Exhibit 99

                                     (Logo)

                PHC, INC. ANNOUNCES FISCAL 2003 FINANCIAL RESULTS


FOR IMMEDIATE RELEASE

Company Contact:                    Investor Relations Contact:
- ---------------                     --------------------------
PHC, Inc.                           Hayden Communications, Inc.
Bruce A. Shear                      Matthew Hayden
978-536-2777                        843-272-4653

>>   4TH QUARTER  REVENUES  INCREASED 9% TO $6,313,932  FROM  $5,814,310
>>   10TH CONSECUTIVE QUARTER OF PROFITABILITY
>>   FISCAL 2003 REVENUES  INCREASED 5% TO $23,833,323  FROM $22,698,268
>>   2003 NON-PATIENT OPERATIONS REVENUE INCREASED 63%
>>   CASH AND EQUIVILENTS INCREASED 142% TO $494,991 ON JUNE 30, 2003
>>   SHAREHOLDER'S EQUITY INCREASED 214% TO $1,935,257 ON JUNE 30th

Peabody,  MA, September 22, 2003 -- PHC, Inc., d.b.a.  Pioneer Behavioral Health
(OTC Bulletin  Board:  PIHC),  a leading  provider of inpatient  and  outpatient
behavioral  health  services,  today  announced its fourth  quarter and year end
financial results for fiscal 2003, which ended June 30, 2003.

Revenues for the fourth quarter  increased 9% to $6,313,932  from the $5,814,310
reported  in the  fiscal  fourth  quarter  of  2002.  Net  income  from  ongoing
operations  for the quarter  increased 6% to $192,066 from $181,444  reported in
the year ago period. Net income applicable to common  shareholders for the three
months was $179,786,  or $.01 per diluted share,  compared to $167,561,  or $.01
per diluted share for the fourth quarter of fiscal 2002.  This was the Company's
10th consecutive quarter of profitability.

Revenues  for the fiscal year ended June 30, 2003  increased  5% to  $23,833,323
from $22,698,268 in fiscal 2002. Revenue from non-patient  operations  increased
63% to  $2,590,146  from  $1,589,164  reported  in the  year  ago  period.  More
specifically,  revenue from the Company's  Wellplace  division nearly doubled to
$1,649,374  in 2003  from  842,345  in 2002.  Net  income  applicable  to common
shareholders for the year was $977,742,  or $.07 per diluted share,  compared to
$1,083,895  or $.09 per  diluted  share in 2002.  The number of  diluted  shares
outstanding increased to 14,564,078 on June 30, 2003 from 11,012,861 reported on
June 30, 2002.

The balance sheet continues to strengthen with a current ratio of 1.14:1 on June
30, 2003.  Shareholder's  equity  increased 8% to $1,935,257 on June 30th,  from
$1,793,678  on March 31,  2003,  and  increased a record 214% from the  $615,985
reported on June 30, 2002. Cash and equivalents also increased  substantially to
$494,991 on June 30, 2003,  from $204,564 on June 30, 2002, an increase of 142%.
In  addition,  the  Company  retired  $549,902 in  long-term  debt and paid down
$365,083 on its revolving  line of credit.  Interest  expense during fiscal 2003
decreased to $542,269 from the $790,955 paid during fiscal 2002.








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BruceA.  Shear,  Chairman and Chief Executive  Officer  commented,  "We are very
pleased to announce another good year for PHC. We reported our tenth consecutive
profitable  quarter  along  with  positive  revenue  growth  for both the fourth
quarter  and  fiscal  year.  The fourth  quarter  revenue  growth in  particular
supports our goal of reporting  double-digit total revenue growth for next year.
The Company's balance sheet continues to improve as evidenced by a 142% increase
in cash, and an increase of 214% in shareholder's equity from last year. We will
continue to pay down debt,  which  further  strengthens  our  balance  sheet and
reduces our interest expense going forward.

