UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                  SCHEDULE 14A

                Proxy Statement Pursuant to Section 14(a) of the
               Securities Exchange Act of 1934 (Amendment No.   )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement          [_]  Soliciting Material Pursuant to
[_]  Confidential, For Use of the              SS.240.14a-11(c) or SS.240.14a-12
     Commission Only (as permitted
     by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[_]  Definitive Additional Materials


                       EAST TEXAS FINANCIAL SERVICES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1)   Title of each class of securities to which transaction applies:

________________________________________________________________________________
2)   Aggregate number of securities to which transaction applies:

________________________________________________________________________________

3)   Per unit price or other underlying value of transaction  computed  pursuant
     to Exchange  Act Rule 0-11 (set forth the amount on which the filing fee is
     calculated and state how it was determined):

________________________________________________________________________________
4)   Proposed maximum aggregate value of transaction:

________________________________________________________________________________
5)   Total fee paid:

________________________________________________________________________________
     [_]  Fee paid previously with preliminary materials:

________________________________________________________________________________
     [_]  Check box if any part of the fee is offset as provided by Exchange Act
          Rule  0-11(a)(2)  and identify the filing for which the offsetting fee
          was paid  previously.  Identify  the previous  filing by  registration
          statement number, or the form or schedule and the date of its filing.

          1)   Amount previously paid:

________________________________________________________________________________
          2)   Form, Schedule or Registration Statement No.:

________________________________________________________________________________
          3)   Filing Party:

________________________________________________________________________________
          4)   Date Filed:

________________________________________________________________________________




                       EAST TEXAS FINANCIAL SERVICES, INC.

                            1200 South Beckham Avenue
                               Tyler, Texas 75701
                                 (903) 593-1767
- --------------------------------------------------------------------------------


                                                             December 28, 2001



Dear Fellow Stockholder:

     On behalf of the Board of Directors and management of East Texas  Financial
Services,  Inc.  (the  "Company"),  I cordially  invite you to attend the Annual
Meeting of Stockholders  of the Company.  The meeting will be held at 2:00 p.m.,
local time,  on January 23, 2002 at the offices of the Company,  located at 1200
S. Beckham Avenue, Tyler, Texas.

     An  important  aspect of the  meeting  process is the  stockholder  vote on
corporate business items. I urge you to exercise your rights as a stockholder to
vote and participate in this process.  Stockholders  are being asked to consider
and  vote  upon  the  election  of  three  directors  of  the  Company  and  the
ratification  of the  appointment of the Company's  auditors.  In addition,  the
meeting will include  management's  report to you on the  Company's  fiscal 2001
financial and operating performance.

     We encourage  you to attend the meeting in person.  Whether or not you plan
to attend,  however, please read the enclosed Proxy Statement and then complete,
sign and date the  enclosed  proxy and  return it in the  accompanying  postpaid
return envelope as promptly as possible.  This will save the Company  additional
expense in soliciting  proxies and will ensure that your shares are  represented
at the meeting.


                            Very truly yours,


                            /s/ Gerald W. Free

                            Gerald W. Free
                            Vice Chairman, President and Chief Executive Officer





                       EAST TEXAS FINANCIAL SERVICES, INC.
                            1200 South Beckham Avenue
                               Tyler, Texas 75701
                                 (903) 593-1767

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                         To be Held on January 23, 2002

     Notice is  hereby  given  that the  Annual  Meeting  of  Stockholders  (the
"Meeting") of East Texas Financial  Services,  Inc. (the "Company") will be held
at the offices of the Company,  located at 1200 S. Beckham Avenue,  Tyler, Texas
on January 23, 2002 at 2:00 p.m., local time.

     A Proxy Card and a Proxy Statement for the Meeting are enclosed.

     The Meeting is for the purpose of considering and acting upon:

     1. The election of three directors of the Company;

     2. The  ratification  of the  appointment  of Bryant & Welborn,  L.L.P.  as
        auditors for the Company for the fiscal year ending September 30, 2002;

and such other  matters as may  properly  come  before  the  Meeting,  or at any
adjournments or  postponements  thereof.  The Board of Directors is not aware of
any other business to come before the Meeting.

     Any action may be taken on the  foregoing  proposals  at the Meeting on the
date  specified  above,  or on any date or dates to  which  the  Meeting  may be
adjourned  or  postponed.  Stockholders  of record at the close of  business  on
December 5, 2001 are the stockholders  entitled to vote at the Meeting,  and any
adjournments or postponements  thereof. A complete list of stockholders entitled
to vote at the  Meeting  will be  available  at the main  office of the  Company
during the ten days prior to the Meeting, as well as at the Meeting.

     You are  requested to complete and sign the enclosed  Proxy Card,  which is
solicited  on behalf of the Board of  Directors,  and to mail it promptly in the
enclosed  envelope.  The Proxy  will not be used if you  attend  and vote at the
Meeting in person.

