Exhibit 99.1

     PHC, INC. ANNOUNCES RECORD REVENUE FOR THE THIRD QUARTER OF FISCAL 2007

             Total Quarterly Revenues Rise to a Record $12.3 Million
                       Patient Care Revenue Increases 37%

FOR IMMEDIATE RELEASE

Company Contact:           Investor Relations Contact:
- ---------------            --------------------------
PHC, Inc.                  Hayden Communications, Inc.
Bruce A. Shear             Brett Maas or Peter Seltzberg
978-536-2777               (646) 415-8972

FINANCIAL HIGHLIGHTS:

>>   Net revenue up 23.8% to a record $12.3 million

>>   37.4%  increase to a record  $10.0  million in patient care revenue >> 3.4%
     increase in patient days over the same period last year

>>   Construction   continues  on  the  projected  $12  million  annual  revenue
     opportunity at Seven Hills  Behavioral  Institute and announced an expected
     opening date in early 2008

>>   Cash position increases to $4.3 million, up 134% vs. June 30, 2006

>>   Stockholders'  equity increases 25.4% to $16.9 million compared to June 30,
     2006

Peabody,  Mass., May 15, 2007 -- PHC, Inc.,  d.b.a.  Pioneer  Behavioral  Health
(AMEX:  PHC), a leading provider of inpatient and outpatient  behavioral  health
services,  today  announced  record revenue for its fiscal third quarter and for
the nine month period ended March 31, 2007.

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                                              Key Financial Indicators
                            (all numbers in thousands, except per-share amounts)
                                   Q3 2007     Q3 2006    Increase    % Change
                                                           (decrease)
Consolidated revenues              $12,318      $9,954      $2,364      23.8%
Patient care revenues              $10,023      $7,293      $2,730      37.4%
Pharmaceutical study revenues      $ 1,164      $1,523      $ (359)    (23.6%)
Contract support service revenues  $ 1,131      $1,138      $   (7)     (0.6%)
Income from operations             $   638      $1,113      $ (475)    (42.7)%
Pretax Income                      $   519      $  996      $ (477)    (47.9)%
Net Income                         $   316      $  951      $ (635)    (66.8%)
Earnings per share - Basic         $  0.02      $ 0.05      $(0.03)    (60.0%)
                     Diluted       $  0.02      $ 0.05      $(0.03)    (60.0%)


Financial Results

Total net revenue  from  operations  increased  23.8  percent to a record  $12.3
million for the three  months  ended  March 31, 2007 from $10.0  million for the
three months ended March 31, 2006. For  perspective,  the third quarter  revenue
was up 23.8 percent  sequentially  compared to the fiscal  second  quarter.  Net
patient care revenue  increased  37.4 percent to a record $10.0  million for the
quarter  from $7.3  million for the same  quarter  last year.  This  increase in
revenue is due primarily to the addition of the 20 adjudicated  juvenile beds at
Detroit  Behavioral  Institute,  which  contributed to a 3.4 percent increase in
patient days for the three months compared to the same period last year, and the
new contract with Behavioral  Healthcare  Options.  Revenue from  pharmaceutical
studies  decreased 23.6 percent to $1.2 million for the quarter compared to $1.5
million for the three months ended March 31, 2006 due to the cyclical  nature of
the  pharmaceutical  research  business,  where the size and number of  clinical
trial starts and stops change daily.  Contract support services revenue provided
by Wellplace was essentially unchanged at $1.1 million for both periods.

"Key  initiatives we undertook during fiscal 2006,  specifically  related to our
Detroit Behavioral  Institute  operations and our Harmony  Healthcare  division,
have  resulted in a return to our  historic 20 percent  top-line  growth on both
sequential and  year-over-year  bases," commented Bruce A. Shear,  President and
Chief Executive Officer of Pioneer  Behavioral  Health. "We believe this rate of
growth will be sustained  for the balance of fiscal 2007 and  throughout  fiscal
year 2008 as we prepare to open our Seven Hills  Behavioral  Institute  near Las
Vegas. This opening,  currently  expected in the first calendar quarter of 2008,
will mark the beginning of our next significant growth phase. We continue to set
new company  records in terms of average  quarterly bed count totals and patient
day levels,  and look forward to  accelerating  this further as we progress with
our planned expansion in the Las Vegas metropolitan area."

Total operating expenses for the quarter increased 32.1 percent to $11.7 million
from $8.8  million  during  the third  quarter of last  year.  Included  in this
increase  was a 31.5  percent  increase in patient  care  expenses.  The Company
continues to make investments in its Las Vegas market initiatives, including the
Seven Hills project and the Company's 10-year, $80 million agreement with Health
Plan of Nevada's Behavioral  Healthcare Options network agreement,  as announced
in late December.  The increase in operating  expenses also included an increase
in the Company's  provision for doubtful accounts and a 52.7 percent increase in
administrative   expenses,   primarily   due  to   various   set-up   and  other
infrastructure  costs  necessitated  by  the  expansion  at  Detroit  Behavioral
Institute  and costs related to the  Company's  new software  installation  that
cannot be capitalized.

