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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q


[ x ]  Quarterly Report Pursuant to Section 13 or 15 (d) of the Securities 
       Exchange Act of 1934

For the Period Ended March 31, 1996

                                       OR

[   ]  Transition Report Pursuant to Section 13 or 15 (d) of the Securities 
       Exchange Act of 1934

For the Transition Period From                          to


Commission file number  1-652

                              UNIVERSAL CORPORATION
             (Exact name of Registrant as specified in its charter)

          VIRGINIA                                       54-0414210
(State or other jurisdiction of                       (I.R.S. Employer
incorporation or organization)                     Identification Number)



1501 North Hamilton Street, Richmond, Virginia                       23230
(Address of principal executive offices)                           (Zip code)


Registrant's telephone number, including area code - (804) 359-9311


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.
                                                     Yes     X     No


Common Stock, No par value - 35,042,051 shares outstanding as of May 13, 1996





PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

Universal Corporation and Subsidiaries
CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS
Three and Nine Months Ended March 31, 1996 and 1995



                                                                      Three Months                      Nine Months
                                                                  1996            1995             1996            1995
                                                             ------------------------------   ------------------------------
                                                                                                            
Sales and other operating revenues                                $942,587        $991,270       $2,817,870      $2,622,217

Costs and expenses
    Cost of goods sold                                             803,056         867,411        2,425,009       2,267,385
    Selling, general and administrative                             85,925          76,329          242,682         237,500
    Interest                                                        19,474          20,541           51,786          55,216
                                                             --------------   -------------   --------------  --------------
                                                                   908,455         964,281        2,719,477       2,560,101
                                                             --------------   -------------   --------------  --------------

Income before income taxes and other items                          34,132          26,989           98,393          62,116
    Income taxes                                                    13,639          10,090           39,348          24,131
    Minority interests                                               2,752           4,013            5,617           6,258
                                                             --------------   -------------   --------------  --------------

Income from consolidated operations                                 17,741          12,886           53,428          31,727
    Equity in net income (loss) of
        unconsolidated affiliates                                      686           (657)            2,591            (14)
                                                             --------------   -------------   --------------  --------------

Net income                                                         $18,427         $12,229          $56,019         $31,713
                                                             ==============   =============   ==============  ==============

Earnings per common share
                                                                      $.53            $.35            $1.60            $.91
                                                             ==============   =============   ==============  ==============


Retained earnings - Beginning of period                                                            $323,595        $332,626
Net income                                                                                           56,019          31,713
Cash dividends declared ($.76-1996;  $.74-1995)                                                     (26,629)        (25,918)
                                                                                              --------------  --------------
Retained earnings - End of period                                                                  $352,985        $338,421
                                                                                              ==============  ==============

Average common shares outstanding                                                                35,035,516      35,009,358


                                       2




Universal Corporation and Subsidiaries
CONSOLIDATED BALANCE SHEETS



                                                                                             March 31,            June 30,
                                                                                               1996                1995
                                                                                         ---------------     ---------------
ASSETS
                                                                                                                  
Current
    Cash and cash equivalents                                                                  $175,305            $158,093
    Accounts and notes receivable                                                               530,864             392,797
    Accounts receivable - unconsolidated affiliates                                              18,270              13,230
    Inventories - at lower of cost or market:
        Tobacco                                                                                 494,580             458,964
         Lumber and building products                                                           109,174             122,613
        Agri-products                                                                            67,320              72,908
        Other                                                                                    15,124              11,988
    Prepaid income taxes                                                                          1,744               8,371
    Deferred income taxes                                                                         6,000               5,625
    Other current assets                                                                         10,365              17,764
                                                                                         ---------------     ---------------
        Total current assets                                                                  1,428,746           1,262,353

Real estate, plant and equipment - at cost
    Land                                                                                         33,148              35,631
    Buildings                                                                                   215,732             211,146
    Machinery and equipment                                                                     421,214             405,029
                                                                                         ---------------     ---------------
                                                                                                670,094             651,806
        Less accumulated depreciation                                                           341,505             317,365
                                                                                         ---------------     ---------------
                                                                                                328,589             334,441

Other assets
    Goodwill                                                                                    123,743             127,501
    Other intangibles                                                                            28,199              21,759
    Investments in unconsolidated affiliates                                                     28,352              23,433
    Deferred income taxes                                                                        19,271               7,832
    Other noncurrent assets                                                                      47,715              30,646
                                                                                         ---------------     ---------------
                                                                                                247,280             211,171
                                                                                         ---------------     ---------------

                                                                                             $2,004,615          $1,807,965
                                                                                         ===============     ===============

