PHC, INC.

                                 200 Lake Street
                                    Suite 102
                          Peabody, Massachusetts 01960




                                November 24, 2003








Dear Fellow Stockholder:

     You are cordially  invited to attend the Annual Meeting of Stockholders of
PHC, Inc., which will be held on Tuesday,  December 30, 2003, at 2:00 PM, at the
corporate   offices  of  PHC,  Inc.,  200  Lake  Street,   Suite  102,  Peabody,
Massachusetts 01960.

     The following  Notice of Annual Meeting of Stockholders and Proxy Statement
describes the items to be considered at this year's annual meeting.  In addition
to electing six directors to the board and  ratifying  the  company's  auditors,
stockholders  are also being  asked to approve a new stock  option and  purchase
plan to replace the previous plan which expired August 26, 2003.

     Please sign and return the  enclosed  proxy card as soon as possible in the
envelope  provided so that your shares can be voted at the meeting in accordance
with your instructions.  Even if you plan to attend the meeting,  we urge you to
sign and promptly return the enclosed proxy. You can revoke it at any time prior
to the meeting,  or vote your shares  personally  if you attend the meeting.  We
look forward to seeing you.

                                                Sincerely,
                                            /s/ Bruce A. Shear
                                                Bruce A. Shear
                                                President



                                    -- 1 --

                                    PHC, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON DECEMBER 30, 2003

     The Annual Meeting of  Stockholders  of PHC, Inc. (the  "Company")  will be
held  at  our  corporate  offices  at  200  Lake  Street,  Suite  102,  Peabody,
Massachusetts,  on Tuesday,  December  30, 2003,  at 2:00 PM, for the  following
purposes:

1.   To elect six  directors  (two to be elected by the holders of the Company's
     Class A Common Stock and four to be elected by the holders of the Company's
     Class B  Common  Stock)  to hold  office  until  the  annual  meeting  next
     following  their  election and until their  successors are duly elected and
     qualified;

2.   To consider and vote upon a new stock  option and purchase  plan to replace
     the former plan, which expired on August 26, 2003. If approved the new plan
     will  provide  1,300,000  shares  of Class A  Common  Stock  available  for
     issuance under the plan;

3.   To ratify the  selection by the Board of  Directors of BDO Seidman,  LLP as
     the Company's independent auditors; and

4.   To transact such other  business as may properly come before the meeting or
     any adjournment thereof.

     The Board of Directors  has fixed the close of business on November 7, 2003
as the record date for determination of stockholders  entitled to notice of, and
to vote at the annual meeting and at any adjournment thereof.

     All stockholders are cordially invited  to attend the meeting.


                                        By order of the Board of Directors

                                    /s/ Paula C. Wurts
                                        Paula C. Wurts, Assistant Clerk

Peabody, Massachusetts
November 24, 2003

WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING,  PLEASE COMPLETE, DATE AND SIGN
THE  ENCLOSED  PROXY AND MAIL IT PROMPTLY IN THE  ENCLOSED  ENVELOPE IN ORDER TO
ASSURE  REPRESENTATION  OF YOUR SHARES.  NO POSTAGE NEED BE AFFIXED IF MAILED IN
THE UNITED STATES.




                                    -- 2 --

                                    PHC, INC.

                                 200 Lake Street
                                    Suite 102
                          Peabody, Massachusetts 01960
                                 (978) 536-2777

                             PROXY STATEMENT FOR THE
                         ANNUAL MEETING OF STOCKHOLDERS

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies by the Board of Directors of PHC,  Inc. (the  "Company")  for use at the
Annual  Meeting  of  Stockholders  to be held at the  Corporate  offices  of the
Company at 200 Lake Street,  Suite 102,  Peabody,  Massachusetts on December 30,
2003 at 2:00 PM (Boston  time),  and at any  adjournment  of that  meeting  (the
"Annual Meeting").  Each proxy will be voted in accordance with the instructions
specified,  and if no instruction is specified, the proxy will be voted in favor
of the proposals set forth in the Notice of Annual  Meeting.  A stockholder  may
revoke  any proxy at any time  before it is  exercised  by filing a later  dated
proxy or written notice of revocation  with Paula C. Wurts,  Assistant  Clerk of
the Company, or by voting in person at the Annual Meeting.

     The Company's Annual Report on Form 10-KSB for the year ended June 30, 2003
is being mailed to stockholders together with this Proxy Statement.  The Company
will furnish any exhibit to the Company's  Annual Report on Form 10-KSB upon the
payment of a processing fee of ten cents per page plus mailing  costs.  The date
of mailing of this Proxy  Statement  is expected to be on or about  November 24,
2003.

     The Board of  Directors  has fixed  November 7, 2003 as the record date for
the  determination  of stockholders  entitled to vote at the Annual Meeting (the
"Record  Date").  On that date  there  were  outstanding  and  entitled  to vote
13,342,213  shares of Class A Common Stock and 726,991  shares of Class B Common
Stock of the  Company  (the  shares  of Class A Common  Stock and Class B Common
Stock are referred to collectively herein as the "Shares").  Each share of Class
A Common Stock is entitled to one vote and each share of Class B Common Stock is
entitled to five votes.  The holders of the  Company's  Class A Common Stock are
entitled to elect two members of the Company's  Board of Directors (the "Class A
Directors")  and holders of the  Company's  Class B Common Stock are entitled to
elect all the remaining  members of the Company's Board of Directors (the "Class
B Directors").  Holders of Class A Common Stock will receive proxy cards,  which
will be different  from those  received by the holders of Class B Common  Stock.
The proxy cards  received by the holders of Class A Common  Stock will contain a
proposal  relating to the  election of the two members of the Board of Directors
to be elected by the  holders of the Class A Common  Stock,  in  addition to any
other proposals to be voted upon during the General Session.  Holders of Class B
Common Stock will receive proxy cards, which will contain a proposal relating to
the  election of the four members of the Board of Directors to be elected by the
holders of the Class B Common  Stock,  in addition to any other  proposals to be
voted upon during the General Session. Except for the election of directors, the
holders of class A Common Stock and Class B Common Stock vote as one class.

     The Annual Meeting will comprise three related but separate sessions: (i) a
special  session of the holders of Class A Common  Stock,  during which  session
only  holders of Class A Common  Stock are  entitled to vote,  for the  separate
election by such holders of two  directors,  and no other  business may properly



                                    -- 3 --

come before the meeting; (ii) a special session of the holders of Class B Common
Stock,;l  during which session only holders of Class B Common Stock are entitled
to vote,  for the separate  election by such holders of four  directors,  and no
other business may properly come before the meeting; and (iii) a general session
of the holders of the Class A Common  Stock and the Class B Common Stock for the
approval of a new stock purchase and option plan,  ratification of the selection
of  independent  auditors  and for the  conduct  of such other  business  as may
properly come before the Annual Meeting (the "General Session"). The presence in
person or by proxy of  holders  of  shares  of Class A Common  Stock and Class B
Common Stock outstanding as of the Record Date which,  combined,  have the right
to cast a  majority  of the  votes  which may be cast with  respect  to  matters
arising during the General  Session will  constitute a quorum for the conduct of
business at the General  Session.  The presence in person or by proxy of holders
of shares of Class A Common Stock and Class B Common Stock outstanding as of the
Record  Date which have the right to cast a majority  of the votes  which may be
cast with respect to matters  arising during the Class A Session and the Class B
Session,  respectively,  will  constitute  a quorum for  purposes of the Class A
Session and the Class B Session, respectively.

     The affirmative vote of the holders of a plurality of the shares of each of
Class A Common  Stock and Class B Common  Stock  represented  at the  meeting is
required  for the  election of the Class A Directors  and the Class B Directors,
respectively.  Approval of each of the other  matters that is before the meeting
will  require  the  affirmative  vote of the holders of a majority of the Shares
represented  at the  meeting  and voting  thereon.  No votes may be taken at the
meeting,  other than a vote to adjourn,  unless the  appropriate  quorum (as set
forth in the preceding paragraph) has been constituted.  Shares voted to abstain
or to withhold as to a particular  matter,  or as to which a nominee  (such as a
broker  holding  shares in street  name for a  beneficial  owner)  has no voting
authority in respect of a particular  matter,  shall be deemed  represented  for
quorum purposes.  Such shares, however, shall not be deemed to be voting on such
matters,  and therefore  will not be the equivalent of negative votes as to such
matters.  Votes will be tabulated by the Company's transfer agent subject to the
supervision of persons designated by the Board of Directors as inspectors.


