Exhibit 23.1

                        Consent of Independent Auditors



The Board of Directors
GE Financial Assurance Holdings, Inc.:

We consent to incorporation by reference in the registration statement (No. 333-
40159) on Form S-3 of GE Financial Assurance Holdings, Inc. of our reports dated
January 22, 2001, relating to the consolidated balance sheets of GE Financial
Assurance Holdings, Inc. and subsidiaries as of December 31, 2000, and 1999, and
the related consolidated statements of income, shareholder's interest, and
cash flows for each of the years in the three-year period ended December 31,
2000, and all related schedules, which reports appear in the December 31, 2000,
annual report on Form 10-K of GE Financial Assurance Holdings, Inc. Our reports
refer to a change in the Company's method of accounting for insurance-related
assessments in 1999.


                                 /s/ KPMG LLP


Richmond, Virginia
March 23, 2001