                                       3





Universal Corporation and Subsidiaries
CONSOLIDATED BALANCE SHEETS



                                                                                             March 31,           June 30,
                                                                                               1996                1995
                                                                                         ---------------     ---------------
LIABILITIES AND SHAREHOLDERS' EQUITY

Current
                                                                                                                  
    Notes payable and overdrafts                                                                521,913            $651,140
    Commercial paper                                                                             50,000
    Accounts payable                                                                            247,770             221,574
    Accounts payable - unconsolidated affiliates                                                  7,890               6,976
    Customer advances and deposits                                                              182,117              46,443
    Accrued compensation                                                                         13,312              18,286
    Income taxes payable                                                                         23,936              21,745
    Current portion long-term obligations                                                        91,734              31,476
                                                                                         ---------------     ---------------
        Total current liabilities                                                             1,138,672             997,640

Long - term obligations                                                                         313,445             284,948

Postretirement benefits other than pensions                                                      46,885              48,007

Other long - term liabilities                                                                    49,984              52,962

Deferred income taxes                                                                            15,024              17,211

Minority interests                                                                               29,017              17,238

Shareholders' equity
    Preferred stock $100 par, 8% cumulative,  authorized  75,000 shares,  issued
        and outstanding 4 shares
    Additional preferred stock, no par value, authorized
        5,000,000 shares, none issued or outstanding
    Common stock, no par value, authorized 50,000,000
        shares, issued and outstanding 35,042,051 shares
        (35,030,314 at June 30, 1995)                                                            75,929              75,749
    Retained earnings                                                                           352,985             323,595
    Foreign currency translation adjustments                                                   (17,326)             (9,385)
                                                                                         ---------------     ---------------
        Total shareholders' equity                                                              411,588             389,959
                                                                                         ---------------     ---------------

                                                                                             $2,004,615          $1,807,965
                                                                                         ===============     ===============

                                       4





Universal Corporation and Subsidiaries
CONSOLIDATED STATEMENTS OF CASH FLOWS
Nine Months Ended March 31, 1996 and 1995



                                                                                                  1996              1995
                                                                                              ------------     -------------
CASH FLOWS FROM OPERATING ACTIVITIES:
                                                                                                                  
    Net income                                                                                    $56,019           $31,713
    Adjustments to reconcile net income to net cash provided
        by operating activities                                                                    34,600            41,800
    Changes in operating assets and liabilities net of effects from
        purchase of businesses                                                                    (21,257)          (72,352)
                                                                                              ------------     -------------

        Net cash provided by operating activities                                                  69,362             1,161
                                                                                              ------------     -------------

CASH FLOWS FROM INVESTING ACTIVITIES:
    Purchase of property, plant and equipment                                                     (25,500)          (22,900)
    Purchase of businesses (net of cash acquired)                                                 (17,600)          (60,800)
    Other                                                                                          (2,100)            1,500
                                                                                              ------------     -------------

        Net cash used in investing activities                                                     (45,200)          (82,200)
                                                                                              ------------     -------------

CASH FLOWS FROM FINANCING ACTIVITIES:
    Repayment of short-term debt - net                                                            (80,300)             (900)
    Repayment of long-term debt                                                                   (27,400)
    Issuance of long-term debt                                                                    117,200             6,800
    Proceeds from minority investment in a subsidiary                                              10,000
    Issuance of common stock                                                                           50               200
    Dividends paid                                                                                (26,500)          (25,600)
                                                                                              ------------     -------------

        Net cash used in financing activities                                                      (6,950)          (19,500)
                                                                                              ------------     -------------

Net increase (decrease) in cash and cash equivalents                                               17,212          (100,539)
Cash and cash equivalents at beginning of period                                                  158,093           166,820
                                                                                              ------------     -------------

CASH AND CASH EQUIVALENTS AT END OF PERIOD                                                       $175,305           $66,281
                                                                                              ============     =============

                                       5





Universal Corporation and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
March 31, 1996

All figures contained herein are unaudited and stated in thousands of dollars

1) The Company's operating segments of domestic and foreign tobacco,  lumber and
building  products  and  agri-products  are seasonal by nature.  Therefore,  the
results of  operations  for the  nine-month  period ended March 31, 1996 are not
necessarily  indicative  of results to be expected  for the year ending June 30,
1996. All adjustments necessary to fairly state the results for such period have
been included and were of a normal recurring nature.

2) The Company  provides  guarantees for seasonal  pre-export crop financing for
some of its subsidiaries and  unconsolidated  affiliates.  In addition,  certain
subsidiaries  provide  guarantees  that ensure that Common Market  subsidies and
value-added  taxes  will be  repaid  if the  crops  are not  exported  or if the
subsidies are not properly  distributed to Common Market  farmers.  At March 31,
1996,  total  exposure  under  guarantees  issued  for  banking   facilities  of
unconsolidated   affiliates  was  $3  million.   Other  contingent   liabilities
approximate $53 million and relate principally to Common Market guarantees.  The
Company  considers  the  possibility  of loss on any of these  guarantees  to be
remote.