                                    -- 4 --

                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT

     The following table sets forth certain information  regarding the ownership
of shares of the Company's  Class A Common Stock,  and Class B Common Stock (the
only classes of voting capital stock of the Company currently outstanding) as of
November 8, 2003,  by (i) each person known by the Company to  beneficially  own
more than 5% of any class of the Company's voting securities, (ii) each director
of the Company,  (iii) the Company's Chief Executive  Officer,  (iv) each of the
Company's four most highly  compensated  executive officers other than its Chief
Executive  Officer who were serving as officers of the Company at the end of the
2003  fiscal year and whose  salary and bonus for the 2003 fiscal year  exceeded
$100,000  and (v) all  directors  and  officers  of the  Company as a group (the
individuals  specified in  subsections  (iii) and (iv) hereof  collectively  are
referred  to  herein  as  the  "Named  Executive  Officers").  Unless  otherwise
indicated below, to the knowledge of the Company,  all persons listed below have
sole voting and  investment  power with respect to their shares of Common Stock,
except to the extent  authority is shared by spouses  under  applicable  law. In
preparing  the  following  table,  the  Company  has  relied on the  information
furnished by the persons listed below:

                        Name and Address           Amount and
  Title of Class        of Beneficial Owner        Nature of          Percent
                                                   Beneficial           of
                                                   Owner (13)          Class
_______________________________________________________________________________

Class A Common Stock    Bruce A. Shear              462,245(1)          3.4%
                        c/o PHC, Inc.
                        200 Lake Street
                        Peabody, MA   01960
                        Robert H. Boswell           169,429(2)          1.3%
                        c/o PHC, Inc.
                        200 Lake Street
                        Peabody, MA   01960
                        Michael R. Cornelison**     128,982(3)          *
                        c/o PHC, Inc.
                        200 Lake Street
                        Peabody, Ma  01960
                        Paula C. Wurts              120,197(4)          *
                        c/o PHC, Inc.
                        200 Lake Street
                        Peabody, MA   01960
                        Howard W. Phillips          116,500(5)          *
                        P. O. Box 2047
                        East Hampton, NY  11937
                        Gerald M. Perlow             92,375(6)          *
                        c/o PHC, Inc.
                        200 Lake Street
                        Peabody, MA   01960
                        Donald E. Robar              92,352(7)          *
                        c/o PHC, Inc.
                        200 Lake Street
                        Peabody, MA   01960
                        William F. Grieco            86,375(8)          *
                        115 Marlborough Street
                        Boston, MA   02116


                                    -- 5 --

                        Name and Address           Amount and
  Title of Class        of Beneficial Owner        Nature of          Percent
                                                   Beneficial           of
                                                   Owner (13)          Class
_______________________________________________________________________________

Common Class A Stock    David E. Dangerfield         12,500(9)          *
 (continued)            5965 South 900 East
                        Salt Lake City, UT 84121
                        All  Directors and        1,278,455(10)         9.3%
                        Officers as a Group
                        (9 persons)
                        The Shaar Fund Ltd.       1,109,327             8.3%
                        c/o Citco Funds
                        Services, Curacao
                        Kaya Flamboyan 9
                        Curacao, Netherland
                        Antilles
                        Peter S. Lynch              789,500             5.9%
                        82 Devonshire Street
                        S8A
                        Boston, MA  02109
Class B Common          Bruce A. Shear              671,259(12)        92.3%
Stock (11)              c/o PHC, Inc.
                        200 Lake Street
                        Peabody, MA   01960
                        All Directors and           671,259            92.3%
                        Officers as a
                        Group (9 persons)

     *    Less than 1%

     **   Michael  R.  Cornelison   resigned  his  position  as  Executive  Vice
          President  on November  17,  2003.  As  stipulated  in his  separation
          agreement,  after six months, the Company will purchase his shares for
          $1.00 per share and buy back his  option  rights  based on a  cashless
          exercise also at $1.00 per share.

          1.   Includes 80,250 shares of Class A Common Stock issuable  pursuant
               to currently exercisable stock options,  having an exercise price
               range of $.30 to $.75 per share.
          2.   Includes 57,000 shares of Class A Common Stock issuable  pursuant
               to currently exercisable stock options at an exercise price range
               of $.25 to $.75 per share.
          3.   Includes 47,000 shares of Class A Common Stock issuable  pursuant
               to currently exercisable stock options,  having an exercise price
               range of $.25 to $.75 per share.
          4.   Includes 57,000 shares of Class A Common Stock issuable  pursuant
               to currently exercisable stock options,  having an exercise price
               range of $.25 to $.75 per share.
          5.   Includes 54,250 shares of Class A Common Stock issuable  pursuant
               to currently  exercisable  stock options having an exercise price
               range of $.22 to $.75 per share.
          6.   Includes 48,125 shares of Class A Common Stock issuable  pursuant
               to currently  exercisable  stock  options or stock  options which
               will become  exercisable  within  sixty days,  having an exercise
               price range of $.22 to $6.63 per share.


                                    -- 7 --

          7.   Includes 51,625 shares of Class A Common Stock issuable  pursuant
               to currently  exercisable  stock  options or stock  options which
               will become  exercisable  within  sixty days,  having an exercise
               price range of $.22 to $6.63 per share.
          8.   Includes 47,125 shares of Class A Common Stock issuable  pursuant
               to currently exercisable stock options,  having an exercise price
               range of $.22 to $3.50 per share.
          9.   Includes 12,500 shares of Class A Common Stock issuable  pursuant
               to currently exercisable stock options,  having an exercise price
               range of $ .55 to $ .75 per share.
          10.  Includes an aggregate  of 452,375  shares of Class A Common Stock
               issuable  pursuant to currently  exercisable  stock  options.  Of
               those  options,  5,500 have an exercise price of $6.63 per share,
               6,000 have an  exercise  price of $3.50 per share,  6,000 have an
               exercise  price of $2.06 per share,  6,000 have an exercise price
               of $1.03 per  share,  6,000  have an  exercise  price of $.81 per
               share,  82,500 have an exercise  price of $.75 per share,  12,500
               have an exercise price of $.74 per share, 74,000 have an exercise
               price of $.55 per share, 7,500 have an exercise price of $.45 per
               share,  20,000 have an exercise price of $.35 per share,  199,875
               have an exercise price of $.30 per share, 23,000 have an exercise
               price of $.25 per share and 6,000 have an exercise  price of $.22
               per share.
          11.  Each share of class B common stock is convertible  into one share
               of class A common stock  automatically  upon any sale or transfer
               or at any time at the option of the holder.
          12.  Includes  56,369 shares of class B common stock pledged to Steven
               J. Shear of 2 Addison Avenue, Lynn, Massachusetts 01902, Bruce A.
               Shear's brother, to secure the purchase price obligation of Bruce
               A. Shear in connection  with his purchase of his brother's  stock
               in the  Company in December  1988.  In the absence of any default
               under this  obligation,  Bruce A. Shear retains full voting power
               with respect to these shares.
          13.  "Amount and Nature of Beneficial Ownership".  Each share of Class
               A Common  Stock is  entitled to one vote per share and each share
               of Class B Common  Stock is  entitled  to five votes per share on
               all  matters  on which  stockholders  may vote  (except  that the
               holders  of the Class A Common  Stock are  entitled  to elect two
               members of the  Company's  Board of Directors  and holders of the
               Class B Common  Stock are  entitled  to elect  all the  remaining
               members of the Company's Board of Directors).

     By virtue of the fact that Mr. Shear owns 92% of the class B shares and the
class B shareholders have the right to elect all of the directors except the two
directors elected by the class A shareholders,  Mr. Shear has the right to elect
the majority of the members of the Board of directors and may be deemed to be in
control of the Company.

     Based on the number of shares  listed under the column  headed  "Amount and
Nature of  Beneficial  Ownership,"  the  following  persons  or groups  held the
following  percentages  of voting rights for all shares of common stock combined
as of August 1, 2003:

                Bruce A. Shear ........................................22.39%
                All Directors and Officers as a Group
                   (9 persons).........................................26.59%


                                    -- 8 --

                              ELECTION OF DIRECTORS

     The members of the Board of Directors elected at the Annual Meeting will be
classified  into two classes of directors.  Two directors will be elected by the
holders of the  Company's  Class A Common Stock and the balance of the directors
will be elected by the holders of the Company's Class B Common Stock.  The terms
of the present directors expire at the Annual Meeting or when the successors are
chosen and  qualified,  if later.  The Board of  Directors  has fixed at six the
number of directors to be elected at the Annual Meeting.

     The nominees for Class A Directors  for election at the Annual  Meeting are
Donald E. Robar and Gerald M. Perlow.  The  nominees  for Class B Directors  for
election at the Annual Meeting are Bruce A. Shear,  Howard W. Phillips,  William
F.  Grieco  and David E.  Dangerfield.  The proxy for  holders of Class A Common
Stock will be voted to elect as Class A Directors  the two  nominees  (Donald E.
Robar and  Gerald M.  Perlow),  unless  authority  to vote for the  election  of
directors is withheld by marking the proxy to that effect or the proxy is marked
with the names of directors as to whom authority to vote is withheld.  The proxy
for holders of Class B Common  Stock will be voted to elect as Class B Directors
the four nominees  (Bruce A. Shear,  Howard W.  Phillips,  William F. Grieco and
David E. Dangerfield), unless authority to vote for the election of directors is
withheld by marking the proxy to that effect. Donald E. Robar, Gerald M. Perlow,
Bruce A. Shear,  Howard W. Phillips,  William F. Grieco and David E. Dangerfield
are presently directors of the Company and have consented to serve if reelected.

       Name                     Age             Position
______________________________________________________________________________

Bruce A. Shear                  48      Director since 1980, President and CEO
Gerald M. Perlow, M.D           65      Director since 1993 and Clerk
Donald E. Robar (1)(2)          66      Director since 1985
Howard W. Phillips              73      Director since 1996
William F. Grieco (1)(2)        49      Director since 1997
David E. Dangerfield (1)        62      Director since 2001

(1) Member of Audit Committee.
(2) Member of Compensation Committee.

     All of the directors hold office until the annual  meeting of  stockholders
next  following  their  election,  or until  their  successors  are  elected and
qualified.  The Audit Committee assists the Board of Directors in fulfilling its
responsibilities  to stockholders  concerning the Company's  financial reporting
and  internal  controls,  and  facilitates  open  communication  among the Audit
Committee, Board of Directors, outside auditors and management. The Compensation
Committee reviews and sets executive compensation. Officers are elected annually
by the Board of Directors and serve at the discretion of the Board. There are no
family relationships among any of the directors or officers of the Company.

     Information with respect to the business experience and affiliations of the
directors of the Company is set forth below.

     BRUCE A. SHEAR has been President,  Chief Executive  Officer and a Director
of the Company since 1980 and Treasurer of the Company from September 1993 until
February 1996. From 1976 to 1980 he served as Vice President, Financial Affairs,
of the Company. Mr. Shear has served on the Board of Governors of the Federation
of American Health Systems for over fifteen years.  Mr. Shear received an M.B.A.
from  Suffolk  University  in 1980 and a B.S. in  Accounting  and  Finance  from
Marquette University in 1976.

