Exhibit 99.1

 PHC, INC. ANNOUNCES RECORD REVENUE AND EARNINGS FOR ITS THIRD QUARTER OF
                                  FISCAL 2005

                Revenues of $8.8 million and Earnings of $880,000

FOR IMMEDIATE RELEASE

Company Contact:                                     Investor Relations Contact:
_________________                                    __________________________
PHC, Inc.                                            Hayden Communications, Inc.
Bruce A. Shear                                       Matthew Hayden
978-536-2777                                         843-272-4653

>>   RECORD THIRD QUARTER REVENUE OF $8.8 MILLION VS. $6.5 MILLION IN PRIOR YEAR
>>   RECORD  THIRD  QUARTER  EARNINGS OF $880,000 OR $0.05 PER SHARE VS. LOSS OF
     $845,000 OR $(0.06) PER SHARE IN THE PRIOR YEAR
>>   NINE-MONTH  REVENUES  INCREASE  30% VS. YEAR AGO PERIOD;  NINE-MONTH  BASIC
     EARNINGS (LOSS) PER SHARE OF $0.12 VS. $(0.06) LAST YEAR
>>   SHAREHOLDERS' EQUITY INCREASED 46.2% TO $7.8 MILLION FROM JUNE 30, 2004.
>>   YTD PHARMACEUTICAL STUDIES REVENUE UP MORE THAN 570%

Peabody, Mass., May 11, 2005 -- PHC, Inc., d.b.a. Pioneer Behavioral Health (OTC
Bulletin Board: PIHC), a leading provider of inpatient and outpatient behavioral
health services and  pharmaceutical  research,  today announced record financial
results for its fiscal 2005 third quarter and nine-month  period ended March 31,
2005.  The  record  results  were due to  increases  in  revenue  from all three
operating  segments,  as well as  significant  increases  in  patient  days  and
improved collections.

                            Key Financial Indicators
              (all numbers in thousands, except per-share amounts)
                             Q3 2005      Q3 2004       Increase     % Change
                                                        (decrease)
Consolidated revenue         $8,764       $6,472        $2,292        35.4%
Patient care revenue         $6,735       $5,584        $1,151        20.6%
Pharmaceutical studies       $1,103       $155          $948          611.6%
Contract support services    $926         $733          $193          26.3%
Income (loss) from
  operations                 $983         $(673)        $1,656        NA
Net Income (loss)            $880         $(845)*       $1,725        NA
EPS - Basic                  $0.05        $(0.06)       $0.11         NA
EPS - Diluted                $0.05        $(0.06)       $0.11         NA


Other Third Quarter Operational Highlights:
o    17th consecutive profitable quarter, excluding previously reported
     litigation settlement and related legal costs previously reported and
     related to the quarter ending March 31, 2004.
o    22.4% increase in patient days
o    Detroit  Behavioral  Institute  (DBI)  facility  currently  at 100  percent
     capacity of Phase I.
o    Company's  provision  for doubtful  accounts  decreased  4.2% from the same
     quarter last year due to improved collections and a related decrease in the
     age of the Company's receivables.
o    Pivotal  Research  Centers  (Pivotal) is currently  engaged in 24 enrolling
     studies and providing services in a total of 58 studies.

                                       4


"For the last two years,  we worked  diligently  to  diversify  our company with
multiple revenue streams that leverage our core competencies, and the success of
this  initiative  has  enabled  us to  deliver  exceptional  growth  and  record
profitability during all periods of this fiscal year," commented Bruce A. Shear,
Pioneer's President and Chief Executive Officer. "We have also prudently managed
operating  expenses  and  improved  collections,  which have both  improved  our
profitability.  The  acquisition  of Pivotal  has  continued  to pay  dividends,
resulting  in an  increase  of more than  570% in  revenue  from  pharmaceutical
studies.  The 30 adjudicated  juvenile beds at DBI are now  generating  positive
cash flow and  contributed  to a 22.4% increase in patient days for the quarter,
leading to a significant  increase in patient care  revenue.  These factors have
remained  consistent  throughout  fiscal 2005,  and we are focused on continuing
these positive trends into fiscal 2006 and beyond."