3)  Effective  in fiscal  year 1995,  the  Company  consolidated  the results of
African operations  previously accounted for under the equity or cost methods of
accounting.  Financial  data for the prior year's third  quarter and nine months
has been  restated  to reflect  the  consolidation.  Before  the  effects of the
consolidation,  reported consolidated net income for the quarter and nine months
ended  March 31, 1995 was $10.3  million or $.29 per share and $31.1  million or
$.89 per share, respectively.

4) The Company recognized in June 1995 a pre-tax  restructuring  charge of $15.6
million  related  to the  consolidation  of  certain  tobacco  operations  and a
reduction in the number of employees.  The charge  included $7.2 million for the
expected  costs of severance  payments  related to  approximately  200 employees
throughout  the  Company.  The  non-severance  portion of the charge was for the
write-down of fixed assets in operations  consolidated ($3.7 million), and other
nonoperating  restructuring  costs ($1.7  million).  As of March 31, 1996,  cash
payments of approximately  $7.5 million had been made, $3.3 million of which was
for the  termination of leases and the balance to cover  severance  costs of 170
employees.


                                       6

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Liquidity and Capital Resources

         Working  capital at March 31, 1996,  was $290 million  compared to $265
million at June 30, 1995.  The increase in working  capital was accounted for by
increases  in  current  assets  of  $166  million  and an  increase  in  current
liabilities of $141 million.  The most significant  increases were accounted for
by accounts and notes  receivable  (up $138  million) and customer  advances (up
$136  million).  These  increases  primarily  relate  to the  Company's  tobacco
operations. Within the U.S., tobacco working capital needs are normally at their
lowest  point at June 30,  while the third  quarter of the fiscal year  includes
working  capital  requirements  related to  finalization  of the current  year's
flue-cured  and burley  crops.  In addition,  foreign  tobacco  operations  have
advanced  funds to farmers for  fertilizer  and seeds.  The increase in customer
advances at March 31 reflects  domestic  tobacco  customer  prepayments  for the
purchase of tobacco to be shipped in the near term. The Company has continued to
invest  advances  for the  purchase of the  Brazilian  crop as  described in the
Company's 1995 Annual Report to Shareholders.  The consolidated balance sheet at
March 31, 1996 includes approximately $100 million of such investments. Earnings
from such  investment  vehicles  has been less than 7% of  consolidated  pre-tax
earnings for the nine months ended March 31, 1996. At June 30, 1996, the Company
expects that all such funds will have been utilized for crop purchases.

         Generally  the  Company's   international  tobacco  operations  conduct
business  in U.S.  dollars,  thereby  limiting  foreign  exchange  risk to local
production and overhead costs.  Agri-product  and lumber  operations  enter into
foreign  exchange  contracts to hedge firm  purchase and sales  commitments  for
terms of less than six months.  Interest rate risk is limited because  customers
in the tobacco  business  usually  pre-finance  purchases or pay market rates of
interest for inventory purchased for their accounts.

         The  liquidity  and capital  resources of the Company at March 31, 1996
remain adequate. Over the past two years the Company has announced restructuring
plans related to the consolidation of certain tobacco operations and a reduction
in the number of employees.  These efforts have led to increased  efficiency and
streamlined   operations.   Through  the  nine  months  ended  March  31,  1996,
approximately $4.4 million of severance payments related to the fiscal year 1995
restructuring had been paid.

         In the first  quarter  of fiscal  1996,  the  Company  made some  minor
structural changes in its U.S. tobacco operations.  The $10 million of "Proceeds
from  minority  investment  in a  subsidiary"  in the  Statement  of Cash  Flows
represents  cash  proceeds  from  the  issuance  of  stock  in  a  newly  formed
subsidiary.  The  Company  treated  the  issuance  of these  shares as an equity
transaction and no gain or loss was recognized.

         In February 1996 the Company sold $100 million of 6.5% ten-year  notes,
in the public market,  to provide  long-term funding to repay long-term debt, as
it matures over the next 12 - 15 months. The net proceeds were used initially to
repay a portion of the Company's short-term bank debt and commercial paper.

                                       7




Results of Operations

         'Sales and Other Operating Revenues' decreased $49 million or 5% in the
quarter and increased $196 million or 7.5% year-to-date. In the quarter, tobacco
operations accounted for the majority of the decline as the U.S. burley crop was
greatly reduced by adverse weather. For the nine-month period,  tobacco revenues
accounted  for $106  million of the  consolidated  increase.  The balance can be
attributed to lumber and building product  operations which were up $87 million.
The revenue increase  year-to-date related to lumber & building products was due
to a combination of a stronger Dutch guilder vis-a-vis the U.S. dollar,  and the
inclusion of  Heuvelman,  a softwood  distributor  acquired  last year,  for the
entire current year period versus four months reported in the prior fiscal year.

