Exhibit 99

                PHC, INC. ANNOUNCES FISCAL 2004 FINANCIAL RESULTS


FOR IMMEDIATE RELEASE

Company Contact:           Investor Relations Contact:
- ---------------            --------------------------
PHC, Inc.                  Hayden Communications, Inc.
Bruce A. Shear             Matthew Hayden
978-536-2777               843-272-4653

>>   RECORD  FOURTH  QUARTER  EARNINGS  OF $532,454 OR $0.03 PER SHARE
>>   FOURTH QUARTER REVENUES INCREASED 20% TO $7.6 MILLION
>>   FISCAL 2004 REVENUES INCREASED 12% TO $26.6 MILLION
>>   2004 NON-PATIENT OPERATIONS REVENUE INCREASED 63%
>>   SHAREHOLDERS' EQUITY INCREASED 177% TO $5.4 MILLION ON JUNE 30th

Peabody,  MA, September 2, 2004 -- PHC, Inc., d.b.a.  Pioneer  Behavioral Health
(OTC Bulletin  Board:  PIHC),  a leading  provider of inpatient  and  outpatient
behavioral  health  services,  today  announced its fourth  quarter and year end
financial results for fiscal 2004, which ended June 30, 2004.

Revenues  for the fourth  quarter  increased 20 percent to $7.6 million from the
$6.3 million  reported in the fiscal fourth quarter of 2003, due to increases in
revenue  from all three of the  Company's  operating  segments.  Net income from
ongoing operations for the quarter increased 183.8 percent to $533,083, a record
for the 4th quarter  compared to the year ago period.  Net income  applicable to
common  shareholders  for the three  months was  $532,454,  or $0.03 per diluted
share,  up from  $179,786,  or $0.01 per diluted share for the fourth quarter of
fiscal  2003.  This was the  Company's  14th  consecutive  quarter of  operating
profitability,   with  the  exception  of  the  previously  reported  litigation
settlement and related legal costs.

Revenues  for the fiscal year ended June 30, 2004  increased 12 percent to $26.6
million from the $23.8 million reported in fiscal 2003.  Non-patient  operations
revenue,  which includes  pharmaceutical  studies and contract support services,
increased  63.3 percent to $4.2 million  versus $2.6 million last year.  Revenue
from the Company's  Wellplace  division  nearly  doubled to $3.0 million in 2004
from $1.6  million in 2003,  an  increase of 80.9  percent,  and revenue for the
Company's  Research  Division,   operating  under  the  Pivotal  Research  name,
increased  32.4 percent to $1.2 million from $940,772  last year.  This increase
included  two months  revenue  of  $699,341  from  Pivotal,  which was  recently
acquired.







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The  Company's  results  were  impacted by $1.03  million in  one-time  expenses
related  to  the  Company's  settlement  of  a  malpractice  lawsuit  against  a
subsidiary.  After the full  effect  of these  one-time  expenses,  the net loss
applicable  to  common  shareholders  was  $257,003  compared  to net  income of
$977,742 for 2003. The Company  reported a fully diluted loss per share for 2004
of $(0.02) versus earnings per share of $0.07 on fewer shares  outstanding  last
year. The number of diluted shares  outstanding  increased to 17,337,923 for the
quarter June 30, 2004 from  14,774,203 for the quarter June 30, 2003.  Exclusive
of the one-time expenses, the Company's earnings would have been $772,997.

Bruce A.  Shear,  Chairman  and  Chief  Executive  Officer,  commented,  "Strong
increases in each of our three operating segments,  Wellplace,  Pivotal Research
and Behavioral Health Service, produced strong revenue growth and lead to record
profitability  levels for the fourth quarter,  validating our business  strategy
and providing momentum and optimism for fiscal 2005. We achieved our stated goal
of double-digit revenue growth for fiscal 2004, with a 12 percent increase which
we expect will  accelerate in 2005. We continue to strengthen our balance sheet,
by reducing debt and increasing  cash and  shareholders'  equity,  and we expect
these positive trends to continue in 2005."

Other operational highlights include:

o    The  acquisition  of Pivotal has been  completed  and  integrated  with the
     Company's pharmaceutical research operations consolidated under the Pivotal
     name  and  management.  In the two  months  following  the  closing  of the
     acquisition, Pivotal contributed more than $699,000 in revenue. The Company
     currently has more than eighty (80) active studies.

o    As part of the acquisition,  the Company  completed a private  placement of
     its Common Stock in two stages. In March, the Company issued 684,999 shares
     of Class A Common  Stock for  $753,500  and  warrants to  purchase  171,248
     additional  shares of Class A Common Stock.  As a result of second stage of
     this offering,  in April 2004, the Company issued 1,918,196 shares of Class
     A Common Stock for $2,110,016 and warrants to purchase  479,549  additional
     shares of Class A Common Stock.

o    The expansion at the Detroit Medical Center is scheduled for mid-September,
     with the opening of the first 30-bed unit.  Further  anticipated  expansion
     will result in a total of 114 acute and long-term  psychiatric beds at this
     leased facility.

