Exhibit 99
                     PHC, INC. ANNOUNCES RECORD FISCAL 2005
                         FIRST QUARTER FINANCIAL RESULTS

                   Most Profitable Quarter in Company History


FOR IMMEDIATE RELEASE

Company Contact:           Investor Relations Contact:
____________________       _______________________________
PHC, Inc.                  Hayden Communications, Inc.
Bruce A. Shear             Matthew Hayden
978-536-2777               843-272-4653

>> RECORD FIRST QUARTER REVENUE OF $8.0 MILLION VS. $6.1 MILLION
>> RECORD EARNINGS OF $775,628 OR $0.04 PER SHARE, VS. $53,149 OR $.00 PER SHARE
>> Q1 PHARMACEUTICAL STUDIES REVENUE EQUALS 87% OF FULL YEAR 2004
>> Q1 NON-PATIENT OPERATIONS REVENUE INCREASED 92%
>> SHAREHOLDERS EQUITY INCREASED 15% TO $6.1 MILLION

PEABODY, Mass., November 10, 2004 -- PHC, Inc., d.b.a. Pioneer Behavioral Health
(OTC Bulletin  Board:  PIHC),  a leading  provider of inpatient  and  outpatient
behavioral  health  services and  Pharmaceutical  Research,  today announced its
fiscal 2005 first quarter financial results, for the quarter ended September 30,
2004.

Revenues for the first quarter  increased  30.4 percent to a record $8.0 million
from the $6.1  million  reported  in the first  quarter of fiscal  2004,  due to
substantial  increases in revenue from both the patient care and  pharmaceutical
study segments.  Net patient care revenue increased 19.6 percent to $6.2 million
for the first  quarter from $5.2 million for the first  quarter of last year due
to an 11 percent increase in census at PHC's inpatient facilities.  Revenue from
pharmaceutical  studies related to the acquisition of Pivotal Research  Centers,
LLC --  increased  more than  seven-fold  to $1.1  million  compared to the same
period last year, and equaled almost the entire revenue of $1.2 million reported
for fiscal 2004.  Contract  support  services  revenue provided by the Company's
Wellplace  division  decreased  13.8  percent to $661,426  for the quarter  from
$767,125  for the first  quarter  of last  year,  due to the  expiration  of the
Nebraska smoking cessation contract which was not renewed.

Total  operating  expenses  for the quarter  increased to $7.1 million from $5.9
million last year. Income from operations for the quarter was $884,835, a nearly
five-fold  increase  from the $179,546  reported in the first quarter last year.
Net income  applicable to common  shareholders for the three months was a record
$775,628,  or $0.04 per diluted  share,  up from  $53,149,  or $0.00 per diluted
share  for the  first  quarter  of  fiscal  2004.  This was the  Company's  15th
consecutive  quarter  of  operating  profitability,  with the  exception  of the
previously reported litigation settlement and related legal costs.

Bruce A. Shear, Pioneer's President and Chief Executive Officer, commented, "The
record  performance  validates the strategic  decisions we have made in the last
two years,  focusing  on our core  competencies  and growing  through  strategic
acquisitions.  Without  revenue from our expansion at the Detroit Medical Center
during this quarter,  the Company still delivered 30 percent top-line growth and
record profitability.  The expected contributions from the DMC beds will provide
incremental revenue  opportunities that compliment the growth we are seeing from
our other  operating  segments.  Our  Pivotal  Research  operation  demonstrated
impressive  growth,  surpassing the internal  expectations  which we established
when  the  Pivotal  operations  were  merged  with our  existing  pharmaceutical
research operations.  In fact, in the first quarter alone we reported 87 percent
of the revenue  this segment  reported for all of last year.  We look forward to
continued  growth and improved  profitability  for the  remainder of this fiscal
year."

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Other operational highlights include:

o    Pioneer opened the first 30 beds at Detroit Behavioral  Institute in leased
     space at the Detroit Medical Center. The Company also received its Michigan
     state approval for the final 54 acute beds  completing the necessary  steps
     to open all 114 beds.  Alexander  Luvall,  who  joined the  Company  during
     September as Executive Vice President, will oversee the facility and ensure
     a smooth commencement of operations.

o    On October 20, Pioneer announced it had secured an expanded line of credit,
     secured with its accounts  receivables,  totaling $3.5 million. The line of
     credit is provided by  CapitalSource  Finance LLC,  and replaces  Pioneer's
     former bank.

The  Company's  balance sheet  continued to  strengthen  with a current ratio of
1.26:1 on September  30, 2004.  Subsequent  to quarter end and reflected in this
ratio is the term loan in the amount of $1.4 million and an accounts  receivable
funding  revolving  credit agreement with a maximum loan amount of $3.5 million,
including $900,000 available as an overline for growth. The loan and credit line
are held by  CapitalSource  Finance,  LLC. This represents a higher credit line,
with more favorable terms than the Company's  previous bank line.  Shareholders'
equity  increased  15 percent to $6.1  million on  September  30, 2004 from $5.4
million on June 30,  2004.  The  decrease  in the  Company's  cash  position  is
primarily due to the increase in accounts  receivable  from current  revenue and
the capital expenditures on the expanding Michigan operations.

About Pioneer Behavioral Health

Pioneer   Behavioral  Health  operates  companies  that  provide  inpatient  and
outpatient behavioral health care services,  clinical research and Internet- and
telephonic-based   referral  services.  The  companies  contract  with  national
insurance  companies,  government  payors,  and major  transportation and gaming
companies, among others, to provide such services. For more information,  please
visit www.phc-inc.com or www.haydenir.com.

Statement under the Private Securities Litigation Reform Act of 1995: This press
release may include  "forward-looking  statements" that are subject to risks and
uncertainties.  Forward-looking statements include information about possible or
assumed future  results of the operations or the  performance of the company and
its future plans and objectives.  Various future events or factors may cause the
actual results to vary materially  from those  expressed in any  forward-looking
statements  made in this press  release.  For a discussion  of these factors and
risks,  see the  company's  annual  report on Form 10-KSB for the most  recently
ended fiscal year.

                                - tables follow -

                                    PHC, INC.
                   CONSOLIDATED CONDENSED STATEMENTS OF INCOME

                                    FOR THE
                                    THREE MONTHS
                                    ENDED
                                 __________________________________
                                    09/30/04           09/30/03

Total Revenue                     $7,957,515          $6,103,167
Net Income
Operations                           884,835             179,546

Net Income                           775,628              53,149

Basic Earnings Per Share                0.04                0.00
Diluted EarningsPer Share               0.04                0.00

Basic Shares Outstanding          17,360,604          14,069,204
Diluted Shares Outstanding        18,155,364          14,789,056


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                            BALANCE SHEET HIGHLIGHTS


                                    As of 9/30/04     As of 06/30/2004
                                   _______________    ________________

Cash and cash equivalents            $ 156,959            $ 594,823
Total Current Assets                 8,681,569            7,631,516
Net Property and Equipment           1,539,754            1,353,975
Total Assets                       $14,597,743          $13,311,569
                                   ____________        ____________

Total Current Liabilities          $ 6,902,171          $ 7,390,661
Total Long Term Debt                 1,525,994              529,378
Total Liabilities                  $ 8,450,432          $ 7,944,532
                                   ____________        ____________
Shareholders' Equity               $ 6,147,311          $ 5,367,037
Total Liabilities and Equity       $14,597,743         $ 13,311,569
                                   ____________        ____________



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