EXHIBIT 99.1

HIGH COUNTRY FINANCIAL CORPORATION

For Immediate Release


       High Country Financial Corporation Announces Third Quarter Earnings

BOONE, NC, November 10, 2003 - High Country Financial  Corporation (NASDAQ: HGCF
and HGCFU) today reported continued improvements to year-over-year  earnings for
its third quarter ended  September 30, 2003 and its  year-to-date  results.  Net
income was  $345,562  for the quarter  ended  September  30,  2003,  compared to
$46,891  for the same  quarter in 2002,  an increase  of 636.9%.  Fully  diluted
earnings  per share were $.19 for the  quarter,  compared  to $.03 for the third
quarter in 2002.

Net income was $849,198 for the nine months ended  September 30, 2003,  compared
to $390,010 for the same period in 2002,  an increase of 117.7%.  Fully  diluted
earnings  per share  were  $.56 for the  period,  compared  to $.27 for the same
period in 2002.

Deposits grew from $144.3  million to $162.2  million from September 30, 2002 to
September  30,  2003,  an  increase  of 12.4%.  Loans grew by 21.7% for the same
period,  increasing from $127.7 million to $155.4 million. The Bank continued to
fund a portion  of the loan  growth by  absorbing  Federal  funds and  principal
prepayments  from  mortgage-backed  securities,   resulting  in  a  decrease  in
investments and interest-bearing deposits with banks from $28.1 million to $15.4
million  for the  period,  or 45.2%.  As part of its  continuing  evaluation  of
economic and credit conditions, the Bank increased its provision for loan losses
from 1.25% of loans at September  30, 2002,  to 1.30% of loans at September  30,
2003.  Total assets amounted to $182.4 million at September 30, 2003 compared to
$164.8 million at September 30, 2002, an increase of 10.7%.

Total  interest  income for the three months ended  September 30, 2003 increased
1.5% compared to the same period in 2002 and for the nine months ended September
30, 2003 increased by 6.8% compared to the same period in 2002. Interest expense
declined by 15.9% and 7.4%, for the three and nine-month periods,  respectively,
compared to the same periods in 2002.

High Country Bank CEO and President,  John Brubaker,  stated, "Our third quarter
looked  especially  favorable  compared to the same quarter last year because of
our continued  loan growth,  our increased  ratio of loans to total assets,  and
because  of  certain   non-recurring  charges  in  last  year's  third  quarter.
Year-to-date,  our numbers reflect much-improved results, and are our best first
three  fiscal  quarters  since we  opened  the  Bank.  Our net  interest  margin
continues to improve with each passing month. We continue to benefit from strong
contributions  from non-interest  income,  including  mortgage  origination fees
that, while slowing,  are still ahead of last year. We continue to fund our loan
growth  with  deposits,  Federal  funds,  and  the  orderly  liquidation  of our
mortgage-backed  securities.  We have yet to draw from our new  credit  facility
from the Federal Home Loan Bank of Atlanta  with  available  lines  amounting to
over $30 million.

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"We look  eagerly  ahead to our upcoming  shareholders'  meeting on December 18,
2003 to vote on our merger with Yadkin  Valley Bank and Trust  Company in Elkin,
North  Carolina.   Our  Joint  Proxy  Statement  has  now  been  mailed  to  all
shareholders of record as of October 31, 2003. We encourage each  shareholder to
read the Joint Proxy Statement  carefully.  We expect the merger, once approved,
to close on January 1, 2004."

High  Country  Financial  Corporation  is the  parent of High  Country  Bank,  a
community  bank  operating  five  branches in Watauga and Ashe  Counties,  North
Carolina.  The Bank was  created  in 1998 by a group  of local  residents  whose
purpose  was to restore  personal  attention,  quality  service  and  innovative
products to banking.  High Country Financial  Corporation,  the holding company,
was formed on July 1, 2002.  An  estimated  1,600  stockholders  hold  1,420,649
shares outstanding at the end of the third quarter 2003. Additional  information
about High Country Bank is available on its website at www.highcountrybank.com.
                                                       ------------------------

                                 - - - - - - - -

Please see "Financial Highlights" tables, which are attached.
For Further information, contact:
David H. Harman, Chief Financial Officer
E-mail: dharman@highcountrybank.com Voice: (828) 265-4333 or Fax (828) 265-2808
        ---------------------------

High Country Financial Corporation, 149 Jefferson Road, Boone, NC 28607

This release  contains  certain  forward-looking  statements with respect to the
financial  condition,  results of operations and business of the Company.  These
forward-looking  statements involve risks and uncertainties and are based on the
beliefs and  assumptions  of  management  of the Company and on the  information
available to management at the time that these disclosures were prepared.  These
statements  can be identified by the use of words like  "expect,"  "anticipate,"
"estimate"  and   "believe,"   variations  of  these  words  and  other  similar
expressions.   Readers  should  not  place  undue  reliance  on  forward-looking
statements as a number of important factors could cause actual results to differ
materially  from those in the  forward-looking  statements.  Factors  that could
cause actual results to differ  materially  include,  but are not limited to (1)
competition  in  the  Company's  markets,  (2)  changes  in  the  interest  rate
environment,  (3) general national, regional or local economic conditions may be
less favorable than expected,  resulting in, among other things, a deterioration
in credit quality and the possible  impairment of  collectibility  of loans, (4)
legislative or regulatory  changes,  including changes in accounting  standards,
and (5) the impact of changes in monetary and fiscal  policies,  laws, rules and
regulations.  The Company undertakes no obligation to update any forward-looking
statements.










