EAST TEXAS FINANCIAL SERVICES, INC.
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   1200 South Beckham o P. O. Box 6910 o Tyler, TX 75711-6910 o 903-593-1767
                               o Fax 903-593-1094




                                  NEWS RELEASE

 For verification, contact:         Gerald W. Free, Vice Chairman/President/CEO
                   Derrell W. Chapman, Vice President/COO/CFO

Telephone:        (903) 593-1767
Fax:              (903) 593-1094

For immediate release:  February 2, 2001

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                       EAST TEXAS FINANCIAL SERVICES, INC.

                             DECLARES CASH DIVIDEND

Tyler, Texas, February 2, 2001, - - - East Texas Financial Services,  Inc., (OTC
Bulletin Board: ETFS.OB), the holding Company for First Federal Savings and Loan
Association of Tyler,  Texas, today reported that the Company would continue its
quarterly  cash  dividend of $0.05 per share to be paid on February  21, 2001 to
stockholders of record as of February 7, 2001. The annualized  dividend yield is
approximately 2.41% based on the most recent market price of $8.3125.

East Texas  Financial  Services,  Inc., is the holding company for First Federal
Savings and Loan  Association of Tyler,  Texas,  which presently  operates three
full  service  offices  and two loan  agencies  in the  Tyler  area and one full
service office in Gilmer.

The  Company's  stock is traded  under the symbol  "ETFS" on the OTC  Electronic
Bulletin Board.


                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this Report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                           EAST TEXAS FINANCIAL SERVICES, INC.



Date:  February 2, 2001                    By: /S/ Gerald W. Free
                                               ---------------------------------
                                               Gerald W. Free
                                               Vice Chairman, President and CEO