                                    -- 9 --

     GERALD M. PERLOW,  M.D.  has served as a Director of the Company  since May
1993 and as Clerk since February 1996. Dr. Perlow is a retired  cardiologist who
practiced  medicine  in Lynn,  Massachusetts,  and has been  Associate  Clinical
Professor of Cardiology at the Tufts  University  School of Medicine,  emeritus,
since 1972. Dr. Perlow is a Diplomat of the National Board of Medical  Examiners
and  the  American  Board  of  Internal   Medicine   (with  a  subspecialty   in
cardiovascular  disease) and a Fellow of the  American  Heart  Association,  the
American College of Cardiology and the American College of Physicians. From 1987
to  1990,  Dr.  Perlow  served  as the  Director,  Division  of  Cardiology,  at
AtlantiCare  Medical  Center  in Lynn,  Massachusetts.  Dr.  Perlow  served as a
consultant to Wellplace.com, formerly Behavioralhealthonline.com, in fiscal year
2000 and has been a  contributing  journalist to  Wellplace.com  since 1999. Dr.
Perlow  received a B.A.  from  Harvard  College  in 1959 and an M.D.  from Tufts
University School of Medicine in 1963.

     DONALD E. ROBAR has served as a Director of the  Company  since 1985 and as
the Treasurer from February 1996 until April 2000. He served as the Clerk of the
Company from 1992 to 1996.  Dr. Robar has been a professor of  Psychology  since
1961, most recently at Colby-Sawyer College in New London, New Hampshire,  where
he  retired  in 1997.  Dr.  Robar  received  an Ed.D.  from  the  University  of
Massachusetts  in 1978, an M.A. from Boston  College in 1968 and a B.A. from the
University of Massachusetts in 1960.

     HOWARD W. PHILLIPS has served as a Director of the Company since August 27,
1996 and has been an  employee  of the  Company  serving  as a public  relations
specialist  since August 1, 1995. From 1982 until October 31, 1995, Mr. Phillips
was the Director of Corporate  Finance for D.H. Blair Investment Corp. From 1969
until 1981, Mr.  Phillips was associated  with  Oppenheimer & Co. where he was a
partner and Director of Corporate Finance.

     WILLIAM F. GRIECO has served as a Director of the  Company  since  February
18,  1997.  Mr.  Grieco is engaged in the private  practice  of law,  serving as
corporate  counsel for science and technology  companies on an outsourced basis.
From  November 2001 to November  2002, he was Senior Vice  President and General
Counsel of IDX Systems Corporation, a healthcare information technology Company.
From August 1999 to October 2001, Mr. Grieco was a Managing  Director of Arcadia
Strategies,  LLC, a legal and business  consulting  organization.  From November
1995 to July 1999 he served as Senior Vice  President  and  General  Counsel for
Fresenius  Medical Care North  America.  From 1989 until  November of 1995,  Mr.
Grieco was a partner at Choate,  Hall & Stewart, a general service law firm. Mr.
Grieco  received a BS from Boston  College in 1975,  an MS in Health  Policy and
Management  from  Harvard  University  in 1978 and a JD from Boston  College Law
School in 1981.

     DAVID E. DANGERFIELD has served as a Director of the Company since December
2001.  Since 1977,  he has served as the  Executive  Director for Valley  Mental
Health in Salt Lake City, Utah. Valley Mental Health is a private not-for-profit
comprehensive  mental  health  agency with an annual  budget of over $60 million
which  provides  in-patient  and  out-patienmt  psychiatric  services to adults,
children and adolescents at various  locations  throughout the State of Utah. As
executive   director,   Mr.  Dangerfield  has  both  operational  and  financial
responsibility  for the agency.  Since 1974, Mr.  Dangerfield has been a partner
for  Professional  Training  Associates  (PTA).  In 1989, he became a consultant
across the nation for managed  mental health care and the  enhancement of mental
health  delivery  services.  David  Dangerfield  serves as a Board member of the


                                    -- 10 --

Mental Health Risk  Retention  Group and Mental Health  Corporation  of America,
which are privately held corporations,  and the Utah Hospital Association, which
is a state  organization.  Mr. Dangerfield is a Trustee of the Valley Foundation
and non-profit organization in Midvale, Utah. Mr. Dangerfield graduated from the
University  of Utah in 1972 with a Doctorate of Social Work after  receiving his
Masters of Social Work from the University in 1967.

           THE BOARD RECOMMENDS A VOTE FOR THE NOMINEES FOR DIRECTOR.


NON-DIRECTOR EXECUTIVE OFFICERS

Robert H. Boswell                55   Senior Vice President
Michael R. Cornelison*           54   Executive Vice President
Paula C. Wurts                   54   Controller, Treasurer and Assistant Clerk

     *Michael R. Cornelison resigned his position as Executive Vice President on
November 17, 2003.

     Information with respect to the business experience and affiliations of the
non-director executive officers of the Company is set forth below.

     ROBERT H.  BOSWELL has served as the Senior Vice  President  of the Company
since  February 1999 and as executive vice president of the Company from 1992 to
1999.   From  1989  until  the  spring  of  1994,  Mr.  Boswell  served  as  the
Administrator  of the Company's  Highland  Ridge  Hospital  facility where he is
based.  Mr. Boswell is principally  involved with the Company's  substance abuse
facilities.  From 1981 until 1989, he served as the Associate  Administrator  at
the Prevention  Education  Outpatient  Treatment  Program--the  Cottage Program,
International.  Mr. Boswell  graduated from Fresno State  University in 1975 and
from 1976 until 1978 attended Rice University's  doctoral program in philosophy.
Mr. Boswell is a Board Member of the National  Foundation for Responsible Gaming
and the Chair for the National Center for Responsible Gaming.

     MICHAEL R.  CORNELISON  has served as Executive  Vice  President  and Chief
Operating  Officer of the Company since June 1999. Mr. Cornelison also served as
the Director of Michigan  Operations  from  December 1997 through April 1998 and
Vice  President of  Operations  from April 1998  through June of 1999.  Prior to
joining the Company Mr. Cornelison spent eleven years as a psychiatric  hospital
administrator  for both Universal  Health Services and Charter Medical  Systems.
Mr.  Cornelison  attended  Washington  State University and received a degree in
Business  Management from LaSalle  University in 1975. Mr. Cornelison has served
two terms as member of the Board of  Governors  of the  Federation  of  American
Health Systems.

     PAULA C. WURTS has served as the  Controller  of the Company since 1989, as
Assistant Clerk since January 1996, as Assistant Treasurer from 1993 until April
2000 when she became  Treasurer.  Ms. Wurts served as the  Company's  Accounting
Manager  from 1985 until  1989.  Ms.  Wurts  received an  Associate's  degree in
Accounting  from the  University of South Carolina in 1980, a B.S. in Accounting
from  Northeastern  University in 1989 and passed the  examination for Certified
Public  Accountants.  She received a Master's  Degree in Accounting from Western
New England College in 1996.

               MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

     The Board held four  meetings  during the fiscal year 2003.  During  fiscal


                                    -- 11 --

year 2003,  each  director  attended 100% of the total number of meetings of the
Board (held during the period for which he was a director)  and the total number
of meetings held by all Board  committees on which such director  served (during
the  periods  that he  served as a  member).  The  Board  has a  standing  audit
committee (the "Audit  Committee") and a standing  compensation  committee,  but
does not have a standing nominating committee.

     The Audit  Committee was composed of Dr.  Perlow,  Mr. Robar and Mr. Grieco
during the fiscal year ended June 30, 2003.  Mr.  Robar and Mr.  Grieco are both
independent  with respect to the Company,  while Dr.  Perlow is not  independent
under Rule 4200 (a)(14) of the NASD's  listing as he also serves as the Clerk of
the Company and has provided consultant services to a wholly owned subsidiary of
the Company. In response to the requirement of the SEC to provide an independent
Audit Committee,  which includes a financial expert, in June 2003 Dr. Perlow was
replaced by Dr.  Dangerfield  who is independent  and considered by the Board of
Directors to be a financial expert based on his financial experience with Valley
Mental  Health  as  outlined  above.  There  have been no  changes  to the audit
committee  charter adopted during the April 2000 Board of Directors  meeting and
filed with the fiscal year 2000 proxy statement. The Audit Committee assists the
Board of Directors in fulfilling its responsibilities to stockholders concerning
the Company's  financial  reporting and internal controls,  and facilitates open
communication  among the Audit Committee,  Board of Directors,  outside auditors
and management.  The Audit  Committee  discusses with management and the outside
auditors the  financial  information  developed by the  Company,  the  Company's
system of internal controls and the Company's audit process. The Audit Committee
selects  the  independent  auditors  who will audit the books of the Company for
that year and  approves the fees to be charged for the audit and tax filings for
the fiscal year ended June 30,  2004.  The  independent  auditors  meet with the
Audit  Committee both with and without the presence of the Company's  management
to review and discuss  various  matters  pertaining to the audit,  including the
Company's financial  statements,  the report of the independent  auditors on the
results, scope and terms of their work and their recommendations  concerning the
financial practices,  controls, procedures and policies employed by the Company.
The audit committee met four times during fiscal year 2003.

     During fiscal 2003 the Compensation Committee consisted of Mr. Donald Robar
and Dr. Gerald Perlow. The Compensation  Committee met twice during fiscal 2003.
Mr. Shear does not  participate in discussions  concerning,  or vote to approve,
his  salary.  At the June  2003  meeting  of the Board of  directors,  the Board
confirmed Mr. Robar as a Compensation Committee member and appointed Mr. William
Grieco as the second member of the  Compensation  Committee.  This  Compensation
Committee  member change is in response to the requirement of the SEC to provide
an independent compensation committee.






