UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q
                                 --------------

           [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                   For the quarterly period ended May 4, 1996

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                         Commission file number 0-24178

                                 --------------

                             BEST PRODUCTS CO., INC.
             (Exact name of registrant as specified in its charter)

            Virginia                                     54-0853592
  (State or other jurisdiction            (I. R. S. Employer Identification No.)
of incorporation or organization)


  1400 Best Plaza, Richmond, Virginia                              23227-1125
(Address of principal executive offices)                           (Zip Code)

                                 (804) 261-2000
              (Registrant's telephone number, including area code)


         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                    YES X      NO

        Indicate by check mark whether the  registrant  has filed all  documents
and reports  required  to be filed by Section 12, 13 or 15(d) of the  Securities
Exchange Act of 1934 subsequent to the  distribution of securities  under a plan
confirmed by a court.
                                    YES X      NO

         Indicate  the  number of  shares  outstanding  of each of the  issuer's
classes of common stock, as of the latest practical date.

         As of May  31,  1996,  the  registrant  had  31,019,969  common  shares
outstanding.  Additionally  322,360  common  shares  will  be  issued  upon  the
settlement of certain claims which are currently unresolved.





                             BEST PRODUCTS CO., INC.

                                TABLE OF CONTENTS




PART I - FINANCIAL INFORMATION

 
ITEM 1:  Financial Statements                                                                                        Pages

         Statements of Operations for the thirteen weeks ended May 4, 1996 and April 29, 1995                          3

         Balance Sheets as of May 4, 1996 and February 3, 1996                                                         4

         Statements of Cash Flows for the thirteen weeks ended May 4, 1996 and April 29, 1995                          5

         Notes to Financial Statements                                                                                 6


ITEM 2:  Management's Discussion and Analysis of Financial Condition and Results of Operations                         7-8



PART II - OTHER INFORMATION


ITEM 6:  Exhibits and Reports on Form 8-K                                                                              9


SIGNATURES                                                                                                             9


                                       2


                             BEST PRODUCTS CO., INC.

                            STATEMENTS OF OPERATIONS

                                   (Unaudited)




                                                                   Thirteen weeks ended
                                                        ----------------------------------------
                                                            May 4,                    April 29,
                                                             1996                       1995
                                                        --------------           ---------------
                                                  (Dollar amounts in thousands, except per share amounts)

 
Net sales                                                 $    269,791             $    272,759
Cost of goods sold                                             211,610                  206,167
                                                          ------------             ------------
  Gross margin                                                  58,181                   66,592
                                                                      
Selling, general and administrative expenses                    79,777                   72,212
Depreciation and amortization                                    5,503                    3,618
Interest expense, net                                            7,546                    4,194
                                                          ------------             ------------
  Loss before income tax benefit                               (34,645)                 (13,432)

Income tax benefit                                                --                      5,373
                                                          ------------             ------------
  Net loss                                                $    (34,645)            $     (8,059)
                                                          ============             ============

Net loss per common share                                 $      (1.11)            $      (0.25)
                                                          ============             ============

Weighted average common shares outstanding                  31,342,108               31,660,711
                                                          ============             ============




See accompanying notes to financial statements.


                                       3







                             BEST PRODUCTS CO., INC.

                                 BALANCE SHEETS




                                                   May 4,     February 3,
                                                    1996          1996
                                                 ----------   ----------
                                               (Dollar amounts in thousands)

                                                (Unaudited)

Assets
Current assets:
  Cash and cash equivalents                       $   9,607    $  29,003
  Merchandise inventories                           476,937      481,847
  Other current assets                               25,628       19,796
                                                  ---------    ---------
    Total current assets                            512,172      530,646

Property and equipment, net                         174,827      173,239
Other assets, net                                    10,141       12,755
                                                  ---------    ---------
     Total Assets                                 $ 697,140    $ 716,640
                                                  =========    =========
Liabilities and Stockholders' Equity
Current liabilities:
  Short-term borrowings                           $  47,926    $    --
  Current maturities of long-term debt
    and capital lease obligations                    22,714       20,895
  Accounts payable                                  107,375      128,834
  Accrued  expenses and other                        44,349       44,426
  Accrued  insurance                                 12,105       10,870
  Accrued  restructuring charges                     26,633       28,400
                                                  ---------    ---------
     Total current liabilities                      261,102      233,425

Long-term debt                                      120,206      129,833
Capital lease obligations                            80,518       83,312
Other liabilities                                    14,885       14,996
                                                  ---------    ---------
     Total Liabilities                              476,711      461,566
                                                  ---------    ---------

Stockholders' Equity
Common stock                                         31,342       31,345
Additional paid-in capital                          297,646      297,643
Retained earnings (accumulated deficit)            (105,219)     (70,574)
                                                  ---------    ---------
                                                    223,769      258,414
Loans under Stock Purchase Loan Plan                 (3,340)      (3,340)
                                                  ---------    ---------
     Total Stockholders' Equity                     220,429      255,074
                                                  ---------    ---------
     Total Liabilities and Stockholders' Equity   $ 697,140    $ 716,640
                                                  =========    =========




See accompanying notes to financial statements.


