UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549


                                    FORM 8-K


                                 CURRENT REPORT


                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


        Date of Report (Date of earliest event reported): June 18, 1996

                                 ______________


                            BEST PRODUCTS CO., INC.
             (Exact name of registrant as specified in its charter)


         Virginia                      0-24178                54-0853592
(State or  other jurisdiction  (Commission File Number)   (I. R. S. Employer
     of incorporation)                                    Identification No.)



      1400 Best Plaza, Richmond, Virginia                    23227-1125
    (Address of principal executive offices)                 (Zip Code)


                                 (804) 261-2000
              (Registrant's telephone number, including area code)


Item 5.  Other Events

Earnings  and  Strategic  Direction   Announcement.   In  conjunction  with  the
announcement  of first quarter  results,  the Company stated that it anticipates
operating  performance  will  produce  financial  results in the second  quarter
similar to those in the first quarter.  The Company also announced a redirection
of strategic initiatives by its new Chairman and Chief Executive Officer. A copy
of the Company's related press release is attached as Exhibit 99.1.

The Company  sent a letter to many of its  merchandise  vendors  describing  the
press  release  referred  to  in  the  preceding  paragraph  and  other  related
information. A copy of the form of the letter is attached as Exhibit 99.2.

Information Regarding Forward Looking Statements.  The provisions of the Private
Securities  Litigation Reform Act of 1995 (the "Act"),  which became law in late
December   1995,   provide   companies   with  a  "safe   harbor"   when  making
forward-looking  statements.  This "safe harbor" encourages companies to provide
prospective  information about their companies  without fear of litigation.  The
Company wishes to take advantage of the new "safe harbor"  provisions of the Act
and is  including  this  section  in this  Form 8-K in  order to do so.  Company
statements  made herein or in other  filings  with the  Securities  and Exchange
Commission,  in press  releases,  letters to vendors or oral public  discussions
that are not historical  facts,  including  statements about  anticipations  and
expectations  for portions of fiscal year 1996 and beyond,  are  forward-looking
statements and involve various risks and uncertainties. Factors that could cause
the Company's actual results to differ materially from  projections,  forecasts,
estimates,  anticipations  and  expectations  of the Company and its  management
include, but are not limited to, the following:

         (a)      Changes  in the amount  and  degree of  promotional  intensity
                  exerted by current  competitors  and potential new competition
                  from both retail stores and alternative methods or channels of
                  distribution   such  as  electronic  and  telephone   shopping
                  services and mail order;

         (b)      Adverse  changes  in the  credit  terms  and  limits  from the
                  Company's numerous providers of goods and services;

         (c)      Changes in the  availability  of working  capital  and capital
                  expenditure  financing,  including  the  availability  of  the
                  Company's  existing  working  capital credit  facility and the
                  Company's  ability to comply with the  financial  covenants of
                  such facility;

         (d)      Lack  of   availability/access   to   sources  of  supply  for
                  appropriate inventory.

         (e)      Changes in general U.S. economic conditions including, but not
                  limited to,  consumer  credit  availability,  interest  rates,
                  inflations,  and  consumer  sentiment  about  the  economy  in
                  general;

         (f)      The   ability  of  the   Company  to  timely   implement   its
                  restructuring  plan  and  whether  the plan is  successful  in
                  achieving  its  objectives  of  repositioning  the Company and
                  improving its financial performance;

         (g)      Customer  reaction to the  changes  being  implemented  in the
                  Company's  shopping  process,  including  replacement  of  the
                  existing merchandise-order process;

         (h)      The  effect,  if  any,  of the  Company's  redirection  of its
                  marketing program, including the discontinuation of the annual
                  fall catalog;

         (i)      The Company's ability to successfully achieve its cost-cutting
                  objectives;

         (j)      The presence or absence of new products or product features in
                  the  merchandise  categories  the Company sells and changes in
                  the Company's actual merchandise sales mix;

         (k)      The  ability to  maintain an  effective  leadership  team in a
                  dynamic  environment or changes in the cost or availability of
                  a suitable  work force at  acceptable  compensation  levels to
                  manage and support the Company's operating strategy, including
                  the Company's increased emphasis on customer service.

         (l)      Changes  in  production  or  distribution   cost  or  cost  of
                  materials for the Company's advertising;

         (m)      The imposition of new  restrictions  or regulations  regarding
                  the sale of products or services the Company  sells or changes
                  in tax rules and regulations applicable to the Company;

         (n)      Changes in the direct or indirect  ownership of the Company of
                  a sufficient  magnitude  under  applicable tax  regulations to
                  limit  the  Company's  use  of  its  federal  income  tax  net
                  operating loss carry forwards; and

         (o)      Adverse results in significant litigation matters.

The  United  States  retail  industry  and  the  specialty  retail  industry  in
particular  are  dynamic by nature  and have  undergone  significant  changes in
recent years. The Company's  ability to anticipate and  successfully  respond to
continuing challenges is the key to achieving its expectations.


Item 7.  Financial Statements and Exhibits.

         (a)      Financial Statements of Business Acquired.

                  Not Applicable.

         (b)      Pro Forma Financial Information.

                  Not Applicable.

         (c)      Exhibits.

                  99.1     Press Release of the Company dated June 18, 1996.

                  99.2     Form  Letter  dated June 18,  1996 sent to  Company's
                           Merchandise Vendors.






                                    SIGNATURE



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.



                                                 BEST PRODUCTS CO., INC.



Date: June 18, 1996                              /s/ Frederick G. Kraegel
                                                 ------------------------
                                                 Frederick G. Kraegel
                                                 Senior Vice President and Chief
                                                 Financial Officer







                                  EXHIBIT INDEX

Exhibit
Number                      Description   

99.1     Press Release of the Company dated June 18, 1996.

99.2     Form Letter dated June 18, 1996 sent to Company's Merchandise Vendors.