SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K

                Current Report Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934

        Date of Report (Date of earliest event reported): October 7, 1996



                                    PHC. Inc.
             (Exact name of registrant as specified in its charter)




           Massachusetts                 0-23524               04-2601571

          (State or other               (Commission         (I.R.S. Employer
           jurisdiction of               File Number)        Identification No.)
           incorporation)






                  200 Lake Street Suite 102. Peabody, MA 01960
               (Address of Principal Executive Offices) (Zip Code)


Registrant's telephone number, including area code:         (508) 536-2777

   Item 5.   Other Events.

     On October 7, 1996, PHC, Inc., (the "Company") issued $3,125,000  principal
amount of its 7% Convertible  Debentures (the "Debentures") for a purchase price
of $2,500,000 to two accredited  nvestors. A Consulting Fee of $100,000 was paid
by the Company to Alpine Capital,  Inc. in connection with the transaction.  The
shares were sold under the exemption from registration  afforded by Section 4(2)
under the Securities Act of 1933 in reliance on investment  representations  and
other  representations  made by the  Purchasers in connection  with the sale. On
October 7, 1996,  the closing  price of the  Company's  Class A Common  Stock as
reported in the Wall Street Journal was $6.75 per share.

     The principal  amount of the Debentures bear interest at the rate of 7% per
year and is payable on September 30, 1998. The Debentures are  convertible  into
Class A Common Stock of the Company at a conversion  rate equal to the lesser of
$8.50 (subject to adjustment in the case of certain dilutive  issuances) and the
average  closing bid price of the  Company's  Common Stock as reported on Nasdaq
for the five trading days  immediately  preceding  the date of  conversion.  The
Purchasers  may convert up to 50% of the  Debentures  commencing on the 60th day
following the date of issuance provided that a Registration  Statement  covering
the sale of the Class A Common Stock into which the Debentures  are  convertible
has been declared effective by the Securities and Exchange Commission, and up to
100% of the  Debentures  commencing on the 90th day following the date of issue.
The  Purchasers  are entitled to request on one occasion  prior to April 7, 1997
that the  Class A  Common  Stock  issued  on  conversion  of the  Debentures  be
registered on Form S-8, and if so requested,  the Company is obligated to file a
registration  statement  covering  such shares  within 45 days after the date of
request.  The  Purchasers  made such a request on October 7, 1996.  In the event
that (i) the  Company  fails to issue  Class A  Common  Stock  promptly  after a
requested  conversion or (ii) the Registration  Statement described above is not
declared  effective  within  certain  stated  periods  after the issuance of the
Debentures,  the  Company  is  obligated  to pay  certain  cash  damages  to the
Purchasers.  In  addition,  the  Purchasers  have a right  of first  refusal  to
purchase certain newly issued securities of the Company for a period of 180 days
following issuance of the Debentures.

Item 7. Financial Statements and Exhibits.

     (c) Exhibits.

     4.7  Regulation D Securities  Subscription  Agreement  among PHC,  Inc. and
          Infinity  Investors Ltd. and Seacrest Capital Limited dated October 7,
          1996

     4.8  7% Convertible  Debenture  issued to Infinity  Investors  Ltd. in  the
          principal amount of $1,875,000  4.9 7%  Convertible  Debenture  issued
          to Seacrest  Capital Limited in  the principal  amount  of  $1,250,000
          
     4.10 Book Entry   Transfer   Agent   Agreement  among  PHC,  Inc., Infinity
          Investors Ltd., Seacrest Capital  Limited and American  Stock Transfer
          & Trust Company dated October 7, 1996

     4.11 Registration Rights Agreement among PHC, Inc., Infinity Investors Ltd.
          and Seacrest Capital Limited dated October 7, 1996 


                                   SIGNATURE


          Pursuant to the  requirements of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                    PHC, INC.



Date: October ______ 1996           BY:  ______________________________
                                          Bruce A. Shear
                                          President



                                 EXHIBIT INDEX

Exhibit     Document

     4.7  Regulation D Securities  Subscription  Agreement  among PHC,  Inc. and
          Infinity  Investors Ltd. and Seacrest Capital Limited dated October 7,
          1996

     4.8  7%  Convertible  Debenture  issued to Infinity  Investors  Ltd. in the
          Principal amount of $1,975,000

     4.9  7% Convertible  Debenture  issued to Seacrest  Capital  Limited in the
          principal   amount  of  $1,250,000

     4.10 Book  Entry  Transfer  Agent  Agreement  among  PHC,  Inc.,   Infinity
          Investors Ltd., Seacrest Capital Limited and American Stock Transfer &
          Trust Company dated October 7,
          1996

     4.11 Registration Rights Agreement among PHC, Inc., Infinity Investers Ltd.
          and Seacrest Capital Limited dated October 7, 1996 99