                                    -- 12 --

Audit Committee Report

     The Audit  Committee  has  reviewed and  discussed  the  Company's  audited
financial  statements for the fiscal year ended June 30, 2003 with the Company's
independent auditors and management.  The Audit Committee has discussed with BDO
Seidman,  LLP, the Company's  independent  auditors,  the matters required to be
discussed by Statement on Auditing  Standards  No. 61. The Audit  Committee  has
received  the written  disclosures  and the letter from BDO Seidman  required by
Independence  Standards  Board Standard No. 1 and has discussed with BDO Seidman
its independence. The discussions that the Audit Committee had with BDO Seidman,
LLP regarding the matters  described  above occurred  before the filing with the
SEC of the Company's Annual Report on form 10-KSB for fiscal 2003.

                                                  AUDIT COMMITTEE
                                                  David E. Dangerfield
                                                  Donald E. Robar
                                                  William F. Grieco





                                    -- 13 --

                COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

Employment agreements
     The  Company  has not  entered  into  any  employment  agreements  with its
executive officers.  The Company owns and is the beneficiary on a $1,000,000 key
man life insurance policy on the life of Bruce A. Shear.

Executive Compensation
     Four executive  officers of the Company  received  compensation in the 2003
fiscal  year,  which  exceeded  $100,000.  The  following  table  sets forth the
compensation  paid or accrued by the  Company  for  services  rendered  to these
executives in fiscal year 2003, 2002 and 2001:

                                                                 
                                          Summary Compensation Table
                                                                           Long Term
                                                                           Compensation
                                                Annual Compensation         Awards
                          _______________________________________________________________________________
(a)                        (b)     (c)         (d)        (e)               (g)               (i)
                                                                             Securities
Name and                                                   Other Annual      Underlying       All Other
Principal                   Year    Salary      Bonus      Compensation      Options/SARs     Compensation
Position                              ($)        ($)            ($)               (#)             ($)
__________________________________________________________________________________________________________
Bruce A. Shear              2003    $306,771     $25,000      $15,730 (1)        40,000         $11,200
  President and Chief       2002    $310,000     $37,500      $71,390 (2)        20,000         $ 3,400
  Executive Officer         2001    $310,000       --         $19,571 (3)        67,000         $ 6,285

Robert H. Boswell           2003    $152,937     $40,147      $12,180 (4)        25,000         $ 7,000
  Senior Vice President     2002    $137,000     $ 7,000      $67,301 (5)        25,000         $ 3,725
                            2001    $126,000     $16,309      $15,521 (6)        41,000         $ 3,864

Michael R. Cornelison*      2003    $117,448     $30,000      $ 9,392 (7)        25,000         $ 7,000
   Executive Vice           2002    $114,333       --         $60,356 (8)        10,000         $ 1,700
   President                2001    $ 96,000     $15,910      $14,160 (9)        41,000         $ 3,864

Paula C. Wurts              2003    $116,981     $22,000      $11,270 (10)       25,000         $ 7,000
   Controller, Treasurer    2002    $111,800     $ 2,000      $36,825 (11)       25,000         $ 3,725
   And Assistant Clerk      2001    $100,800     $ 6,414      $13,867 (12)       41,000         $ 3,864

                                    -- 14 --

*    Michael R. Cornelison  resigned his position as Executive Vice President on
     November 17, 2003. In consideration for continued  availability during this
     transition  period, the Company will provide Mr. Cornelison with six months
     additional  salary  beyond his  resignation  date.  After six  months,  the
     Company  will  purchase  his  shares  for  $1.00 per share and buy back his
     option  rights  based on a  cashless  exercise  of $1.00  per share and the
     balance then due of Mr. Cornelison's  promissory note, estimated at $4,500,
     will be offset  against  the amount due for the  purchase of his shares and
     option rights.

     (1)  This  amount  represents  $4,057  contributed  by the  Company  to the
          Company's  Executive  Employee  Benefit  Plan on behalf of Mr.  Shear,
          $4,768 in premiums paid by the Company with respect to life  insurance
          for the benefit of Mr.  Shear,  $1,387 in premiums paid by the Company
          with respect to  disability  insurance  for the benefit of Mr.  Shear,
          $2,009 in club  membership dues paid by the Company for the benefit of
          Mr. Shear and $3,509 personal use of a Company car held by Mr. Shear.

     (2)  This  amount  represents  $3,983  contributed  by the  Company  to the
          Company's  Executive  Employee  Benefit  Plan on behalf of Mr.  Shear,
          $4,768 in premiums paid by the Company with respect to life  insurance
          for the benefit of Mr. Shear, $336 in club membership dues paid by the
          Company for the benefit of Mr. Shear, $2,678 personal use of a Company
          car held by Mr. Shear and $59,625 based on the intrinsic  value of the
          repricing of options held by Mr. Shear.

     (3)  This  amount  represents  $3,799  contributed  by the  Company  to the
          Company's  Executive  Employee  Benefit  Plan on behalf of Mr.  Shear,
          $4,768 in premiums paid by the Company with respect to life  insurance
          for the benefit of Mr. Shear, $208 in club membership dues paid by the
          Company for the benefit of Mr. Shear, $2,921 personal use of a Company
          car held by Mr. Shear and $7,875 based on the  intrinsic  value of the
          repricing of options held by Mr. Shear.

     (4)  This  amount   represents  a  $6,000  automobile   allowance,   $3,212
          contributed by the Company to the Company's Executive Employee Benefit
          Plan on behalf of Mr.  Boswell,  $640 in  membership  dues paid by the
          Company for the benefit of Mr.  Boswell,  $617 in benefit derived from
          the purchase of shares through the employee stock purchase plan,  $401
          in club  membership  dues paid by the  Company  for the benefit of Mr.
          Boswell and $1,950 based on the  intrinsic  value of the  repricing of
          options held by Mr. Boswell

     (5)  This  amount   represents  a  $6,000  automobile   allowance,   $2,323
          contributed by the Company to the Company's Executive Employee Benefit
          Plan on behalf of Mr.  Boswell,  $640 in  membership  dues paid by the
          Company for the benefit of Mr.  Boswell,  $363 in benefit derived from
          the purchase of shares  through the employee  stock purchase plan, and
          $57,975 based on the intrinsic  value of the repricing of options held
          by Mr. Boswell.

     (6)  This  amount   represents  a  $6,000  automobile   allowance,   $1,195
          contributed by the Company to the Company's Executive Employee Benefit
          Plan on behalf of Mr.  Boswell,  $22 in Class A Common Stock issued to
          employees, $219 in benefit derived from the purchase of shares through
          the employee  stock  purchase  plan and $8,085 based on the  intrinsic
          value of the repricing of options held by Mr. Boswell.

                                    -- 15 --

     (7)  This  amount  represents  a  $7,800  automobile  allowance,   $633  in
          membership dues paid by the Company for the benefit of Mr. Cornelison,
          $309 in  benefit  derived  from the  purchase  of shares  through  the
          employee stock purchase plan and $650 based on the intrinsic  value of
          the repricing of options held by Mr. Cornelison.

     (8)  This amount represents a $7,800 automobile allowance,  $243 in medical
          expenses  reimbursed by the Company and $52,313 based on the intrinsic
          value of the repricing of options held by Mr. Cornelison.

     (9)  This amount represents a $7,050 automobile  allowance,  $22 in Class A
          Common  Stock issued to  employees  and $7,088 based on the  intrinsic
          value of the repricing of options held by Mr. Cornelison.

     (10) This  amount   represents  a  $4,800  automobile   allowance,   $4,211
          contributed by the Company to the Company's Executive Employee Benefit
          Plan on behalf of Ms. Wurts, $309 in benefit derived from the purchase
          of shares through the employee stock purchase plan and $1,950 based on
          the intrinsic value of the repricing of options held by Ms. Wurts.

     (11) This  amount   represents  a  $4,800  automobile   allowance,   $4,319
          contributed by the Company to the Company's Executive Employee Benefit
          Plan on behalf of Ms. Wurts, $181 in benefit derived from the purchase
          of shares  through the employee  stock purchase plan and $27,525 based
          on the intrinsic value of the repricing of options held by Ms. Wurts.

     (12) This  amount   represents  a  $4,800  automobile   allowance,   $4,319
          contributed by the Company to the Company's Executive Employee Benefit
          Plan on behalf of Ms.  Wurts,  $22 in Class A Common  Stock  issued to
          employees, $146 in benefit derived from the purchase of shares through
          the employee  stock  purchase  plan and $4,580 based on the  intrinsic
          value of the repricing of options held by Ms. Wurts.

STOCK OPTION PLANS

     The 1993  stock  option  plan  provides  for the  issuance  of a maximum of
2,000,000 shares of Class A common stock of the Company pursuant to the grant of
incentive stock options to employees or nonqualified stock options to employees,
directors,  consultants and others whose efforts are important to the success of
the Company.  Prior to its  expiration in August 2003, the company had available
2,000,000  options  for grant  under the plan.  Of that  number  1,828,500  were
issued, 600,250 were exercised, 351,750 expired, and 876,500 remain outstanding.
During 2003,  257,500  options were issued  under the plan.  These  options were
issued at market value on the date of grant,  vesting 25% immediately and 25% on
each of the first three  anniversaries of the grant and expiring five years from
the grant date.

     The  non-employee  directors'  stock option plan  provides for the grant of
non-statutory stock options  automatically at the time of each annual meeting of
the Board.  Through June 30, 2003, options for 105,500 shares were granted under
this  plan.  A maximum of 350,000  shares  may be issued  under this plan.  Each
outside  director  is granted  an option to  purchase  10,000  shares of Class A
common stock at fair market value on the date of grant,  vesting 25% immediately
and 25% on each of the first three  anniversaries  of the grant and expiring ten
years from the grant date.  Accordingly,  40,000  options  were issued under the
plan in fiscal 2003.


                                    -- 16 --

Stock Option Grants

     During fiscal 2003 the Company granted  options to purchase  257,500 shares
of class A common stock. Of the grants issued 217,500 were incentive options and
40,000  were   non-qualified   stock  options.   The  following  table  provides
information  about options  granted to the officers and directors  during fiscal
2003 under the Company's Stock Option Plan.

