, unless a majority of the Board consists of
      incumbent members of the Board in office prior to the commencement of
      such twenty-four (24) month period, plus new members who were
      recommended or appointed by a majority of the incumbent directors in
      office immediately prior to the addition of such new members to the
      Board.

      (d)   "Code" means the Internal Revenue Code of 1986, as amended from
time to time.

      (e)   "Committee" means the Compensation Committee of the Corporation,
which shall be comprised of two or more disinterested members of the Board, as
defined in Rule 16b-3.

      (f)   "Common Stock" means shares of the Corporation's authorized Common
Stock.


      (g)   "Corporation" means Crowley, Milner and Company, a Michigan
corporation.

      (h)   "Director" means a member of the Corporation's Board of Directors.

      (i)   "Disability" means total and permanent disability, as defined in
Section 22(e) of the Code.

      (j)   "Effective Date" means March 22, 1995.

      (k)   "Eligible Director" means a Director who is not an Employee of the
Corporation.

      (l)   "Employee" means an employee of the Corporation or its
Subsidiaries, who has an "employment relationship" with the Corporation or its
Subsidiaries, as defined in Treasury Regulation 1.421-7(h), and the term
"employment" means employment with the Corporation or its subsidiaries.

      (m)   "Exchange Act" means the Securities Exchange Act of 1934, as
amended from time to time, and any successor thereto.

      (n)   "Expiration Date" means the date set forth in the Agreement
relating to an Option on which the right to exercise such Option shall expire,
except as otherwise provided in Article III below.  Unless otherwise provided
in the Agreement, the Expiration Date for an Option shall be the fifth (5th)
anniversary of its Grant Date.

      (o)   "Fair Market Value" means, for purposes of determining the value
of Common Stock, the closing price of the Common Stock on the American Stock
Exchange, Inc., any national securities exchange on which such Common Stock is
listed for trading or, if it is not listed on any exchange, the average of the
closing bid and asked prices quoted in The Nasdaq Stock Market, as reported in
The Wall Street Journal.  In the event that there were no Common Stock
transactions or no reported bid and asked quotations on such date, the Fair
Market Value shall be determined as of the immediately preceding date on which
there were Common Stock transactions or price quotations, as the case may be,
on which there was such a reported sale.

      (p)   "Grant Date" means the date on which the Option was automatically
awarded pursuant to Section 2.1.

      (q)   "Non-Employee Director" means a Director who is not an Employee of
the Company.

      (r)   "Nonqualified Stock Option" means an Option that is not intended
to meet the requirements of Section 422 of the Code.

      (s)   "Option" means a Nonqualified Stock Option to purchase Common
Stock granted under this Plan.

      (t)   "Participant" means each of the Directors of the Corporation
participating in the Plan from time to time.

      (u)   "Plan" means the Crowley, Milner and Company 1995 Non-Employee
Director Stock Option Plan, the terms of which are set forth herein, and any
amendments hereto.

      (v)   "Rule 16b-3" means Rule 16b-3 under the Exchange Act, as in effect
from time to time.

      (w)   "Subsidiary" means a corporation of which at least fifty-one
percent (51%) of the outstanding voting stock is owned by the Corporation,
either directly or indirectly through one or more other Subsidiaries.


      (x)   "1992 Incentive Stock Plan" means the Crowley, Milner and Company
1992 Incentive Stock Plan, as amended from time to time.

1.3   Administration.  To the extent permitted by Rule 16b-3, the Plan shall
be administered by the Committee.  The Committee shall interpret the Plan,
prescribe, amend, and rescind rules and regulations relating to the Plan, and
make all other determinations necessary or advisable for its administration. 
The decision of the Committee on any question concerning the interpretation of
the Plan or its administration with respect to any Option granted under the
Plan shall be final and binding upon all Participants.

1.4   Stock.  The total number of shares of Common Stock available for grants
under the Plan shall not, in the aggregate, exceed 100,000 shares of Common
Stock, as adjusted from time to time in accordance with Article IV.  Shares
subject to any unexercised portion of a terminated, forfeited, cancelled or
expired Option granted hereunder shall be available for subsequent grants
under the Plan.  In the event that an option granted under the Plan is
exercised by the delivery of shares of Common Stock previously acquired upon
the exercise of Options issued under the Plan or through the retention of
options procedure as described in Section 2.6 below, the shares of Common
Stock so delivered to the Corporation or underlying such retained options
shall be available for subsequent grants under this Plan.

                   II.  STOCK OPTIONS FOR ELIGIBLE DIRECTORS

2.1   Automatic Grants of Options to Non-Employee Directors.

      (a)   Eligibility.  All Non-Employee Directors of the Corporation, who
have been elected by the shareholders at an Annual Meeting or who have been
appointed to fill a vacancy on the Board and are serving on the Board at the
time an Option is granted hereunder shall automatically participate hereunder,
provided that a Non-Employee Director shall not be eligible to participate
under this Plan unless he shall have served on the Board of Directors for at
least one (1) year prior to the grant of any options, and provided further
that a Non-Employee Director shall not be eligible to participate under this
Plan during such period as he is participating in the 1992 Incentive Stock
Plan.

