EXHIBIT 99.1

BEST PRODUCTS REPORTS FIRST QUARTER RESULTS;
COMPANY REDEFINING STRATEGIC INITIATIVES

RICHMOND,  Va., June 18, 1996 -- Best Products  Co., Inc.  (Nasdaq:  BEST) today
reported its 1996 first  quarter net sales and  operating  results.  The company
also said that  following the arrival of a new chief  executive  officer in late
April, it has begun to redefine its strategic  initiatives for repositioning the
company.

First quarter net sales for the 13 weeks ended May 4, 1996  decreased  1.1% to $
269.8  million  compared  to $272.8  million for the same period the prior year.
Comparable  store net sales  decreased  6.4% for the first quarter of 1996.  The
company  reported  a net loss of $1.11 a share  for the  first  quarter  of 1996
compared to a net loss of $.25 a share for the same period in 1995.

Gross  margin  during the first  quarter of 1996 was $58.2  million  compared to
$66.6  million  for the same period in the prior year.  First  quarter  selling,
general  and  administrative  ("SG&A")  expenses  were $79.8  million  this year
compared to $72.2 million in 1995 due to higher  payroll and occupancy  expenses
resulting  from the  opening  of 15 stores in 1995,  primarily  during  the last
several months of the year.

The company stated that it is taking steps to reduce  expenses by  approximately
$40 million on an annual basis, but these actions will not begin to be reflected
in operating  performance until the second half of fiscal 1996. The company also
indicated that the exiting of certain merchandise  categories and an increase in
the mix of  promotionally  priced  sales are  expected to result in lower margin
dollars,  compared to fiscal 1995, through at least the second quarter of fiscal
1996.  As a result,  the company  anticipates  its  operating  performance  will
produce  financial results in the second quarter of fiscal 1996 similar to those
of the first quarter.

New Chairman and Chief Executive  Officer Daniel H. Levy said, "The factors that
contributed  to the company's  poor  performance in the fourth quarter of 1995 -
poor  planning and weak  marketing,  resulting in sales,  margin rate and margin
dollar  shortfalls  continued to impact Best  Products'  performance  during the
first quarter of 1996. While we are addressing these issues,  we anticipate they
will  continue  to affect  results in the near  term.  Best  Products'  business
objectives  this year are to continue  to reduce  expenses,  to increase  margin
dollars and to stabilize our sales performance.  We also believe it is paramount
that the company transition to a non-catalog showroom form of retailing,  and as
announced  earlier  this  year,  we will be making  significant  changes  to our
outdated  shopping  process  this fall.  Best  Products  also has decided not to
launch a broadcast  advertising  campaign in 1996.  Instead, we believe the most
effective  way to  communicate  with our  customers  at this time is through the
substantially  stronger  and more  aggressive  print  marketing  program we will
implement this fall."

The  company  said it is  progressing  with  the  implementation  of many of the
strategic  initiatives  it  announced  earlier  this  year.  Best  Products  has
eliminated its annual fall catalog in favor of a significantly  strengthened and
more  contemporary-looking  print  marketing  program for the fall. The shopping
experience  at  Best  stores  will  become  more  customer   friendly  with  the
installation  of a  simplified  shopping  and payment  process - including  more
self-service    merchandise   -   that    replaces   the   current,    out-dated
merchandise-order  process.  Through  the fall  Best  Products  will be  exiting
categories  such  as  bicycles,  home  office  electronics,  video  games,  film
processing,  automotive  electronics,  some  sporting  goods and selected  toys,
calculators  and music  items.  The  company  anticipates  replacing  the margin
dollars  contributed by those exit  categories by adding basic domestics such as
pillows  and  pads,  as  well  as  enhancing  and  emphasizing  certain  ongoing
merchandise categories.

