<ARTICLE> 9
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
CONSOLIDATED  FINANCIAL  STATEMENTS OF EAST TEXAS FINANCIAL  SERVICES,  INC., AT
JUNE 30, 1998,  AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH  FINANCIAL
STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               JUN-30-1998
<CASH>                                         853,232
<INT-BEARING-DEPOSITS>                       2,161,915
<FED-FUNDS-SOLD>                                     0
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                 10,176,556
<INVESTMENTS-CARRYING>                      41,593,744
<INVESTMENTS-MARKET>                        41,879,863
<LOANS>                                     61,960,737
<ALLOWANCE>                                    233,670
<TOTAL-ASSETS>                             122,593,829
<DEPOSITS>                                  87,673,785
<SHORT-TERM>                                10,505,000
<LIABILITIES-OTHER>                          1,413,041
<LONG-TERM>                                  1,817,028
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        12,564
<OTHER-SE>                                  21,172,411
<TOTAL-LIABILITIES-AND-EQUITY>             122,593,829
<INTEREST-LOAN>                              3,555,424
<INTEREST-INVEST>                            2,418,642
<INTEREST-OTHER>                               190,550
<INTEREST-TOTAL>                             6,164,616
<INTEREST-DEPOSIT>                           3,325,875
<INTEREST-EXPENSE>                           3,676,753
<INTEREST-INCOME-NET>                        2,487,863
<LOAN-LOSSES>                                        0
<SECURITIES-GAINS>                                   0
<EXPENSE-OTHER>                              2,069,520
<INCOME-PRETAX>                                672,810
<INCOME-PRE-EXTRAORDINARY>                     672,810
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   425,148
<EPS-PRIMARY>                                      .09
<EPS-DILUTED>                                      .08
<YIELD-ACTUAL>                                    7.13
<LOANS-NON>                                    205,247
<LOANS-PAST>                                         0
<LOANS-TROUBLED>                                     0
<LOANS-PROBLEM>                                321,477
<ALLOWANCE-OPEN>                               272,851
<CHARGE-OFFS>                                   36,744
<RECOVERIES>                                         0
<ALLOWANCE-CLOSE>                              236,107
<ALLOWANCE-DOMESTIC>                            65,806
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                        170,301