         Gross  profits in the quarter  increased  $15.6 million to $140 million
and increased  year-to-date  $38.1 million to $393 million.  The majority of the
gross profit improvement in both periods was realized in tobacco operations.  In
the United States the volumes of flue-cured tobacco bought and processed were up
year-to-date.  In addition,  foreign  tobacco  gross profits for the nine months
improved.  Fiscal 1995 results  included  writedowns of $3.9 million  related to
dark  tobacco  operations,  in  the  quarter  and  an  additional  $2.7  million
year-to-date  as a result of sharply  depressed  economic  conditions in Eastern
Europe which led to reduced sales  activity in the region.  Year-to-date  lumber
and building product gross profits benefited from the inclusion of Heuvelman for
the full period, while gross profits in the quarter improved slightly. Late last
year  softwood  prices  began to decline  due to over  production  in  supplying
countries and high inventory  levels in Western  European  markets.  This led to
increasing  pressure on prices and reduced margins.  Margins remained  depressed
due to a sharp decline in European construction activity caused by severe winter
weather.  Lower  purchase  prices for raw  lumber,  and the advent of spring are
expected  to lead to  increased  construction  activity  and an  improvement  in
softwood margins in fiscal 1997.  Agri-product  gross profits were down slightly
in the quarter and nine-month periods.

         'Selling  and  General  and  Administrative  Expenses'  in the  quarter
increased  12.5% in the  quarter  due to higher  costs  related  to  lumber  and
building  products related to a stronger guilder and costs of servicing  tobacco
contracts.  The  increase  was  partially  offset in the nine  months due to the
inclusion of a $3.8 million provision related to Eastern European customers last
year.  Interest  expense  was down in the  current  year  due to  lower  average
borrowing rates.

         The outlook for the remainder of the year is positive and prospects for
next year appear favorable.  The Brazilian market has opened and even though the
operating  environment  remains difficult,  the current crop is selling well and
better  results  are  expected.  The African  markets are just  opening and good
demand and larger volumes are expected.  Planting has begun in the United States
and, if weather conditions are favorable, larger leaf volumes are expected to be
handled  in  the  upcoming  fiscal  year.  The  improvement  in  overall  market
conditions and the increased operating  efficiencies achieved should continue to
benefit the Company.  Although  there are factors beyond  management's  control,
such as fiscal  policies in Brazil,  the  Company's  balance and strength in the
major tobacco origins provides a firm base for growth. The Brazilian  government
has reduced  inflation rates to 20-year lows through fiscal policies included in
its Plano Real economic plan, which entails  financial  control of items such as
interest  rates and  exchange  rates.  In  addition,  the  Brazilian  government
exercises control over taxation, trade policies, foreign investment and banking.
Although  there have been benefits  realized  from enacting the Plano Real,  the
long-term  viability of the  government's  plan is dependent on various factors,
including whether the current  administration  can continue to hold office,  the
level of foreign currency reserves, and the confidence of the Brazilian business
sector. There were no significant changes in Brazil's fiscal policies during the
quarter ended March 31, 1996,  and none have been  announced that would lead the
Company to believe there would be a significant  impact for the Company's fiscal
year ending June 30, 1996. 

                                        8


PART II. OTHER INFORMATION

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

(a)      Exhibits

         3.2      By-laws as amended February 13, 1996

         12       Ratio of Earnings to Fixed Charges


(b)      Reports on Form 8-K

         Form 8-K filed on February  20,  1996.  The form  describes an event on
February 14, 1996, in which Universal  Corporation  entered into an Underwriting
Agreement and a Terms  Agreement with Dillon,  Read & Co. Inc. and Wheat,  First
Securities,  Inc. for the public  offering of $100,000,000  aggregate  principal
amount of its 6 1/2% Notes Due February 15,  2006.  On February 20, 1996,  the 6
1/2% Notes were  issued  pursuant to an  Indenture  dated as of February 1, 1991
between  Universal  Corporation and Chemical Bank, as Trustee,  and an Officers'
Certificate dated as of February 20, 1996.





                                       9



                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




Date: May 13, 1996                          UNIVERSAL CORPORATION
                                    ------------------------------------
                                                (Registrant)



                                           / s / Hartwell H. Roper
                                    ------------------------------------
                                    Hartwell H. Roper, Vice President and
                                           Chief Financial Officer



                                          / s / William J. Coronado
                                    ------------------------------------
                                       William J. Coronado, Controller
                                       (Principal Accounting Officer)