Exhibit 1(b)
                                Pricing Agreement


Goldman, Sachs & Co.
85 Broad Street
New York, New York 10004

A.G. Edwards & Sons, Inc.
One North Jefferson Avenue
St. Louis, Missouri 63103

NationsBanc Capital Markets, Inc.
Nationsbank Corp Center
7th Floor
100 North Tryon Street
Charlotte, North Carolina 28255

Salomon Brothers Inc
Seven World Trade Center
New York, New York 10048

Wheat, First Securities, Inc.
901 East Byrd Street
Richmond, Virginia 23219

                                                                  August 6, 1996

Ladies and Gentlemen:

         MacSaver  Financial  Services,   Inc.,  a  Delaware   corporation  (the
"Company"),  proposes,  subject to the terms and conditions stated herein and in
the Underwriting Agreement, dated August 6, 1996 (the "Underwriting Agreement"),
to  issue  and  sell  to the  Underwriters  named  in  Schedule  I  hereto  (the
"Underwriters")  the Notes  specified in Schedule II hereto (the  "Notes").  The
Notes  will  be  unconditionally  guaranteed  as to the  payment  of  principal,
premium,  if any, and interest (the  "Guarantees") by Heilig-Meyers  Company,  a
Virginia  corporation  (the  "Guarantor").  The  Notes  and the  Guarantees  are
hereinafter collectively called the "Securities".  Each of the provisions of the
Underwriting  Agreement is incorporated herein by reference in its entirety, and
shall be deemed  to be a part of this  Agreement  to the same  extent as if such
provisions  had been set forth in full herein;  and each of the  representations
and  warranties set forth therein shall be deemed to have been made at and as of
the date of this Pricing Agreement, except that each representation and warranty
which refers to the Prospectus in Section 2 of the Underwriting  Agreement shall
be deemed to be a representation  or warranty as of the date of the Underwriting
Agreement  in  relation  to the  Prospectus  (as  therein  defined),  and also a
representation and warranty as of the date of this Pricing Agreement in relation
to the  Prospectus  as amended  or  supplemented  relating  to the Notes and the
Guarantees  (together,  the Designated  Securities which are the subject of this
Pricing  Agreement).  Each  reference to the  Representatives  herein and in the
provisions of the  Underwriting  Agreement so incorporated by reference shall be
deemed to refer to you. Unless otherwise defined herein, terms defined in the






Underwriting  Agreement are used herein as therein defined.  The Representatives
designated to act on behalf of the  Representatives and on behalf of each of the
Underwriters  of  the  Designated  Securities  pursuant  to  Section  12 of  the
Underwriting  Agreement  and the address of the  Representatives  referred to in
such Section 12 are set forth at the end of Schedule II hereto.

         An  amendment to the  Registration  Statement,  or a supplement  to the
Prospectus,  as the case may be, relating to the Designated  Securities,  in the
form  heretofore  delivered  to  you  is  now  proposed  to be  filed  with  the
Commission.

         Subject  to the  terms  and  conditions  set  forth  herein  and in the
Underwriting  Agreement  incorporated  herein by reference,  the Company and the
Guarantor  agree  to  issue  and  the  Company  agrees  to  sell  to each of the
Underwriters, and each of the Underwriters agrees, severally and not jointly, to
purchase  from the Company,  at the time and place and at the purchase  price to
the  Underwriters  set forth in  Schedule  II hereto,  the  principal  amount of
Designated  Securities  set  forth  opposite  the  name of such  Underwriter  in
Schedule I hereto.








         If the foregoing is in accordance with your understanding,  please sign
and return to us ten counterparts  hereof, and upon acceptance hereof by you, on
behalf of each of the  Underwriters,  this  letter and such  acceptance  hereof,
including the provisions of the Underwriting  Agreement  incorporated  herein by
reference,  shall constitute a binding agreement among each of the Underwriters,
the Company and the  Guarantor.  It is understood  that your  acceptance of this
letter on  behalf  of each of the  Underwriters  is or will be  pursuant  to the
authority set forth in a form of Agreement among Underwriters, the form of which
shall be  submitted  to the  Company  and the  Guarantor  for  examination  upon
request,  but  without  warranty  on the part of the  Representatives  as to the
authority of the signers thereof.

