Exhibit 23.1



                        Consent of Independent Auditors


The Board of Directors
GE Financial Assurance Holdings, Inc.:

We consent to incorporation by reference in the registration statement (No. 333-
40159) on Form S-3 of GE Financial Assurance Holdings, Inc. of our reports dated
January 21, 2000, except for note 18 which is dated March 1, 2000, relating to
the consolidated balance sheets of GE Financial Assurance Holdings, Inc. and
subsidiaries as of December 31, 1999, and 1998, and the related consolidated
statements of earnings, shareholder's interest, and cash flows for each of the
years in the three-year period ended December 31, 1999, and all related
schedules, which reports appear in the December 31, 1999, annual report on Form
10-K of GE Financial Assurance Holdings, Inc. Our reports refer to a change in
the Company's method of accounting for insurance-related assessments in 1999.


                                 /s/ KPMG LLP


Richmond, Virginia
March 20, 2000



























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