                            By Order of the Board of Directors


                            /s/ Gerald W. Free

                            Gerald W. Free
                            Vice Chairman, President and Chief Executive Officer

Tyler, Texas
December 28, 2001





                                 PROXY STATEMENT

                       EAST TEXAS FINANCIAL SERVICES, INC.
                            1200 South Beckham Avenue
                               Tyler, Texas 75701
                                 (903) 593-1767

                         ANNUAL MEETING OF STOCKHOLDERS
                                January 23, 2002


     This Proxy  Statement is furnished in connection  with the  solicitation on
behalf of the Board of Directors of East Texas  Financial  Services,  Inc.  (the
"Company")  of  proxies to be used at the Annual  Meeting of  Stockholders  (the
"Meeting")  which will be held at the offices of the Company  located at 1200 S.
Beckham Avenue,  Tyler,  Texas on January 23, 2002 at 2:00 p.m., local time, and
all  adjournments or postponements  of the Meeting.  The accompanying  Notice of
Annual Meeting of  Stockholders  and form of proxy and this Proxy  Statement are
first being mailed to stockholders on or about December 21, 2001. Certain of the
information  provided in this Proxy  Statement  relates to First Federal Savings
and Loan Association of Tyler (the "Association"), a wholly owned subsidiary and
predecessor of the Company.

     At the Meeting,  stockholders  of the Company will be asked to consider and
vote upon (i) the election of three directors of the Company and (ii) a proposal
to  ratify  the  appointment  of  Bryant  &  Welborn,  L.L.P.  as the  Company's
independent auditors for the fiscal year ending September 30, 2002.

Vote Required and Proxy Information

     All shares of common  stock of the  Company,  par value $.01 per share (the
"Common  Stock"),  represented  at the  Meeting  by  properly  executed  proxies
received  prior  to or at the  Meeting  and not  revoked,  will be  voted at the
Meeting in accordance with the  instructions  thereon.  If no  instructions  are
indicated,  properly  executed  proxies will be voted for the director  nominees
named in this Proxy  Statement and for the  ratification  of the  appointment of
Bryant & Welborn, L.L.P. The Company does not know of any matters, other than as
described  in the  Notice of Annual  Meeting of  Stockholders,  that are to come
before the Meeting.  If any other matters are properly  presented at the Meeting
for action, the Board of Directors, as proxy for the stockholder,  will have the
discretion to vote on such matters in accordance with its best judgment.

     Directors   will  be  elected  by  a  plurality  of  the  votes  cast.  The
ratification  of the  appointment  of  Bryant &  Welborn,  L.L.P.  requires  the
affirmative vote of a majority of the votes cast on the matter.  In the election
of directors,  stockholders may vote "FOR" all nominees for election or withhold
their votes from one or more nominees for election.  Votes that are withheld and
shares  held by a broker,  as  nominee,  that are not voted  (so-called  "broker
non-votes") in the election of directors will not be included in determining the
number  of votes  cast.  For the  proposal  to  ratify  the  appointment  of the
independent  auditors,  stockholders may vote "FOR," "AGAINST" or "ABSTAIN" with
respect to this proposal. Proxies marked to abstain will have the same effect as
votes  against the  proposal,  and broker  non-votes  will have no effect on the
proposal.  The holders of at least  one-third of the  outstanding  shares of the
Common  Stock,  present in person or  represented  by proxy,  will  constitute a
quorum  for  purposes  of the  Meeting.  Proxies  marked to  abstain  and broker
non-votes will be counted for purposes of determining a quorum.

     Stockholders  who  execute  proxies  retain the right to revoke them at any
time. Unless so revoked, the shares represented by such proxies will be voted at
the  Meeting  and all  adjournments  or  postponements  thereof.  Proxies may be
revoked  by:  (i)  filing  with the  Secretary  of the  Company at or before the
Meeting a written notice of revocation bearing a later date than the proxy; (ii)
duly executing a subsequent  proxy relating to the same shares and delivering it
to the Secretary of the Company at or before the Meeting; or (iii) attending the
Meeting and voting in person (although attendance at the Meeting will not in and
of itself constitute revocation of a proxy). Any written notice revoking a proxy
should be delivered to Sandra J. Allen, Secretary, at the address shown above.





Voting Securities and Principal Holders Thereof

     Stockholders of record as of the close of business on December 5, 2001 will
be entitled to one vote for each share then held,  provided  that under  Section
Four of the Company's Certificate of Incorporation,  with limited exceptions,  a
stockholder who  beneficially  owns more than 10% of the  outstanding  shares of
Company's  Common  Stock may not vote the  shares in excess of 10%.  The  voting
limitation  in  Section  Four does not  apply to the  Company's  Employee  Stock
Ownership Plan.

     As of December 5, 2001,  the Company had  1,162,320  shares of Common Stock
outstanding.  The  following  table sets  forth,  as of that  date,  information
regarding  share ownership of: (i) those persons or entities known by management
to  beneficially  own more than five percent of the Common Stock (except for Mr.
Free, Mr. Kidd and Dr. Vaughn,  whose beneficial  ownership is disclosed on page
4); (ii) each Named  Officer,  as defined on page 7 (except for Mr. Free,  whose
beneficial  ownership  is  disclosed  on page 4);  and (iii) all  directors  and
executive  officers  of  the  Company  and  the  Association  as  a  group.  For
information  regarding the beneficial  ownership of Common Stock by directors of
the    Company,    see    "Proposal    I--Election    of    Directors--General."


