Exhibit 99
                     PHC, INC. ANNOUNCES RECORD FISCAL 2005
                        SECOND QUARTER FINANCIAL RESULTS


FOR IMMEDIATE RELEASE

Company Contact:           Investor Relations Contact:
PHC, Inc.                  Hayden Communications, Inc.
Bruce A. Shear             Matthew Hayden
978-536-2777               843-272-4653

>>   RECORD SECOND QUARTER REVENUE OF $8.1 MILLION VS. $6.5 MILLION
>>   RECORD SECOND QUARTER  EARNINGS OF $408,804 OR $0.02 PER SHARE,  VS. $2,659
     OR $0.00 PER SHARE
>>   SIX-MONTH REVENUES INCREASE 27% VS. YEAR AGO PERIOD; SIX-MONTH EPS OF $0.07
     VS. $0.00 LAST YEAR
>>   SHAREHOLDERS  EQUITY  INCREASED  27% TO $6.8  MILLION FROM JUNE 30, 2004 TO
     DECEMBER 31, 2004.
>>   Q2  PHARMACEUTICAL  STUDIES  REVENUE  EQUALS NEARLY ALL OF FULL FISCAL YEAR
     2004


Peabody,  Mass., February 9, 2005 -- PHC, Inc., d.b.a. Pioneer Behavioral Health
(OTC Bulletin  Board:  PIHC),  a leading  provider of inpatient  and  outpatient
behavioral  health  services  and  pharmaceutical   research,   today  announced
financial  results for its fiscal 2005 second quarter and six-month period ended
December 31, 2004.

Total revenues for the second quarter  increased  approximately  24 percent to a
record $8.1  million  from the $6.5  million  reported in the second  quarter of
fiscal 2004, due to substantial  increases in revenue from both the patient care
and   pharmaceutical   study  segments.   Net  patient  care  revenue  increased
approximately  7.0  percent to $6.0  million  for the second  quarter  from $5.5
million for the second  quarter of last year due to an increase in patient  days
at  the  Company's   in-patient   substance  abuse   facilities.   Revenue  from
pharmaceutical  studies related to the acquisition of Pivotal Research  Centers,
LLC (Pivotal),  increased nearly five-fold to $1.19 million compared to $201,000
reported in the year ago period and nearly  equaled the entire  revenue of $1.20
million reported for fiscal 2004, which included only two months of contribution
from  Pivotal.  Contract  support  services  revenue  provided by the  Company's
Wellplace  division  increased  24.8  percent to $923,323  for the quarter  from
$740,014 for the second quarter of last year.

Total  operating  expenses  for the quarter  increased to $7.4 million from $6.4
million  last year.  Income from  operations  for the quarter  was  $679,895,  a
substantial  increase from the $77,821 reported in the second quarter last year.
Net income  applicable to common  shareholders for the three months was a record
$408,804,  or $0.02 per diluted share, up from $2,659,  or $0.00 per basic share
for the second quarter of fiscal 2004.  This was the Company's 16th  consecutive
quarter  of  operating  profitability,  with  the  exception  of the  previously
reported litigation settlement and related legal costs.

Bruce A. Shear, Pioneer's President and Chief Executive Officer, commented, "I'm
pleased to report record  performance  for the third  quarter in a row,  further
validating  the  strategic  decisions  made in the past  year.  We have  clearly
demonstrated  the ability to grow our top and bottom line both  organically  and
through strategic  acquisitions.  We began to see revenue  contribution from our
Detroit Behavioral Institute division (DBI) during this quarter,  which enhanced


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our revenue  growth and helped fuel a record  quarter.  The first 30-bed unit is
now operating profitably. I am particularly pleased that we reported significant
increases in our  profitability,  despite the inclusion of substantial  start-up
expenses  related to DBI's  opening.  Our  Pivotal  division  continued  to show
tremendous  growth,  demonstrating  the full potential we envisioned when making
this  acquisition  last year.  We are well  positioned to continue this positive
trend  throughout  the  balance  of this  fiscal  year,  and we look  forward to
continued growth and profitability from DBI and Pivotal."

For the first six months of fiscal 2004, total revenues increased  approximately
27 percent to $16.0  million from the $12.6  million  reported for the first six
months of fiscal  2004.  Net patient  care revenue  increased  approximately  13
percent to $12.1 million for the first six months, from $10.7 million last year,
due to an increase in patient days at the Company's  in-patient  substance abuse
facilities.  Revenue from  pharmaceutical  studies related to the acquisition of
Pivotal, increased to $2.3 million compared to $344,892 reported in the year ago
period and  compared to $1.2 million  reported for all of fiscal 2004.  Contract
support services revenue provided by Wellplace increased approximately 5 percent
to $1.6  million for the first six months of fiscal  2005 from $1.5  million for
the six months last year.

