Exhibit 10.4

                            Eskimo Pie Corporation
               Executive Retention Bonus and Severance Agreement

         Eskimo Pie Corporation (the "Company") has adopted an Executive
Retention Bonus and Severance Program (the "Executive Retention Bonus and
Severance Program") designed to encourage executives to remain focused on their
job responsibilities and to continue employment with the Company or a subsidiary
in light of a possible "Sale of the Company" (as that term is defined below)
relating to your employment.

         In accordance with established criteria for the Executive Retention
Bonus and Severance Program, you have been selected as a participant in lieu of
participation in the Company's general retention and severance program contained
in the 1999 Company Sale Severance Program under the Eskimo Pie Corporation
Welfare Benefit Plan (the Company's "welfare plan").

         1. Executive Retention Bonus. If you are eligible in accordance with
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the criteria which follow, you will receive an Executive Retention Bonus
consisting of two installments - one for $56,250 (the "First Installment") and
one for $168,750 (the "Second Installment"), each subject to normal tax and
other applicable withholding and deductions.

         In order to receive the First Installment of the Executive Retention
Bonus, you must remain employed in your current position, or in one into which
you are requested by the Company to transfer, during the Retention Period for
the First Installment. In that event, if you satisfy the applicable additional
eligibility criteria described below, you will receive the First Installment on
or about January 15, 2000 (but in no event later than the date the Second
Installment of the Executive Retention Bonus is due) in a lump sum payment.

         In order to receive the Second Installment of the Executive Retention
Bonus, you must remain employed in your current position, or in one into which
you are requested by the Company to transfer, during the Retention Period for
the Second Installment. In that event, if you satisfy the applicable additional
eligibility criteria described below, you will receive the Second Installment
within five business days after the Sale of the Company relating to your
employment in a lump sum payment. If for any reason no Sale of the Company
relating to your employment occurs before January 1, 2001, you will not receive
the Second Installment of the Executive Retention Bonus.

         2. Severance Benefits. If you cease to be employed by the Company at or
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within one year after the Sale of the Business relating to your employment under
the applicable additional eligibility criteria described below for severance
benefits for any reason (including without limitation your voluntary cessation
of employment) other than Cause (as defined below) or death, you will also be
entitled to severance benefits in the form of extended medical and dental
insurance coverage under the Company's welfare plan for you, your spouse and
your eligible dependents for one year with the Company paying the entire cost of
coverage for such extended coverage period. This extended medical and dental
coverage will not run concurrently with the COBRA coverage period under the
Company's welfare plan, and the applicable COBRA coverage period under the
Company's welfare plan will be available to you and your qualifying
beneficiaries after the end of this extended medical and dental coverage period.

         3. Retention Period. The Retention Period began on October 7, 1999. It
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ends for the First Installment of the Executive Retention Bonus on December 31,
1999 or your earlier involuntary termination by the Company for reasons other
than death, permanent disability or Cause (as defined below). It ends for the
Second Installment of the Executive Retention Bonus on the Sale of the Company
relating to your employment or your earlier involuntary termination by the
Company for reasons other than death, permanent disability or Cause (as defined
below). For purposes hereof, you will


automatically be considered involuntarily terminated by the Company for reasons
other than death, permanent disability or Cause if you voluntarily terminate for
Good Reason (as defined below)

         4. Sale of the Company.  For purposes of this Agreement, the term
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"Sale of the Company" means any of the following occurring before January 1,
2001:

         a)    a change in the ownership of the Company resulting in the
               possession by any individual, entity or group (within the meaning
               of Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of
               1934, as amended (the "Exchange Act")) of beneficial ownership
               (within the meaning of Rule 13d-3 promulgated under the Exchange
               Act) of more than 50% of the outstanding stock of the Company
               (whether by sale or issuance of stock, reorganization, merger,
               consolidation or otherwise) in connection with a transaction
               contemplated by the Board of Directors of the Company (the
               "Board") in connection with the Board's publicly announced
               intention to sell the Company or its assets, including the assets
               of its subsidiaries (the "Company Sale Announcement");

         b)    if you are employed by a subsidiary or a division of the Company,
               the sale of the stock of, or substantially all of the assets of,
               that subsidiary or that division of the Company;

         c)    if you are employed in connection with Company-wide matters,
               substantially all of your duties and responsibilities as of
               October 7, 1999 are effectively eliminated by reason of a sale or
               sales of the assets or divisions of the Company or of its
               subsidiaries; or

         d)    if you are employed in connection with any other operations of
               the Company or any subsidiary (including corporate headquarters
               operations) which is the subject of or related to any other sale
               of assets determined by the Company to result in a cessation of
               such operations in connection with the Company Sale Announcement,
               the sale of such assets.