                                       4







                             BEST PRODUCTS CO., INC.

                            STATEMENTS OF CASH FLOWS

                                   (Unaudited)





                                                                  Thirteen weeks ended
                                                               --------------------------
                                                                   May 4,     April 29,
                                                                    1996        1995
                                                                -----------  -----------
                                                              (Dollar amounts in thousands)
 
Cash Provided By (Used For):
Operating Activities
   Net loss                                                      $ (34,645)   $  (8,059)
   Adjustments to reconcile net loss to net cash
     used for operating activities:
          Depreciation and amortization                              5,503        3,618
          Deferred income taxes                                       --         (5,373)
          Deferred finance cost amortization                         1,500         --
          Changes in operating assets and liabilities:
             Merchandise inventories                                 4,910       20,069
             Other current assets                                     (944)      (4,790)
             Accounts payable                                      (21,459)     (25,638)
             Accrued expenses and other                               (609)     (15,699)
             Other, net                                              2,884          895
                                                                 ---------    ---------
          Net cash used for operating activities                   (42,860)     (34,977)
                                                                 ---------    ---------

Investing Activities
   Purchases of property and equipment                              (6,734)      (6,383)
   Other investing activities                                         (738)      (4,994)
                                                                 ---------    ---------
          Net cash used for investing activities                    (7,472)     (11,377)
                                                                 ---------    ---------

Financing Activities
   Short-term borrowings, net                                       47,926         --
   Net payments on capital lease obligations                        (2,759)      (1,107)
   Payments on long-term debt                                       (7,843)        (564)
   Payments for deferred financing costs and other                  (6,388)        --   
                                                                 ---------    ---------
          Net cash provided by (used for) financing activities      30,936       (1,671)
                                                                 ---------    ---------

Decrease in cash and cash equivalents                              (19,396)     (48,025)
Cash and cash equivalents at beginning of period                    29,003      136,770
                                                                 ---------    ---------
Cash and cash equivalents at end of period                       $   9,607    $  88,745
                                                                 =========    =========




See accompanying notes to financial statements.

                                       5






                             BEST PRODUCTS CO., INC.

                          NOTES TO FINANCIAL STATEMENTS

                                   (Unaudited)

1.  The Company

         Best  Products  Co.,  Inc.  (the  "Company")  is a  specialty  retailer
offering  category-dominant  assortments  of jewelry  and home  furnishings  and
operates  169  stores  in 23  states.  The home  furnishings  category  includes
ready-to-assemble furniture,  housewares/tabletop,  leisure/juvenile/fitness and
electronics.



2.  Opinion of Management

         In the opinion of  management,  the  accompanying  unaudited  financial
statements contain all adjustments  (consisting of normal recurring accruals and
accounting  estimates)  considered  necessary  to present  fairly the  Company's
financial  position  as of May 4, 1996 and  February  3, 1996 and its results of
operations and cash flows for the thirteen weeks ended May 4, 1996 and April 29,
1995.  The  accompanying   unaudited  financial   statements  are  presented  in
accordance with the  requirements  of Form 10-Q and  consequently do not include
all disclosures  normally required by generally accepted  accounting  principles
nor those  normally  disclosed  in the  annual  financial  statements;  however,
management considers the disclosures adequate to make the information  presented
not misleading.

         The  accompanying  financial  statements  should be read in conjunction
with the annual  financial  statements  and notes thereto filed in the Company's
annual report on Form 10-K for the fiscal year ended February 3, 1996.



3.  Interim LIFO Estimates

         Quarterly  estimates of the last-in,  first-out  ("LIFO") provision are
based on estimates of year-end inventory levels,  the inflation rate,  purchases
and sales for a fiscal year.



4.  Per Share Information

         Per share  amounts have been computed  based upon the weighted  average
shares of common stock currently outstanding.  Stock options and warrants issued
are not  considered  for purposes of  computing  per share  amounts  since their
effect would be anti-dilutive.