Total  operating  expenses for the six-month  period  increased to $14.5 million
from $12.3 million last year.  Income from  operations for the six-month  period
was $1.6 million,  a significant  increase from the $257,367 reported last year.
Net income  applicable  to common  shareholders  for the six months was a record
$1.2 million,  or $0.07 per basic share,  up from $55,808,  or $0.00 per diluted
share for the same period last year.

Other operational highlights include:

o    As previously  announced,  Wellplace  received a $998,000  expansion of the
     Company's  contract  with the  Detroit-Wayne  County  (Michigan)  Community
     Mental Health Agency, for the period from October 1, 2004 through September
     30,  2005.  As part of the  agreement,  the Company  will offer  additional
     services  related to the $1.8 million annual contract to provide 24-hours /
     365-days-per  year mental health  information and referral services through
     both the telephone and Internet.
o    DBI completed the second quarter with 30 beds in operation.  Renovations to
     open the next 20 beds will  begin  this  quarter.
o    Pivotal is currently  involved in 24 enrolling  studies and providing  care
     under 58 studies.

The  Company's  balance sheet  continued to  strengthen  with a current ratio of
1.25:1 on December 31, 2004.  Shareholders'  equity increased 27 percent to $6.8
million on December 31, 2004 from $5.4 million on June 30, 2004.


About Pioneer Behavioral Health:

Pioneer   Behavioral  Health  operates  companies  that  provide  inpatient  and
outpatient behavioral health care services,  clinical research and Internet- and
telephonic-based   referral  services.  The  companies  contract  with  national
insurance  companies,  government  payors,  and major  transportation and gaming
companies, among others, to provide such services. For more information,  please
visit www.phc-inc.com or www.haydenir.com.

Statement under the Private Securities Litigation Reform Act of 1995: This press
release may include  "forward-looking  statements" that are subject to risks and
uncertainties.  Forward-looking statements include information about possible or
assumed future  results of the operations or the  performance of the company and
its future plans and objectives.  Various future events or factors may cause the
actual results to vary materially  from those  expressed in any  forward-looking
statements  made in this press  release.  For a discussion  of these factors and
risks,  see the  company's  annual  report on Form 10-KSB for the most  recently
ended fiscal year.

                                - tables follow -




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                           PHC, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                                                                    


                                       Three Months Ended          Six Months Ended
                                           December 31,              December 31,
                                       2004               2003       2004           2003
                                     ____________________________________________________

Total revenues                        $8,069,201    $6,488,828    $16,026,716    $12,591,995
Total operating expenses               7,389,306     6,411,007     14,461,986     12,334,628
                                      __________    __________    ___________    ___________
Income from operations                   679,895        77,821      1,564,730        257,367
                                      __________    __________    ___________    ___________
Income before provision for taxes        481,273         3,780      1,282,901         66,929
Provision for income taxes                72,469         1,121         98,469         11,121
                                      __________    __________    ___________    ___________
Net income applicable to common
     Shareholders                     $  408,804    $    2,659    $ 1,184,432    $    55,808
                                      ==========    ==========    ===========    ===========
Basic net income per common Share        $  0.02       $  0.00        $  0.07       $   0.00
                                      ==========    ==========    ===========    ===========
Basic weighted average number of
    shares outstanding                17,417,238    14,043,665     17,388,921     14,038,877
                                      ==========    ==========    ===========    ===========
Fully diluted net income per common
    share                                $   .02      $   0.00    $      0.06    $      0.00
                                      ==========    ==========    ===========    ===========
Fully diluted weighted average number
    of shares outstanding             18,471,375    14,921,550     18,274,631     14,804,158
                                      ==========    ==========    ===========    ===========


BALANCE SHEET HIGHLIGHTS

                                         As of 12/31/04         As of 6/30/04
                                         ______________         _____________
Cash                                      $   181,233             $   594,823
Total Current Assets                        9,135,233               7,631,516
Net Property and Equipment                  1,513,182               1,353,975
                                          ____________            ___________
Total Assets                              $16,338,516             $13,311,569
                                          ============            ===========
Total Current Liabilities                 $ 7,316,739             $ 7,390,661
Total Long Term Debt                        2,203,526                 529,378
                                          ____________            ___________
Total Liabilities                           9,538,557               7,944,532
Shareholders' Equity                        6,799,959               5,367,037
                                          ____________            ___________
Total Liabilities and Equity              $16,338,516             $13,311,569
                                          ============            ============




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