                                                  Shares           Percent
                                               Beneficially           Of
         Beneficial Owner                         Owned             Class
         ----------------                         -----             -----

 East Texas Financial Services, Inc.            138,859(1)         11.95%
 Employee Stock Ownership Plan
 1200 South Beckham
 Tyler, Texas 75701

 Larry Thomas Long and                          115,925(2)          9.97%
 East Texas Financial Corporation
 301 East Main St
 Kilgore, Texas 75662

 Tontine Financial Partners, L.P.               115,750(3)          9.96%
 Tontine Management, L.L.C
 Jeffrey L. Gendell
 200 Park Avenue, Suite 3900
 New York, New York 10166
                                                114,750(4)          9.87%
 Arnhold and S. Bleichroeder, Inc.
 Arnhold S. Bleichroeder Advisers, Inc.
 1345 Avenue of the Americas
 New York, New York 10105

 Investors of America, Limited Partnership       69,000(5)          5.94%
 1504 Hwy. #395 N #8-00508
 Gardnerville, Nevada 89410

 Derrell W. Chapman,                             41,815(6)          3.54%
 Vice President, Chief Financial Officer
   and Chief Operating Officer
 709 Sutherland
 Tyler, Texas 75703

 All directors and executive                    410,524(7)         31.75%
  officers as a group (12 persons)

                                       2



- --------------------
(1)  The amount  reported  represents  shares  held by the East Texas  Financial
     Services,  Inc. Employee Stock Ownership Plan (the "ESOP"), 86,954 of which
     have been allocated to accounts of  participants.  First Bankers Trust Co.,
     N.A.,  Quincy,  Illinois,  the  trustee  of  the  ESOP,  may be  deemed  to
     beneficially  own the shares held by the ESOP which have not been allocated
     to the accounts of participants.

(2)  As reported on a Schedule 13G/A filed on March 7, 2001 by Larry Thomas Long
     and East Texas Financial Corporation ("ETFC"), and in an application to the
     Board of Governors of the Federal  Reserve System filed on October 23, 2001
     by  ETFC.  In  the  Schedule  13G/A,  Mr.  Long  claimed  sole  voting  and
     dispositive  powers with  respect to 22,650  shares,  and ETFC claimed sole
     voting and dispositve  powers with respect to 52,075 shares. In the Federal
     Reserve  application,  ETFC claimed ownership of 93,275 shares and Mr. Long
     claimed  ownership  of an  undisclosed  number of shares.  Mr.  Long is the
     President and a director of ETFC.  Based on the  information  provided with
     respect to Mr. Long's claimed  beneficial  ownership in the Schedule 13G/A,
     and ETFC's  claimed  ownership  in the  Federal  Reserve  application,  the
     Company believes that together,  Mr. Long and ETFC beneficially own 115,925
     shares.

(3)  As  reported  on a  Schedule  13G filed on  February  17,  2000 by  Tontine
     Financial  Partners,  L.P.,  Tontine  Management,  L.L.C.  and  Jeffrey  L.
     Gendell.  The  115,750  shares  are  held  directly  by  Tontine  Financial
     Partners,   L.P.  Each  of  Tontine  Financial   Partners,   L.P.,  Tontine
     Management,  L.L.C.  and Mr. Gendell  claimed shared voting and dispositive
     powers with respect to these  shares.  Tontine  Management,  L.L.C.  is the
     general partner of Tontine Financial Partners,  L.P. and Mr. Gendell is the
     managing member of Tontine Management, L.L.C.

(4)  As reported on a Schedule 13G/A dated February 13, 2001 and provided to the
     Company  by  Arnhold  and  S.   Bleichroeder,   Inc.  and  Arnhold  and  S.
     Bleichroeder  Advisors,  Inc.,  as a  registered  broker  or  dealer  and a
     registered  investment adviser. The two companies claimed shared voting and
     dispositive powers as to the 114,750 shares.

(5)  As reported on a Schedule  13D filed on January  10, 2000 by  Investors  of
     America,  Limited  Partnership  ("IALP").  IALP  claimed  sole  voting  and
     dispositive powers as to the 69,000 shares.

(6)  Includes  shares  held  directly,  as well  as  shares  held in  retirement
     accounts, in a fiduciary capacity or by certain entities or family members,
     with  respect  to which  shares Mr.  Chapman  may be deemed to have sole or
     shared  voting  and/or  dispositive  powers.  Also  includes  18,228 shares
     subject to options  granted under the Company's  Stock Option and Incentive
     Plan (the "Stock Option Plan") which are currently exercisable,  and 13,610
     shares which have been allocated to Mr. Chapman's ESOP account.

(7)  This amount includes shares held directly,  as well as shares  allocated to
     the  accounts of executive  officers  under the ESOP,  held in  retire-ment
     accounts,  held in a fiduciary  capacity  or by certain  entities or family
     members, with respect to which shares the respective directors and officers
     may be deemed to have sole or shared voting and/or dispositive powers. This
     amount also  includes an  aggregate  of 130,551  shares  subject to options
     granted under the Stock Option Plan which are currently exercisable.


                                       3




                                   PROPOSAL I
                              ELECTION OF DIRECTORS

General

     The Company's  Board of Directors is currently  comprised of eight members,
each of whom also is a director of the  Association.  The Board is divided  into
three  classes,  and  approximately  one-third  of  the  directors  are  elected
annually. Directors of the Company are generally elected to serve for three-year
terms or until their respective successors are elected and qualified.

     The following table sets forth certain information, as of December 5, 2001,
regarding the  composition of the Company's  Board of Directors,  including each
director's  term of  office.  The Board of  Directors  acting as the  nominating
committee has recommended and approved the nominees  identified in the following
table.  It is  intended  that the  proxies  solicited  on behalf of the Board of
Directors  (other  than  proxies in which the vote is  withheld as to a nominee)
will be voted at the Meeting FOR the election of the nominees  identified below.
If a nominee is unable to serve,  the shares  represented  by all valid  proxies
will be voted  for the  election  of such  substitute  nominee  as the  Board of
Directors may recommend. At this time, the Board of Directors knows of no reason
why any nominee may be unable to serve, if elected.  Except as disclosed herein,
there are no arrangements or  understandings  between the nominees and any other
person pursuant to which the nominees were selected.