                         Individual Grants

(a)                      (b)           (c)               (d)          (e)
                         Number of      % of Total
                         Securities     Options/SARs
                         Underlying     Granted to       Exercise or
                         Options/SARs   Employees        Base Price  Expiration
Name                     Granted (#)    in Fiscal Year   ($/Share)      Date
________________________________________________________________________________
Bruce A. Shear           40,000           15.5%            $.75     09/30/2007
Robert H. Boswell        25,000            9.7%            $.75     09/30/2007
Michael R. Cornelison*   25,000            9.7%            $.75     09/30/2007
Paula C. Wurts           25,000            9.7%            $.75     09/30/2007


All directors and       175,000           68.0%        $.74-$75     09/30/2007 -
    officers as a                                                   01/08/2008
    group 9 persons)

     The following  table  provides  information  about  options  granted to the
non-employee  directors during fiscal 2003 under the Company's 1995 Non-Employee
Director Stock Option Plan.

                                Individual Grants
(a)                     (b)            (c)             (d)         (e)
                         Number of      % of Total
                         Securities     Options/SARs
                         Underlying     Granted to      Exercise or
                         Options/SARs   Employees       Base Price   Expiration
Name                     Granted (#)    in Fiscal Year   ($/Share)     Date
_______________________________________________________________________________
David Dangerfield          10,000          25%            $ .74      01/08/2013
William Grieco             10,000          25%            $ .74      01/08/2013
Gerald Perlow              10,000          25%            $ .74      01/08/2013
Donald Robar               10,000          25%            $ .74      01/08/2013


     The  following  table  provides  information  about  options  exercised  by
officers and  directors  during  fiscal 2003 and the number and value of options
held at the end of fiscal 2003.

                                    -- 17 --

(a)                      (b)         (c)       (d)                (e)
                                               Number of
                                               Securities         Value of
                                               Underlying         Unexercised
                         Shares                Unexercised        In-the-Money
                         Acquired              Options/SARs at    Options/SARs
                         on          Value     FY-End (#)         at FY-End ($)
Name                     Exercise    Realized  Exercisable/       Exercisable/
                           (#)         ($)     Unexercisable      Unexercisable
_______________________________________________________________________________
  Officers
Bruce A. Shear           125,000    $63,750    70,250/81,750    $26,018/$23,673
Robert H. Boswell         73,005     45,263    49,500/49,833    $17,890/$12,713
Michael R. Cornelison*    65,645     40,700    39,500/36,500    $14,565/$7,655
Paula C. Wurts            35,459     21,985    49,500/53,167    $17,890/$14,447

  Directors
David Dangerfield             00         00    10,000/20,000        1,225/1,475
William Grieco            17,500      9,625    44,625/33,875       12,796/6,849
Gerald Perlow             22,500     12,375    45,625/33,875       12,796/6,849
Howard Phillips           23,000     12,650    51,750/39,750       19,555/9,235
Donald Robar              13,427      8,325    49,125/33,875       12,796/6,849

All Directors and
  Officers as a
  group (9 persons)      375,536   $214,673  409,875/382,625   $135,531/$89,745

     All options  exercised  were repriced,  non-qualified  options and required
recognition  of income by the  parties  exercising  the  options  at the time of
exercise.  The options were exercised at $0.25 per share and the market price at
the time of exercise  ranged from $0.62 to $0.80 per share.  To date none of the
shares acquired through the exercise of these options have been sold.

     In  January  2001,  all  791,500  shares  underlying  the then  outstanding
employee  stock options were repriced to $0.25,  which was greater than the then
current market price, using the existing exercise durations. The computed effect
of the option  repricing  of $2,505 and  $264,000 was charged to salaries in the
fiscal years ended June 30, 2003 and 2002, respectively.

     * Michael R.  Cornelison  resigned his position as Executive Vice President
on November 17, 2003. In consideration  for continued  availability  during this
transition  period,  the company  will  provide Mr.  Cornelison  with six months
additional  salary beyond his resignation  date.  After six months,  the Company
will  purchase  his shares  for $1.00 per share and buy back his  option  rights
based on a cashless exercise of $1.00 per share.

Employee Stock Purchase Plan

     The  employee  stock  purchase  plan  provides  for the purchase of Class A
common  stock at 85% of the fair market  value at specific  dates,  to encourage
stock  ownership by all eligible  employees.  A maximum of 500,000 shares may be
issued under this plan. Under the Employee Stock Purchase Plan all employees who
work in excess of 20 hours per week and more than five months per year, with the
exception of over 5% owners,  may purchase  shares of PHC,  Inc.  class A common
stock through payroll  deduction.  The price per share will be the lesser of 85%
of the  average of the bid and ask price on the first day of the plan  period or
the last day of the plan  period.  Plan periods are one year in duration and are
designated by the Board of Directors.

                                    -- 18 --

     The 2003 plan period ended on January 31, 2003.  During that period a total
of 19,014 shares were issued at a purchase price of $0.35.  Of the shares issued
13,713 were issued to the three  eligible  officers of the company  resulting in
compensation of $821 as indicated in the compensation table above.  Another plan
period is currently in effect and  scheduled to end on January 31, 2004.  Two of
the three eligible officers are currently participating in this plan.

COMPENSATION OF DIRECTORS

     Directors  who are  employees of the Company  receive no  compensation  for
services as members of the Board. Directors who are not employees of the Company
receive  $5,000  stipend per year and $1,250 for each Board meeting they attend.
In  addition,  directors of the Company are  entitled to receive  certain  stock
option grants under the Company's  Non-Employee  Director Stock Option Plan (the
"Director  Plan").  In January 2003 options to purchase 40,000 shares of class A
common stock at an exercise price of the then current market price of $0.74 were
issued under this plan. These options are included in the table above.

            PROPOSAL TO ADOPT THE 2003 STOCK PURCHASE AND OPTION PLAN

     On  September  22, 2003,  the Board of  Directors  of the Company  voted to
adopt,  pending  shareholder  approval,  a new stock purchase and option plan to
replace the plan that expired on August 26, 2003.  Prior to it's  expiration the
company had available  2,000,000 options.  Of that number 1,828,500 were issued,
600,250 were exercised,  351,750 expired,  and 876,500 remain  outstanding.  The
shares underlying the options not issued will be deregistered.  The new plan is,
in it's design,  a duplicate of the 1993 Stock Purchase and Option Plan which it
replaces. If approved a maximum of 1,300,000 shares of Class A common stock will
be available  to be issued under the plan.  The purpose of the plan is to permit
the  continuing  grant of stock  options to employees,  officers,  directors and
consultants  which the Board of  Directors  believes is necessary to continue to
attract  and  retain  such  persons,  particularly  in view of the fact that the
Company's business is dependent upon its human resources. The executive officers
and  directors  of the Company are  eligible to receive  options and  restricted
stock under the Stock Plan and will therefore  benefit from such  approval.  The
Company  plans to register  the shares to be issued under the stock plan on form
S-8 to be filed by the Company under the Securities Act of 1933.


                  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR
             THE ADOPTION OF THE 2003 STOCK PURCHASE AND OPTION PLAN

                   Description of the proposed 2003 Stock Plan

     General.  The Stock Plan, was originally  adopted by the Board of Directors
on  September  22,  2003 to allow for  options  to be issued to  individuals  to
purchase up to 1,300,000 shares of class A common stock.

     The Board of  Directors  will  administer  the Stock Plan.  Under the Stock
Plan,  the Board of  Directors  has the  authority to select the  recipients  of
options or restricted stock and determine the terms of the options or restricted
stock granted,  including: (i) the number of shares; (ii) option exercise terms;


                                    -- 19 --

(iii) the exercise or purchase  price  (which in the case of an incentive  stock
option  cannot be less than the fair market value of the Class A Common Stock on
the  date  of  grant);   (iv)  the  type  and  duration  of  transfer  or  other
restrictions; and (v) the time and form of payment for restricted stock and upon
exercise  of options.  Generally,  an option is not  transferable  by the option
holder  except  by  will or by the  laws  of  descent  and  distribution.  Also,
generally,  no  incentive  stock  option  may be  exercised  more  than  60 days
following  termination  of employment.  In the event that  termination is due to
death or disability, however, the option is exercisable for a period of one year
following such  termination.  Options granted  generally  become  exercisable in
equal  installments  over a  three-year  period on the  first,  second and third
anniversaries of the grant date and expire on the fifth anniversary of the grant
date;  however,  some  options  may be issued for other terms and vesting at the
descretion of the Board of Directors.

     Employee Stock Purchase and Option Plan Federal Income Tax Information. Set
forth below is a general  summary of the federal income tax  consequences to the
Company and to  recipients  who receive  options or  restricted  stock under the
Stock Plan.  The following  summary is not intended to be  exhaustive,  does not
address  certain  special  federal tax  provisions,  and does not address state,
municipal or foreign tax laws.

     Tax Treatment of Non-Qualified Stock Options. Under Section 83 of the Code,
optionees realize no taxable income when a non-qualified stock option ("NSO") is
granted.  Instead, the difference between the fair market value of the stock and
the option price paid is taxed as ordinary  compensation income, on or after the
date on which the option is exercised.  The  difference is measured and taxed as
of the  date  of  exercise  if the  stock  is not  subject  at  that  time  to a
"substantial  risk of  forfeiture," as defined in Section 83. To the extent that
the stock is subject to a  substantial  risk of  forfeiture,  the  difference is
measured  as of the date or dates on which the risk  terminates.  The Stock Plan
permits the Compensation Committee to impose repurchase rights on stock acquired
upon  exercise of options  that would  constitute  such a  "substantial  risk of
forfeiture." If such repurchase rights are imposed, the optionee would recognize
taxable income and incur a tax liability,  and the optionee's holding period for
tax purposes would commence,  in the year or years that the substantial  risk of
forfeiture terminates with respect to the stock.

