Exhibit 99.1



                Heilig-Meyers Announces Merger With Rhodes, Inc.
                         and Quarterly Earnings Results

         RICHMOND,  Va., Sept. 17 /PRNewswire/ --  Heilig-Meyers  Company (NYSE:
HMY), the Richmond-based home furnishings retailer, today announced revenues and
earnings for the second  quarter  ended August 31, 1996.  Net earnings were $7.7
million  compared to $11.3  million in the prior year.  Earnings  per share were
$0.16 compared to $0.23 during the same period in the prior year. Total revenues
for the quarter were $343.5  million  compared to $324.9 million for the quarter
ended August 31, 1995.

         For the six months  ended  August 31,  1996,  net  earnings  were $20.1
million  compared to $29.8  million in the prior year.  Earnings  per share were
$0.41  compared to $0.60 for the six months ended August 31, 1995.  Revenues for
the six months rose to $701.4 million from $643.8 million in the prior year.

         Troy A. Peery, Jr.,  President and Chief Operating  Officer,  commented
that the results for the quarter were  primarily the result of lackluster  sales
from a continued soft retail  furniture  environment.  He noted that the Company
continues  to focus on improving  merchandise  selling  margins and  controlling
costs.  He added that  management is pleased with the progress made in these two
areas during the first two quarters of the current fiscal year.

         Heilig-Meyers  Company also announced  today that it has entered into a
merger agreement with Rhodes, Inc. (NYSE: RHD) based in Atlanta, Georgia. Rhodes
is a publicly traded specialty  furniture  retailer with 106 stores in 15 states
located in the southern,  midwestern  and western  portion of the United States.
Under the terms of the agreement,  Rhodes shareholders will receive one share of
Heilig-Meyers  stock for every two  shares of Rhodes  stock.  Heilig-Myers  will
issue   approximately  4.6  million  common  shares  in  the  transaction.   The
transaction  is  currently  structured  to be a tax-free  exchange of shares and
accounted for under purchase  accounting rules. The merger is subject to certain
closing conditions, including the approval of the stockholders of Rhodes, Inc.

         Mr.  Peery  noted that  Heilig-Meyers  and Rhodes  are  natural  merger
partners.  Heilig-Meyers  serves  credit-oriented  customers  primarily in small
towns  while  Rhodes  targets  credit-oriented  customers  in medium to mid-size
markets.  Mr. Peery also added that the synergies and efficiencies  created from
the combination will create  opportunities that the two respective  companies do
not have as separate operating entities.  It is anticipated that the merger will
become  effective late in  Heilig-Meyers'  fiscal year and thus have little,  if
any, impact on current year results. Mr. Peery commented that the transaction is
expected to be accretive to earnings in the upcoming fiscal year, and added that
the Company plans to operate Rhodes as a separate division of Heilig-Meyers with
minimal interruption to Heilig-Meyers' current operations.




         William C. DeRusha,  Chairman and Chief  Executive  Officer,  commented
that the Rhodes merger presents Heilig-Meyers with substantial  opportunity.  He
noted that Rhodes' format for larger markets broadens Heilig-Meyers' avenues for
growth utilizing its national presence and current  infrastructure.  Mr. DeRusha
also noted that the Company has  recently  signed a letter of intent to purchase
certain  assets  relating  to 23  stores  of  Self  Service  Furniture  Company,
headquartered in Spokane,  Washington.  Eight of these stores are in Washington,
six are in Oregon,  four are in Idaho,  three are in  California  and two are in
Montana.  He added that these  stores,  along  with the stores the  Company  has
announced  it intends to  purchase  from  McMahan's  Furniture  Company of Santa
Monica,  California,  are an excellent fit with the Company's current West Coast
operations.   Closing  on  the  Self  Service   Furniture  Company  purchase  is
anticipated to take place in October.

         Information  contained  in this  release  with  respect to the expected
financial  impact and other aspects of the proposed  merger is  forward-looking.
These  statements  reflect the Company's  reasonable  judgments  with respect to
future events and are subject to risks and  certainties  that could cause actual
results to differ materially from those in the forward-looking  statements. Such
factors include,  but are not limited to, the customer's  willingness,  need and
financial  ability to purchase home furnishings and related items, the Company's
ability  to extend  credit to its  customers,  the  costs and  effectiveness  of
promotional activities as well as the Company's access to, and cost of, capital.
Other factors such as changes in tax laws,  recessionary or expansive  trends in
the Company's markets, inflation rates and regulations and laws which affect the
Company's  ability to do  business in its markets may also impact the outcome of
forward-looking statements.

         As of August 31, 1996,  Heilig-Meyers  operated 755 stores in 26 states
and Puerto Rico.

                              HEILIG-MEYERS COMPANY
                       Consolidated Statements of Earnings
                  (Amounts in thousands except per share data)




                                                  Three Months Ended                 Six Months Ended
                                                       August 31                        August 31
                                                   1996         1995                1996          1995
 
Revenues:
     Sales                                      $286,989      $270,356            $587,680      $536,324
     Other income                                 56,534        54,505             113,757       107,508
     Total revenues                              343,523       324,861             701,437       643,832

Costs and expenses:
     Costs of sales                              191,205       179,853             384,920       349,458
     Selling, general and
       administrative                            111,179       103,018             226,637       201,143
     Interest                                     10,974        10,453              21,565        19,970
     Provision for doubtful
       accounts                                   18,080        13,859              37,023        26,373
     Total costs and expenses                    331,438       307,183             670,145       596,944
     Earnings before provision
       for income taxes                           12,085        17,678              31,292        46,888
     Provision for income taxes                    4,338         6,362              11,175        17,107
     Net earnings                                 $7,747       $11,316             $20,117       $29,781

     Net earnings per share of common stock:
       Primary and fully diluted                   $0.16         $0.23               $0.41         $0.60

     Weighted average shares:
       Primary                                    49,675        49,850              49,289        49,742
       Fully diluted                              49,675        49,850              49,304        49,824
     Cash dividends per share
       of common stock                             $0.07         $0.07               $0.14         $0.14

                              Heilig-Meyers Company
                           Consolidated Balance Sheets
                  (Amounts in thousands except par value data)


                                                                           August 31,           February 29,
                                                                              1996                 1996
ASSETS
     Current assets:
     Cash                                                                  $ 14,080              $ 16,017
     Accounts receivable, net                                               558,195               518,969
     Other receivables                                                       16,042                13,638
     Inventories                                                            310,067               293,191
     Other                                                                   54,590                53,501
     Total current assets                                                   952,974               895,316

Property and equipment, net                                                 240,226               216,059
Excess costs over net assets acquired, net                                  187,008               177,585
                                                                         $1,380,208            $1,288,960

Liabilities and Stockholders' Equity

Current liabilities:
Notes payable                                                              $ 75,000              $190,000
Long-term debt due within one year                                           99,245                17,812
Accounts payable                                                             82,022                87,739
Accrued expenses                                                             85,333                71,916
Total current liabilities                                                   341,600               367,467

Long-term debt                                                              454,761               352,631
Deferred income taxes                                                        50,741                49,879
Stockholders' equity:
     Preferred stock, $10 par value                                            ---                   ---
     Common stock, $2 par value                                              97,245                97,143
     Capital in excess of par value                                         121,478               120,769
     Retained earnings                                                      314,383               301,071
     Total stockholders' equity                                             533,106               518,983
                                                                         $1,380,208            $1,288,960