      (b)   Annual Grants.  On the business day immediately prior to the date
of each Annual Meeting of Shareholders, the Non-Employee Directors who meet
the eligibility requirements in Section 2.1(a) above shall be granted an
Option to purchase 2,000 shares of the Corporation's Common Stock, to be
exercised within five (5) years from the Grant Date.  The grant shall be
automatic and nondiscretionary.

      (c)   No Discretion.  Notwithstanding any provision in the Plan to the
contrary, the Committee shall have no discretion with respect to the terms of
grants made to a Non-Employee Director pursuant to this Article II, except to
the extent such discretion would not result in the grant or the Plan failing
to qualify for the disinterested Director exemption provided under Rule 16b-3.

2.2   Option Agreement.  Each Option granted pursuant to this Article II shall
be evidenced by an Agreement for Non-Employee Directors in accordance with the
terms of the Plan and shall specify, among other things, the exercise price,
the term of the Option, the date or dates on which the Option becomes
exercisable, the number of shares to which the Option relates, and other such
provisions as the Committee shall determine.

2.3   Option Price.  The purchase price per share of Common Stock for an
Option granted pursuant to this Article II shall be equal to the Fair Market
Value per share of Common Stock on the Grant Date.

2.4   Duration of Options.  The Expiration Date of each Option granted
pursuant to this Article II shall be the fifth (5th) anniversary of its Grant
Date.


2.5   Exercise of Shares Subject to Option.  Options granted under this
Article II shall become exercisable in full three (3) months following the
Grant Date of each Option.  Once exercisable, such Options may be exercised in
whole or in part and at any time and from time to time until the Expiration
Date of such Options, unless earlier terminated pursuant to this Plan
(including Article III hereof), provided that, if such Options are not
exercised by a Participant under this Plan in the sequential orders granted
hereunder, those Options granted to such Participant prior to the Option so
exercised shall automatically terminate.

2.6   Payment for Option Shares.  The purchase price for shares of Common
Stock to be acquired upon exercise of an Option granted hereunder shall be
paid in full at the time of exercise in any of the following ways:  (a) in
cash; (b) by certified check, bank draft or money order; (c) by delivery to
the Corporation of previously-acquired shares of the Corporation's Common
Stock with a Fair Market Value (determined on the last trading date
immediately preceding the date of exercise) equal to the exercise price; or
(d) by any combination of the foregoing.

                               III.  TERMINATION

3.1.  General.  If a Participant's term of office as a Non-Employee Director
is terminated for any reason, (a) the Expiration Date of each Option granted
pursuant to this Plan during the calendar year ending December 31, 1995 shall
be the third (3rd) anniversary of such Option's Grant Date, and (ii) the
Expiration Date of each Option granted pursuant to this Plan after December
31, 1995 shall be the first (1st) anniversary of the effective date of the
Participant's termination as a Non-Employee Directors.

3.2   Post-Termination Exercise.  During the period from the Participant's
termination of services as a Non-Employee Director until the termination of
the Option, the Participant, or the person or persons to whom the Option shall
have been transferred by will or by the laws of descent and distribution, may
exercise the Option only to the extent that such Option was exercisable on the
date of the Participant's termination.

                    IV.  ADJUSTMENTS AND CHANGE IN CONTROL

4.1   Adjustments.  The total amount of Common Stock for which Options may be
granted under the Plan, and the number of shares subject to any such grants
(both as to the number of shares of Common Stock and the Option price), shall
be appropriately adjusted for any increase or decrease in the number of
outstanding shares of Common Stock resulting from payment of a stock dividend
on Common Stock, a subdivision or combination of shares of Common Stock, a
stock split, or a reclassification of Common Stock.  The foregoing adjustments
and the manner of application of the foregoing provisions shall be determined
and made by the Committee.  Any such adjustment may provide for the
elimination of any fractional share which might otherwise become subject to an
Option.

4.2   Change in Control.  Notwithstanding anything contained herein to the
contrary, upon a Change in Control, any outstanding Option granted hereunder
immediately shall become exercisable in full.

                               V.  MISCELLANEOUS

5.1   Partial Exercise.  The Committee shall permit, and shall establish
procedures for, the partial exercise of Options under the Plan.

5.2   Rule 16b-3 Requirements.  Notwithstanding any other provision of the
Plan, the Committee may impose such conditions on the exercise of an Option as
may be required to satisfy the requirements of Rule 16b-3 and any successor
thereto.