         5.  Cause.  For purposes of this Agreement, "Cause" means:
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         a)    dishonesty,

         b)    conviction of a felony,

         c)    the willful unauthorized disclosure of confidential information
               of the Company or any of its subsidiaries or affiliates, or

         d)    the willful and continued failure to substantially perform your
               duties with the Company or any of its subsidiaries or affiliates
               (other than any such failure resulting from incapacity due to
               physical or mental illness), after a written demand for
               substantial performance is delivered to you by the Board, the
               Compensation Committee or its delegate which specifically
               identifies the manner in which you have not substantially
               performed your duties.

         For purposes of this provision, no act or failure to act, on your part,
shall be considered "willful" unless it is done, or omitted to be done, by you
in bad faith or without reasonable belief that your action or omission was in
the best interests of the Company. Any act, or failure to act, based upon
authority given pursuant to a resolution duly adopted by the Board or any
committee of the Board or based upon the advice of counsel for the Company shall
be conclusively presumed to be done, or omitted to be done, by you in good faith
and in the best interests of the Company.

         6. Good Reason.  For purposes of this Agreement, "Good Reason" shall
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mean the occurrence of any of the following without Cause:

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         a)    the assignment to you of any duties which are inconsistent with
               the position (including status, offices, titles, and reporting
               requirements) or authority in the Company that you held
               immediately on October 7, 1999, or a significant adverse
               alteration in the nature or status of your responsibilities or
               the conditions of your employment from those in effect
               immediately on October 7, 1999, provided that any promotion or
               such change or alteration in your duties, authority,
               responsibilities or conditions of employment which is either
               accepted or not rejected in writing delivered to the Board of
               Directors of the Company within 10 days of such promotion, change
               or alteration shall be deemed to have been held or in effect
               immediately on October 7, 1999;

         b)    a reduction by the Company in your annual base salary as in
               effect on October 7, 1999 or as the same may be increased from
               time to time;

         c)    if you are principally employed at the Company's principal
               executive offices, the relocation of the Company's principal
               executive offices to a location outside the Richmond Metropolitan
               Area or the Company's requiring you to be based anywhere other
               than the Company's principal executive offices except for
               required travel on the Company's business to an extent
               substantially consistent with your present business travel
               obligations;

         d)    except in the event of reasonable administrative delay, the
               failure by the Company to pay to you any portion of your current
               compensation or to pay to you any portion of an installment of
               deferred compensation under any deferred compensation program of
               the Company within seven (7) days of the date such compensation
               is due;

         e)    the failure by the Company to continue in effect any compensation
               plan in which you participated on October 7, 1999 that is
               material to your total compensation, unless an equitable
               arrangement (embodied in an ongoing substitute or alternative
               plan) has been made with respect to such plan, or the failure by
               the Company to continue your participation therein (or in such
               substitute or alternative plan) on a basis not materially less
               favorable, both in terms of the amount of benefits provided and
               the level of your participation relative to other participants,
               as it existed on October 7, 1999;

         f)    the failure by the Company to continue to provide you with
               benefits having an aggregate value of at least 75% of the
               aggregate value of the benefits enjoyed by you under any of the
               Company's life insurance, medical, health and accident,
               disability plans, or other welfare and defined benefit plans
               (qualified and non-qualified) in which you were participating on
               October 7, 1999, the taking of any action by the Company which
               would directly or indirectly reduce by more than 25% the
               aggregate value of such benefits or deprive you of any material
               fringe benefit enjoyed by you on October 7, 1999, or the failure
               by the Company to provide you with the number of paid vacation
               days to which you are entitled on the basis of years of service
               with the Company in accordance with the Company's normal vacation
               policy in effect on October 7, 1999; or

         g)    the failure of the Company to obtain a satisfactory agreement
               from any successor to assume and agree to perform this Agreement,
               as contemplated in section 8.1) captioned "Successors" below.

