<ARTICLE> 9
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARAY  FINANCIAL  INFORMATION  EXTRACTED  FROM  THE
CONSOLIDATED  FINANCIAL  STATEMENTS OF EAST TEXAS FINANCIAL  SERVICES,  INC., AT
MARCH 31, 1998,  AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                         910,924
<INT-BEARING-DEPOSITS>                       4,190,911
<FED-FUNDS-SOLD>                               755,226
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                  8,979,785
<INVESTMENTS-CARRYING>                      39,323,812
<INVESTMENTS-MARKET>                        39,752,908
<LOANS>                                     61,429,959
<ALLOWANCE>                                    236,107
<TOTAL-ASSETS>                             120,942,649
<DEPOSITS>                                  87,907,377
<SHORT-TERM>                                 9,188,000
<LIABILITIES-OTHER>                            932,462
<LONG-TERM>                                  1,837,888
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        12,564
<OTHER-SE>                                  21,064,358
<TOTAL-LIABILITIES-AND-EQUITY>             120,942,649
<INTEREST-LOAN>                              2,356,983
<INTEREST-INVEST>                            1,595,597
<INTEREST-OTHER>                               131,885
<INTEREST-TOTAL>                             4,084,447
<INTEREST-DEPOSIT>                           2,229,135
<INTEREST-EXPENSE>                           2,412,983
<INTEREST-INCOME-NET>                        1,671,464
<LOAN-LOSSES>                                        0
<SECURITIES-GAINS>                                   0
<EXPENSE-OTHER>                              1,371,953
<INCOME-PRETAX>                                475,848
<INCOME-PRE-EXTRAORDINARY>                     475,848
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   302,099
<EPS-PRIMARY>                                     0.20
<EPS-DILUTED>                                     0.21
<YIELD-ACTUAL>                                    7.05
<LOANS-NON>                                    143,495
<LOANS-PAST>                                         0
<LOANS-TROUBLED>                                     0
<LOANS-PROBLEM>                                321,477
<ALLOWANCE-OPEN>                               272,851
<CHARGE-OFFS>                                   36,744
<RECOVERIES>                                         0  
<ALLOWANCE-CLOSE>                              236,107
<ALLOWANCE-DOMESTIC>                            65,806
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                        170,301