5.  Seasonality

         Operating results are subject to significant seasonal fluctuations. Net
earnings  (loss) of any quarter are seasonally  disproportionate  to sales since
many  operating  expenses  are  relatively  constant  throughout  a  year.  As a
consequence, interim results should not be relied upon as necessarily indicative
of results for any entire year.


                                       6



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

         The  following  table sets  forth the  results  of  operations  for the
thirteen weeks ended May 4, 1996 and April 29, 1995, expressed in dollars and as
a percentage of net sales:




                                                                 (Unaudited)
                                                            Thirteen weeks ended
                                 ----------------------------------------------------------------------------
                                    May 4,            April 29,                  May 4,          April 29,
                                     1996               1995                      1996              1995
                                 --------------     --------------             ------------     -------------
                        (Dollar amounts in millions, except per share amounts)        (% of net sales)

 
Net sales                        $       269.8      $      272.8                  100.0%            100.0%

Cost of goods sold                       211.6             206.2                   78.4%             75.6%
                                 -------------      ------------                  -----             -----
  Gross margin                            58.2              66.6                   21.6%             24.4%

Selling, general and
  administrative expenses                 79.8              72.2                   29.6%             26.5%
Depreciation and
  amortization                             5.5               3.6                    2.0%              1.3%
Interest expense, net                      7.5               4.2                    2.8%              1.5%
                                 -------------      ------------                  -----             -----
  Loss before income
    tax benefit                          (34.6)            (13.4)                 (12.8)%            (4.9)%

Income tax benefit                          -                5.3                    -   %             1.9%
                                 -------------      ------------                  -----             -----
  Net loss                        $      (34.6)     $       (8.1)                 (12.8)%            (3.0)%
                                 =============      ============                  =====             =====
Net loss per common
  share                           $      (1.11)     $      (0.25)
                                 =============      ============             
Weighted average common
   shares outstanding               31,342,108        31,660,711



Comparison of thirteen weeks ended May 4, 1996 and April 29, 1995

      Net sales.  Net sales for the thirteen weeks ended May 4,  1996  decreased
$3.0  million  primarily  due to a 6.4% decrease in same store sales compared to
fiscal  1995.   The  Company  attributes  the  decrease  in  same  store   sales
primarily  to  lower  sales  due  to  the planned exiting of selected low margin
rate categories.

      Gross margin.  Gross margin decreased $8.4 million for the  first  quarter
of  fiscal  1996  compared  to  the first quarter of fiscal 1995.  This decrease
is primarily due to lower margin  rates  experienced  in  conjunction  with  the
exiting  of  selected  categories  of  merchandise  and  a  higher percentage of
sales occurring at promotional prices.

      Selling,  general  and  administrative  expenses.   Selling,  general  and
administrative  expenses  increased  to  29.6% of sales compared to 26.5% during
the first quarter of fiscal 1995.   The  increase  is  primarily  due  to  lower
same  store  sales  and  higher  expenses  associated  with  15  new stores that
opened in the later part of fiscal 1995.

                                       7

                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

      Depreciation  and  amortization.   Depreciation  and  amortization expense
increased $1.9 million for the first  quarter  of  fiscal  1996  over  the  same
period   in   fiscal   1995.    The   increase   is  primarily  attributable  to
depreciation on 15 new stores placed in service in  the  later  part  of  fiscal
1995.

      Interest  expense,  net.   Interest  expense, net for the first quarter of
fiscal 1996 increased $3.3  million  compared  to  the  same  period  of  fiscal
1995.   The  increase  is  due  primarily  to  interest  expense  on  short-term
borrowings in the first quarter of fiscal 1996.

      Income tax  benefit.   No  current  or  deferred  income  tax  expense  or
benefit  was  recorded  for  the  first  quarter  of  fiscal  1996  due  to  the
uncertainty regarding the ability of the Company to realize  its  net  operating
loss  carryforwards.   A  benefit  of  $5.3 million was recognized for the first
quarter of fiscal 1995  in  anticipation  of  the  Company  earning  income  for
fiscal 1995.

      Net  loss  and   net  loss   per  share.  The  Company's  net loss for the
thirteen weeks  ended  May  4,  1996  was  $34.6  million  or  $1.11  per  share
compared  to  a  net  loss  of  $8.1  million or $.25 per share for fiscal 1995.
The increased loss is  attributed  primarily  to  the  decrease  in  same  store
sales  and  gross  margin  rates,  higher  selling,  general  and administrative
expenses, and higher interest, depreciation and amortization  during  the  first
quarter   of   fiscal   1996  compared  to  the  same  period  of  fiscal  1995.

