<ARTICLE> 9
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
CONSOLIDATED  FINANCIAL  STATEMENTS OF EAST TEXAS FINANCIAL  SERVICES,  INC., AT
DECEMBER  31,  1998,  AND IS  QUALIFIED  IN ITS  ENTIRETY BY  REFERENCE  TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-30-1998
<PERIOD-END>                               SEP-30-1999
<CASH>                                         493,628
<INT-BEARING-DEPOSITS>                      10,648,057
<FED-FUNDS-SOLD>                                     0
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                 19,380,931
<INVESTMENTS-CARRYING>                      34,001,032
<INVESTMENTS-MARKET>                        34,615,232
<LOANS>                                     60,939,618
<ALLOWANCE>                                    233,180
<TOTAL-ASSETS>                             130,565,919
<DEPOSITS>                                  87,759,540
<SHORT-TERM>                                20,025,000
<LIABILITIES-OTHER>                          1,774,354
<LONG-TERM>                                          0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        18,845
<OTHER-SE>                                  20,515,682
<TOTAL-LIABILITIES-AND-EQUITY>             130,565,919
<INTEREST-LOAN>                              1,198,196
<INTEREST-INVEST>                              957,944
<INTEREST-OTHER>                                     0
<INTEREST-TOTAL>                             2,156,140
<INTEREST-DEPOSIT>                           1,083,531
<INTEREST-EXPENSE>                           1,334,749
<INTEREST-INCOME-NET>                          821,391
<LOAN-LOSSES>                                        0
<SECURITIES-GAINS>                                   0
<EXPENSE-OTHER>                                714,269
<INCOME-PRETAX>                                274,821
<INCOME-PRE-EXTRAORDINARY>                     175,771
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   175,771
<EPS-PRIMARY>                                     0.13
<EPS-DILUTED>                                     0.13
<YIELD-ACTUAL>                                    6.85
<LOANS-NON>                                    331,113
<LOANS-PAST>                                         0
<LOANS-TROUBLED>                                     0
<LOANS-PROBLEM>                                506,373
<ALLOWANCE-OPEN>                               233,180
<CHARGE-OFFS>                                        0
<RECOVERIES>                                         0
<ALLOWANCE-CLOSE>                              233,180
<ALLOWANCE-DOMESTIC>                            50,083
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                        183,097