     Alternatively,  an optionee  holding an NSO may elect,  within  thirty days
after the option is exercised,  in accordance with Section 83(b), to be taxed on
the  difference  between the option  exercise price and the fair market value of
the stock on the date of exercise even though the stock acquired is subject to a
substantial risk of forfeiture. If the optionee makes this election,  subsequent
changes in the value of the Common Stock at the time the  forfeiture  provisions
lapse will not result in ordinary compensation income to the optionee.

     The  Company  receives  no tax  deduction  on the  grant of an NSO,  but is
entitled to a tax deduction  when the optionee  recognizes  taxable income on or
after exercise of the option, in the same amount as the income recognized by the
optionee.

     Tax Treatment of Incentive Stock Options. Under Section 422 of the Code, an
optionee  incurs no federal income tax liability on either the grant or exercise
of an incentive  stock option  ("ISO").  Provided  that the stock is held for at
least one year after the date of  exercise  of the option and at least two years


                                    -- 20 --

after its date of grant,  any gain realized on the subsequent sale of stock will
be taxed as long-term or short-term capital gain depending on the holding period
since the date of exercise. If the stock is disposed of within a shorter period,
the optionee will be taxed,  with respect to the gain realized,  as if he or she
had  then  received  ordinary  compensation  income  in an  amount  equal to the
difference between the fair market value of the stock on the date of exercise of
the  option  and its fair  market  value on the date on  which  the  option  was
granted.  The  balance  of the gain  realized  will be taxed  as  capital  gain,
long-term  or  short-term  depending  on the  holding  period  since the date of
exercise.

     The Company  receives no tax  deduction on the grant or exercise of an ISO,
but  is  entitled  to a  tax  deduction  if  the  optionee  recognizes  ordinary
compensation  income on account of a premature  disposition  of ISO stock in the
same amount and at the same time as the optionee's recognition of income.

     Tax Treatment of Purchases of Restricted  Stock.  An employee or consultant
who receives a grant of restricted  stock  generally will not recognize  taxable
income  at the  time  such  stock  is  received,  but  will  recognize  ordinary
compensation  income when the transfer and forfeiture  restrictions  lapse in an
amount equal to the excess of the aggregate  fair market  value,  as of the date
the  restrictions  lapse,  over the  amount,  if any,  paid by the  employee  or
consultant for the restricted  stock.  Alternatively,  an employee or consultant
receiving  restricted  stock may elect,  in accordance with Section 83(b) of the
Code,  to be taxed on the  excess  of the fair  market  value of the  shares  of
restricted  stock at the time of grant  over  the  amount,  if any,  paid by the
employee or consultant, notwithstanding the transfer and forfeiture restrictions
on the stock. All such taxable amounts are deductible by the Company at the time
and in the amount of the ordinary compensation income recognized by the employee
or consultant.  The full amount of dividends or other  distributions of property
made with  respect to  restricted  stock prior to the lapse of the  transfer and
forfeiture  restrictions  will constitute  ordinary  compensation  income to the
employee or  consultant  and the Company  will be entitled to a deduction at the
same time and in the same amount.


                              APPROVAL OF AUDITORS

     The Board has selected the firm of BDO Seidman,  LLP, independent certified
public  accountants,  as auditors of the Company for the fiscal year ending June
30, 2004 and is submitting the selection to stockholders for approval. The Board
recommends a vote "FOR" this proposal. Unless the proxy indicates otherwise, the
shares  represented  by the  enclosed  proxy  will  be  voted  to  approve  such
selection.

     Although there is no legal  requirement  that this matter be submitted to a
vote of  stockholders,  the Board  believes  that the  selection of  independent
auditors is of sufficient  importance to seek stockholder  ratification.  In the
event BDO Seidman, LLP is not ratified by the affirmative vote of the holders of
shares  representing  a majority  of the votes cast at the Annual  Meeting,  the
Board may reconsider  its selection.  A  representative  of BDO Seidman,  LLP is
expected  to  attend  the  Annual  Meeting.  Such  representative  will  have an
opportunity  to make a statement and will be available to respond to appropriate
questions from stockholders.



                                    -- 21 --

Independent Auditor Fees

     Audit Fees. BDO Seidman, LLP billed the Company an aggregate of $90,000 for
professional  services  rendered in  connection  with its audit of the Company's
financial  statements  for the fiscal year ended June 30, 2003 and its review of
the Company's quarterly reports on Form 10-QSB during fiscal 2003.

     Financial  Information  Systems  Design and  Implementation.  During fiscal
2003, BDO Seidman, LLP did not directly or indirectly, operate, or supervise the
operation of, the Company's  information  systems or manage the Company's  local
area  network,  nor did BDO  Seidman,  LLP design or  implement  a  hardware  or
software system that aggregates source data underlying the financial  statements
of the Company or generates  information  that is  significant  to the Company's
financial statements taken as a whole.

     All Other Fees.  BDO Seidman,  LLP billed the Company an additional  $9,265
for  the   preparation  of  state  income  tax  returns  and  $5,000  for  other
professional  services  rendered  during  fiscal 2003 for services not otherwise
described  above.  All other fees relate to services  traditionally  provided by
auditors including work performed in connection with income tax audits and other
services, which are compatible with BDO Seidman, LLP's independence.

     The Company's Audit Committee considered the non-audit services rendered by
BDO Seidman,  LLP during fiscal 2003, as described under the caption " All Other
Fees"  above,  and  determined  that  such  services  were  compatible  with BDO
Seidman, LLP's independence.

       THE BOARD RECOMMENDS A VOTE FOR RATIFICATION OF THE ABOVE SELECTION

                COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

     Based on a review of Forms 3 and 4 furnished to the Company, all directors,
officers and  beneficial  owners of more than ten percent of any class of equity
securities of the Company  registered  pursuant to Section 12 of the  Securities
Exchange Act filed on a timely basis  reports  required by Section  16(a) of the
Exchange Act during the most recent fiscal year.

              CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

Related Party Indebtedness

     For approximately  the last fourteen years,  Bruce A. Shear, a director and
the President and Chief Executive Officer of the Company, and persons affiliated
and associated with him have made a series of unsecured loans to the Company and
its  subsidiaries  to enable them to meet  ongoing  financial  commitments.  The
borrowings  generally  were entered into when the Company did not have financing
available from outside sources and, in the opinion of the Company,  were entered
into at market rates given the financial  condition of the Company and the risks
of repayment at the time the loans were made.  As of June 30, 2003,  the Company
owed an aggregate of $100,000 to related parties.

     During the period  ended June 30,  2003,  the  Company  paid Mr.  Shear and
affiliates  approximately  $119,647  in  principal  and accrued  interest  under
various unsecured notes to meet short term working capital  requirements.  As of
June 30, 2003, the Company owed Tot Care,  Inc., an affiliate of Bruce A. Shear,
$100,000  on  promissory  notes  dated May 28,  1998 and June 9, 1998 which bear
interest at the rate of 12% per year and are payable on demand.


                                    -- 22 --

                    STOCKHOLDER PROPOSALS FOR 2004 MEETING

     Proposals of stockholders intended to be presented and director nominations
intended to be made at the 2004 Annual Meeting of Stockholders  must be received
by the Company at its principal  office,  200 Lake Street,  Suite 102,  Peabody,
Massachusetts 01960, Attention:  Paula C. Wurts, Assistant Clerk, not later than
July 23,  2004 for  inclusion  in the  proxy  statement  for that  meeting.  Any
proposal of a  stockholder  to be presented at the Company's  annual  meeting of
stockholders  in  2004,  which  has not been  included  in the  Company's  proxy
material,  must be  received  not later than  October  4, 2004 to be  considered
timely.



                                    -- 23 --

                                  OTHER MATTERS

     The  Board  does not know of any other  matters  that may come  before  the
Annual  Meeting.  However,  if any other  matters are properly  presented to the
Annual  Meeting,  it is the intention of the persons  named in the  accompanying
proxy to vote,  or otherwise to act, in accordance  with their  judgment on such
matters.

     The board of directors  of PHC,  INC. is making this  solicitation  and the
expenses thereof will be borne by PHC, Inc. The principal  solicitation is being
made by  mail;  however,  additional  solicitations  may be  made by  telephone,
telegraph,  or personal interview by officers of PHC, Inc. or employees of D. F.
King & Co., Inc.  PHC, Inc.  expects to reimburse  brokerage  houses,  banks and
other  fiduciaries  for  reasonable  expenses of forwarding  proxy  materials to
beneficial  owners.  The fee of D. F. King & Co.,  Inc is estimated to be $4,000
plus customary additional payments for telephone solicitations and reimbursement
of certain out-of-pocket expenses.


                                            By order of the Board of Directors


                                       /s/  Paula C. Wurts
                                            Paula C. Wurts, Assistant Clerk

November 24, 2003

     The Board hopes that stockholders  will attend the meeting.  WHETHER OR NOT
YOU PLAN TO  ATTEND,  YOU ARE  URGED TO  COMPLETE,  DATE,  SIGN AND  RETURN  THE
ENCLOSED  PROXY IN THE  ACCOMPANYING  ENVELOPE.  A prompt  response will greatly
facilitate   arrangements  for  the  meeting,   and  your  cooperation  will  be
appreciated. Stockholders who attend the meeting may vote their stock personally
even though they have sent in their proxies.






                                    -- 23 --

                     REVOCABLE PROXY - CLASS A COMMON STOCK
                                    PHC, INC.