Total  revenues for the third quarter  increased  35.4% to a record $8.8 million
from the $6.5  million  reported  in the third  quarter of fiscal  2004,  due to
substantial increases in revenue from all three operating segments.  Net patient
care revenue  increased  20.6% to $6.7 million for the quarter from $5.6 million
last year due to a 22.4% increase in patient days.  Revenue from  pharmaceutical
studies  increased 611.6% to $1.1 million from $155,000 for the third quarter of
last year, due to the acquisition of Pivotal Research Centers,  LLC on April 30,
2004.  Contract support  services  revenue  provided by the Company's  Wellplace
division increased 26.3% to $926,000 for the third quarter from $733,000 for the
third quarter one year ago due to the October 2004 increase in the Michigan call
center contract with  Detroit-Wayne  County  (Michigan)  Community Mental Health
Agency,  which  increased the monthly  revenue on this contract due to a service
expansion.

Total  operating  expenses  increased 8.9% to $7.8 million for the third quarter
from $7.1 million reported in the same quarter last year. Income from operations
for the  quarter was  $983,000  for the third  quarter,  compared to a loss from
operations of $673,000.  The third  quarter of fiscal 2004 included  $947,500 in
one-time expenses related to the acquisition of Pivotal and the disposition of a
lawsuit the Company inherited from a previous acquisition. Net income applicable
to common shareholders for the three months was a record $880,000,  or $0.05 per
basic  and  fully  diluted  share,   compared  to  a  net  loss,   inclusive  of
non-recurring  expenses,  of  $845,000,  or $(0.06) per basic and fully  diluted
share for the third quarter last year. Net income increased  sequentially 115.4%
compared to the  $409,000  reported in the  Company's  second  quarter of fiscal
2005.

For the first nine months of fiscal 2005,  revenues were $24.8 million,  a 30.0%
increase  compared to the $19.1  million  reported  for the first nine months of
last year. Net patient care revenue  increased 15.8% to $18.9 million from $16.3
million for the nine months  ended March 31,  2004,  due to a 13.3%  increase in
patient  days for the period.  Revenue  from  pharmaceutical  studies  increased
576.8% to $3.4  million for the nine months  from  $500,000  for the same period
last year.  Contract support  services  revenue provided by Wellplace  increased
12.0% to $2.5  million for the nine months from $2.2 million for the same period
last year.

Total operating  expenses were $22.2 million for the nine months ended March 31,
2005,  a 14.2%  increase  compared to the $19.5  million  reported  for the same
period last year.  Income from  operations for the  nine-months was $2.5 million
for the nine months ended March 31, 2005  compared to a loss from  operations of
$789,000,  inclusive of the legal and acquisition expenses,  for the same period
last year. Net income applicable to common  shareholders for the nine months was
a record $2.1  million,  or $0.12 per basic and $0.11 per fully  diluted  share,
compared to a net loss of $789,000, or $(0.06) per basic and fully diluted share
for the same period last year.

The  Company's  balance sheet  continued to  strengthen  with a current ratio of
1.38:1 on March 31, 2005.  Shareholders'  equity increased 46.2% to $7.8 million
on March 31, 2005 from $5.4 million on June 30, 2004.

Mr.  Shear  continued,  "Our third  quarter was  indicative  of the  operational
success we've had throughout this fiscal year, and  demonstrates the operational
leverage our business model affords us as we expand our revenue base.  Expansion
efforts continue at the Detroit Medical Center,  and the next 20 beds at DBI are
scheduled to open during July 2005. We also continue to grow our  pharmaceutical
research  efforts  in  Michigan  and Utah.  Our  Wellplace  division's  expanded
contract with Wayne County,  Michigan, led to increased revenues, and we believe
we can grow this division further  throughout 2005. We are focused on exploiting
our competitive  position and broadening our revenue base to further improve our
financial results and enhance shareholder value."

