Exhibit 99


                       EAST TEXAS FINANCIAL SERVICES, INC.

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    1200 South Beckham o P. O. Box 6910 o Tyler, TX 75711-6910 o 903-593-1767
                               o Fax 903-593-1094




                                  NEWS RELEASE


 For verification, contact:  Gerald W. Free, Vice Chairman/President/CEO
                             Derrell W. Chapman, Vice President/COO/CFO


Telephone:   (903) 593-1767
Fax:         (903) 593-1094


For immediate release:  July 25, 2001

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                       EAST TEXAS FINANCIAL SERVICES, INC.
                             DECLARES CASH DIVIDEND

Tyler, Texas, July 25, 2001, - - - East Texas Financial Services, Inc., (OTC
Bulletin Board: ETFS.OB), the holding Company for First Federal Savings and Loan
Association of Tyler, Texas, today reported that the Company would continue its
quarterly cash dividend of $0.05 per share to be paid on August 21, 2001 to
stockholders of record as of August 7, 2001. The annualized dividend yield is
approximately 2.01% based on the most recent market price of $9.95.

East Texas Financial Services, Inc., is the holding company for First Federal
Savings and Loan Association of Tyler, Texas, which presently operates three
full service offices and two loan agencies in the Tyler area and one full
service office in Gilmer, TX.

The Company's stock is traded under the symbol "ETFS" on the OTC Electronic
Bulletin Board.



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