CERTIFICATE OF INCORPORATION


                                       OF

                        MacSAVER FINANCIAL SERVICES, INC.


         FIRST. The name of the corporation is MacSaver Financial Services, Inc.
         SECOND. The address of the corporation's registered office in the State
of Delaware is 1209 Orange Street,  Wilmington,  Delaware 19801. The name of its
registered  agent at such address is The Corporation  Trust Company,  located in
New Castle County.
         THIRD.  The purpose of the corporation is to engage in any lawful act
or activity for which corporations may be organized under the General
Corporation Law of Delaware.
         FOURTH.  The total  number of shares which the  corporation  shall have
authority  to issue is 3,000  shares of common  stock,  which  shall have no par
value.
         FIFTH.  The name and mailing address of the incorporator is David W.
Robertson, Esquire, c/o McGuire, Woods, Battle & Boothe, One James Center,
Richmond, Virginia 23219.
         SIXTH.   The  board  of  directors  of  the  corporation  is  expressly
authorized  to  make,  alter  or  repeal  by-laws  of the  corporation  but  the
stockholders  may make  additional  by-laws  and may alter or repeal  any by-law
whether adopted by them or otherwise.
         SEVENTH.  Whenever a compromise or arrangement is proposed  between the
corporation  and  its  creditors  or any  class  of  them  and/or  between  this
corporation  and its  stockholders  or any class of them, any court of equitable
jurisdiction  within the State of Delaware may, on the  application in a summary
way of this  corporation  or of any  creditor or  stockholder  thereof or on the
application of any receiver or receivers  appointed for this  corporation  under
ss. 291 of Title 8 of the  Delaware  Code or on the  application  of trustees in
dissolution or of any receiver or receivers appointed for this corporation under
ss. 279 of Title 8 of the  Delaware  Code order a meeting  of the  creditors  or
class of creditors,  and/or of the stockholders or class of stockholders of this
corporation, as the case may be, to be summoned in such manner as the said court
directs.  If a majority  in number  representing  three  fourths in value of the
creditors  or  class  of  creditors,  and/or  of the  stockholders  or  class of
stockholders of this corporation, as the case may be, agree to any compromise or
arrangement and to any reorganization of this corporation as consequence of such
compromise  or  arrangement,  the said  compromise or  arrangement  and the said
reorganization  shall, if sanctioned by the court to which the said  application
has been made, be binding on all the creditors or class of creditors,  and/or on
all the stockholders or class of stockholders,  of this corporation, as the case
may be, and also on this corporation.
         EIGHTH.  A  director  of this  corporation  shall  not be liable to the
corporation  or its  stockholders  for monetary  damages for breach of fiduciary
duty as a director,  except to the extent that exculpation from liability is not
permitted  under the Delaware  General  Corporation Law as in effect at the time
such  liability is determined.  No amendment or repeal of this Eighth  Paragraph
shall apply to or have any effect on the  liability or alleged  liability of any
director of the corporation for or with respect to any acts or omissions of such
director occurring prior to such amendment.
         NINTH.  This  corporation  shall, to the maximum extent  permitted from
time to time under the law of the State of Delaware,  indemnify and upon request
shall  advance  expenses to any person who is or was a party or is threatened to
be made a party to any threatened, pending or completed action, suit, proceeding
or claim, whether civil, criminal, administrative or investigative, by reason of
the fact that such person is or was or has agreed to be a director or officer of
this corporation or while a director or officer is or was serving at the request
of this corporation as a director,  officer, partner, trustee, employee or agent
of any  corporation,  partnership,  joint  venture,  trust or other  enterprise,
including  service  with respect to employee  benefit  plans,  against  expenses
(including  attorney's  fees and  expenses),  judgments,  fines,  penalties  and
amounts  paid in  settlement  incurred  in  connection  with the  investigation,
preparation  to defend or defense of such  action,  suit,  proceeding  or claim;
provided,  however,  that the foregoing  shall not require this  corporation  to
indemnify or advance expenses to any person in connection with any action, suit,
proceeding, claim or counterclaim initiated by or on behalf of such person. Such
indemnification shall not be exclusive of other  indemnification  rights arising
under any by-law,  agreement, vote of directors or stockholders or otherwise and
shall  inure to the  benefit  of the  heirs and  legal  representatives  of such
person. Any person seeking  indemnification  under this Ninth Paragraph shall be
deemed to have met the  standard of conduct  required  for such  indemnification
unless the contrary  shall be  established.  Any repeal or  modification  of the
foregoing  provisions of this Ninth  Paragraph  shall not  adversely  affect any
right or protection of a director or officer of this corporation with respect to
any acts or omissions of such director or officer occurring prior to such repeal
or modification.
         TENTH.  Election of directors need not be by written ballot except and
to the extent provided in the by-laws of the corporation.
         IN WITNESS  WHEREOF,  I have signed this  certificate of  incorporation
this 21st day of December, 1989.

                              /s/ David W. Robertson