EAST TEXAS FINANCIAL SERVICES, INC.
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          1200 South Beckham o P. O. Box 6910 o Tyler, TX 75711-6910 o
                        903-593-1767 o Fax 903-593-1094




                                  NEWS RELEASE


For verification, contact:         Gerald W. Free,
                                   Vice Chairman/President/CEO
                                   Derrel W. Chapman,
                                   Executive Vice President/COO/CFO

Telephone:        (903) 593-1767
Fax:              (903) 593-1094

For immediate release:  January 31, 2003

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                       EAST TEXAS FINANCIAL SERVICES, INC.
                             DECLARES CASH DIVIDEND

Tyler, Texas, January 31, 2003, - - - East Texas Financial Services,  Inc., (OTC
Bulletin Board: ETFS.OB), the holding Company for First Federal Savings and Loan
Association  of Tyler,  Texas,  today  reported that it has declared a quarterly
cash dividend of $0.05 per share to be paid on February 19, 2003 to stockholders
of record as of February 5, 2003. The annualized dividend yield is approximately
1.48% based on the most recent market price of $13.50.

In other  matters,  the Company  announced the  re-election of Jack W. Flock and
Charles R. Halstead,  as directors of the Company for a three-year term expiring
in 2006.  The Company also  announced the  appointment  of Bryant & Welborn LLP,
Tyler,  Texas as independent  auditors for the fiscal year ending  September 30,
2003.  The election of directors and  appointment  of auditors took place at the
Company's Annual Stockholder's Meeting held January 29, 2003.


East Texas  Financial  Services,  Inc., is the holding company for First Federal
Savings and Loan  Association of Tyler,  Texas,  which presently  operates three
full  service  offices and a loan agency in the Tyler area and one full  service
office in Gilmer, TX.


The  Company's  stock is traded  under the symbol  "ETFS" on the OTC  Electronic
Bulletin  Board.  Shares of the Company's  stock have traded  between $10.77 and
$13.50 over the past twelve months.




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