         7. Additional Eligibility Criteria for Benefits.  Eligibility for
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either installment of the Executive Retention Bonus and for severance benefits
is also conditioned on the following additional rules, as applicable to the
particular benefit:

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         a)    Voluntary Resignation. You will not receive an Executive
               Retention Bonus installment if you voluntarily resign your
               employment prior to the last day of the applicable Retention
               Period other than for Good Reason.

         b)    Death, Disability or Involuntary Termination for Cause. You will
               not receive an Executive Retention Bonus installment if you die,
               become permanently disabled or are involuntarily terminated for
               Cause by the Company during the applicable Retention Period.

         c)    No Other Employment. You will not be eligible for an Executive
               Retention Bonus installment or severance benefits under this
               Agreement if you engage in any activity during the applicable
               Retention Period or, in the case of severance benefits, prior to
               the Sale of the Company relating to your employment, which is
               inconsistent with the satisfactory performance of your duties
               including, but not limited to, engaging in other full-time or
               substantially full-time employment, whether as an employee,
               consultant or in any other capacity, whether or not you are
               compensated for such other employment, or engaging in any other
               business activity, whether or not such business activity is
               pursued for gain or profit, except as approved in advance in
               writing by an authorized representative of the Company.

         d)    Confidentiality. You agree to maintain the utmost confidentiality
               of the existence and the terms of this Agreement and all
               documentation or records relating to this Agreement and the
               Executive Retention Bonus and Severance Program and not to
               disclose these matters to any person or entity without the prior
               written consent of the Company unless required otherwise by law
               or court order. You will not be eligible for the Executive
               Retention Bonus or severance benefits under this Agreement if you
               violate this confidentially requirement.

         e)    Resignation as Director and/or Officer. You will not be eligible
               for severance benefits under this Agreement unless, promptly
               after your cessation of employment with the Company and upon
               receiving a written request to do so, you resign as a director
               and/or officer of the Company (including of each subsidiary and
               affiliate of the Company) for which you are then serving as a
               director and/or officer.

         f)    Waiver of Other Retention, Termination and Severance Benefits and
               Participant in General Retention Bonus Program. Eligibility to
               receive the Executive Retention Bonus installments and severance
               benefits under this Agreement is contingent upon your agreeing to
               waive your rights under and terminate your participation in any
               and all other retention, termination and severance programs of
               the Company and of each subsidiary and affiliate of the Company
               (whether by individual agreement or otherwise) now or
               subsequently existing during the period this Agreement is in
               effect (including without limitation any executive or other
               severance agreement now in force and the Company's general
               retention bonus and severance program for rank and file employees
               contained in the 1999 Company Sale Severance Program), which you
               may do by signing, dating and returning to the Company one copy
               of this Agreement

         g)    Acceptance of Agreement. Eligibility to receive the Executive
               Retention Bonus and severance benefits under this Agreement is
               contingent upon your acceptance of the terms of this Agreement
               by signing, dating and returning to the Company one copy of
               this Agreement no later than October 25, 1999.

         8. Other Terms and Conditions.  The following additional terms and
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conditions apply for purposes of this Agreement:

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         a)    No Contract of Employment. This Agreement is not intended to, and
               does not, create a contract of employment for any definite period
               of time between you and the Company.

         b)    Waiver. No provision of this Agreement may be waived except by a
               writing signed by the party to be bound thereby. You may at any
               time or from time to time waive any or all of the benefits
               provided for herein which have not been received by you at the
               time of such waiver. In addition, prior to the last day of the
               calendar year in which your cessation of employment occurs, you
               may waive any or all rights and benefits provided for herein
               which have been received by you; provided that you repay to the
               Company the amount of the benefits received (together with
               interest at the rate provided in Section 1274(b)(2)(B) of the
               Code). Any waiver of benefits pursuant to this paragraph shall be
               irrevocable.

         c)    Severability. If any provision or portion of this Agreement shall
               be determined to be invalid or unenforceable for any reason, the
               remaining provisions of this Agreement shall remain in full force
               and effect to the fullest extent permitted by law.

         d)    Modification. Any modifications to this Agreement must be
               approved in writing by an authorized representative of the
               Company. No reduction in your rights under this Agreement may be
               made without your written consent.

         e)    Governing law. This Agreement shall be construed, enforced and
               administered in accordance with the laws of the Commonwealth of
               Virginia.

         f)    Excise Tax. If you become entitled to benefits under this
               Agreement and if any part or all of such benefits will be subject
               to the tax ("Excise Tax") imposed by Section 4999 of the Internal
               Revenue Code of 1986, as amended (the "Code"), then the amount
               otherwise payable or provided to you in accordance with this
               Agreement shall be reduced as necessary so that no part of such
               payment shall be subject to the Excise Tax.