Income from operations for the quarter was $638,155,  a decrease of 42.7 percent
from the $1.1 million  reported for the same period last year.  Interest expense
of $168,797 was up 9.8 percent  compared to the $153,594  reported for the third
quarter  last  year but  decreased  sequentially  by 20.5  percent  sequentially
compared to the second quarter of fiscal 2007.

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Net income for the three months was  $315,779,  or $0.02 per fully diluted share
(based on 20.6 million fully diluted shares) compared to net income of $950,549,
or $0.05 per fully  diluted  share (based on 19.2 million  shares) for the third
quarter last year.

Mr. Shear  continued,  "The  reduction in our overall  profitability  was due to
investments  related to the  initiation  of our  Behavioral  Healthcare  Options
contract,  one-time  expenses  related  to our  listing  on the  American  Stock
Exchange, and reduced profitability at our Pivotal Research subsidiary.  We have
begun to see an uptick in revenue at  Pivotal in the fourth  quarter,  and there
are signs that this  business  is starting  to  accelerate  based on our current
pipeline.  In addition,  our hospital  census is running at a higher than normal
level during early May, a positive indicator for us. Finally, many of the direct
expenses  related to the Las Vegas  expansion  are behind us, and we believe our
profitability will notably improve in the fourth quarter and into fiscal 2008."

This year's third fiscal quarter was the third consecutive  quarter in which the
Company  recorded  an income tax  provision  assuming  an  estimated  39 percent
corporate tax rate,  while in the prior-year's  quarter,  the Company recorded a
4.6 percent tax rate for the income tax provision.  Had the Company incurred the
same 39  percent  tax rate in the  year-ago  period,  net  income  for the third
quarter of fiscal 2006 would have been $607,545.

The  Company's  provision  for  doubtful  accounts in the quarter  increased  to
$426,812 from $334,248 in the year-ago same period.  The  percentage of bad debt
expense to net patient care revenue for the quarter ended March 31, 2007 was 4.3
percent  compared  to 4.6  percent  last  year as the  Company's  bad  debt as a
percentage of revenues continued to decline.

For the  nine-month  period  ended  March  31,  2007,  total  net  revenue  from
operations increased 17.1 percent to $32.3 million compared to $27.6 million for
the first nine months last year. Net patient care revenue increased 26.3 percent
to $25.8 million for the nine months from $20.5 million for the same period last
year. Revenue from pharmaceutical studies decreased 21.1 percent to $3.1 million
for the  nine-month  period  from $3.9  million  for the same  period last year.
Contract support services revenue provided by Wellplace increased 5.6 percent to
$3.4  million for the nine months  from $3.2  million for the nine months  ended
March 31, 2006.

Total  operating  expenses  increased  20.5 percent for the nine months to $30.5
million  from $25.3  million  last year.  Included in this  increase  was a 27.4
percent  increase in patient care expenses in treatment  centers and offset by a
7.1 percent  decrease in patient  care  expenses  related to  pharmaceutical  or
research studies.  Contract support services expenses  increased 21.3 percent to
$2.3  million for the nine months from $1.9  million  last year.  Administrative
expenses  increased  28.3 percent to $10.5 million for the nine months from $8.2
million for the nine months ended March 31, 2006.

Year-to-date  income from  operations was $1.8 million for the first nine months
of 2007 compared to $2.3 million for the same period of fiscal 2006.  Net income
was  $860,150,  or $0.05 per basic and $0.04 per fully  diluted  share (based on
19.6 million shares), compared to net income of $1.7 million, or $0.09 per basic
and fully diluted share (based on 19.2 million  shares) last year. The Company's
blended  average tax rate for the nine-month  period this year was 39 percent as
compared  to 11  percent in last  year's  same  period.  Adjusting  last  year's
nine-month  result for this year's comparable tax rate, the Company's net income
would have been approximately $1.2 million.

