Exhibit 99(c)


                                   AMENDMENT
                            TO HEILIG-MEYERS COMPANY
                             1994 STOCK OPTION PLAN


         AMENDMENT, dated as of December 18, 1996 to the Heilig- Meyers Company
1994 Stock Option Plan, by Heilig-Meyers Company (the "Company").

         The Company maintains the Heilig-Meyers Company 1994 Stock Option Plan,
effective as of February 8, 1994 (the "Plan"), as amended. The Company now
wishes to further amend the Plan to make certain changes outlined below:

         NOW THEREFORE, the Plan is amended as follows:

I.       The first sentence of Section 2(s) shall be amended to read as follows:

                  (s)      "Rule 16a-12" and "Rule 16b-3" mean Rule 16a-12 and
                           Rule 16b-3 promulgated under the Securities Exchange
                           Act of 1934.

II.      Section 2(w) shall be deleted.

III.     In the last sentence of Section 4, the phrase ", if permissible under
         Rule 16b-3," shall be deleted.

IV.      Subsection 8(a)(i) shall be amended to read as follows:

                  (i)      deliver shares of already owned Company Stock held
                           for at least six (6) months or cause to be withheld
                           from the Option shares of Company stock (in either
                           case valued at their Fair Market Value on the date of
                           exercise) in satisfaction of all or any part of the
                           exercise price,"

V.       In Subsection 8(c)(i), after the words "already owned Company Stock"
         shall be added the words "held for at least six (6) months".

VI.      Section 9 is amended in its entirety to read as follows:

         9.       Transferability of Options and Stock Appreciation Rights.
                  Nonstatutory Stock Options and Stock Appreciation Rights shall
                  be transferable if and to the extent provided in the
                  Participant's stock option agreement.  The Committee may in
                  its discretion provide in a stock option agreement (or amend
                  an existing agreement to provide) that Nonstatutory Stock
                  Options and Stock Appreciation Rights covered by the agreement
                  are transferable




                  by the Participant by will, by the laws of descent and
                  distribution, and during the Participant's lifetime to the
                  Participant's spouse, children, stepchildren, and
                  grandchildren, including relationships arising from legal
                  adoption ("Immediate Family Members") or to trusts or
                  partnerships established for the exclusive benefit of the
                  Participant's Immediate Family Members. A stock option
                  agreement providing for INTER VIVOS transfer shall also
                  provide that INTER VIVOS transferees may not subsequently
                  transfer the Options or Stock Appreciation Rights except to
                  the Participant's Immediate Family Members and to family
                  entities within the Participant's original transferee
                  universe, and that the Options and Stock Appreciation Rights
                  shall continue to be subject to all the terms and conditions
                  applicable prior to the transfer. The Participant will be
                  deemed to receive compensation income and will remain subject
                  to withholding taxes upon exercise of an Option or Stock
                  Appreciation Right by any transferee.

VII.     The introductory paragraph of Section 13 is amended in its entirety to
         read as follows:

         13.      Administration of the Plan.  The Plan shall be administered by
                  a committee (the "Committee"), which shall be appointed by the
                  Board of Directors and structured to meet the requirements of
                  Rule 16b-3 and of ss. 162(m) of the Code.  The Committee shall
                  be the Compensation Committee of the Board, unless the Board
                  shall appoint another committee (or subcommittee) to
                  administer the Plan, in which case that other committee (or
                  subcommittee) shall be the Committee for the purposes of this
                  Plan. If and to the extent required by Rule 16b-3, all members
                  of the Committee shall be "Non-Employee Directors" as that
                  term is defined in Rule 16b-3. If any member fails to qualify
                  as a "Non-Employee Director" (to the extent required by Rule
                  16b-3), such person shall immediately cease to be a member of
                  the Committee and shall not take part in future Committee
                  deliberations.  The Committee shall have general authority to
                  impose any limitation or condition upon an Award the Committee
                  deems appropriate to achieve the objectives of the Award and
                  the Plan and, in addition, and without limitation and in
                  addition to powers set forth elsewhere in the Plan, shall have
                  the following specific authority:

VIII.             The phrase set forth in Section 13(a)(xii) shall be deleted,
                  and the numerals "(xiii)" and "(xiv)" in





                  Section 13(a) shall be changed to "(xii)" and "(xiii)",
                  respectively.

IX.      In all respects not amended, the Plan is hereby ratified and confirmed.

                                  * * * * * *

         To record the adoption of this Amendment, as set forth above, the
Company has caused this document to be signed on this 9th day of January, 1997.



                                                   HEILIG-MEYERS COMPANY


                                                   By: /s/ William C. DeRusha
                                                       ----------------------
                                                       William C. DeRusha