5.3   Rights Prior to Issuance of Shares.  No Participant shall have any
rights as a shareholder with respect to shares covered by an Option until and
only to the extent that the Option is exercised.

5.4   Non-Assignability.  Except as set forth below, no Option shall be
transferable by a Participant except by will or the laws of descent and
distribution, and during the lifetime of a Participant, an Option shall be
exercised only by the Participant.  Notwithstanding the foregoing, to the
extent permitted by Rule 16b-3 of the Securities Exchange Act of 1934, as
amended from time to time, an Option may be transferred by a Participant to a
living trust of which the Participant is the grantor and beneficiary during
his lifetime, if such transfer shall not be deemed to constitute a change in
beneficial ownership.  No transfer of an Option by will or the laws of descent
and distribution (or to a living trust as applicable) shall be effective to
bind the Corporation unless the Corporation shall have been furnished with
written notice thereof and a copy of the will (or trust) or such evidence as
the Corporation may deem necessary to establish the validity of the transfer
and the acceptance by the transferee of the terms and conditions of the
Option.

5.5.  Securities Laws.

            (a)   Anything to the contrary herein notwithstanding, the
Corporation's obligation to sell and deliver Common Stock pursuant to the
exercise of an Option is subject to such compliance with federal and state
laws, rules and regulations applying to the authorization, issuance or sale of
securities as the Corporation deems necessary or advisable.  The Corporation
shall not be required to sell and deliver Common Stock unless and until it
receives satisfactory assurance that the issuance or transfer of such shares
shall not violate any of the provisions of the Securities Act of 1933, as
amended, or the Exchange Act, or the rules and regulations of the Securities
and Exchange Commission promulgated thereunder or those of the American Stock
Exchange, Inc., the National Association of Securities Dealers, Inc. or any
stock exchange on which the Common Stock may be listed, the provisions of any
state laws governing the sale of securities, or that there has been compliance
with the provisions of such acts, rules, regulations and laws.

      (b)   The Committee may impose such restrictions on any shares of Common
Stock acquired pursuant to the exercise of an Option as it may deem advisable,
including, without limitation, restrictions (i) under applicable federal
securities laws, (ii) required by the American Stock Exchange, Inc., the
NASDAQ Stock Market or any stock exchange or other recognized trading market
upon which such shares of Common Stock are then listed or traded, and (iii)
under any blue sky or state securities laws applicable to such shares.  No
shares shall be issued until counsel for the Corporation has determined that
the Corporation has complied with all requirements under appropriate
securities laws.

5.6   Termination and Amendment.

      (a)   The Board may terminate the Plan, or the granting of Options under
the Plan, at any time.  No new grants shall be made under the Plan after March
21, 2000.


      (b)   The Board may amend or modify the Plan at any time and from time
to time, but, unless otherwise permitted under Rule 16b-3 without shareholder
approval, no amendment or modification, without the approval of the
shareholders of the Corporation, shall (i) materially increase the benefits
accruing to Participants under the Plan, (ii) increase the amount of Common
Stock for which grants may be made under the Plan, except as permitted under
Sections 1.4 and 4.1, or (iii) change the provisions relating to the
eligibility of individuals to whom grants may be made under the Plan.  Unless
otherwise permitted under Rule 16b-3, this Plan shall not be amended more than
once in any six (6) month period other than to comply with changes in the Code
or the Exchange Act.

      (c)   No amendment, modification or termination of the Plan shall
adversely affect any Option granted under the Plan without the consent of the
Participant holding the Option.

5.7   Effect on Services.  Neither the adoption of the Plan nor the granting
of any Option pursuant to the Plan shall be deemed to create any right in any
individual to be retained as a Non-Employee Director.

5.8   Use of Proceeds.  The proceeds received from the sale of Common Stock
pursuant to the Plan shall be used for general corporate purposes of the
Corporation.

5.9   Approval of Plan.  The Plan shall be subject to the approval of the
holders of at least a majority of the shares of Common Stock of the
Corporation present and entitled to vote at a meeting of shareholders of the
Corporation held within twelve (12) months after adoption of the Plan by the
Board.  Any Option granted under the Plan prior to such shareholder approval,
shall be conditioned upon receipt of such approval, and may not be exercised
in whole or in part unless the Plan has been approved by the shareholders as
provided herein.  If not approved by shareholders within twelve (12) months
after approval by the Board, the Plan shall be rescinded, and any Options
granted under the Plan shall be void retroactive to the Grant Date.

      This NON-EMPLOYEE DIRECTORS' STOCK OPTION PLAN is hereby executed as of
the 22nd day of March, 1995.

                              CROWLEY, MILNER AND COMPANY

                              By: /s/ MARK A. VANDENBERG
                                 Vice President- Finance, Secretary
                                 and Treasurer

BOARD APPROVAL:  March 22, 1995
SHAREHOLDER APPROVAL:  May 17, 1995