         g)    No Duty to Mitigate. Your entitlement to benefits hereunder shall
               not be governed by any duty to mitigate your damages by seeking
               further employment nor offset by any compensation which you may
               receive from future employment.

         h)    Interest on Delayed Payments. If payment or provision of any
               benefit due to you under this Agreement is not timely made, you
               shall be entitled to interest on the amount not timely paid at
               120% of the applicable federal rate, compounded semi-annually,
               under Section 1274(d) of the Code determined at the time the Sale
               of the Business relating to your employment occurs, such interest
               to accrue from the date such benefit is due through the date of
               payment or provision thereof.

         i)    Adjudication. If a dispute or controversy arises under or in
               connection with this Agreement, you shall be entitled to an
               adjudication in an appropriate court of the Commonwealth of
               Virginia, or in any other court of competent jurisdiction.
               Alternatively, you, at your option, may seek an award in
               arbitration to be conducted by a single arbitrator under the
               Commercial Arbitration Rules of the American Arbitration
               Association.

         j)    Expenses relating to the Company's Failure to Perform. If any
               contest or dispute shall arise under this Agreement involving the
               failure or refusal of the Company to perform fully in accordance
               with the terms hereof other than in connection with a good faith
               determination of the existence of Cause, the Company shall
               reimburse you, on a

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               current basis, for all legal fees and expenses, if any, incurred
               by you in connection with such contest or dispute (regardless of
               the result thereof), together with interest in an amount equal to
               the prime rate of BankAmerica from time to time in effect, but in
               no event higher than the maximum legal rate permissible under
               applicable law, such interest to accrue from the date the Company
               receives your statement for such fees and expenses through the
               date of payment thereof. Such reimbursement shall include the
               cost of attorney's fees in reviewing this Agreement in connection
               with such contest or dispute and in negotiating or attempting to
               negotiate a settlement of such contest or dispute prior to your
               making such claim or commencing any action or proceeding and in
               settling any matter relating to this Agreement.

         k)    Other Expenses. If any claim, action or proceeding (including
               without limitation a claim, action or proceeding by you against
               the Company) occurs with respect to this Agreement other than one
               described in section 8.j) above, the Company shall pay or
               reimburse you for all costs and expenses, including without
               limitation court costs and attorney's fees, incurred by you as a
               result thereof, provided that if the claim, action or proceeding
               is by you against the Company, you are successful in whole or in
               part on the merits or otherwise in such claim, action or
               proceeding. Such reimbursement shall include interest in an
               amount equal to the prime rate of BankAmerica from time to time
               in effect, but in no event higher than the maximum legal rate
               permissible under applicable law, such interest to accrue from
               the date the Company receives your statement for such fees and
               expenses through the date of payment thereof.

         l)    Successors. This Agreement shall inure to the benefit of and be
               binding upon the Company and its successors and assigns. The
               Company will require any successor which employs you in
               connection with a Sale of the Company to assume expressly and
               agree to perform this Agreement in the same manner and to the
               same extent that the Company would be required to perform it if
               you had remained employed by the Company. As used in this
               Agreement, the "Company" shall mean Eskimo Pie Corporation as
               hereinbefore defined and any successor to its business and/or
               assets as aforesaid which assumes and agrees to perform this
               Agreement by operation of law, or otherwise.

         m)    Binding Agreement. This Agreement shall inure to the benefit of
               and be enforceable by your personal or legal representatives,
               executors, administrators, successors, heirs, distributees,
               devisees and legatees. If you should die while any amount would
               still be payable hereunder if you had continued to live, any such
               amount, unless otherwise provided herein, shall be paid in
               accordance with the terms of this Agreement to your devisee,
               legatee or other designee or, if there is no such designee, your
               estate.

         n)    Termination. If no Sale of the Company occurs prior to January 1,
               2001, this Agreement shall then terminate.

                                   Eskimo Pie Corporation


                                   By   /s/ David B. Kewer
                                     -----------------------------------
                                     David B. Kewer
                                     President and Chief Executive Officer


I HAVE READ AND UNDERSTAND THIS EXECUTIVE RETENTION BONUS AND SEVERANCE
AGREEMENT AND AGREE TO ITS TERMS.

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Agreed and Accepted:


    /s/ Craig L. Hettrich                              October 19, 1999
- -----------------------------------                  --------------------
            (Name)                                          (Date)

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