Exhibit 99

                    PHC, INC. ANNOUNCES FINANCIAL RESULTS FOR
                          SECOND QUARTER OF FISCAL 2004

            - 2nd quarter revenues increase 14% vs. year ago period -

FOR IMMEDIATE RELEASE

Company Contact:     Investor Relations Contact:
__________________   _________________________________
PHC, Inc.            Hayden Communications, Inc.
Bruce A. Shear       Matthew Hayden
978-536-2777         843-272-4653

>>   12th consecutive quarter of profitability
>>   Acquisition  of Pivotal  Research  Centers,  LLC  expected  to close in 3rd
     quarter
>>   Signed a cooperative lease agreement with the Detroit Medical Center (DMC),
     which could double the number of beds PIHC operates to 244

Peabody,  MA, February 12, 2004 -- PHC, Inc., d.b.a.  Pioneer  Behavioral Health
(OTC Bulletin  Board:  PIHC),  a leading  provider of inpatient  and  outpatient
behavioral  health services,  today announced  financial  results for the second
quarter and six-month period ended December 31, 2003.

Revenues  for the second  quarter  increased 14 percent to $6.5 million from the
$5.7 million  reported in the fiscal  second  quarter of 2003.  Revenue from the
Company's Wellplace division increased 193 percent from $252,312 to $740,014 for
the second  quarter of last year. Net income  applicable to common  shareholders
for the three  months  was  $2,659,  or $0.00 per  diluted  share,  compared  to
$113,375, or $0.01 per diluted share for the second quarter of fiscal 2003. This
was the Company's 12th consecutive quarter of profitability.

During the second  quarter the company spent  $139,000 on expensed legal fees as
it worked to find an  amicable  resolution  to the medical  malpractice  lawsuit
brought against North Point Mental Health and a clinician for conduct engaged in
by the clinician  prior to PHC's  acquisition  of North Point.  Exclusive of the
legal fees, net income for the quarter would have been  approximately  $142,000,
representing a 25 percent increase from the year ago period.

Revenues for the six-month period ended December 31, 2003 increased 8 percent to
$12.6 million from $11.6 million for the comparable  six-month  period in fiscal
2003.  Net  income  applicable  to common  shareholders  for the six  months was
$55,808,  or $0.00 per diluted share,  compared to $667,145 or $0.05 per diluted
share in the comparable period last year.

Bruce A. Shear,  chairman and chief executive  officer,  commented,  "The second
quarter was  productive  for PHC and helped lay the groundwork for solid results
for the balance of the year and fiscal 2005.  We announced  the  acquisition  of
Pivotal Research  Centers,  a Clinical  Research  Company,  which is expected to
close by March. We look forward to exploiting the synergies  between Pivotal and
the  rest of our  organization,  which  will  further  enhance  the  breadth  of
Pharmaceutical  Research  Services  PIHC offers to its  customer  base.  Pivotal
reported $4 million in revenues  last year with net profit  margins in excess of
20 percent and this acquisition is expected to contribute to PHC's profitability
during the 4th Quarter."


                                     -- 4 --

Mr. Shear continued, "In January we also announced a cooperative lease agreement
with the Detroit Medical Center (DMC). This significant opportunity could enable
us to nearly double the number of beds we operate in the markets we currently
serve from 130 to roughly 244, with capital expenditures of less than $500,000.
The initial 30-bed unit is targeted to be opened in the 4th Quarter and the
second 30-bed unit is targeted for the end of the 4th Quarter with the final 54
beds scheduled for late in calendar 2004 pending regulatory approval. When all
units are fully operational, the annualized incremental revenue contribution is
expected to approach $14,000,000."

Mr. Shear continued, "I'm also particularly pleased with the continued growth of
our  Wellplace  division,  formerly  known as Pioneer  Development  and  Support
Services.  Wellplace  revenues  increased 193% to nearly  $750,000 in the second
quarter of 2003. The Kansas smoking  cessation project and the Wayne County call
center  contract,  which began in March  2003,  continue  to  contribute  to the
divisions' growth."

Mr. Shear concluded, "Revenues for the second quarter reached record levels, and
without  the higher  than  normal  legal  fees we would have  reported a notable
increase in net income. We reduced our long-term debt by approximately $380,000,
further improving our balance sheet and setting the stage for profitable growth.
I am pleased with the operating  performance for the quarter and look forward to
continued improvements throughout the remainder of fiscal 2004."


About  Pioneer  Behavioral  Health  Pioneer  Behavioral  Health's  core business
provides inpatient and outpatient  behavioral  healthcare services.  The company
contracts with national  insurance  companies,  major  transportation and gaming
companies to provide behavioral health services.  Pioneer also owns and operates
Wellplace.com,  a leading Internet-based  provider of behavioral health services
to consumers and professionals.  For more information, please visit our web site
at www.phc-inc.com or www.haydenir.com.

This press release may include  forward-looking  statements  that are subject to
risks and uncertainties.  Forward-looking  statements include  information about
possible or assumed future  results of the operations or the  performance of the
company and its future plans and  objectives.  Various  future events or factors
may cause the actual  results to vary  materially  from those  expressed  in any
forward-looking statements made in this press release (or during this conference
call).  These factors and risks are discussed in the company's  annual report on
Form  10-KSB for the years  ended June 30,  2002 and 2003,  copies of which were
filed with the Securities and Exchange Commission,  and in our quarterly reports
on Form 10-Q filed with the  Securities  and Exchange  Commission  since October
2003.


                                     -- 5 --


                                    PHC, INC.
                   CONSOLIDATED CONDENSED STATEMENTS OF INCOME

                                Three Months Ended         Six Months Ended
                                   December 31,                  December 31,
                                2003         2002        2003        2002
                              _________    _________   __________  __________

Total revenues                6,488,828    5,676,170   12,591,995  11,647,557
                              _________    _________   __________  __________

Income from operations           77,821      239,100      257,367     909,076
                              _________    _________   __________  __________

Net income                        2,659      113,375       55,808     667,145

Income applicable to
  common shareholders            $2,659     $113,375      $55,808    $667,145
                              ==========   =========== =========== ===========
Basic income per common
  share                           $0.00        $0.01        $0.00       $0.05

Fully diluted income
  per common share                $0.00        $0.01        $0.00       $0.05

Basic shares outstanding     14,043,665   14,064,801   14,038,877  13,896,229

Diluted shares outstanding   14,921,550   14,667,728   14,804,158  14,517,434


                            BALANCE SHEET HIGHLIGHTS
                                            December 31            June 30
                                                2003                 2003
                                            __________           ___________

Cash                                         $  130,560           $  494,991
Total current assets                          6,262,644            6,145,489
Property and equipment, net                   1,311,159            1,295,113
Total assets                                 $9,459,832           $9,411,723
                                            ____________         ____________
Total current liabilities                     5,681,284            5,409,312
                                            ____________         ____________
Total Long-term debt                          1,608,610            2,030,285
Total liabilities                             7,317,066            7,476,466
                                            ____________         ____________
Total stockholders' equity                    2,142,766            1,935,257
                                            ____________         ____________

Total liabilities and stockholders' equity   $9,459,832           $9,411,723
                                            ============         ============





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