                                                                                        Shares of
                                                                                       Common Stock   Percent
                                       Position(s) Held          Director    Term to   Beneficially      of
     Name                  Age          in the Company           Since(1)    Expire      Owned(2)      Class
     ----                  ---          --------------           --------    ------      --------      -----

                                    NOMINEES

                                                                                         
M. Earl Davis              63       Director, Vice President       1988       2005        17,013        1.45
James W. Fair              76       Director                       1951       2005        12,641        1.08
L. Lee Kidd                66       Director                       1977       2005        70,727        6.04

                         DIRECTORS CONTINUING IN OFFICE

Jack W. Flock              88       Chairman of the Board          1948       2003        56,685        4.87
Charles R. Halstead        74       Director                       1994       2003        12,732        1.09
Gerald W. Free             62       Vice Chairman, President,      1984       2004        67,510        5.59
                                    Chief Executive Officer
H. H. Richardson, Jr.      69       Director                       1994       2004        14,685        1.25
Jim M. Vaughn, M.D.        89       Director                       1949       2004        79,540        6.79




(1)  Includes service as a director of the Association.

(2)  Includes  shares  held  directly,  as well  as  shares  held in  retirement
     accounts, in a fiduciary capacity or by certain entities or family members,
     with respect to which shares the respective directors may be deemed to have
     sole or shared  voting and/or  dispositive  powers.  Also  includes  shares
     subject to options totaling 45,570 for Mr. Free, 1,567 for Mr. Flock, 6,270
     for Mr. Fair, and 7,837 for each remaining  director under the Stock Option
     Plan which are  currently  exercisable.  The  amounts  for Mr. Free and Mr.
     Davis also include 19,473 and 3,041 shares,  respectively,  which have been
     allocated to their ESOP accounts.

                                       4


     The  principal  occupation  of each  director  of the  Company is set forth
below.  All directors have held their present  positions for at least five years
unless otherwise indicated.

     M.   Earl   Davis  is  the  Vice   President-Compliance/Marketing   of  the
Association,  a position  he has held since  March  1996.  Prior to taking  this
position  with  the  Association,   he  was  the  Executive  Vice  President  of
Administration  for Tyler Pipe Industries located in Tyler. He served in various
capacities with that company for 33 years. Mr. Davis also has served on numerous
boards of civic organizations in the Tyler area.

     James W. Fair is involved in real estate development in the Tyler area. Mr.
Fair also is an investor in various oil and gas related  ventures in East Texas.
Mr.  Fair serves as a trustee for Tyler  Junior  College,  Director of the Tyler
Economic  Development  Council,  Inc., a board member of the East Texas Hospital
Foundation, and is a former mayor of Tyler.

     L.  Lee Kidd is an  independent  oil and gas  operator  in East  Texas.  In
addition, he is involved in real estate development in the Tyler area.

     Jack W.  Flock has  served as  Chairman  of the Board of  Directors  of the
Association  since 1983 and as Chairman of the Board of Directors of the Company
since the Company's  formation in 1994. Mr. Flock is an attorney,  of counsel to
Ramey & Flock, P.C. located in Tyler. Prior to his of counsel  relationship,  he
was President of Ramey & Flock,  P.C. Mr. Flock previously served as Chairman of
the  Board of  Trustees  of Tyler  Junior  College.  Charles  R.  Halstead  is a
geologist and is involved in oil and gas related  investments in East Texas. Mr.
Halstead is a former mayor of Tyler.

     Gerald W. Free has served as President and Chief  Executive  Officer of the
Association  since  1983 and as  President  and Chief  Executive  Officer of the
Company since the  Company's  formation in 1994. He was elected Vice Chairman of
both entities in January 1997.

     H. H.  Richardson,  Jr. is retired as  President of H. H.  Richardson,  Jr.
Construction Company, which was involved in home building and development in the
Tyler area.

     Jim M.  Vaughn  retired in 1993,  after 50 years as an  ophthalmologist  in
Tyler.  Dr. Vaughn has served on the board of trustees of Tyler Junior  College.
He currently  serves on the  developmental  board of The  University of Texas at
Tyler and The University of Texas Health Center at Tyler.

Executive Officers Who are Not Directors

     Officers are elected annually by the Boards of Directors of the Company and
the Association.  The business  experience of the executive officers who are not
directors is set forth below.

     Derrell W. Chapman, age 43, is Vice President,  Chief Operating Officer and
Chief Financial  Officer of the Company and the  Association.  He has held these
positions with the Company since its formation in 1994 and with the  Association
since 1989. Mr. Chapman was appointed an Advisory Director of the Association in
1998.  Prior to joining the  Association,  Mr.  Chapman was Vice  President  and
Controller of Jasper Federal  Savings and Loan  Association,  located in Jasper,
Texas. Mr. Chapman is a certified public accountant.

     Joe C. Hobson,  age 48, is Senior Vice President--  Mortgage Lending of the
Association,  a  position  he has held  since  1992.  Mr.  Hobson has served the
Association in various capacities since 1975.

     Stephen W. Horlander, age 47, is Senior Vice President-- Commercial Lending
of the Association. He has been employed by the Association since 1998. Prior to
his employment with the  Association,  Mr.  Horlander held positions as a credit
analyst,  credit  officer and  commercial  lender for several  banks in the East
Texas area. He has been employed in the banking industry since 1977.