LIQUIDITY AND CAPITAL RESOURCES

      As  of   May  4,  1996,  the Company's cash and cash equivalents were $9.6
million compared to $29.0 million as of  February  3,  1996.   The  decrease  is
primarily   attributed  to  normal  seasonal  declines  in  cash  balances,  the
decline in same store sales and  margin  during  the  first  quarter  of  fiscal
1996 and capital expenditures.

      Net  cash  used  for  operating activities was approximately $42.9 million
for the thirteen weeks ended May 4, 1996.  The use  of  cash  is  primarily  due
to  the  seasonal  nature  of  the  Company's  business  and the decline in same
store sales and margin.

      Seasonality.  As a retailer, the  Company's  business  is  very  seasonal,
with  approximately  34%  of  its  annual  net  sales occurring in the nine-week
period of November  and  December.   As  a  result,  substantially  all  of  the
Company's  operating  earnings  occur  in the fourth fiscal quarter.  Similar to
many other retailers, the Company's performance  is  sensitive  to  the  overall
U.S.  economic  cycle  and  related economic conditions which influence consumer
trends  and  spending  patterns.   Net  earnings  (loss)  for  any  quarter  are
seasonally  disproportionate  to  net  sales  since  many operating expenses are
relatively constant throughout the  fiscal  year.   As  a  consequence,  interim
results  should  not  be relied upon as necessarily indicative of results for an
entire fiscal year.

      Summary.   The  Company  believes  cash  and  cash  equivalents  and  cash
provided  by  operations,  as  well  as  cash available from the existing credit
facility,  will  be  sufficient  to  meet  the  Company's  working  capital  and
capital  expenditure  needs  depending  on  the  Company's operating results and
the Company's continued  compliance  with  the  financial  covenants  under  the
existing  credit  facility.   The  Company's  operating  results will depend on,
among other things, the success of  the  Company's  initiatives  to  restructure
its  business,  its  ability  to  reduce  costs,  the  continued  support of the
Company's  numerous  providers  of   goods   and   services,   the   competitive
environment,  the  prevailing  economic  climate  and the ability of the Company
to adapt to these conditions.

      This report contains forward-looking  statements that are subject to risks
and  uncertainties,  including  but not  limited  to risks  associated  with the
repositioning of the Company, its strategic initiatives, and customer and vendor
support for such  changes.  Additional  discussions  of factors that could cause
actual results to differ  materially from management's  projections,  forecasts,
estimates, anticipations and expectations are contained in the Company's Current
Report on Form 8-K for June 18, 1996.


                                       8


                            BEST PRODUCTS CO., INC.

                          Part II - Other Information


ITEM 6:  Exhibits and Reports on Form 8-K

      a.  Exhibits

      10.1  1996 Working Capital Facility Amendment dated April 5, 1996.

      10.2  1996 Working Capital Facility Amendment dated June 12, 1996.

      10.3  Employment Agreement between the Company and Daniel H. Levy dated
            April 23, 1996.


      b.  Reports on Form 8-K

      1.     A  Current  Report on Form 8-K for June 18, 1996 was filed with the
Securities and Exchange Commission on June 18, 1996 to  report,  under  item  5,
a discussion of strategic initiatives for 1996.


                                   SIGNATURES

Pursuant to the requirements  of  the  Securities  Exchange  Act  of  1934,  the
registrant  has  duly  caused  this  report  to  be  signed on its behalf by the
undersigned thereunto duly authorized.



                                 BEST PRODUCTS CO., INC.



Date: June 18, 1996              /s/ Frederick G. Kraegel
                                 -----------------------------
                                 Frederick G. Kraegel
                                 Senior Vice President and Chief
                                 Financial Officer
                                 (Principal financial officer and
                                 duly authorized officer)


      June 18, 1996              /s/ Sharyn P. Hunt
                                 -----------------------------
                                 Sharyn P. Hunt
                                 Vice President and Controller
                                 (Principal accounting officer)


                                       9




                                  EXHIBIT INDEX

Exhibit
Number                  Description

10.1         1996 Working Capital Facility Amendment dated April 5, 1996.

10.2         1996 Working Capital Facility Amendment dated June 12, 1996.

10.3         Employment Agreement between the Company and Daniel H. Levy
             dated April 23, 1996.