<ARTICLE> 9
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARAY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF EAST TEXAS FINANCIAL SERVICES, INC., AT
MARCH 31, 1997, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                         497,869
<INT-BEARING-DEPOSITS>                       8,694,969
<FED-FUNDS-SOLD>                               309,230
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                          0
<INVESTMENTS-CARRYING>                      46,966,150
<INVESTMENTS-MARKET>                        47,276,334
<LOANS>                                     52,071,629
<ALLOWANCE>                                    273,659
<TOTAL-ASSETS>                             111,689,390
<DEPOSITS>                                  89,790,720
<SHORT-TERM>                                         0
<LIABILITIES-OTHER>                            648,771
<LONG-TERM>                                          0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        12,564
<OTHER-SE>                                  21,237,335
<TOTAL-LIABILITIES-AND-EQUITY>             111,689,390
<INTEREST-LOAN>                              2,014,095
<INTEREST-INVEST>                            1,920,745
<INTEREST-OTHER>                                     0
<INTEREST-TOTAL>                             3,934,840
<INTEREST-DEPOSIT>                           2,204,602
<INTEREST-EXPENSE>                           2,204,602
<INTEREST-INCOME-NET>                        1,730,238
<LOAN-LOSSES>                                    5,000
<SECURITIES-GAINS>                                   0
<EXPENSE-OTHER>                              1,276,890
<INCOME-PRETAX>                                586,315
<INCOME-PRE-EXTRAORDINARY>                     369,023
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   369,023
<EPS-PRIMARY>                                     0.37
<EPS-DILUTED>                                     0.37
<YIELD-ACTUAL>                                    7.16
<LOANS-NON>                                    198,000
<LOANS-PAST>                                         0
<LOANS-TROUBLED>                                     0
<LOANS-PROBLEM>                                478,000
<ALLOWANCE-OPEN>                               289,120
<CHARGE-OFFS>                                   54,083
<RECOVERIES>                                    38,622
<ALLOWANCE-CLOSE>                              273,659
<ALLOWANCE-DOMESTIC>                            77,652
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                        196,007