                                       5



     Jerry J.  Richardson,  age 59, is Senior  Vice  President--  Manager of the
Gilmer Division of the Association, a position he has held since 2000. From 1979
to 2000, Mr.  Richardson was Senior Vice President of the First National Bank of
Gilmer,  Texas,  and he has been employed in the banking  industry in East Texas
since 1969.

Meetings and Committees of the Board of Directors

     Meetings  of the  Company's  Board  of  Directors  generally  are held on a
monthly basis.  The Company's  Board of Directors met 10 times during the fiscal
year ended September 30, 2001. During fiscal 2001, no incumbent  director of the
Company  attended fewer than 75% of the total number of Company Board  meetings.
The Company has not  established  any  standing  committees  independent  of the
committees of the Association's Board of Directors.

     The Association's  Board of Directors  generally meets monthly and may have
additional  special  meetings  upon  request of the  Chairman of the Board,  the
President  or  one-third  of  the  directors.  The  Board  of  Directors  of the
Association met 12 times during the fiscal year ended September 30, 2001. During
fiscal 2001, no incumbent director of the Association attended fewer than 75% of
the aggregate of the total number of  Association  Board  meetings and the total
number  of  meetings  held  by the  committees  of the  Association's  Board  of
Directors on which he served. The Association's  Board of Directors has standing
Executive,  Audit and  Compensation  Committees,  which  also  perform  the same
functions for the Company's Board of Directors.

     The Executive  Committee,  comprised of Directors Flock  (Chairman),  Fair,
Vaughn  and  Free,  generally  meets  on  an  annual  basis  to  discuss  salary
recommendations for all employees. This committee met once in fiscal 2001.

     The Audit Committee,  comprised of Directors Kidd  (Chairman),  Richardson,
Fair and  Halstead,  provides for and reviews the Company's  annual  independent
audit.  This committee met once during the fiscal year ended September 30, 2001.
Each  member of the Audit  Committee  is  "independent,"  as  defined  under the
National  Association of Securities  Dealers'  listing  standards for The Nasdaq
Stock Market. The Company's Board of Directors has not adopted a written charter
for the Audit Committee.

     The Audit  Committee  has issued the  following  report with respect to the
audited financial  statements of the Company for the fiscal year ended September
30, 2001:

     The  Audit  Committee  has  met  with   representatives  of  the  Company's
independent  auditors and discussed  certain matters  required,  under generally
accepted  auditing  standards,  to  be  communicated  to  audit  committees,  in
connection with the independent  audit. In addition,  the committee has received
from the auditors a letter  disclosing  the matters  that, in the opinion of the
auditors,  may reasonably be thought to bear on the auditor's  independence from
the Company and discussed with the committee the auditors' independence.

     The committee has reviewed and discussed the Company's  fiscal 2001 audited
financial  statements  with the  Company's  management.  Based on the review and
discussions  noted above, the committee has recommended,  to the Company's Board
of Directors,  that the Company's  audited  financial  statements for the fiscal
year ended September 30, 2001 be included in the Company's Annual Report on Form
10-KSB.

             L. Lee Kidd                            James W. Fair
             H. H. Richardson, Jr.                  Charles R. Halstead

     The Compensation  Committee,  comprised of Directors Flock, Halstead,  Fair
and Kidd, is responsible for  recommending  compensation  plans for officers and
employees. The committee met twice during fiscal 2001.

     The full Board of Directors  of the Company acts as a Nominating  Committee
for the annual selection of nominees for election as directors.  While the Board
of Directors  will consider  nominees  recommended by  stockholders,  it has not
actively solicited  nominations.  The Board of Directors met once in fiscal 2001
in its capacity as a nominating committee.

                                       6


     Pursuant to the Company's bylaws, nominations for directors by stockholders
must be made in writing and  delivered to the  Secretary of the Company at least
70 days prior to the meeting date. If, however, less than 80 days' notice of the
date of the meeting is first given or made to stockholders by public  disclosure
(including  disclosure in a press release or in a publicly available filing with
the U.S.  Securities  and  Exchange  Commission)  or mail,  nominations  must be
received  by the  Company  not later than the close of business on the tenth day
following  the earlier of the day on which notice of the date of the meeting was
mailed or public  disclosure  of the date of the  meeting  was  first  made.  In
addition to meeting the applicable deadline,  nominations must be accompanied by
certain information specified in the Company's bylaws.

Executive Compensation

     The Company has not paid any  compensation to its executive  officers since
its formation.  The Company does not anticipate  paying any compensation to such
persons until it becomes actively  involved in the operation of a business other
than the Association.

     The executive officers of the Company also hold the same positions with the
Association and receive  compensation from the Association.  The following table
sets forth  information  concerning the compensation paid to the chief executive
officer of the Company  and the  Association  and the only other  officer of the
Company and the  Association  whose  salary and bonus for fiscal  2001  exceeded
$100,000 (the "Named Officers").