Levy  said,  "Best  Products  has  already  taken  significant  steps to  reduce
expenses,  increase its margin rate and refine its merchandise  assortments.  We
believe these measures,  along with the  enhancements  to the shopping  process,
better execution at the store level and a stronger marketing program, will allow
us to  improve  operating  earnings  in 1996  and set the  stage  for  continued
improvement during 1997."

This release contains  forward-looking  statements that are subject to risks and
uncertainties,   including  but  not  limited  to  risks   associated  with  the
repositioning of the company, its strategic initiatives, and customer and vendor
support for such  changes.  Additional  discussions  of factors that could cause
actual results to differ  materially from management's  projections,  forecasts,
estimates,   anticipations  and  expectations  is  contained  in  the  company's
Securities and Exchange Commission filings.

Best Products,  a specialty retailer offering  category-dominant  assortments of
jewelry and home furnishings, operates 169 Best stores in 23 states.

                                      # # #





                             BEST PRODUCTS CO., INC.

                            STATEMENTS OF OPERATIONS

                                   (Unaudited)




                                                                   Thirteen weeks ended
                                                        ----------------------------------------
                                                            May 4,                    April 29,
                                                             1996                       1995
                                                        --------------           ---------------
                                                  (Dollar amounts in thousands, except per share amounts)

 
Net sales                                                 $    269,791             $    272,759
Cost of goods sold                                             211,610                  206,167
                                                          ------------             ------------
  Gross margin                                                  58,181                   66,592
                                                                      
Selling, general and administrative expenses                    79,777                   72,212
Depreciation and amortization                                    5,503                    3,618
Interest expense, net                                            7,546                    4,194
                                                          ------------             ------------
  Loss before income tax benefit                               (34,645)                 (13,432)

Income tax benefit                                                --                      5,373
                                                          ------------             ------------
  Net loss                                                $    (34,645)            $     (8,059)
                                                          ============             ============

Net loss per common share                                 $      (1.11)            $      (0.25)
                                                          ============             ============

Weighted average common shares outstanding                  31,342,108               31,660,711
                                                          ============             ============




See accompanying notes to financial statements.







                             BEST PRODUCTS CO., INC.

                                 BALANCE SHEETS


                                                   May 4,     February 3,
                                                    1996          1996
                                                 ----------   ----------
                                               (Dollar amounts in thousands)

                                                        (Unaudited)

Assets
Current assets:
  Cash and cash equivalents                       $   9,607    $  29,003
  Merchandise inventories                           476,937      481,847
  Other current assets                               25,628       19,796
                                                  ---------    ---------
    Total current assets                            512,172      530,646

Property and equipment, net                         174,827      173,239
Other assets, net                                    10,141       12,755
                                                  ---------    ---------
     Total Assets                                 $ 697,140    $ 716,640
                                                  =========    =========
Liabilities and Stockholders' Equity
Current liabilities:
  Short-term borrowings                           $  47,926    $    --
  Current maturities of long-term debt
    and capital lease obligations                    22,714       20,895
  Accounts payable                                  107,375      128,834
  Accrued  expenses and other                        44,349       44,426
  Accrued  insurance                                 12,105       10,870
  Accrued  restructuring charges                     26,633       28,400
                                                  ---------    ---------
     Total current liabilities                      261,102      233,425

Long-term debt                                      120,206      129,833
Capital lease obligations                            80,518       83,312
Other liabilities                                    14,885       14,996
                                                  ---------    ---------
     Total Liabilities                              476,711      461,566
                                                  ---------    ---------

Stockholders' Equity
Common stock                                         31,342       31,345
Additional paid-in capital                          297,646      297,643
Retained earnings (accumulated deficit)            (105,219)     (70,574)
                                                  ---------    ---------
                                                    223,769      258,414
Loans under Stock Purchase Loan Plan                 (3,340)      (3,340)
                                                  ---------    ---------
     Total Stockholders' Equity                     220,429      255,074
                                                  ---------    ---------
     Total Liabilities and Stockholders' Equity   $ 697,140    $ 716,640
                                                  =========    =========