<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from SEC Form
10-Q and is qualified in its entirety by reference to such financial statements.
</LEGEND>
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                       1,667,407
<SECURITIES>                                         0
<RECEIVABLES>                                  458,568
<ALLOWANCES>                                    36,592
<INVENTORY>                                  2,290,282
<CURRENT-ASSETS>                             5,148,405
<PP&E>                                      26,113,408
<DEPRECIATION>                               4,153,958
<TOTAL-ASSETS>                              31,665,413
<CURRENT-LIABILITIES>                        5,361,017
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                  2,000,000
<COMMON>                                        56,928
<OTHER-SE>                                   8,355,465
<TOTAL-LIABILITY-AND-EQUITY>                31,665,413
<SALES>                                     31,800,784
<TOTAL-REVENUES>                            31,800,784
<CGS>                                        7,405,525
<TOTAL-COSTS>                               24,494,782
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           1,093,175
<INCOME-PRETAX>                            (1,145,211)
<INCOME-TAX>                                 (415,875)
<INCOME-CONTINUING>                          (729,336)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (729,336)
<EPS-PRIMARY>                                   (0.29)
<EPS-DILUTED>                                   (0.29)