EAST TEXAS FINANCIAL SERVICES, INC.


   1200 South Beckham o P. O. Box 6910 o Tyler, TX 75711-6910 o 903-593-1767 
                                                              o Fax 903-593-1094



                                  NEWS RELEASE


For verification, contact: Gerald W. Free, Vice Chairman/President/CEO
                           Derrell W. Chapman, Vice President/COO/CFO

Telephone:        (903) 593-1767
Fax:              (903) 593-1094

For immediate release, August 19, 1998
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                       EAST TEXAS FINANCIAL SERVICES, INC.
                ANNOUNCES COMPLETION OF STOCK REPURCHASE PROGRAM


Tyler,  Texas,  August 19,  1998,  - - - East  Texas  Financial  Services,  Inc.
(NASDAQ:  ETFS),  today  announced its completion of its fifth stock  repurchase
program. On July 30, 1998, the Company announced its intention to repurchase, in
the open  market  up to 5% or 76,973  shares of its  common  stock.  Today,  the
Company  announces the  completion of the repurchase of all 76,973 shares of the
stock with purchase  prices  ranging from $14.00 per share to $14.125 per share.
The  repurchased  shares  will be  placed  into  treasury  stock and be used for
general corporate purposes, including the issuance of shares under the Company's
stock option plan.

East Texas  Financial  Services,  Inc., is the holding company for First Federal
Savings and Loan  Association  of Tyler,  Texas.  The Company  issued  1,215,190
shares of stock in its initial public offering completed on January 10, 1995, in
conjunction  with the conversion of the Association  from a federally  chartered
mutual to stock savings and loan association. The Company issued a 3 for 2 stock
split in March of 1998,  and the Company  adjusted share data  accordingly.  The
Company now has outstanding 1,464,056.




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