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                       2003 ANNUAL MEETING OF STOCKHOLDERS

     The undersigned stockholder of PHC, Inc., a Massachusetts corporation, (the
"Company") hereby  acknowledges  receipt of the Notice of 2003 Annual Meeting of
Stockholders  and Annual  Report on Form  10-KSB for fiscal  year ended June 30,
2003 and hereby appoints Bruce A. Shear and Paula C. Wurts, and both of them, as
proxies,  with full power to each of substitution,  and hereby authorizes either
of them to represent and to vote,  as  designated  on the reverse side,  all the
shares of Class A Common Stock of the Company held of record by the  undersigned
on November  7, 2003 at the Annual  Meeting of  Stockholders  to be held at 2:00
p.m. (Boston time), on December 30, 2003 at the Corporate  offices of PHC, Inc.,
200  Lake  Street,   Suite  102,  Peabody,   Massachusetts  01960,  and  at  any
adjournments  or  postponements  thereof.  The  undersigned  stockholder  hereby
revokes any proxy or proxies heretofore given.

THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED, OR IF
NO  DIRECTION  IS  MADE,  FOR  SUCH  PROPOSALS,   AND  IN  ACCORDANCE  WITH  THE
DETERMINATION  OF  THE  PROXY  HOLDERS  AS TO  OTHER  MATTERS.  THE  UNDERSIGNED
STOCKHOLDER  HEREBY  ACKNOWLEDGES  RECEIPT OF THE NOTICE OF ANNUAL  MEETING  AND
PROXY STATEMENT.

             (Continued And To Be Signed And Dated On Reverse Side)




                                     (BACK)



                                    -- 24 --

                FORM OF PROXY FOR CLASS A COMMON STOCK SHAREHOLDERS

[X}  Please mark your
     votes as in this
     example.

                        Nominees:
                          Donald E. Robar
                          Gerald M. Perlow

                                  WITHHOLD                     FOR       ABSTAIN
                             FOR  AUTHORITY                         AGAINST
1. To elect  Donald E. Robar [  ]   [  ]     2. To approve the [  ]  [  ]  [  ]
   and Gerald  M. Perlow     [  ]   [  ]        Company's 2003 Stock Purchase
   as the Class A Directors of the company,     and Option Plan  with a maximum
   each to hold the office until the annual     of 1,300,000 shares which may be
   meeting next following his election:         issued under the plan.

  For all nominees except as noted below:    3. To ratify the  [  ]  [  ]  [  ]
 __________________________________________     selection by the Board of
                                                Directors of BDO Seidman, LLP as
                                                the Company's independent
                                                auditors for the 2004 fiscal
                                                year.

                                             4. In their discretion, the Proxies
                                                are authorized to vote upon
                                                such other matters as may
                                                properly come before the meeting
                                                or any adjournment or
                                                postponetment thereof.


                                            PLEASE  MARK, SIGN, DATE AND  RETURN
                                            THIS  PROXY CARD  USING THE ENCLOSED
                                            ENVELOPE.

SIGNATURE                     DATE                                         DATE
                                             (SIGNATURE  IF HELD JOINTLY)
_______________________________________________________________________________

Note: Please sign exactly as name appears on this proxy. All joint owners should
sign. When signing as attorney,  executor,  administrator,  trustee, guardian or
custodian for a minor,  please give your full title as such.  If a  corporation,
please sign full corporate name and indicate  signer's office. If a partner sign
in the partnership name.

                                     (FRONT)



                                    -- 25 --


                     REVOCABLE PROXY - CLASS B COMMON STOCK
                                    PHC, INC.

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                       2003 ANNUAL MEETING OF STOCKHOLDERS

     The undersigned stockholder of PHC, Inc., a Massachusetts corporation, (the
"Company") hereby  acknowledges  receipt of the Notice of 2003 Annual Meeting of
Stockholders  and Annual  Report on Form  10-KSB for fiscal  year ended June 30,
2003 and hereby appoints Bruce A. Shear and Paula C. Wurts, and both of them, as
proxies,  with full power to each of substitution,  and hereby authorizes either
of them to represent and to vote,  as  designated  on the reverse side,  all the
shares of Class B Common Stock of the Company held of record by the  undersigned
on November  7, 2003 at the Annual  Meeting of  Stockholders  to be held at 2:00
p.m. (Boston time), on December 30, 2003 at the Corporate  offices of PHC, Inc.,
200  Lake  Street,   Suite  102,  Peabody,   Massachusetts  01960,  and  at  any
adjournments  or  postponements  thereof.  The  undersigned  stockholder  hereby
revokes any proxy or proxies heretofore given.

THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED, OR IF
NO  DIRECTION  IS  MADE,  FOR  SUCH  PROPOSALS,   AND  IN  ACCORDANCE  WITH  THE
DETERMINATION  OF  THE  PROXY  HOLDERS  AS TO  OTHER  MATTERS.  THE  UNDERSIGNED
STOCKHOLDER  HEREBY  ACKNOWLEDGES  RECEIPT OF THE NOTICE OF ANNUAL  MEETING  AND
PROXY STATEMENT.

             (Continued And To Be Signed And Dated On Reverse Side)




                                     (BACK)



                                    -- 26 --

              FORM OF PROXY FOR CLASS B COMMON STOCK SHAREHOLDERS

 [X}   Please mark your
       votes as in this
       example.
                        Nominees:
                          Bruce A. Shear
                          Howard W. Phillips
                          William F. Grieco
                          David E. Dangerfield

                                  WITHHOLD                     FOR       ABSTAIN
                             FOR  AUTHORITY                         AGAINST
1. To elect  Bruce A. Shear  [  ]   [  ]     2. To approve the [  ]  [  ]  [  ]
   Howard W. Phillips, William F. Grieco        Company's 2003 Stock Purchase
   and David E. Dangerfield as the Class B      and Option Plan with a maximum
   Directors of the Company, each to hold       of 1,300,000 shares which may be
   the office until the annual meeting          issued under the plan.
   next following his election.
                                             3. To ratify the  [  ]  [  ]  [  ]
                                                selection by the Board of
   For, all nominees except as noted below      Directors of BDO Seidman, LLP as
 __________________________________________     the company's independent
                                                auditors for the 2004 fiscal
                                                year.

                                             4. In their discretion, the Proxies
                                                are authorized to vote upon
                                                such other matters as may
                                                properly come before the meeting
                                                or any adjournment or
                                                postponetment thereof.

                                             PLEASE MARK, SIGN, DATE AND RETURN
                                             THIS PROXY CARD  USING THE ENCLOSED
                                             ENVELOPE.


SIGNATURE                     DATE                                         DATE
                                             (SIGNATURE  IF HELD JOINTLY)
_______________________________________________________________________________

Note: Please sign exactly as name appears on this proxy. All joint owners should
sign. When signing as attorney,  executor,  administrator,  trustee, guardian or
custodian for a minor,  please give your full title as such.  If a  corporation,
please sign full corporate name and indicate  signer's office. If a partner sign
in the partnership name.


                                    (FRONT)




                                    -- 27 --

Appendix A

                                    PHC, INC.

                       2003 STOCK PURCHASE AND OPTION PLAN

1.   Purpose
     The  purpose of this PHC,  Inc.  2003 Stock  Purchase  and Option Plan (the
"Plan") is to provide for (i) the grant of incentive  stock options,  as defined
in Section 422 of the Internal Revenue Code of 1986, as amended (the "Code"), to
certain key employees of PHC, Inc. (the  "Company") and its  subsidiaries,  (ii)
the grant of non-qualified stock options to certain employees  (including leased
employees), directors, consultants and others whose efforts are important to the
success of the Company  and its  subsidiaries,  and (iii)  direct  purchases  of
restricted  stock in the  Company  ("Restricted  Stock")  by  certain  employees
(including leased employees),  directors, and consultants of the Company and its
subsidiaries.  As  used  in  this  Plan,  the  term  "subsidiary"  shall  mean a
subsidiary  corporation  as defined in Section 424(F) OF THE code. All incentive
stock options and  non-qualified  stock options,  which may be grated under this
Plan, are hereinafter referred to as "Options".

2.   Administration of Plan
     This Plan shall be  administered  by the Board of  Directors of the Company
(the "Board").  The Board shall have the right, in its  discretion,  to delegate
any  and  all  of  its  powers  hereunder  to  a  Compensation   Committee  (the
"Committee") of two or more of its members.  In the event the Company  registers
any class of any  equity  security  pursuant  to  Section  12 of the  Securities
Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  each  member of the
Committee shall be a  "disinterested  person" as defined in Rule 16b-3 under the
Exchange Act. Subject to the terms of the Plan, the Committee,  if so appointed,
shall have the  authority to interpret  the Plan, to prescribe and rescind rules
and regulations relating to it, and to make all other  determinations  necessary
or advisable for its  administration.  In the event that the Board delegates its
powers  to a  Committee  to  administer  the  Plan  in  whole  or in  part,  the
Committee's  determination with respect thereto shall not be subject to approval
by the Board,  and to the extent of such  delegation,  reference in this Plan to
the Board shall be deemed to refer to the Committee.

3.   Shares Covered by Plan

     The stock subject to Options and  Restricted  Stock shall be authorized but
unissued  shares of Class A Common  Stock,  $.01 par  value  per share  ("Common
Stock"), of the Company, or shares of Common Stock re-acquired by the Company in
any manner. The aggregate number of shares,  which may be issued pursuant to the
Plan,  is  1,300,000,  subject to adjustment as provided in Section 11. Any such
shares may be issued as incentive stock options,  non-qualified stock options or
Restricted  Stock as long as the  aggregate  number of shares so issued does not
exceed such number,  as  adjusted.  If any Option  granted  under the Plan shall
expire or  terminate  for any reason  without  having been  exercised in full or
shall  cease for any reason to be  exercisable  in whole or in part,  the shares
subject to such expired or terminated Option shall again be available for grants
of Options or Restricted Stock under the Plan.


                                      a-1

4.   Eligibility
     All  employees,  directors,   consultants  and  others  whose  efforts  are
important to the success of the Company shall be eligible to receive Options and
Restricted Stock under this Plan; provided,  that incentive stock options may be
granted only to employees of the Company or its subsidiaries.