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                       HIGH COUNTRY FINANCIAL CORPORATION
                              Financial Highlights
                                   (Unaudited)
                                                           As of and for the quarter ended
                                                                   September 30,
                                                             2003        2002       % Change
- ---------------------------------------------------------------------------------------------

Consolidated Balance Sheets
                     Assets
                                                                              
  Investments and interest bearing deposits with banks  $ 15,405,773  $ 28,101,261    -45.2%
- --------------------------------------------------------------------------------------------
  Loans                                                  155,415,244   127,747,258     21.7%
      Allowance for Loan Loss                             (2,026,463)   (1,597,078)    26.9%
- --------------------------------------------------------------------------------------------
  Net Loans                                              153,388,781   126,150,180     21.6%
- --------------------------------------------------------------------------------------------
  Total Earning Assets                                   168,794,554   154,251,441      9.4%
  Non-interest earning assets                             13,639,156    10,545,709     29.3%
- -------------------------------------------------------------------------------------------
  Total Assets                                          $182,433,710  $164,797,150     10.7%
============================================================================================

         Liabilities and Stockholders' Equity
  Deposits                                              $162,156,591  $144,308,990     12.4%
  Other interest-bearing liabilities                       3,457,319     4,832,956    -28.5%
- --------------------------------------------------------------------------------------------
  Total interest-bearing liabilities                     165,613,910   149,141,946     11.0%
  Non-interest bearing liabilities                           605,618       548,394     10.4%
- --------------------------------------------------------------------------------------------
  Total liabilities                                      166,219,528   149,690,340     11.0%
  Total Stockholders' equity                              16,214,182    15,106,810      7.3%
- --------------------------------------------------------------------------------------------
  Total liabilities and stockholders' equity            $182,433,710  $164,797,150     10.7%
============================================================================================


Consolidated Balance Sheet Ratios
  Investments to assets                                      8.44%        17.05%
  Loans to assets                                           85.19%        77.52%
  Loans to deposits                                         95.84%        88.52%
  Allowance for loan loss to loans                           1.30%         1.25%
  Earning assets to assets                                  92.52%        93.60%
  Deposits to assets                                        88.89%        87.57%
  Other interest-bearing liabilities to assets               1.90%         2.93%
  Stockholders' equity to total assets                       8.89%         9.17%





                                                          Quarter Ended September 30,       Year-To-Date  September 30,
                                                          2003          2002                    2003      2002
                                                        ----------------------------        ---------------------------
Consolidated Statements of Income
                                                                                                       
  Interest on investments                               $  124,722     $ 250,840    -50.3%  $  481,731  $  540,692      -10.9%
  Interest on loans                                      2,376,904     2,213,572      7.4%   6,819,220   6,298,521        8.3%
- ------------------------------------------------------------------------------------------------------------------------------
  Total interest income                                  2,501,626     2,464,412      1.5%   7,300,951   6,839,213        6.8%
  Interest on deposits                                     890,510     1,035,786    -14.0%   2,832,151   3,028,028       -6.5%
  Interest on other interest-bearing liabilities            13,589        38,606    -64.8%      74,851     109,600      -31.7%
- ------------------------------------------------------------------------------------------------------------------------------
  Total interest expense                                   904,099     1,074,392    -15.9%   2,907,002   3,137,628       -7.4%
- ------------------------------------------------------------------------------------------------------------------------------
  Net interest margin before provision for loan loss     1,597,527     1,390,020     14.9%   4,393,949   3,701,585       18.7%
  Provision for loan loss                                  220,000       198,000     11.1%     602,500     422,000       42.8%
- ------------------------------------------------------------------------------------------------------------------------------
  Net interest margin after provision for loan loss      1,377,527     1,192,020     15.6%   3,791,449   3,279,585       15.6%
  Total non-interest income                                856,090       561,329     52.5%   2,470,201   1,595,034       54.9%
  Total non-interest expense                             1,671,461     1,652,158      1.2%   4,878,199   4,247,309       14.9%
- ------------------------------------------------------------------------------------------------------------------------------
  Net Income before taxes                                  562,156       101,191    455.5%   1,383,451     627,310      120.5%
  Income taxes                                             216,594        54,300    298.9%     534,253     237,300      125.1%
- ------------------------------------------------------------------------------------------------------------------------------
  Net Income after taxes                                $  345,562      $ 46,891    636.9%  $  849,198  $  390,010      117.7%
==============================================================================================================================

Basic earnings per share                                $     0.24    $     0.03            $     0.60  $     0.28
                                                        ========================            ======================
Diluted earnings per share                              $     0.19    $     0.03            $     0.56  $     0.27
                                                        ========================            ======================