Exhibit 99

                                     (Logo)



                              PHC, INC. TO ACQUIRE
                          PIVOTAL RESEARCH CENTERS, LLC

  Acquisition Significantly Expands Company's Pharmaceutical Research Division
    -Expected to add $4 Million in Annual Revenues; Be Accretive to `04 EPS-

FOR IMMEDIATE RELEASE

Company Contact:          Investor Relations Contact:
- ---------------           --------------------------
PHC, Inc.                 Hayden Communications, Inc.
Bruce A. Shear            Matthew Hayden
978-536-2777              843-272-4653

Peabody,  MA, January 20, 2004 -- PHC, Inc.,  d.b.a.  Pioneer  Behavioral Health
(OTC Bulletin  Board:  PIHC),  a leading  provider of inpatient  and  outpatient
behavioral  health  services,  announced  today that it has signed a  definitive
purchase agreement to acquire Pivotal Research Centers, LLC ("Pivotal"). Pivotal
completed 2003 with  approximately $4 million in revenues and net profit margins
in excess of 20 percent.

Based in Phoenix, Arizona., Pivotal performs all phases of clinical research for
Phase I-IV  drugs  under  development  through  two  dedicated  research  sites,
including one of the largest  single  psychiatric  and  neurologic  sites in the
country. Pivotal currently has 29 enrolling studies and an additional 24 ongoing
studies  with  a  current  fill  rate  on  study  contracts  of  117.5  percent.
Approximately 75-80 percent of Pivotal's research activity is in central nervous
system  (CNS)  research  and the  Company  currently  has trials in  Alzheimer's
disease, ADHD, Diabetes Type II, Generalized Anxiety Disorder,  Insomnia,  Major
Depressive  Disorder,  Obesity,  Pain,  Parkinson's  Disease,  Shift  Work Sleep
Disorder,  osteoarthritis and cognitive impairment.  Sponsors include names such
as  AstraZeneca,  Bristol Meyers Squibb,  Cephalon,  Forest,  Glaxo  SmithKline,
Lilly, Merck, Mylan, Novartis, Organon, Pfizer, Sepracor and Wyeth.

Bruce A.  Shear,  chairman  and chief  executive  officer of Pioneer  Behavioral
Health,  commented,  "This  acquisition  will  greatly  improve  and  expand our
Pharmaceutical  Research Division,  while being accretive to earnings. With more
than ten years of  experience,  Pivotal is the perfect fit for our Company based
on  their  solid  reputation,   strong  financial   performance,   comprehensive
facilities and established  relationships with large  pharmaceutical  companies.
Further,  Pivotal's strong management and clinical expertise in CNS and internal
medicine  disorder  research will expand the number of different  pharmaceutical
research  trials we can offer to our current  customers.  We feel  strongly that
this is a prudent  investment for our Company,  particularly  as we have made it
our goal to expand the breadth and scope of this division over the coming year."

Pivotal's Medical Director and Founder,  Louis Kirby, MD, is a recognized leader
in the clinical trial industry,  and maintains  strong  relationships  with many
pharmaceutical  companies.  Dr. Kirby and Pivotal  were  profiled in the January
2004 edition of Applied Clinical Trials, a leading  publication for the clinical
trial field.

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Mr.  Shear  continued,  "Dr.  Kirby is a well  respected  scientist  and  driven
researcher  who lives to help  people.  During  the past 10 years,  Pivotal  has
completed more than 300 clinical  studies in more than 20  disciplines,  working
with more than 65 different sponsors and CRO's,  including 75 Alzheimer's trials
and 30 depression  trials.  The  Company's two centers are currently  conducting
trials for diabetes,  arthritis,  Insomnia and Alzheimer's treatments. Dr. Kirby
adds  significantly  to the Pioneer  team,  and  Pivotal  will  greatly  enhance
Pioneer's existing capabilities."

Mike  Colombo,  Pivotal's  current  COO,  will  assume the CEO  position  of the
successor  organization.  Mr. Colombo comes from the aerospace  industry  having
successfully  directed a 2 billion multi-year aircraft contract.  He brought his
large  company  management  expertise  to the  clinical  trials  industry and is
responsible for introducing many of the management  innovations that helped make
Pivotal an industry leader.

Upon  closing,  PHC, Inc. will deliver $1.5 million in cash and $500,000 in PHC,
Inc.  common stock.  In addition,  PHC, Inc. is obligated to deliver  payment on
three performance based notes over the next five years,  which are directly tied
to specific  profitability  thresholds.  Management  anticipates the acquisition
will be accretive to Pioneer's earnings during fiscal 2004.

About Pioneer Behavioral Health

Pioneer  Behavioral Health contracts with national  insurance  companies,  major
transportation  and gaming  companies  to provide  behavioral  health  services.
Pioneer also owns and operates Wellplace.com, a leading provider of Internet and
24/hr  telephonic  based  behavioral  health  services  to  consumers  and other
segmented populations,  and Pioneer Pharmaceutical  Research, a growing clinical
trials   company.   For   more   information,    visit    www.phc-inc.com,    or
www.haydenir.com.

About Pivotal Research Centers, LLC

Pivotal Research  Centers  consists of two high  performance and  professionally
managed  investigative sites in the Phoenix  metropolitan area with expertise in
performing  large,  complex clinical  research studies including phase I, Ib and
IIa, III and IV. The sites,  one in  Peoria/Sun  City and the other in Mesa/East
Valley,  are each staffed with  experienced  principal  investigators  and study
staff.  With  comprehensive  facilities,  Pivotal's  35  research  professionals
deliver top  performance  to their  pharmaceutical  and CRO  partners.  For more
information about Pivotal, visit www.pivotalresearch.com.

This press release may include  forward-looking  statements  that are subject to
risks and uncertainties.  Forward-looking  statements include  information about
possible or assumed future  results of the operations or the  performance of the
company and its future plans and  objectives.  Various  future events or factors
may cause the actual  results to vary  materially  from those  expressed  in any
forward-looking  statements made in this press release.  These factors and risks
are discussed in the company's  annual report on Form 10-KSB for the years ended
June 30,  2002 and 2003,  copies of which  were filed  with the  Securities  and
Exchange  Commission,  and in our quarterly  reports on Form 10-Q filed with the
Securities and Exchange Commission since October 2003.




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