5.   Allotment of Options and Number of Shares
     The allotment of Options among the eligible grantees,  the number of shares
to be covered by each Option to be granted,  and the  designation  of Options as
either  incentive  stock  options  or  non-qualified   stock  options  shall  be
determined by the Board.

6.  Option Agreements; Terms of Options
    Each grantee to who an Option is granted (an "Optionee") shall enter into a
written agreement with the Company setting forth the terms and conditions of the
Option  granted to him, which  agreement may contain such terms,  conditions and
restrictions  not  inconsistent  with the terms of the Plan as the  Board  shall
approve in each case.

7.   Option Price
     The  price to be paid by an  Optionee  who  exercises  an  Option  shall be
determined by the Board but in the case of incentive  stock  options,  except in
the case of  substituted  options  granted  pursuant to Section 12,  shall in no
event be less than fair market value of the Common Stock on the date such Option
is granted.

8.   Duration and Rate of Exercise of Options
     The option  period shall be fixed by the Board but in any event each Option
shall by its terms be exercisable no later than the expiration of ten years from
the date such Option is granted.

     The  Board  shall  determine  the  rate  at  which  each  Option  shall  be
exercisable.

     The  Board  shall  determine  the  manner  in which  each  Option  shall be
exercisable  and the  timing  and  form of the  purchase  price to be paid by an
Optionee upon  exercise of an Option under the Plan.  To the extent  provided in
the option agreement, payment of the purchase price may be in cash, part in cash
and part by personal  promissory note or in whole or in part by the surrender of
a whole  number of shares of  previously  issued  Common  Stock of the  company.
Previously  issued  shares of Common  Stock  shall be  accepted as payment in an
amount equal to the then fair market value of the surrendered shares.

9.   Nontransferability of Options
     Each Option  granted under the Plan to any person shall by its terms not be
transferable  by  him  otherwise  than  by  will  or the  laws  of  descent  and
distribution, and shall be exercisable during his lifetime only by him.

10.  Rights as a Stockholder
     An  Optionee  shall  have no rights as a  stockholder  with  respect to any
shares covered by his Options until he shall have become the holder of record of
such shares,  and no adjustment shall be made,  except  adjustments  pursuant to
Section 11 hereof,  for dividends  (ordinary or extraordinary,  whether in cash,
securities  or other  property) or  distributions  or other rights in respect of
such  shares for which the  record  dates is prior to the date on which he shall
have become the holder of record thereof.


                                      a-2

11.  Effect of Change in Stock Subject to the Plan
     If there is any change in the shares of Common Stock of the Company through
the  declaration of stock  dividends or through  recapitalizations  resulting in
stock split-ups or combinations or exchanges of shares or otherwise,  the number
of shares available for Options,  the exercise price of outstanding Options, and
the number of shares subject to any Option shall be appropriately  adjust by the
Board, and in its discretion,  in such cases,  fractional parts of shares may be
disregarded.

     If the  Company is merged into or  consolidated  with  another  corporation
under  circumstances where the Company is not the surviving  corporation,  or if
the company is liquidated or sells or otherwise disposes of substantially all of
its assets to another  corporation while unexercised Options remain outstanding,
(i)  subject  to the  provisions  of  clauses  (iii) and (iv)  below,  after the
effective date of such merger,  consolidation  or sale, as the case may be, each
holder of an outstanding Option shall be entitled, upon exercise of such Option,
to  receive  in lieu of shares of Common  Stock,  shares of such  stock or other
securities  as the holders of shares of Common  Stock  received  pursuant to the
terms of the  merger,  consolidation  or sale;  or (ii) the  Board may waive any
discretionary  limitations  imposed  pursuant  to  Section  8 hereof so that all
options  from and  after a date  prior  to the  effective  date of such  merger,
consolidation,  liquidation or sale, as the case may be, specified by the Board,
shall be exercisable in full; or (iii) all outstanding  Options may be cancelled
by the Board as of the effective date of such merger,  consolidation or sale; or
(iv) all outstanding options may be cancelled by the board as of the date of any
such merger, consolidation, liquidation or sale provided that the notice of such
cancellation  shall be given to each holder of an Option,  and each holder of an
Option shall have the right to exercise such Option in full  (without  regard to
any  discretionary  limitations  imposed  pursuant to Section 8 hereof) during a
30-day period  preceding the effective  date of any such merger,  consolidation,
liquidation or sale provided that notice of such cancellation  shall be given to
each holder of an Option,  and each holder of an Option  shall have the right to
exercise such Option but only to the extent  exercisable in accordance  with any
discretionary  limitations  imposed pursuant to Section 8 prior to the effective
date of such merger, consolidation, liquidation or sale.

12.  Grant of Options in Connection With Certain Acquisitions

     The Board may grant  Options under the Plan in  substitution  for incentive
stock  options or  non-qualified  stock  options  granted  under  plans of other
employers,  if  such  grant  occurs  in  connection  with  a  corporate  merger,
consolidation,  separation,  reorganization, or liquidation to which the Company
or any of its  subsidiaries  is a party,  or by  reason  of the  acquisition  of
property  or  stock  of  another  corporation  by  the  Company  or  any  of its
subsidiaries,  provided that such  transaction is a transaction to which Section
424(a) of the Code applies.  The Board may impose such terms and conditions upon
the grant of any  incentive  stock option under this Section 12 as are necessary
to ensure that the  substitution  will qualify under Section  424(a) of the Code
and will not constitute a modification of the Option under Section 424(h) of the
Code,  even though any such term or condition  would  otherwise be  inconsistent
with the provisions of this Plan.  Options  granted under the provisions of this
Section  12 may be granted  at a price  less than the fair  market  value of the
Common Stock on the date such Option is granted so long as the ratio of the


                                       a-3

option price to the fair market  value of the Common Stock is no more  favorable
to the  optionee  than the ratio of option price to the fair market value of the
stock subject to the old option immediately before such substitution.  Except as
otherwise  specifically  provided in the  agreement  setting forth the terms and
conditions  of such an option,  the  provisions  of this plan  shall  govern any
options  granted  under this  Section  12.  Nothing in this  Section 12 shall be
deemed to authorize  the grant of Options  under the Plan for a number of shares
in  excess  of the  number  set  forth in  Section  3 or to limit in any way the
authority  of the Board to grant  substituted  options in  connection  with such
transactions other than under the Plan.

13.  Restricted Stock
     Each grant of  Restricted  Stock  under the Plan shall be  evidenced  by an
instrument  (a  "Restricted  Stock  Agreement")  in such form as the Board shall
prescribe  from time to time in  accordance  with the Plan and shall comply with
such  other  terms  and  conditions  as  the  Board,  in its  discretion,  shall
establish.  The Board shall determine the number of shares of Common Stock to be
issued to an eligible  grantee pursuant to the grant of Restricted Stock and the
extent to which  payment of the purchase  price may be made in cash, by personal
promissory note, by other  consideration,  or by a combination  thereof.  To the
extent  payment of the  purchase  price is made by a personal  promissory  note,
payment of the promissory  note shall be secured by and entitled to the benefits
of a first priority pledge of the shares of Restricted  Stock to the extent that
payment for such Restricted Stock is evidenced by such promissory note.

14.  Use of Proceeds
     The proceeds received by the Company from the sale of stock pursuant to the
Plan may be used for general corporate purposes.

15.  Amendment and Discontinuance

     The  Board  may  from  time  to  time  alter  or  suspend  and at any  time
discontinue  the Plan.  However,  no action of the  Board  may,  without  the
approval  of the  stockholders,  increase  the  maximum  number  of shares to be
offered for sale under the Plan in the  aggregate  (other than  according to the
terms of Section 11 above),  modify the provisions of Section 4 hereof regarding
eligibility,  reduce the purchase price at which shares may be offered  pursuant
to  Options  (other  than  according  to the terms of  Section  11),  extend the
expiration  date of the Plan or  otherwise  materially  increase the benefits to
participants under the Plan; nor may any action of the Board or the stockholders
alter or impair the rights of an Optionee or purchaser of Restricted Stock under
any outstanding Option or share of Restricted Stock previously granted under the
Plan, without the consent of the holder of the Option or Restricted Stock.

16.  Withholding of Additional Income Taxes
     The  Company,  in  accordance  with  the  Code,  may,  upon  exercise  of a
non-qualified  stock  option or the  purchase of common  Stock for less than its
fair market value or the lapse of restrictions on Restricted Stock or the making
of a  Disqualifying  Disposition  (as  defined in Section 17 below)  require the
employee to pay  additional  withholding  taxes in respect of the amount that is
considered compensation includible in such person's gross income.



                                      a-4


  17.  Notice to Company  of  Disqualifying  Disposition  Each  employee  who
receives  incentive  stock  options shall agree to notify the Company in writing
immediately  after the employee makes a disqualifying  disposition of any Common
Stock  received  pursuant  to the  exercise  of an  incentive  stock  option  (a
"Disqualifying  Disposition").  Disqualifying  Disposition means any disposition
(including  any sale) of such stock  before the later of (a) two years after the
employee was granted the  incentive  stock  option under which he acquired  such
stock, or (b) one year after the employee acquired such stock by exercising such
incentive  stock  option.  If the  employee  had died before such stock is sold,
these holding period requirements do not apply and no Disqualifying  Disposition
will thereafter occur.

18.  Effective Date and Termination Date

    The Plan and any amendment  hereto  requiring  stockholder  approval  shall
become effective upon the date of its adoption by the Board, subject, however to
approval by the  stockholders  of the Company within twelve months of such date.
The Plan shall remain in effect until terminated by the Board, but no later than
ten years  after the date the Plan is  initially  adopted  by the  Board,  or is
approved by the shareholders, whichever first occurs.

     The Plan was  initially  adopted by the Board of Directors of PHC,  Inc. on
September 22, 2003.

     The Plan is being  presented to the  stockholders of PHC, Inc. for approval
at the December 30, 2004 annual stockholders meeting.









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