                                       5

Teleconference Information

Mr. Shear will host a conference  call to discuss the fiscal 2005 third  quarter
results on Wednesday,  May 11, 2005, at 9 a.m. Eastern Time.  Interested parties
within the United  States  can  access  the call by  dialing  800-299-7635,  and
international  callers may dial 617-786-2901.  Please use passcode  23076603.  A
replay of the call also will be available until May 18, 2005 at 888-286-8010 for
callers within the United States,  and 617-801-6888 for  international  callers.
Please use passcode 47504642 for the replay. This call is being webcast by CCBN,
and can be accessed at PHC, Inc.'s web site at www.phc-inc.com.

About Pioneer Behavioral Health

Pioneer   Behavioral  Health  operates  companies  that  provide  inpatient  and
outpatient behavioral health care services,  clinical research and Internet- and
telephonic-based   referral  services.  The  companies  contract  with  national
insurance  companies,  government  payors,  and major  transportation and gaming
companies, among others, to provide such services. For more information,  please
visit www.phc-inc.com or www.haydenir.com.

                               - tables follow -




Statement under the Private Securities Litigation Reform Act of 1995:

This press release may include "forward-looking  statements" that are subject to
risks and uncertainties.  Forward-looking  statements include  information about
possible or assumed future  results of the operations or the  performance of the
company and its future plans and  objectives.  Various  future events or factors
may cause the actual  results to vary  materially  from those  expressed  in any
forward-looking statements made in this press release. For a discussion of these
factors and risks,  see the company's  annual report on Form 10-KSB for the most
recently ended fiscal year.


                                       6

                           PHC, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                                                              


                                     Three Months Ended         Nine Months Ended
                                            March 31,                 March 31,
                                     2005          2004         2005           2004
                                   __________________________________________________

Total revenues                     $8,763,682   $6,472,188   $24,790,398   $19,064,183
Total operating expenses            7,780,810    7,145,284    22,242,796    19,479,911
                                   __________   __________   ___________   ___________
Income (loss) from operations         982,872     (673,096)    2,547,602      (415,728)
                                   __________   __________   ___________   ___________
Income (loss) before provision for    880,456     (845,265)    2,163,357      (778,336)
  taxes*
Provision for income taxes                 --           --        98,469        11,121
                                   __________   __________   ___________   ___________

Net income (loss) applicable to
common Shareholders                $  880,456   $ (845,265)  $2,064,888    $  (789,457)
                                   ==========   ===========  ==========    ============
Basic net income (loss) per
 common Share                      $     0.05   $    (0.06)  $     0.12    $     (0.06)
                                   ==========   ===========  ==========    ============
Basic weighted average number
 of shares outstanding             17,648,412   14,402,988   17,474,155     14,149,261
                                   ==========   ===========  ==========    ============
Fully diluted net income (loss)
 per common share                  $     0.05   $    (0.06)  $     0.11    $     (0.06)
                                   ==========   ===========  ==========    ============

Fully diluted weighted average
 number of shares outstanding      18,690,012   14,402,988   18,234,480     14,149,261
                                   ==========   ===========  ==========    ============



BALANCE SHEET HIGHLIGHTS

                                               As of              As of
                                           March 31, 2005     June 30, 2004
                                           ______________     _____________

Cash                                         $   552,874       $   594,823
Total current assets                          10,163,064         7,631,516
Net property and equipment                     1,488,525         1,353,975
                                             ___________         _________
Total assets                                 $17,292,497       $13,311,569
                                             ===========       ===========

Total current liabilities                    $ 7,372,275       $ 7,390,661
Total long term debt                           2,059,963           529,378
                                             ___________         _________
Total liabilities                              9,447,183         7,944,532
Shareholders' equity                           7,845,314         5,367,037
                                             ___________         _________
Total liabilities and equity                 $17,292,497       $13,311,569
                                             ============      ============


* March 31, 2004 includes $947,500 in one-time, non-recurring expenses