============================================================================================================================

                                            SUMMARY COMPENSATION TABLE

- ----------------------------------------------------------------------------------------------------------------------------
                                                                                           Long Term
                          Annual Compensation                                             Compensation
                                                                         ---------------------------------------------------
                                                                                             Awards
- ----------------------------------------------------------------------------------------------------------------------------
                                                                           Other
                                                                           Annual    Restricted
                                                                           Compen-      Stock       Options/      All Other
       Name and Principal Position         Fiscal    Salary      Bonus     sation      Award(s)       SARs      Compensation
                                            Year    ($)(1)(2)     ($)      ($)(3)        ($)           (#)           ($)
- ----------------------------------------------------------------------------------------------------------------------------
                                                                                              
Gerald W. Free, President and Chief         2001    190,125      ---         ---         ---           ---         23,020(4)
   Executive Officer
                                            2000    185,139      6,687       ---         ---           ---         24,214

                                            1999    179,080      6,687       ---         ---           ---         40,352
- ----------------------------------------------------------------------------------------------------------------------------

Derrell W. Chapman, Vice President, Chief   2001    118,050      ---         ---         ---           ---         14,512(4)
   Financial Officer and Chief Operating
   Officer
                                            2000    111,577      4,167       ---         ---           ---         17,080

                                            1999    107,800      4,167       ---         ---           ---         29,064
============================================================================================================================


(1)  Includes  $15,600 in director's fees for Mr. Free for fiscal 2001, 2000 and
     1999, and $7,800 in advisory  director fees for Mr. Chapman for fiscal 2001
     and 2000 and 1999.

(2)  For Mr. Free,  includes $6,000 earned in fiscal 2001, $3,000 in fiscal 2000
     and  $2,980  in  fiscal  1999  as a  result  of  Mr.  Free's  salary  being
     determined, in part, by the profitability of the Company.

(3)  Pursuant  to SEC rules,  the table  above  excludes  perquisites  and other
     personal  benefits  which do not  exceed  the  lesser of  $50,000 or 10% of
     salary and bonus.

(4)  For Mr.  Free,  includes:  (i) the value as of  September  30,  2001 of the
     allocation  for 2001 to his ESOP  account  of  $19,456;  and (ii) term life
     insurance premiums associated with the Association's medical insurance plan
     paid on his behalf of $3,564. For Mr. Chapman,  includes:  (i) the value as
     of  September  30, 2001 of the  allocation  for 2001 to his ESOP account of
     $14,086;  and  (ii)  term  life  insurance  premiums  associated  with  the
     Association's medical insurance plan paid on his behalf of $426.

     No stock options or stock appreciation  rights ("SARs") were granted to the
Named Officers during fiscal 2001.

                                       7



     The following table provides  information as to stock options  exercised by
the Named Officers during the fiscal year ended September 30, 2001 and the value
of the options held by the Named Officers on September 30, 2001.



====================================================================================================================

                            AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FY-END
                                                   OPTION VALUES

- --------------------------------------------------------------------------------------------------------------------
                                                                                               Value of
                                                                Number of                     Unexercised
                                                               Securities                    In-the-Money
                                                                Underlying                    Options at
                                                               Unexercised                   FY-End ($)(1)
                                                               Options at
                                                               FY-End (#)
                                                      --------------------------------------------------------------
                         Shares Acquired    Value
         Name            on Exercise (#)   Realized    Exercisable   Unexercisable   Exercisable    Unexercisable
                                              ($)          (#)            (#)            ($)             ($)
- --------------------------------------------------------------------------------------------------------------------
                                                                                       
   Gerald W. Free             ----           ----        45,570           ----           ----            ----
- --------------------------------------------------------------------------------------------------------------------

   Derrell W. Chapman         ----           ----        18,228           ----           ----            ----
====================================================================================================================



(1)  An option is in-the-money if the fair market value of the stock  underlying
     the option is greater  than the exercise  price of the option.  None of the
     options held by the Named Officers on September 30, 2001 were  in-the-money
     as of that date.

Compensation of Directors

     The  directors  of the  Company  are not paid  for  their  service  in such
capacity.  The directors and advisory directors of the Association  receive fees
of $1,300 and $650,  respectively,  for each regularly  scheduled meeting of the
board and receive no fees for service on board committees.

Employment Agreements

     The  Association  has employment  agreements with Mr. Free and Mr. Chapman.
Each agreement  provides for a three-year  term, with extensions of one year, in
addition to the then-remaining term under the agreement,  on each January 10, as
long as (1) neither the Association  nor the officer has given contrary  written
notice  to the  other  at  least 90 days in  advance  that the term  will not be
extended  further and (2) the Board of  Directors of the  Association  reviews a
formal  performance   evaluation  of  the  officer  performed  by  disinterested
directors of the  Association.  Both agreements  have been extended  pursuant to
this provision on January 10 of every year since 1995.  Each agreement  provides
for an annual base salary not less than the prior year's  amount,  discretionary
bonuses  and  participation  in benefit  plans that are  maintained  for and the
receipt of fringe benefits which are applicable to the other executive employees
of the Association or its employees generally.

     Each agreement  provides that if the officer's  employment is involuntarily
terminated  other  than  for  cause or due to  death,  disability  or  specified
violations of law, the officer will be entitled to receive (1) the  continuation
of his salary for the  remaining  term of the  agreement,  (2) health  insurance
benefits  maintained by the  Association for its senior  executive  employees or
employees  generally for the  remaining  term of the  agreement,  and (3) if the
involuntary  termination  occurs in connection  with or within 12 months after a
change in control of the Company or the Association  that occurs during the term
of employment  under the  agreement,  a lump sum amount in cash equal to 299% of
the officer's "base amount" (as defined in Section 280G of the Internal  Revenue
Code).  To the extent payment to the officer of the benefits  described in items
(1) - (3) above,  together  with any other  payments  to be made to the  officer
(whether under the employment  agreement or otherwise) would be nondeductible by
the Association  for federal income tax purposes  because of Section 280G of the
Internal  Revenue  Code,  then the  benefits  in items (1) - (3)  above  will be
reduced so that none of the payments (whether under the employment  agreement or
otherwise) is  nondeductible  by reason of Section 280G.  The term  "involuntary
termination"  is defined  as  termination  of the  officer's  employment  by the
Association without the officer's consent or by the officer following a material
reduction  of or  interference  with his  duties,  responsibilities  or benefits
without his consent.


