EXHIBIT 31.1
                                DAKTRONICS, INC.

            CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO
                             15 U.S.C. SECTION 7241,
                             AS ADOPTED PURSUANT TO
                  SECTI0N 302 OF THE SARBANES-OXLEY ACT OF 2002

I, James B. Morgan, certify that:

1. I have reviewed this annual report on Form 10-K of Daktronics, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a
material fact or omit to state a material fact necessary to make the statements
made, in light of the circumstances under which such statements were made, not
misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial
information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as
of, and for, the periods presented in this report;

4. The registrant's other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e and 15d-15(e)) for the registrant and have:

         a) Designed such disclosure controls and procedures or caused such
         disclosure controls and procedures to be designed under our
         supervision, to ensure that material information relating to the
         registrant, including its consolidated subsidiaries, is made known to
         us by others within those entities, particularly during the period in
         which this report is being prepared;

         b) Evaluated the effectiveness of the registrant's disclosure controls
         and procedures and presented in this report our conclusions about the
         effectiveness of the disclosure controls and procedures, as of the of
         the period covered byt his report based on such evaluation; and

         c) Disclosed in the report any change in the registrant's internal
         control over financial reporting that occurred during the registrant's
         most recent fiscal quarter (the registrant's fourth quarter in the case
         of an annual report) that has materially affected or is reasonably
         likely to materially affect, the registrant's internal control over
         financially reporting; and

5. The registrant's other certifying officer(s) and I have disclosed, based on
our most recent evaluation over financial reporting, to the registrant's
auditors and the audit committee of registrant's board of directors (or persons
performing the equivalent function):

         a) All significant deficiencies and material weaknesses in the design
         or operation of internal control over financial reporting which are
         reasonably likely to affect the registrant's ability to record,
         process, summarize and report financial information; and

         b) Any fraud, whether or not material, that involves management or
         other employees who have a significant role in the registrant's
         internal controls over financial reporting; and



                                                /s/ James B. Morgan
                                                James B. Morgan
                                                Chief Executive Officer
Date: June 25, 2004





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                                                                    EXHIBIT 31.2



                                DAKTRONICS, INC.

            CERTIFICATION OF THE CHIEF FINANCIAL OFFICER PURSUANT TO
                             15 U.S.C. SECTION 7241,
                             AS ADOPTED PURSUANT TO
                  SECTI0N 302 OF THE SARBANES-OXLEY ACT OF 2002

I, William R. Retterath, certify that:
1. I have reviewed this annual report on Form 10-K of Daktronics, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a
material fact or omit to state a material fact necessary to make the statements
made, in light of the circumstances under which such statements were made, not
misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial
information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as
of, and for, the periods presented in this report;

4. The registrant's other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e and 15d-15(e)) for the registrant and have:

         a) Designed such disclosure controls and procedures or caused such
         disclosure controls and procedures to be designed under our
         supervision, to ensure that material information relating to the
         registrant, including its consolidated subsidiaries, is made known to
         us by others within those entities, particularly during the period in
         which this report is being prepared;

         b) Evaluated the effectiveness of the registrant's disclosure controls
         and procedures and presented in this report our conclusions about the
         effectiveness of the disclosure controls and procedures, as of the of
         the period covered byt his report based on such evaluation; and

         c) Disclosed in the report any change in the registrant's internal
         control over financial reporting that occurred during the registrant's
         most recent fiscal quarter (the registrant's fourth quarter in the case
         of an annual report) that has materially affected or is reasonably
         likely to materially affect, the registrant's internal control over
         financially reporting; and

5. The registrant's other certifying officer(s) and I have disclosed, based on
our most recent evaluation over financial reporting, to the registrant's
auditors and the audit committee of registrant's board of directors (or persons
performing the equivalent function):

         a) All significant deficiencies and material weaknesses in the design
         or operation of internal control over financial reporting which are
         reasonably likely to affect the registrant's ability to record,
         process, summarize and report financial information; and

         b) Any fraud, whether or not material, that involves management or
         other employees who have a significant role in the registrant's
         internal controls over financial reporting; and


                                             /s/ William R. Retterath
                                             ------------------------
                                             William R. Retterath
                                             Chief Financial Officer

Date: June 25, 2004



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