The  highlight of our year was the growth in revenues from  Wellplace,  formerly
known as Pioneer  Development and Support Services ("PDS2").  Wellplace revenues
increased  95% to  $1,649,374  in 2003 from $842,345 for the year ended June 30,
2002.  This increase was primarily due to the inclusion of the Nebraska  smoking
cessation  contract  signed  in May of 2002 and the  Wayne  County  call  center
contract,  which began in March 2003.  Moving forward we plan to actively pursue
additional smoking cessation  contracts in other states to further capitalize on
the $242 billion in Tobacco Settlement funding which has been earmarked for such
services.  In  addition  to growing  our  Wellplace  division,  we are  actively
pursuing   acquisition   candidates,   which  will  compliment   growth  in  our
Pharmaceutical  Research Division.  We are confident that these promising growth
initiatives,  when coupled with an improving economy,  will allow us to grow our
business during the 2004 fiscal year."

For  additional  information  regarding the Company's  operations and litigation
involving the Company,  see the Annual Report of Form 10-KSB for the year ending
June 30, 2003 filed on September 19, 2003.

About  Pioneer  Behavioral  Health

Pioneer  Behavioral  Health's core business  provides  inpatient and  outpatient
behavioral  healthcare  services.  The company contracts with national insurance
companies,  major  transportation  and gaming  companies  to provide  behavioral
health  services.  Pioneer  also  owns and  operates  Wellplace.com,  a  leading
Internet-based   provider  of  behavioral   health  services  to  consumers  and
professionals.   For   more   information,   please   visit   our  web  site  at
www.phc-inc.com or www.haydenir.com.

This press release may include  forward-looking  statements  that are subject to
risks and uncertainties.  Forward-looking  statements include  information about
possible or assumed future  results of the operations or the  performance of the
company and its future plans and  objectives.  Various  future events or factors
may cause the actual  results to vary  materially  from those  expressed  in any
forward-looking statements made in this press release (or during this conference
call).  These factors and risks are discussed in the company's  annual report on
Form  10-KSB for the years  ended June 30,  2000 and 2001,  copies of which were
filed with the Securities and Exchange Commission,  and in our quarterly reports
on Form 10-Q filed with the  Securities  and Exchange  Commission  since October
2001

                                - tables follow -





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                                   PHC, INC.
                   CONSOLIDATED CONDENSED STATEMENTS OF INCOME

                                                                 
                                           FOR THE                FOR THE
                                        THREE MONTHS           TWELVE MONTHS
                                           ENDED                  ENDED
                                ___________________________________________________________

                                    06/30/03       06/30/02        06/30/03     06/30/02
                                ___________________________________________________________

Total Revenue                      $6,313,932    $5,814,310      $23,833,323   $22,698,268

Net Income from Ongoing
  Operations before dividends         192,066       181,444*       1,002,516     1,100,244**

Net loss Attributable to Closed
  Operations                          (12,280)       (2,577)         (24,774)      (16,349)

Net income                            179,786       178,867*         977,742     1,083,895**

Income Applicable To
  Common Shareholders                 179,786       167,561*         977,742       985,484 **

Basic Earnings Per Share                  .01           .01              .07          0.10

Diluted Earnings Per Share                .01           .01              .07          0.09

Basic Shares Outstanding           14,066,254    12,005,155       13,944,047    10,232,286

Diluted Shares Outstanding         14,774,203    13,095,085       14,564,078    11,012,861

*    Includes  $255,000 for options repriced in Fiscal 2001

**   Includes $264,000 charge for options repriced in Fiscal 2001



                            BALANCE SHEET HIGHLIGHTS

                                   June 30th     March 31st     June 30th
                                      2003          2003            2002
                                _____________________________________________
Cash                            $  494,991      $  281,848       $  204,564
Total Current Assets            $6,145,489      $6,014,356       $6,253,460
Net Property and Equipment      $1,295,113      $1,306,108       $1,259,648
Total Assets                    $9,411,723      $9,373,838       $9,473,615
                               ____________    ____________      _____________

Total Current Liabilities       $5,409,312      $5,722,920       $6,407,545
Total Long Term Debt            $2,030,285      $1,819,026       $2,428,945
Total Liabilities               $7,476,466      $7,580,160       $8,857,630
                               ____________    ____________      _____________

Shareholder's Equity            $1,935,257      $1,793,678       $  615,985
Total Liabilities and Equity    $9,411,723      $9,373,838       $9,473,615
                               ____________    ____________      _____________






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