                                       8


     Based on current compensation levels, if the employment of Mr. Free and Mr.
Chapman  had  been  involuntary  terminated  as  of  September  30,  2001  under
circumstances  entitling  them to the  severance  benefit  described in item (3)
above,  they  would have been  entitled  to receive  lump sum cash  payments  of
approximately $503,890 and $343,345,  respectively,  in addition to the benefits
described in items (1) and (2) above and subject to reduction to ensure that all
payments  to the  officer  by the  Association  (whether  under  the  employment
agreement or otherwise)  would be deductible  by the  Association  under Section
280G of the Internal Revenue Code.

Certain Transactions

     The  Association  has  followed  a policy of  granting  loans to  officers,
directors  and  employees,  if such  loans  are made in the  ordinary  course of
business  and on the same terms and  conditions,  including  interest  rates and
collateral,  as those of  comparable  transactions  prevailing  at the time,  in
accordance with the Association's  underwriting  guidelines,  and do not involve
more  than the  normal  risk of  collectibility  or  present  other  unfavorable
features.  Loans to  executive  officers  and  directors  must be  approved by a
majority of the  disinterested  directors of the  Association and loans to other
officers and employees must be approved by the Association's loan committee. All
loans by the Association to its directors and executive  officers are subject to
regulations  of the  Office of  Thrift  Supervision  restricting  loan and other
transactions with affiliated  persons of the Association.  Federal law currently
requires that all loans to directors and executive officers be made on terms and
conditions comparable to those for similar transactions with non-affiliates.  As
of September 30, 2001, the Association was in compliance with this  requirement.
All loans to  directors  and  executive  officers and their  associates  totaled
approximately  $336,236 at September 30, 2001, which  represented  approximately
1.9% of the Company's stockholders' equity as of that date.


                                   PROPOSAL II
                   RATIFICATION OF THE APPOINTMENT OF AUDITORS

     The Board of Directors has renewed the Company's  arrangement  for Bryant &
Welborn,  L.L.P. to be the Company's  auditors for the 2002 fiscal year, subject
to the  ratification  of that  appointment by the Company's  stockholders at the
Meeting. A representative of Bryant & Welborn,  L.L.P. is expected to attend the
Meeting to respond to appropriate questions and will have an opportunity to make
a statement if he or she so desires.

     For the fiscal year ended  September  30, 2001,  Bryant & Welborn,  L.L. P.
provided  various audit and non-audit  services to the Company.  Set forth below
are the aggregate fees billed for these services:

     (a)  Audit Fees:  Aggregate fees billed for professional  services rendered
          for the  audit of the  Company's  fiscal  year 2001  annual  financial
          statements  and  review  of  financial   statements  included  in  the
          Company's Quarterly Reports on Form 10-QSB for fiscal 2001: $70,650

     (b)  Financial Information Systems Design and Implementation Fees: $0

     (c)  All other fees: $725

     The Audit  Committee  has  considered  whether the  provisions  of services
covered by item (c) above is compatible  with  maintaining  the  independence of
Bryant & Welborn, L.L.P.

     THE  BOARD  OF  DIRECTORS  RECOMMENDS  THAT  STOCKHOLDERS  VOTE  "FOR"  THE
RATIFICATION  OF THE  APPOINTMENT OF BRYANT & WELBORN,  L.L.P.  AS THE COMPANY'S
AUDITORS FOR THE FISCAL YEAR ENDING SEPTEMBER 30, 2002.


                                       9



                              STOCKHOLDER PROPOSALS

     Stockholder proposals intended to be presented at the Company's next annual
meeting  must be received by its  Secretary  at the main office of the  Company,
located at 1200 South Beckham Avenue,  Tyler,  Texas 75701, no later than August
30, 2002 to be eligible for inclusion in the Company's  proxy statement and form
of proxy relating to the next annual meeting.  Any such proposal will be subject
to the requirements of the proxy rules adopted under the Securities Exchange Act
of 1934, as amended, and as with any stockholder proposal (regardless of whether
included  in the  Company's  proxy  materials),  the  Company's  certificate  of
incorporation and bylaws and Delaware law.

     To be considered for  presentation at the next annual meeting,  but not for
inclusion in the Company's  proxy  statement and form of proxy for that meeting,
proposals  must be received by the Company no later than November 14, 2002.  If,
however,  the date of the next annual meeting is before January 3, 2003 or after
March 24, 2003,  proposals  must instead be received by the Company by the later
of the 70th day  before  the date of the next  annual  meeting  or the tenth day
following  the day on which  public  disclosure  of the date of the next  annual
meeting is first made (which may be by press  release,  in a publicly  available
filing with the SEC,  through  mailed  notice or  otherwise).  If a  stockholder
proposal  that is received  by the Company  after the  applicable  deadline  for
presentation  at the next annual  meeting is raised at the next annual  meeting,
the holders of the proxies for that meeting will have the  discretion to vote on
the proposal in accordance with their best judgment and discretion,  without any
discussion of the proposal in the Company's  proxy statement for the next annual
meeting.