Mr. Shear stated, "Based on current and anticipated population growth, Las Vegas
is likely to emerge as one of the largest cities in the United States during the
next decade.  This region's  hyper-growth  creates increased demand for chemical
dependency  treatment,  psychiatric services and mental wellness programs and an
exceptional  opportunity  for Pioneer.  Today,  we are firmly  entrenched as the
leader in this rapidly  expanding  market.  Our diversified  presence in the Las
Vegas area includes  providing  critical incident services programs and employee
assistance  programs for 21 separate  hotel and casino  properties in Las Vegas,
inpatient   hospitalization,    outpatient   services   medication   management,
psychological  testing,  crisis and triage  care  under a 10-year,  $80  million
contract,  and soon, our 60-bed  hospital in Henderson,  Nevada.  This Las Vegas


                                       6

expansion will mirror our presence in the Detroit market,  and  demonstrates our
strategic  growth  strategy.  Pioneer  strives  to  provide  necessary  chemical
dependency and mental health-related  services in markets where demographics and
demand  indicate  high  likelihoods  of  success.  Our  top  line  is  currently
benefitting  from our efforts to increase our presence in Detroit.  Beginning in
calendar 2008, we will benefit,  both on a top and bottom-line  basis,  from our
initiatives in southern Nevada."

The Company  reported $4.3 million in cash as of March 31, 2007 compared to $1.8
million in June 30, 2006.  The increase in the cash account was primarily due to
$2.0 million in new equity financing that the company received at the end of the
second fiscal  quarter and cash  generated from  operations.  Consequently,  the
Company's  balance  sheet had a current  ratio of 2.0 to 1 on March 31, 2007 and
stockholders'  equity increased 25.4 percent to $16.9 million from $13.5 million
as of June 30, 2006.

Teleconference Information

The Company will host a conference call to discuss the fiscal 2007 third quarter
results on Tuesday,  May 15, 2007 at 4:30 p.m. Eastern Time.  Interested parties
within the  United  States  can  access  the call by  dialing  800-299-7928  and
international  callers may dial 617-614-3926.  Please use passcode  17716732.  A
replay of the call also will be available until May 22, 2007 at 888-286-8010 for
callers within the United States,  and 617-801-6888 for  international  callers.
Please use passcode 49570860 for the replay. This call is being webcast by CCBN,
and can be accessed at PHC, Inc.'s web site at  www.phc-inc.com.  The webcast is
also  being  distributed  over  CCBN's  Investor  Distribution  Network  to both
institutional and individual  investors.  Individual investors can listen to the
call through CCBN's individual investor center at www.fulldisclosure.com,  or by
visiting  any of the  investor  sites in  CCBN's  Individual  Investor  Network.
Institutional investors can access the call via CCBN's  password-protected event
management site, StreetEvents, at www.streetevents.com.

About Pioneer Behavioral Health

Pioneer   Behavioral  Health  operates  companies  that  provide  inpatient  and
outpatient behavioral health care services,  clinical research and Internet- and
telephonic-based   referral  services.  The  companies  contract  with  national
insurance  companies,  government  payors,  and major  transportation and gaming
companies, among others, to provide such services. For more information,  please
visit www.phc-inc.com or www.haydenir.com.

Statement under the Private Securities Litigation Reform Act of 1995:

Statement under the Private Securities Litigation Reform Act of 1995: This press
release may include  "forward-looking  statements" that are subject to risks and
uncertainties.  Forward-looking statements include information about possible or
assumed future  results of the operations or the  performance of the company and
its future plans and objectives.  Various future events or factors may cause the
actual results to vary materially  from those  expressed in any  forward-looking
statements  made in this press  release.  For a discussion  of these factors and
risks,  see the company's annual report on Form 10-K for the most recently ended
fiscal year.