Mr. Shear  concluded,  "The  attention  on the  importance  of mental  health is
increasing,  as both Presidential candidates have discussed plans for increasing
funding  and  providing  legislation  to enhance  American's  ability to receive
high-quality mental health care. Pioneer remains well-positioned to benefit from
this trend going forward,  and we look forward to meeting this increasing demand
to assist those in need."

The  Company's  balance sheet  continues to  strengthen  with a current ratio of
1.03:1 on June 30, 2004.  Included in short-term  liabilities  is  approximately
$1.5 million mortgage debt held by GE Healthcare Financial Services,  Inc. which
matures in November 2004. The company is negotiating a renewal or replacement of
this debt and is confident  that it will be successful.  The Company's  auditors
have indicated  preliminarily that they may qualify their opinion if the debt is
not replaced or a binding commitment is not secured prior to September 28, 2004.
If this debt was  classified  as long term the  current  ratio  would  have been
1.29:1.

Shareholders'  equity  increased  177 percent to $5.4  million on June 30, 2004,
from  $1.9  million  on June 30,  2003.  Cash  and  equivalents  also  increased
substantially  to $594,823 on June 30, 2004,  from $494,991 on June 30, 2003, an
increase  of 20 percent.  Interest  expense  during  fiscal  2004  decreased  to
$531,564 from the $542,269 paid during fiscal 2003.

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About  Pioneer  Behavioral  Health  Pioneer
Behavioral  Health's core business provides inpatient and outpatient  behavioral
healthcare  services.  The company contracts with national insurance  companies,
major transportation and gaming companies to provide behavioral health services.
Pioneer's  Pivotal  Research  division  provides  clinical  research for leading
pharmaceutical  manufacturers.  Pioneer also owns and operates Wellplace.com,  a
leading  Internet-based  provider of behavioral health services to consumers and
professionals.   For   more   information,   please   visit   our  web  site  at
www.phc-inc.com or www.haydenir.com.

This press release may include  forward-looking  statements  that are subject to
risks and uncertainties.  Forward-looking  statements include  information about
possible or assumed future  results of the operations or the  performance of the
company and its future plans and  objectives.  Various  future events or factors
may cause the actual  results to vary  materially  from those  expressed  in any
forward-looking statements made in this press release (or during this conference
call).  These factors and risks are discussed in the company's  annual report on
Form  10-KSB for the years  ended June 30,  2002 and 2003,  copies of which were
filed with the Securities and Exchange Commission,  and in our quarterly reports
on Form 10-QSB filed with the Securities  and Exchange Commission  since October
2003.

                                - tables follow -


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                                    PHC, INC.
                   CONSOLIDATED CONDENSED STATEMENTS OF INCOME

                                                           
                                       FOR THE                      FOR THE
                                      THREE MONTHS                TWELVE MONTHS
                                        ENDED                        ENDED
                              ______________________________________________________

                                  06/30/04     06/30/03      06/30/04       06/30/03
                               ___________    __________    __________     ___________

Total Revenue                   $7,584,662    $6,313,932    $26,648,845    $23,833,323
Net Income (Loss)from Ongoing
Operations Before Dividends        533,083       192,066       (225,110)     1,002,516

Net Loss Attributable to
  Closed Operations                   (629)      (12,280)       (31,893)       (24,774)

Net Income (Loss)                  532,454       179,786       (257,003)       977,742

Basic Earnings (Loss)Per Share        0.03          0.01          (0.02)          0.07
Diluted Earnings (Loss)Per Share      0.03          0.01          (0.02)          0.07

Basic Shares Outstanding        16,551,383    14,066,254      14,731,395    13,944,047
Diluted Shares Outstanding      17,337,923    14,774,203      14,731,935    14,564,078


                            BALANCE SHEET HIGHLIGHTS
                                           As of June 30

                                    2004          2003            2002
                               ___________    __________       __________

Cash                           $   594,823    $  494,991      $  281,848
Total Current Assets             7,631,516     6,145,489       6,014,356
Net Property and Equipment       1,353,975     1,295,113       1,306,108
Total Assets                   $13,311,569    $9,411,723      $9,373,838
                               ___________    __________       __________


Total Current Liabilities      $ 7,390,661    $5,409,312      $5,722,920
Total Long Term Debt               553,871     2,030,285       1,819,026
Total Liabilities              $ 7,944,532    $7,476,466      $7,580,160
                               ___________    __________       __________

Shareholders' Equity           $ 5,367,037    $1,935,257      $1,793,678
Total Liabilities and Equity   $13,311,569    $9,411,723      $9,373,838
                               ___________    __________       __________



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