                                  OTHER MATTERS

     The Board of  Directors  is not aware of any  business  to come  before the
Meeting other than those matters  described above in this Proxy  Statement.  If,
however,  any other  matter  should  properly  come  before the  Meeting,  it is
intended  that  holders of the proxies  will act in  accordance  with their best
judgment.

     The cost of  solicitation  of  proxies  will be borne by the  Company.  The
Company  will  reimburse  brokerage  firms and other  custodians,  nominees  and
fiduciaries for reasonable  expenses incurred by them in sending proxy materials
to the beneficial  owners of Common Stock.  In addition to solicitation by mail,
directors,  officers and regular employees of the Company and/or the Association
may solicit proxies  personally or by telegraph or telephone without  additional
compensation.


                           BY ORDER OF THE BOARD OF DIRECTORS

                           /s/ Gerald W. Free

                           Gerald W. Free
                           Vice Chairman, President and Chief Executive Officer

Tyler, Texas
December 28, 2001

                                       10




X PLEASE MARK VOTES
AS IN THIS EXAMPLE

                                 REVOCABLE PROXY
                       EAST TEXAS FINANCIAL SERVICES, INC.

                         ANNUAL MEETING OF STOCKHOLDERS
                                January 23, 2002

     The  undersigned  hereby  appoints  the Board of  Directors  of East  Texas
Financial  Services,  Inc. (the "Company"),  and the survivor of them, with full
powers of  substitution,  to act as attorneys and proxies for the undersigned to
vote all shares of Common Stock of the Company which the undersigned is entitled
to vote at the Annual Meeting of Stockholders (the "Meeting"), to be held at the
Company's offices located at 1200 S. Beckham Avenue, Tyler, Texas, at 2:00 p.m.,
local  time,  on  January  23,  2002,  and  at  any  and  all   adjournments  or
postponements thereof, as follows:

I.   The election of the following directors for three-year terms:

                M. EARL DAVIS      JAMES W. FAIR      L. LEE KIDD

                                       With-            For All
                     For               hold             Except
                     [_]                [_]               [_]

INSTRUCTION: To vote for all nominees, mark "For". To withhold authority to vote
for all nominees,  mark "Withhold".To  withhold authority to vote for any one or
more nominees but not all nominees,  mark "For All Except" and write the name(s)
of the nominee(s) in the space provided below.

- ---------------------------------------------

II.  The  ratification  of the  appointment  of  Bryant  &  Welborn,  L.L.P.  as
     independent  auditors for the Company for the fiscal year ending  September
     30, 2002.

                     For              Against           Abstain
                     [_]                [_]               [_]

     In their  discretion,  upon such other  matters as may properly come before
the Meeting or any adjournment or postponement thereof.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE ELECTION OF ALL NOMINEES
LISTED AND FOR THE RATIFICATION OF THE APPOINTMENT OF BRYANT & WELBORN, L.L.P.

- --------------------------------------------------------------------------------
     THIS PROXY WILL BE VOTED AS DIRECTED, BUT IF NO INSTRUCTIONS ARE SPECIFIED,
THIS PROXY WILL BE VOTED FOR THE  ELECTION  OF ALL  NOMINEES  LISTED AND FOR THE
RATIFICATION  OF THE  APPOINTMENT  OF  BRYANT &  WELBORN,  L.L.P.  IF ANY  OTHER
BUSINESS IS PRESENTED AT SUCH  MEETING,  THIS PROXY WILL BE VOTED BY THOSE NAMED
IN THIS  PROXY IN  THEIR  BEST  JUDGMENT.  AT THE  PRESENT  TIME,  THE  BOARD OF
DIRECTORS KNOWS OF NO OTHER BUSINESS TO BE PRESENTED AT THE MEETING.
- --------------------------------------------------------------------------------

                                        ________________________________________
     Please be sure to sign and date    Date
     this Proxy in the box below.

________________________________________________________________________________
 Stockholder sign above                 Co-holder (if any) sign above

=> Detach above card, date, sign and mail in postage-paid envelope provided. =>

                       EAST TEXAS FINANCIAL SERVICES, INC.

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     This  Proxy may be  revoked  at any time  before it is voted by: (i) filing
with  Secretary  of the  Company  at or before the  Meeting a written  notice of
revacation  bearing  a later  date  than  this  Proxy;  (ii)  duly  executing  a
subsequent  proxy relating to the same shares and delivering it to the Secretary
of the  Company at or before the  Meeting;  or (iii)  attending  the Meeting and
voting in person  (although  attendance at the Meeting will not in and of itself
constitute  revocation  of the  Proxy).  If this  Proxy is  properly  revoked as
described  above,  then the power of such  attorneys and proxies shall be deemed
terminated and of no further force and effect.

     The  above  signed  acknowledges  receipt  from the  Company,  prior to the
execution of this Proxy,  of Notice of the  Meeting,  a Proxy  Statement  and an
Annual Report to Stockholders.

     Please sign exactly as your name appears  above on this card.  When signing
as attorney, executor, administrator, trustee or guardian, please give your full
title. If shares are held jointly, each holder should sign.

         PLEASE PROMPTLY COMPLETE, DATE, SIGN AND MAIL THIS PROXY IN THE
                         ENCLOSED POSTAGE-PAID ENVELOPE

IF YOUR ADDRESS HAS CHANGED,  PLEASE  CORRECT THE ADDRESS IN THE SPACE  PROVIDED
BELOW AND RETURN THIS PORTION WITH THE PROXY IN THE ENVELOPE PROVIDED.

- ----------------------------------------------

- ----------------------------------------------

- ----------------------------------------------