                                     Very truly yours,

                                     MacSaver Financial Services, Inc.


                                     By:  /s/ D.V. Bhavnagri
                                          Name: Dossi V. Bhavnagri
                                          Title: Vice President


                                     Heilig-Meyers Company


                                     By:  /s/ Paige H. Wilson
                                          Name:
                                          Title:


Accepted as of the date hereof:

Goldman, Sachs & Co.
A.G. Edwards & Sons, Inc.
NationsBanc Capital Markets, Inc.
Salomon Brothers Inc
Wheat, First Securities, Inc.

By: Goldman, Sachs & Co.


By:  /s/ Goldman, Sachs & Co.
    (Authorized Officer and Attorney-in-fact)

    On behalf of each of the Underwriters




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                                   SCHEDULE I

                                                                Principal
                                                                Amount of
                                                               Designated
                                                               Securities
                                                                  to be
                                                                Purchased

                                  Underwriter
Goldman, Sachs & Co. .........................................$  80,000,000

NationsBanc Capital Markets, Inc., ...........................$  40,000,000

Salomon Brothers Inc .........................................$  40,000,000

A.G. Edwards & Sons, Inc. ....................................$  20,000,000

Wheat, First Securities, Inc. ................................$  20,000,000

Total.........................................................$ 200,000,000
                                                                ===========





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                                   SCHEDULE II
                         TERMS OF DESIGNATED SECURITIES

                         77/8% NOTES DUE AUGUST 1, 2003

Title of Designated Securities:
         77/8% Notes due August 1, 2003
Aggregate principal amount:
         $200,000,000
Price to Public:
         99.806% of the  principal  amount of the  Designated  Securities,  plus
         accrued interest from August 1, 1996 to August 8, 1996

Purchase Price by Underwriters:
         98.681% of the  principal  amount of the  Designated  Securities,  plus
         accrued interest from August 1, 1996 to August 8, 1996

Form of Designated Securities:

         Book-entry  only  form  represented  by one or more  global  securities
         deposited with The Depository  Trust Company  ("DTC") or its designated
         custodian,  to be made available for checking by the Representatives at
         least  twenty-four hours prior to the Time of Delivery at the office of
         DTC.
Specified funds for payment of purchase price:
         DTC, Same day funds
Time of Delivery:
         10:00 A.M., New York City time, on August 9, 1996 Indenture:
         Indenture dated as of August 1, 1996, among the Company,  the Guarantor
         and First Union National Bank of Virginia, as Trustee
Maturity:
         August 1, 2003
Interest Rate and Interest Period:
         77/8% from  August 9, 1996,  or from the most recent  Interest  Payment
         Date to which interest has been paid or provided
Interest Payment Dates:
         August 1 and February 1, commencing February 1, 1997


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Redemption Provisions:
         No provisions for redemption
Sinking Fund Provisions:
         No sinking fund provisions
Closing location for delivery of Designated Securities:
         The offices of Sullivan & Cromwell,  125 Broad  Street,  New York,  New
         York 10004


Names and addresses of Underwriters:
Goldman, Sachs & Co.
85 Broad Street
New York, New York 10004

A. G. Edwards & Sons, Inc.,
One North Jefferson Avenue
St. Louis, Missouri 63103

NationsBanc Capital Markets, Inc.,
Nationsbank Corp Center
7th Floor
100 North Tryon Street,
Charlotte, North Carolina 28255

Salomon Brothers Inc,
Seven World Trade Center
New York, New York 10048

Wheat, First Securities, Inc.
901 East Byrd Street
Richmond, Virginia 23219



DC_LAN01\58748.1