Exhibit 99

                                     (Logo)


                    PHC, INC. ANNOUNCES FISCAL FIRST QUARTER
                           FINANCIAL RESULTS FOR 2004
                      "12th Successive Profitable Quarter"

                             FOR IMMEDIATE RELEASE

Company Contact:             Investor Relations Contact:
- ---------------              --------------------------
PHC, Inc.                    Hayden Communications, Inc.
Bruce A. Shear               Matthew Hayden
978-536-2777                 740-487-1137


Peabody,  MA, November 12, 2003 -- PHC, Inc., d.b.a.  Pioneer  Behavioral Health
(OTC Bulletin  Board:  PIHC),  a leading  provider of inpatient  and  outpatient
behavioral health services,  today announced its first quarter financial results
for fiscal 2004, which ended on September 30, 2003.

Revenues for the quarter ended  September 30, 2003 increased to $6,103,167  from
$5,971,387 for the comparable prior year period. This increase in revenue is due
to new contracts  signed by Wellplace  during the third quarter of last year for
the Michigan call center and the Kansas  smoking  cessation  contract that began
this quarter.  There were a number of one-time expenses that negatively impacted
the  quarter,  including  $80,000  in  stock  compensation  charges,  as well as
increases in operating expenses for pharmaceuticals,  lab fees and other medical
expenses in addition to increases in insurance  costs and legal fees  associated
with the  litigation  referred to in our  10-KSB.  Income  applicable  to common
shareholders  for the three  months  was  $53,149,  or $.00 per  diluted  share,
compared to $553,770 or $.04 per diluted  share for the first  quarter of fiscal
2003.  Earnings  for the  quarter  are on a  pre-taxed  basis  and are  based on
14,789,056   diluted  shares   outstanding   versus  14,352,963  diluted  shares
outstanding for the comparable prior year period.

The balance sheet continued to improve.  Shareholder's equity increased by 8% to
$2,097,249 on September 30, 2003 from $1,935,257 on June 30th. Additionally, the
Company paid down roughly $247,000 in long-term debt during the quarter.

During the quarter the State of Kansas Health Department awarded PHC's Wellplace
division a $145,000 per year  contract to provide a Smoking  Cessation  Quitline
for the citizens of Kansas who  currently use tobacco.  The Wellplace  Quitline,
first launched in the state of Nebraska, provides 24-hour assessment, motivation
and  counseling  for tobacco users wishing to quit. In addition,  Wellplace will
provide assessments, and develop individualized "quit plans" for those utilizing
the service. Tobacco users will also receive ongoing phone-based counseling,  as
well as a customized  "Quit Kit" that  provides the resources to help them "kick
the habit."

Bruce A.  Shear,  Chairman  and Chief  Executive  Officer  commented,  "While we
continue to see a positive trend in revenue as expected, our bottom line results
were less favorable.  We incurred expenses associated with evaluating  potential
acquisition  opportunities which, should they be consummated,  could benefit the
Company's future performance.  In addition, lower collections resulted in higher
bad debt  expenses,  which we should  recover  with  stronger  collections  this
quarter.  It is important to note that the environment in which we operate today
is making  collection  of  receivables,  particularly  older  receivables,  more
difficult  than  in  previous  years.  Accordingly,  we  have  increased  staff,
standardized  some  procedures for collecting  receivables and instituted a more
aggressive collection policy, which should result in improved cash collections."

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Shear  continued,  "We remain very  encouraged  about the year  moving  forward.
Revenues  continue  to rise and October  was our most  successful  month of this
fiscal  year as all  sectors of  business  showed  improvement  in  revenue  and
occupancy. Specifically, during the month of October, the Company's research arm
recorded  more than half of the total  revenues that it recorded in the previous
quarter.  Our research company now has over $1 million in approved studies to be
implemented  over the next six  months.  We are  also  gaining  momentum  in our
smoking  cessation  programs as we signed one contract  with the state of Kansas
this quarter and have  proposals for  additional  programs with several  states.
Additionally,  the new beds we added to our Utah facility are now online and the
hospital is running a high occupancy.  We are presently in negotiations to lease
a facility in the greater Detroit area to open up to 60 psychiatric  residential
beds, which we expect to open in the third quarter. In addition,  we have sought
regulatory approval for 54 new acute psychiatric beds, which, if approved,  will
almost double the Company's inpatient psychiatric bed capacity. We are exploring
the possibility of acquiring a  pharmaceutical  research company and are engaged
in due diligence  examination but no definitive  agreements have been signed. We
have also moved to strengthen our management team by replacing three  divisional
CEO's with seasoned  professionals  who each have more than 15 years of industry
experience.  We believe these factors combined will  significantly  benefit both
our revenues and earnings for the balance of this year.

About Pioneer Behavioral Health
Pioneer  Behavioral  Health's core business  provides  inpatient and  outpatient
behavioral  healthcare  services.  The company contracts with national insurance
companies,  major  transportation  and gaming  companies  to provide  behavioral
health  services.  Pioneer  also  owns and  operates  Wellplace.com,  a  leading
Internet-based   provider  of  behavioral   health  services  to  consumers  and
professionals.   For   more   information,   please   visit   our  web  site  at
www.phc-inc.com or www.haydenir.com.

This press release may include  forward-looking  statements  that are subject to
risks and uncertainties.  Forward-looking  statements include  information about
possible or assumed future  results of the operations or the  performance of the
company and its future plans and  objectives.  Various  future events or factors
may cause the actual  results to vary  materially  from those  expressed  in any
forward-looking statements made in this press release (or during this conference
call).  These factors and risks are discussed in the company's  annual report on
Form  10-KSB for the years  ended June 30,  2000 and 2001,  copies of which were
filed with the Securities and Exchange Commission,  and in our quarterly reports
on Form 10-Q filed with the  Securities  and Exchange  Commission  since October
2001

                               - tables follow -.




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                                    PHC, INC.
                   CONSOLIDATED CONDENSED STATEMENTS OF INCOME


                                                 Three Months Ended
                                                   September 30,
                                      _______________________________________
                                                2003             2002
                                         _____________        _____________

Net Revenues                             $   6,103,167        $   5,971,387
                                         _____________        _____________

     Operating Income                          179,546              669,976
                                         _____________        _____________

     Pretax Income                              63,149              553,770
Federal Income Tax Expense                      10,000                   --
                                         _____________        _____________

     Net Income                          $      53,149        $     553,770
                                         ==============       =============

Basic Earnings Per Share                 $        0.00        $        0.04
                                         ==============       =============

Diluted Earnings Per Share               $        0.00        $        0.04
                                         ==============       =============

Basic Weighted Average Shares               14,069,204           13,727,657
                                         ==============       =============

Diluted Weighted Average Shares             14,789,056           14,352,963
                                         ==============       =============



                            BALANCE SHEET HIGHLIGHTS

                                          September 30th          June 30th
                                                2003                2003
                                         _____________        _____________

Cash                                     $     138,066        $     494,991
Total Current Assets                         6,462,410            6,145,489
Net Property and Equipment                   1,272,877            1,295,113
Total Assets                             $   9,647,257        $   9,411,723
                                         =============        =============

Total Current Liabilities                $   5,785,027        $   5,409,312
                                         _____________        _____________
Total Long Term Debt                         1,734,374            2,030,285
Total Liabilities                            7,550,008            7,476,466
                                         _____________        _____________
Shareholder's Equity                     $   2,097,249        $   1,935,257
                                         _____________        _____________
Total Liabilities and Equity             $   9,647,257         $  9,411,723
                                         =============         ============


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