                               - tables follow -

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                           PHC, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                                                       March 31,       June 30,
           ASSETS                                        2007            2006
                                                      ___________    __________
                                                      (unaudited)
Current assets:
   Cash and cash equivalents                          $ 4,250,075   $ 1,820,105
   Accounts receivable, net of allowance for
     doubtful accounts of $3,393,907 at March 31,
     2007 and $3,100,586 at June 30, 2006               6,974,749     6,955,475
   Pharmaceutical receivables                           1,926,604     1,470,019
   Prepaid expenses                                       647,252       490,655
   Other receivables and advances                         722,484       751,791
   Deferred income tax asset                            2,605,645     3,110,000
                                                      ___________    __________
       Total current assets                            17,126,809    14,598,045
   Accounts receivable, non-current                        35,000        40,000
   Other receivable                                        47,680        53,457
   Property and equipment, net                          2,312,231     1,799,888
   Deferred financing costs, net of amortization
     of $134,138 at March 31,
     2007 and $106,422 June 30, 2006                       89,307       117,023
   Customer relationships, net of amortization of
     $350,000 at March 31, 2007
     and $260,000 at June 30, 2006                      2,050,000     2,140,000
   Goodwill                                             3,508,576     2,664,643
   Other assets                                         1,703,529       571,931
                                                      ___________    __________
       Total assets                                   $26,873,132   $21,984,987
                                                      ===========   ===========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
   Accounts payable (includes short term notes
   payable of $166,646 and $8,956)                    $ 1,832,105   $ 1,518,615
   Current maturities of long-term debt                 1,156,028       909,057
   Revolving credit note                                1,256,127     1,603,368
   Deferred revenue                                       500,716       385,742
   Current portion of obligations under capital
     leases                                               210,945        57,881
   Accrued payroll, payroll taxes and benefits          2,173,886     1,619,672
   Accrued expenses and other liabilities               1,367,111     1,026,419
                                                      ___________    __________
       Total current liabilities                        8,496,918     7,120,754
   Long-term debt                                       1,010,498     1,021,546
   Obligations under capital leases                       168,763        61,912
   Deferred tax liability                                 325,000       325,000
                                                      ___________    __________
       Total liabilities                               10,001,179     8,529,212
                                                      ___________    __________
Stockholders' equity:
   Preferred Stock, 1,000,000 shares authorized,
     none issued or outstanding                                --           --
   Class A common stock, $.01 par value,
   30,000,000 shares authorized, 19,369,833
   and 17,874,966 shares issued at March 31,
   2007 and June 30, 2006, respectively                   193,698       178,749
   Class B common stock, $.01 par value, 2,000,000
     shares authorized, 775,760  issued and
     outstanding at March 31, 2007 and  June 30,
     2006, respectively, each convertible into
     one share of Class A common Stock                      7,758         7,758
   Additional paid-in capital                          26,259,276    23,718,197
   Treasury stock, 199,098 shares of Class A
    common stock at March  31, 2007 and June
    30, 2006, at cost                                    (191,700)     (191,700)
Accumulated deficit                                    (9,397,079)  (10,257,229)
                                                      ___________    __________
Total stockholders' equity                             16,871,953    13,455,775
                                                      ___________    __________
Total liabilities and stockholders' equity            $26,873,132   $21,984,987
                                                      ===========   ===========

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                           PHC, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)

                                                                      

                                          Three Months Ended       Nine Months Ended
                                                March 31,                March 31,
                                         2007           2006        2007          2006
                                    ___________    ___________   ___________   ___________
Revenues:
     Patient care, net               $10,022,611   $ 7,292,804   $25,845,713   $20,471,140
     Pharmaceutical studies            1,164,195     1,523,277     3,089,498     3,913,370
     Contract support services         1,131,237     1,137,878     3,397,398     3,216,788
                                     ___________   ___________   ___________   ___________
          Total revenues              12,318,043     9,953,959    32,332,609    27,601,298
                                     ___________   ___________   ___________   ___________
Operating expenses:
     Patient care expenses             4,978,321     3,787,166    13,177,504    10,341,470
     Patient care expenses,
       pharmaceutical                    601,737       552,477     1,510,223     1,626,465
     Cost of contract support
       services                          776,893       713,438     2,302,622     1,898,300
     Provision for doubtful accounts     426,812       334,248     1,226,795     1,466,903
     Administrative expenses           4,298,040     2,815,164    10,511,594     8,193,940
     Administrative expenses,
       pharmaceutical                    598,085       638,486     1,806,748     1,810,776
                                     ___________    __________   ___________   ___________
          Total operating expenses    11,679,888     8,840,979    30,535,486    25,337,854
                                     ___________   ___________   ___________   ___________

Income from operations                   638,155     1,112,980     1,797,123     2,263,444
                                     ___________   ___________   ___________   ___________
     Other income (expense):
      Interest income                     52,775        11,281       119,432        49,542
      Other income (expense)              (3,430)       25,309        (7,508)       57,357
      Interest expense                  (168,797)     (153,594)     (501,068)     (483,150)
                                     ___________   ___________   ___________   ___________

          Total other expenses, net     (119,452)     (117,004)     (389,144)     (376,251)
                                     ___________   ___________   ___________   ___________

Income before provision for taxes        518,703       995,976     1,407,979     1,887,193
Provision for income taxes               202,924        45,427       547,829       205,655
                                     ___________   ___________   ___________   ___________

Net income                           $   315,779   $   950,549   $   860,150   $ 1,681,538
                                      ===========  ===========   ===========   ============

Basic net income per common share    $      0.02   $      0.05   $      0.05   $      0.09
                                      ===========  ===========   ===========   ============

Basic weighted average number of
    shares utstanding                 19,858,979    18,187,750    19,037,806    18,145,789
                                      ===========   ===========   ===========   ============
Fully diluted net income per common
    share                            $      0.02   $     0.05    $      0.04   $      0.09
                                      ===========  ===========   ===========   ============

Fully diluted weighted average
    number of shares outstanding      20,626,118   19,212,589     19,644,201    19,242,777
                                      ===========  ===========   ===========   ============





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