C&F Financial Corporation Announces New Board Members

West Point, VA -- (NASDAQ:CFFI)  The directors of C&F Financial Corporation
appointed Paul C. Robinson and Joshua H. Lawson as new members of the board of
directors of the Company at their September board meeting.  Paul Robinson, a
member of the board of directors of Citizens and Farmers Bank since 1994, is the
President of Francisco, Robinson & Associates, Inc., a real estate firm located
in Providence Forge, Va.  Joshua Lawson, a member of the board of directors of
Citizens and Farmers Bank since 1993, is the President of Thrift Insurance
Corporation, located in West Point, Va.

     C&F Financial Corporation operates ten retail bank branches located
throughout the Williamsburg to Richmond corridor in Virginia through its
Citizens and Farmers Bank subsidiary.  Citizens and Commerce Bank, which
operates as a division of Citizens and Farmers Bank, opened its first branch on
November 15, 1999.  Citizens and Commerce Bank is a retail bank serving the
Richmond market specializing in small business services.  The Company provides
mortgage and title services through C&F Mortgage Corporation's ten offices.  C&F
Investment Services, Inc. provides a comprehensive range of investment services.




                                       1