Exhibit 23

                         CONSENT OF INDEPENDENT AUDITORS



       As independent  auditors,  we hereby consent to the  incorporation of our
report, dated February 17, 2000, incorporated by reference in this annual report
of CFW Communications  Company on Form 10-K, into the Company's previously filed
Form S-8  Registration  Statements  File Nos.  2-65364,  33-31361,  33-45650 and
33-55745, 333-40751, 333-40753 and 333-45593 and Form S-3 Registration Statement
No. 333-17945.

       We also  consent to the  inclusion  in this  annual  report on form 10-K,
exhibit 99, of our reports dated  February 17, 2000 on the financial  statements
of Virginia PCS Alliance, L.C. and West Virginia PCS Alliance, L.C.


/s/ McGladrey & Pullen LLP


Richmond, Virginia
March 30, 2000